The Strange Marketing Box

Behold, The Strange Box With Marketing Power! Let me pose to you a hypothetical situation. Let’s say, in the middle of Cleveland Street, where the Farmer’s Market sometimes shows up, there was a large box which had a door facing you and seemed made of simple...

Only Connect

When you look at all of the social media out there, what is its original intent? What was it designed to facilitate, and what is the thing that it has ended up distorting? Connection - between humans, in an analogue environment meant to replicate the way in which we...

Overwatch Marketing Against Cheaters

Blizzard Is Shooting Down A Potential Threat To Overwatch's Marketing Here’s the situation: you bought a new computer to game on at Best Buy by Highway 19. You stopped for a burger to-go at Five Guys in Clearwater Mall for a legendary night and dinner. And after the...

Community Service Foundation – The Idea Of Carriage Housing

Solving problems is always going to involve a degree of innovation, and housing and homelessness are no different. The problem has been with us for a long time, so new thinking is needed, and the idea of carriage housing, along with the other solutions offered by the...

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Step In The Ring – The Circle Arrives

Social Media Is Already Exploiting Some Of What We See In The Circle The Circle, the movie starring Tom Hanks and Emma Watson, showed a feature called Soul Search, where the network used its extensive resources, in terms of the people that were part of the community,...

The Jungle VIP

The internet can sometimes seem like a bit of a jungle – how do you get to be at the top of the tree? What part does original content play in that? And what is original content? Everyone remembers that scene from Jungle Book where King Louie wants to get the secret of...

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

Government vs Liberty

The Struggle Between Government and Individual Liberty One of the biggest quandaries that our country faces is the overwhelming imbalance between powerful financial groups and the common man who struggles to survive and compete for economic and business survival....

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Ello Vs. Facebook: A Simpler Aesthetic

Facebook does what it does pretty well, and it seems to, on the whole, be holding its ground a lot better than Myspace managed to. Livejournal is a cul-de-sac for nostalgia addicts; Plurk is a niche; some of the PHP forums are haunted by troglodytes who can just about...

Positive Marketing Evolves From Our Passions – John Travolta Helps Local Artists in Downtown Clearwater Florida

John Travolta's new movie premiere for "The Forger" at the Capitol Theater in downtown Clearwater Florida This past Saturday evening, those of us lucky enough to call Clearwater Florida our home were treated to some special Hollywood magic.  Mr. John Travolta was in...

Uber And It’s Drivers Are Being Promoted

In the space of a ride you can get to know a fair amount about your driver. But it can often be a long time until you get a repeat ride with that driver, and some drivers leave more of a lasting impression than others. When you've been doing it for a while you might...

Talia Jane and Freedom of Posting Whatever the Hell You Want

Talia Jane and the Problem With Airing Your Opinion Publicly So Yelp! right?  Talia Jane.  Drama.  The Great Passion - all things we want to hear about. It all started one bright, sunny San Fransisco morning with a post from one Talia Jane on Medium. This woman bears...

Guinness Beer Ad positions well with our gratitude for military servitude.

A stout fresh Guinness combined with Military Patriotism equates to strong marketing flows... My father and I have shared our quota of drinks over the years and we understand how most people around the world integrate their social lives with feel good foods and...

PR For Disney: How Beneficial Is The Success Of Zootopia?

Rave Reviews Isn't The Only Good PR Thing About Zootopia As soon as I saw the trailer in Cobb Theatre at Countryside Mall for Zootopia and learned that the guy’s behind both Frozen and Big Hero 6 worked on it, I knew it would be awesome. And, I was right. This movie...

Palcohol – Powdered alcohol now approved by FDA – on to marketing it

Palcohol - Pour, stir, or shake and get a Buzz Science and technology work together to form the newest way to get a buzz or get drunk. Palcohol is a new invention that allows you to buy a pack of powdered alcohol. The product will have multiple favors and you will...

Marketing Your Way Out Of The Media Mire

Many Companies Marketing At Once Makes A Lot Of Media, So Much It Can Be A Mire It’s a well-known idea that if you are a business, you want a web presence. And it is a lesser-known idea that if you want people to see your web presence, you need to produce new content....

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

Why Netflix Is So Popular

Netflix. If you’re reading this then you either already use it, or are trying to figure out what all the fuss is about. And there certainly is a fuss, around sixty million people use the service and it shows no sign of slowing down. And in the wake of that,...

How Do You Market To A Need?

Do You Need To Market Something? Well, You've Come To The Right Place. To quote from the movie Wolf of Wall Street: “Sell me this pen.” How do you sell it? You make someone need it. And when coming up with products to market, it’s best to work with what we already...

GMOs – PR For A Problem Product

GMOs and the people who make them are not a good thing according to a lot of people, and Monsanto, in particular, are not objects of affection. Is it just mismanagement of their Public Relations at fault, or are they doomed because the products they are attached to...

Post Fact Politics Is The Ugly Offspring Of Post Fact Journalism

Truth is important - facts are unassailable; and they are either facts or not ... it is not dependent on viewpoint. If you market your product as being something and it proves not to be, you will be upbraided for false advertising. Look at how newspapers and...

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

Zuckerberg Gives Us Facebook Safety Check

Social Media Really Engaging I still use Facebook a lot, and I know a lot of others who do too. Sure, there was some attrition, but it is still one of the most useful networks out there for connecting to a lot of people easily, Zuckerberg is a smart guy and is always...

Government Social Media Programs

China Wants To Rate How Good It's Citizens Are When it comes to dystopian futures I love a lot of them (the depiction I mean, not the notion of living in one), but I tend to think that Terry Gilliam's Brazil, where incompetence, and not some vast shadowy organisation...

Radio Versus Podcasts–A War Of Advertisements

Testing...1, 2, 3...do you want to hear an advertisement? Let’s do an experiment, shall we? Turn on your radio, Clearwater citizen. Any radio nearby you. Now tune into a standard Top 40 music station. Now tell me, how long can you listen to that station before you...

The Matrix Has You: Advertising & The Film Industry

The PR machine for Jupiter Ascending, like most other Hollywood movies was pretty slick. The usual striptease slow reveal of all the choice delicacies from the movie was rolling out months before the movie even had a trailer out there, and it made you want to watch...

The Case for Institutional Advertising

The Case for Institutional Advertising Although this important advertising strategy may seem foreign to some, the idea is not a new one. For years, companies have channeled millions of dollars into institutional ads in order to promote the goodwill of their respective...

Keanan Kintzel Of Buzzazz at Tampa Bay Federal Credit Union

So, hi, I'm Keanan with Buzzazz and I'm here with Kaleen taking the video and we're in front of our client Tampa Bay Federal Credit Union one of the oldest credit unions, I might add, in all of Tampa Bay; amazing people. Servicing the great, great, great people of...

Hive Digital Magazine

Business Articles That Entertain, Inform & Inspire

The Best Mobile Marketing Tips to Boost your App Downloads

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

What are the main Big Data challenges in the financial industry?

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Stars, Stripes And Swooshes

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to...

Where Are You At?

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Relationship Marketing

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Creates Beautiful Fine Metal Art Sculptures Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the...

Fake News Is An Oxymoron, Do You Mean Propaganda?

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Could You Be Crypto Royalty?

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

How To Write About Anything And Everything

How To Write About Anything And Everything

Writing About The Problem Is A Way To Diminish The Problem Content writing - really good content writing, can convince you that the person writing it is possibly an expert from within the industry. It is not necessarily the easiest effect to achieve. Why? Because you...

No Substitute For Hard Work

No Substitute For Hard Work

Elbow Grease Is Only In Short Supply If You Don't Apply It When I was growing up my dad had a ready supply of elbow grease, and I wanted some, because he seemed to keep going and I got tired out too quickly. I worked hard from an early age, and by that I don't mean I...

Happy 4th Of July

Happy 4th Of July

Independence Day Is Here! Perhaps the irony of having the only English dude in the office write a piece on the 4th of July has dissipated somewhat. I've been here 10 years now, and learned pretty early on that wearing a red coat around this time was not a good thing....

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