WHAT MAKES YOU WANT TO READ THIS AND WHY YOU SHOULD KNOW ABOUT IT (SEO is real…)

Marketing and SEO And before you run away or sigh or shake your head, if you are reading this, it proves it works. SEO does work, but only if you really know some about and have an understanding of the basics of search engine optimization. Why? Why does it matter? You...

Adjusting Your Signal To Noise Ratio

Too Much Noise You Want To Stop Listening I have been reading a lot lately about signal to noise ratio - tuning out all the extraneous crap that the information deluge from social media and every other internet media outlet throws at you. And the rules that people are...

Keanan Kintzel of Buzzazz Out And About on Cleveland Street

By going out and about and speaking to people, you can find out a lot about an area. Keanan Kintzel has his business, Buzzazz Business Solutions, on Cleveland Street in Clearwater, and he frequents a number of the different shops up and down the street. He also...

Election 2016 – A Stunned Media and A Stunned Country

Election 2016 - A Stunned Media and  a Stunned Country... On November 8, half the country thought the Presidential election was going to be a photo finish. The other half thought the election was a shoe-in for Secretary Clinton. Amazingly, both camps were wrong....

Yahoo At 20

The PR Value Of Being 20 For Yahoo Yahoo is 20 this week, and I just noticed that Thunderbird, my email management system is celebrating it's 10th birthday. It is odd to consider that the internet is now so old that companies are reaching a level of maturity that...

Are Political Ads Good Examples of Advertising?

Political Ads Are Immune From Prosecution By Falsehood Let’s talk about political ads. Raise your Internet hand if you are sick of these ads running from both the Left and the Right about their various candidates. To preface this situation, we should really understand...

Marketing Fast and Furious 7 – Box Office Smash

Fast and Furious 7 - Skydiving Cars & Skyscraper Car Jumping This weekend I went to the movies and jumped on a wild ride which was Fast and Furious 7. I went into the movie thinking that it was just going to be another Fast and Furious movie. Which would include...

Jeffersonian Economic Policies

Thomas Jefferson - His Economic Policies Thomas Jefferson was not just one of the founding fathers of this country; he was also a humanitarian, a gentleman and a philosopher of great renown.  His economic policies helped the country recover from its first major...

Marketing with “Gratitude”

Marketing with “Gratitude” As fall begins to draw near, although not so noticeable in Florida, I tend to think of cooler weather, leaves falling, and Thanksgiving. For some reason, fall seems to be a time when people appear less rushed and in some cases, more grateful...

When Actors Do Their Own Awareness Marketing

Ryan Reynolds and Hugh Jackman Awareness Marketing for Movies - What could possibly be better? In an effort to bring comedy to our lives, and showcase their brilliance, Ryan Reynold and Hugh Jackman have teamed up to bring a wonderful interview to a Youtube near you....

Advertising the Naturalization Exam for Office

Advertising Education & Naturalization Here's an interesting conundrum to ponder: Who should taken a naturalization/citizenship test for residency in the United States?  Sen. Harry Reid believes that Mr. Trump would fail such a test.  Mr. Kzir Khan has challenged...

From Pokemon To Harry Potter Wizards Unite!

Harry Potter Wizards Unite May Be Bringing A Smackdown for Pikachu! So Ingress was super popular - and you'd see people all over the place playing it; the real world skinned with the environs of a virtual game. Then Pokemon planted its flag, and raised Pokestops all...

Why I Promote This Technological Social Evolution (Part 3)

Promote These Dreams Staying In Reality And now, to the final chapter of this article series where I promote the evolution of mankind through social technology. This time around, I think I may get into the realms of science fiction. Or, at least, it seems that way...

Celebrity And Politics

If Bono goes anywhere near a political debate people kind of groan - his brand of millionaire earnestness is quickly parodied and poked with a pin. He's not the only one who falls foul of some people's desire for the entertainers just to entertain and not get all...

Amazon, Hachette, Harper Collins, And The Battle For The Book Market

Jeff Bezos And Amazon Are Changing Publishing I like Amazon. I may be biased - I have a Prime membership, and I buy a lot from them. So maybe you should take everything I say here with a pinch of salt. I also publish independently, and I have a project coming out...

A.I. Seeps Into Marketing, Soon the World

Marketing the Advancement of Artificial Intelligence Programs If you haven’t heard by now that the integration of artificial intelligence is close to becoming a new standard in most big businesses across all sectors, well you’re welcome for putting you in the know....

Clearwater Web Design Companies Are Good For Creatives

Clearwater Web Design Companies Can Make You A Website, And You Should Have One Do you have a hobby? Many people do, though some don’t—preferring to simply relax and hang out with friends when they are off work hours. But, for those of us who fall in the former camp,...

To Duplicate Content or Not. That is the Question

Greetings, once again.  I've just come back from a lovely nap, and been notified that some of the entities wandering about in the Jungle are posting redundant pieces everywhere.  This makes me want to eat somebody!  I should clarify.  You all know how the Internet...

Trump And Clinton: Marketing A Hobson’s Choice

Anyone else burnt out on stupid? Burnt out on the depraved lowest common denominator BS that is being paraded around as if it were actually politics? Are these two people the best that the country can do in terms of leaders? If so, we should not really wonder at why...

Does Disney Have A Soul Underneath The P.R.?

P.R. Is A Powerful Thing, And Disney Is Nothing If Not Powerful Star Wars. Marvel. Pixar. Disney has ties to them all. And, well, you can’t argue with the results. The P.R. is incredible. The love and adoration of so many series in the hands of the Mouse. Walk around...

Amazon Re-Keying The Future

Everything To Everyone Is What All The Big Players Want To Be How far into your life are you willing to let Amazon reach? You have your library locked in on Kindle, and your DVD collection was replaced by Amazon Prime, your music is in their cloud, your website is...

Supermodels, Design and the Marketing Message

A Supermodel's Marketing Dilemma - How's my hair look now? An ex-supermodel friend of mine relayed a story of her agents debating throughout the night on whether or not she should cut her hair to have bangs. Why? Because, silly as it seems, these kind of details do...

Muhammad Ali – The Greatest At Self Promotion And More

Muhammad Ali Changed What It Meant To Be A Boxer Float like a butterfly, sting like a bee. Everyone knows that one - and there were many more. Whether you consider it poetry or something else, Muhammad Ali elevated the art of pre-fight smack-talk beyond anything...

Koch Brothers & Time Magazine: Purchasing Personal Propaganda Machines

Is Time Up For Time Magazine? Koch Brothers & Time Magazine are in talks. No one would claim that journalists have a great approval rating as it is, but news that groups like the Koch Brothers are making the leap from behind the scenes influencers to media moguls...

Amazon And Netflix – A New Model For TV Content Providers

An Invitation To Binge-Watch Your New Favorite TV Shows Who watches TV on their TV anymore? A lot of people, because of convenience, slot their viewing habits in and around their busy schedule by watching their favorite show on their laptop, tablet, phone, etc. This...

Clearwater SEO

Are you strutting around with your website like the King Of The Jungle, highly visible and well-known, or are you an unwilling chameleon that seems unable to stand out? Blending into the background like all those other anonymous denizens of the jungle who don’t know...

Keanan Kintzel At Opal Sands, Clearwater Beach

Here we are again; it must be a birthday thing - at the Opal Clearwater Beach. This latest jewel of a hotel: spectacular pools. Oh, look there's my wife bringing me a beautiful refreshing water. Now you can see all the way down Clearwater Beach and I think we can get...

Happy Thanksgiving!

Thanksgiving Is As American As Apple Pie There isn't a single Holiday that doesn't have some cultural complication attached to it, but for most people what the holidays really boil down to is getting to spend time with your family and getting some time off work. The...

Time Magazine’s Timely Covers

Magazine Covers That Succinctly Communicate The Whole Story I have read Time Magazine on and off since 1982 or maybe earlier, but it had its biggest impact when I was 7 years old. Two issues from that period of time stick in my mind - one featured Michael Jackson, who...

Keanan Kintzel Watching Someone Boarding 2

Keanan Kintzel understands what it is like not to be able to find anything to do - this was part of the reason that, with his company Buzzazz Business Solutions, he decided to develop Wabamm. Wabamm is a local activity search engine that we built just for Pinellas...

Hive Digital Magazine

Business Articles That Entertain, Inform & Inspire

What are the main Big Data challenges in the financial industry?

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Stars, Stripes And Swooshes

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to...

Where Are You At?

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Relationship Marketing

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Creates Beautiful Fine Metal Art Sculptures Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the...

Fake News Is An Oxymoron, Do You Mean Propaganda?

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Could You Be Crypto Royalty?

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

How To Write About Anything And Everything

How To Write About Anything And Everything

Writing About The Problem Is A Way To Diminish The Problem Content writing - really good content writing, can convince you that the person writing it is possibly an expert from within the industry. It is not necessarily the easiest effect to achieve. Why? Because you...

No Substitute For Hard Work

No Substitute For Hard Work

Elbow Grease Is Only In Short Supply If You Don't Apply It When I was growing up my dad had a ready supply of elbow grease, and I wanted some, because he seemed to keep going and I got tired out too quickly. I worked hard from an early age, and by that I don't mean I...

Happy 4th Of July

Happy 4th Of July

Independence Day Is Here! Perhaps the irony of having the only English dude in the office write a piece on the 4th of July has dissipated somewhat. I've been here 10 years now, and learned pretty early on that wearing a red coat around this time was not a good thing....

Amazon Making Good On It’s Healthcare Idea

Amazon Making Good On It’s Healthcare Idea

Whether It Is Ultimately A Success Or Not It Promises A Change What do people want? You have to imagine that Jeff Bezos is asking that a lot. Why? Because he seems to provide a lot of things that people need and want. Easier access to medication is definitely one of...

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