Donald Trump Wins–And His Marketing Does Too

Donald's Marketing On Point: 45.7% Of The Votes And 99 Delegates! Well, Clearwater and the rest of Florida spoke with their votes and the answer was unsurprising. Because, of course, Donald Trump won the Republican primary in our fine Sunshine State. And I’d like to...

Let’s Spread Some Good News

Just Imagine If Everyone Thought About Solutions Rather Than Problems This seems like an unlikely thing to be said in a meeting with any News Editor - that he tells you to go out there and dig up some feel-good stories. Bad News sells, right? That is the old adage...

Marketing To The Right People: Cat Or Dog Person?

Marketing Requires You To Know What Sort of Person You're Marketing Toward Are you a cat or a dog person? Which do you prefer, and how did we get to the point where people apparently fall into one of those two camps? And well I may not have a ready answer on why those...

Wabamm

Do you ever find yourself sat at home with the kids with nothing to do? They get bored, and you get frustrated, and you just wish there was some way to find something to go do? Inspired by the difficulty of finding something family friendly in Pinellas County, Keanan...

What Is The Buzzazz Hive?

An Amazing Digital Magazine It is an amazing digital magazine. that is the easy answer, and perhaps all you need, but if you want a little more, read on ... The Buzzazz Hive is a digital magazine. It is a place where we look at popular culture and the world at large...

Marketing Fast and Furious 7 – Box Office Smash

Fast and Furious 7 - Skydiving Cars & Skyscraper Car Jumping This weekend I went to the movies and jumped on a wild ride which was Fast and Furious 7. I went into the movie thinking that it was just going to be another Fast and Furious movie. Which would include...

The Right to be Forgotten, or not?

Here’s a fun fact: We live in a world of public information. Don’t believe me? Just type in “who is the world’s worst politician?” on Google and see the results pop up. Funnily enough, my third result is Francois Hollande of France. See? It’s a fun exercise and...

Keanan Kintzel, Marco Victorino – America Still A Land Of Opportunity

Keanan: So, the reason I think America is awesome, still is it's like a giant incubator of innovation and ideas, where creative entrepreneurs come, and I'm not sure exactly why, but it just still seems ripe for that, and you know it makes it a fun place to figure out...

Welcome…To Night Vale’s Advertising

All Hail The Glow Cloud...And Good Advertising A little podcast that became one of the most popular. A series of strange stories about a small town. An exploration of dark comedy and Lovecraftian horror. A place where the dog park is dangerous, and the Sheriff’s...

Twitter Expanding To 280

Will 280 Words Allow For More Nuanced Tweets? 280 words instead of 140. Does it mean anything? I have read that it may be intended to increase the signal to noise ratio - upping the complexity of what can be communicated, bringing more nuance to the table, but I can't...

Here Together With Facebook Forever

Public Relations Isn't About Spin, It's About Honestly Promoting What You Have Done When you are working on fixing your reputation excuses are perhaps not the best policy, nor is glossing over it. If you can tackle it head on and provide real solutions to the problems...

Does Disney Have A Soul Underneath The P.R.?

P.R. Is A Powerful Thing, And Disney Is Nothing If Not Powerful Star Wars. Marvel. Pixar. Disney has ties to them all. And, well, you can’t argue with the results. The P.R. is incredible. The love and adoration of so many series in the hands of the Mouse. Walk around...

Sushi Scene in Pinellas

A long time ago, the idea of eating uncooked food made some people curl over.  The original sushi in Japan was actually just vinegar rice preserving fish in ships on the sea.  Flash forward to 2018 and raw fish, or sushi, has become so “in”, its difficult to imagine a...

Magic The Gathering–A Screenless Hobby

Nerd culture is taking over America. It’s seeping into every aspect of what people consume and enjoy. From comic books to Star Trek to video games, the old stigmas are falling away, leaving in its place an acceptance of unabashedly and openly loving nerdy things. And...

Why The Marketing Of NBC’s The Voice Works So Well

Marketing Is Like Singing, It Needs To Resonate I don’t watch NBC’s The Voice. That’s not anything against the show—I just don’t watch contests. Or many television shows at all, to be frank. But I know someone who genuinely enjoy it to the same degree I like the does...

Radio Versus Podcasts–A War Of Advertisements

Testing...1, 2, 3...do you want to hear an advertisement? Let’s do an experiment, shall we? Turn on your radio, Clearwater citizen. Any radio nearby you. Now tune into a standard Top 40 music station. Now tell me, how long can you listen to that station before you...

Let’s Talk About The Future Of Education

Where Lies The Future Of Education? There used to be a time when intellectualism and creativity was sponsored and encouraged to flourish through funding and education.  Those days seem to be slipping away.  Some fields of academia and education have suffered from...

Ello Vs. Facebook: A Simpler Aesthetic

Facebook does what it does pretty well, and it seems to, on the whole, be holding its ground a lot better than Myspace managed to. Livejournal is a cul-de-sac for nostalgia addicts; Plurk is a niche; some of the PHP forums are haunted by troglodytes who can just about...

Government vs Liberty

The Struggle Between Government and Individual Liberty One of the biggest quandaries that our country faces is the overwhelming imbalance between powerful financial groups and the common man who struggles to survive and compete for economic and business survival....

Android’s App Store Game Change

Amazon Making A Move On Another Market? It's interesting - I recently bought a new phone, and though some things automatically updated there were a few notable exceptions. I have an Android, so all the things which loaded straight in from my Google Account were apps...

Marketing Socialism Is A Bad Thing!

You've Heard The Positive Marketing For Socialism, Now Here's The Rebuttal I cannot believe I need to talk about this. I can’t believe I need to say it. Socialism is a bad thing! How long have we Americans spent fighting against communism and socialism and all the...

Keanan Kintzel At Opal Sands, Clearwater Beach

Here we are again; it must be a birthday thing - at the Opal Clearwater Beach. This latest jewel of a hotel: spectacular pools. Oh, look there's my wife bringing me a beautiful refreshing water. Now you can see all the way down Clearwater Beach and I think we can get...

Winter Movies: Not Just Marketed To Moviegoers

Oscar Bait: Targeted Marketing To Oscar Judges “Oscar bait.” A term perhaps not yet in the popular lexicon, but certainly known by people interested in the film industry. It refers to a type of movie that comes out around Oscar season, a period of time stretching...

“Holiday Rush” Marketing

'Twas A Day Before The Marketing Began... Enjoy the relative calm. Because it is on the horizon. The sweeping cultural oddity. The looming economic demand. The strange and some would call annoying event that is: “The Holiday Rush”. You’ve noticed it too, haven’t you?...

Videos and SEO

Everyone knows by now that videos and SEO are really good for their online presence and that having more videos is a good for their online traffic too.  Most website owners understand that videos are more entertaining than reading text that is often-times...

Social Media – At the Watering Hole

Not everyone gathers at the same social media watering hole, and the choice of watering hole is going to depend on how the person consumes the data which streams into their lives in a constant unending flow. You want to have a bit more choice and be able to roam...

Google Doodles – A Fun Advert For The Company

Google Doodle - Communicating On An Aesthetic Level Who doesn't love Google Doodle? It isn't always about the big things - sometimes it is about the attention that you pay to details; and sometimes those details can be whimsical little things that give someone a...

Top 5 Marketing Reasons To Use A Top 5 List

Want to Market with an Article? Here Are 5 Reasons to Consider Using a Top 5 List. 1.) It’s Super Popular on the Internet: For better, or possibly for worse, the internet loves a list article. From cooking, to movies, to “Top Ten Best Florida Beaches” (spoiler alert:...

Yawntech

Innovation Isn't About Repackaging Or Rebooting Oh, Apple made a speaker. Apple made a slightly larger phone. Google made a speaker. Amazon made a speaker with a camera. There has to be some kind of disruption coming in the hardware field, because at the moment it is...

Twitter Adds Extra Characters, Other Features

Twitter’s made more wiggle room for its users’ messages. But that’s really all it is - nothing more than room to wiggle. As of Monday, quoted tweets and multimedia, such as links, videos, memes, GIFs, no longer count against Twitter’s storied 140-character limit,...

Hive Digital Magazine

Business Articles That Entertain, Inform & Inspire

The Best Mobile Marketing Tips to Boost your App Downloads

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

What are the main Big Data challenges in the financial industry?

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Stars, Stripes And Swooshes

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to...

Where Are You At?

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Relationship Marketing

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Creates Beautiful Fine Metal Art Sculptures Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the...

Fake News Is An Oxymoron, Do You Mean Propaganda?

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Could You Be Crypto Royalty?

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

How To Write About Anything And Everything

How To Write About Anything And Everything

Writing About The Problem Is A Way To Diminish The Problem Content writing - really good content writing, can convince you that the person writing it is possibly an expert from within the industry. It is not necessarily the easiest effect to achieve. Why? Because you...

No Substitute For Hard Work

No Substitute For Hard Work

Elbow Grease Is Only In Short Supply If You Don't Apply It When I was growing up my dad had a ready supply of elbow grease, and I wanted some, because he seemed to keep going and I got tired out too quickly. I worked hard from an early age, and by that I don't mean I...

Happy 4th Of July

Happy 4th Of July

Independence Day Is Here! Perhaps the irony of having the only English dude in the office write a piece on the 4th of July has dissipated somewhat. I've been here 10 years now, and learned pretty early on that wearing a red coat around this time was not a good thing....

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