Keanan Kintzel – Miracle On Cleveland Street

Winter Wonderland brings a little bit of magic to Cleveland Street every year, and each year it touches more people's lives. This is great for all the kids who get to enjoy it, and their parents who get to see their kids having a great time; but it is also great for...

Deadpool: Advertising Through The Fourth Wall

This is An Article. It Contains Deadpool and Advertising Advice. What More Do You Need? Hey you. Yes, you! The one with the colorful shirt and the beautiful eyes? If you’re reading this then you probably chose to because I mentioned Deadpool in the title, right? Well,...

Celebrity And Politics

If Bono goes anywhere near a political debate people kind of groan - his brand of millionaire earnestness is quickly parodied and poked with a pin. He's not the only one who falls foul of some people's desire for the entertainers just to entertain and not get all...

‘Batman v. Superman: Dawn of Justice’ – Leaks And Movie Marketing

Batman V. Superman And Controlling Leaks The boy with his finger in the dike had an easy job - one leak to plug to save Holland. Companies that are seeking to protect the integrity of their product and to maintain a release schedule are having to try and contain...

Marketing Fast and Furious 7 – Box Office Smash

Fast and Furious 7 - Skydiving Cars & Skyscraper Car Jumping This weekend I went to the movies and jumped on a wild ride which was Fast and Furious 7. I went into the movie thinking that it was just going to be another Fast and Furious movie. Which would include...

Advertising Made Nerds Rule (Part 2)

Disney's Advertising Was One For Nerds Everywhere When I said advertising from Disney made nerd culture spread faster, I was not just pointing at them because they are a large company, and an easy source of reference for the average reader—though that was a perk. I...

The Strange Marketing Box

Behold, The Strange Box With Marketing Power! Let me pose to you a hypothetical situation. Let’s say, in the middle of Cleveland Street, where the Farmer’s Market sometimes shows up, there was a large box which had a door facing you and seemed made of simple...

Courting The Backfire – The Ill Advised Notion Of Smear Campaigns

The ads being put out by the Hotel Association of New York City are cynical at best, and that is being kind. I understand the problems that airbnb is causing for them as an industry, but backing an ad campaign that suggests your rivals are connected to terrorism seems...

Advertising To The Hive Mind

Advertising Seeks to Connect With People, But People Are Already Connected If only a company’s advertising moved as fast as the media advertises a scandal. If only the fact a place is selling nice products could get out to people as quick as the random horribleness...

Marketing with “Gratitude”

Marketing with “Gratitude” As fall begins to draw near, although not so noticeable in Florida, I tend to think of cooler weather, leaves falling, and Thanksgiving. For some reason, fall seems to be a time when people appear less rushed and in some cases, more grateful...

The Drama Of SpaceX And The Zuma Load

It's always interesting to watch any of Elon Musk's projects because he likes to take on the larger problems that are out there in the technology field and find effective solutions that help as many people as possible. A reusable rocket has been something that has...

What is a Libertarian?

What is a Libertarian? The Libertarian Party is becoming more well known.  People have heard of Ron Paul, and his son Rand Paul.  Ron is a student of Ludwig von Mises, and while Senator Rand Paul is more politically expedient, there are policies that he too will not...

Leonardo DiCaprio – Marketing Wizard for Mother Earth?

Leo DiCaprio  wins an Oscar - new status expands his "Global Warming" cause marketing reach. No doubt, Leo is and has been one of the world's leading actors for quite some time. His talent is obvious. Like other famous stars, and famous corporations, he has put a lot...

The Outspoken Artist & PR: A Handshake Is Better Than A Slap

PR is important. When you have uncompromising views about something, or are known for your forthrightness, is it still wise to not stand the chance of alienating a whole swathe of your potential audience by making blanket statements about a religion or a political...

Prince’s PR And Purple Reign

Prince's Was A Professional Who Kept His Good Deeds Private Bowie's passing affected a lot of people. Prince's death seems to be affecting, if not more people, then it seems to be affecting them in a different way - with their grief being of obviously purple hue. I am...

Community Service Foundation Patron Regions Bank

Being able to afford somewhere to live is vital, whether you are by yourself or have children - you need a home to live in. Sometimes people need some help to be able to do this, and the Community Service Foundation is one such non profit organization that does this....

A Text To End Your Phone Contract

Phone companies aren't always the easiest to deal with, especially it seems, in the UK where traditionally you have had to put a call in to the company you wish to leave. You get charged for a transfer period, and your transfer is delayed. Ofcom, who regulate...

Marketing Fashion: It’s Arbitrary

Fashion Marketing Declares A Style, But What Decides That Choice? The modern-day fashion industry likely informs what clothes you buy at all the fancy-ish stores. They are the people who determine the common perception of what you would want at Victoria’s Secret, or...

Bad PR For Journalists

Don't worry, I totally get the irony of talking about the degradation of journalism into opinion pieces and personal platforms for writer's grievances in a piece that is primarily my opinion, and not necessarily sourced from anywhere. I studied as as a journalist and...

Continuing Education – Digital Advertising

Continuing our Digital Advertising Education One of the topics in Digital Advertising that can never receive enough information and publicity if that of linking.  Everyone has a different idea of what linking actually is, and Moz.com has a number of interesting (in my...

WHAT MAKES YOU WANT TO READ THIS AND WHY YOU SHOULD KNOW ABOUT IT (SEO is real…)

Marketing and SEO And before you run away or sigh or shake your head, if you are reading this, it proves it works. SEO does work, but only if you really know some about and have an understanding of the basics of search engine optimization. Why? Why does it matter? You...

The 434 Revolution – Marketing As An Independent Writer

Independent Writers And Marketing Sometimes an idea grabs you, and it seems to be the perfect answer to something that you didn't even know you were looking for. What is it that bowls you over and gives you one of those eureka moments? More often than not it is...

From Pokemon To Harry Potter Wizards Unite!

Harry Potter Wizards Unite May Be Bringing A Smackdown for Pikachu! So Ingress was super popular - and you'd see people all over the place playing it; the real world skinned with the environs of a virtual game. Then Pokemon planted its flag, and raised Pokestops all...

Marketing Physical Art–And Its Difficulties

Physical Art, Despite Its Importance, Needs A Lot Of Marketing To Survive Due to caffeine’s effective marketing pitch of being almost necessary to modern life, statistically, you go into coffee shops often. And, since you do, you probably have ogled a random painting...

PC BS or The History Of Dissembling & The Quicksand Of Safe Zones & Trigger Words

Political correctness is a horrible thing that was born in the nineties which seeks to police the way that people express themselves and goes a long way to making charged areas even more overly sensitive. Why? Because people dissemble and don't actually say what they...

How To Write About Anything And Everything

Writing About The Problem Is A Way To Diminish The Problem Content writing - really good content writing, can convince you that the person writing it is possibly an expert from within the industry. It is not necessarily the easiest effect to achieve. Why? Because you...

Je Suis Paris – Showing Solidarity Is More Than Good PR

Social Responsibility Is More Than A PR Move It Is Pro-Survival For Your Company So, on Friday, my phone, which is set up with news feeds from various media outlets started erupting with alerts about the situation in Paris, and for me it recalled some of the feeling...

Spielberg And The Super Hero Movie

Will The Super Hero Juggernaut break Down? Does it mean anything for the super hero movie that Steven Spielberg announced the death knell of the form at some future point? The man knows a lot about films, and definitely comes from a tradition of film-making that is...

Paint A Vulgar Picture – On Their Hands A Dead Star

"At the record company meeting On their hands - at last! - A dead star !" It's an age old problem - how do you continue milking the cow when the cow has shuffled off the mortal coil? How do you market it? How do you capitalize on the investment you have made, and how...

The Promise Of Blockchain

The way most people will have heard of the concept of a blockchain is in reference to Bitcoin, where it has been used to track and make secure the history of the evolution of the crypto-currency. It has been a really good testing ground for the functionality of the...

Hive Digital Magazine

Business Articles That Entertain, Inform & Inspire

Clearwater Memorial Day Parade & Festival

Clearwater Memorial Day Parade & Festival

Memorial Day in Clearwater - May 2024 WOW oh WOW!  We are sooooo very blessed to have one of the most magnificent venues - Clearwater Coachman Park - in the world for celebrations. And celebrate the remembrance of fallen military heroes, the...

Give Me Liberty with Leads or Give Me Death!

Give Me Liberty with Leads or Give Me Death!

Every business is searching for the all-important lead that will bring them their next sale or client. A successful way of doing this is by using digital advertising. Some examples of this are posting Facebook and Google ads, email marketing, or driving traffic to...

The Best Mobile Marketing Tips to Boost your App Downloads

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

What are the main Big Data challenges in the financial industry?

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Stars, Stripes And Swooshes

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to...

Where Are You At?

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Relationship Marketing

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Creates Beautiful Fine Metal Art Sculptures Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the...

Fake News Is An Oxymoron, Do You Mean Propaganda?

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Could You Be Crypto Royalty?

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

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