Only Connect

When you look at all of the social media out there, what is its original intent? What was it designed to facilitate, and what is the thing that it has ended up distorting? Connection - between humans, in an analogue environment meant to replicate the way in which we...

Clearwater Web Design Companies Are Good For Creatives

Clearwater Web Design Companies Can Make You A Website, And You Should Have One Do you have a hobby? Many people do, though some don’t—preferring to simply relax and hang out with friends when they are off work hours. But, for those of us who fall in the former camp,...

Web Design, Clearwater Florida & Buzzazz

How key is web design to a Clearwater Florida advertising campaign? When we started building websites back in 1999, it was not a degreed program at every college, junior college, trade school and online school around the world.  Factually, we had to find creative...

You Should Have An App! We Build Apps!

Apps Are Essential Apps are where it is at. Considering that a growing number of people who are interacting with your website are doing so through their phone, or that more and more people are using apps instead of websites to access the data and services that they...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Why The Marketing Of NBC’s The Voice Works So Well

Marketing Is Like Singing, It Needs To Resonate I don’t watch NBC’s The Voice. That’s not anything against the show—I just don’t watch contests. Or many television shows at all, to be frank. But I know someone who genuinely enjoy it to the same degree I like the does...

A Paying Market For Artists – Starts With Putting Hands In Pockets

Where did the idea that not paying artists was OK come from? I see it as deriving mainly from a sense of entitlement, and an inability to identify the sequence of actions both that were involved in the production of a product, and the sequence of actions involved in...

The Effectiveness Of Video Game Trailers

Despite a few glaring examples to the contrary, I don’t think anyone could argue with the effectiveness of trailers when it comes to marketing. It’s often the only way that the general population becomes aware of new movies coming out. And as the art of cinema...

PC BS or The History Of Dissembling & The Quicksand Of Safe Zones & Trigger Words

Political correctness is a horrible thing that was born in the nineties which seeks to police the way that people express themselves and goes a long way to making charged areas even more overly sensitive. Why? Because people dissemble and don't actually say what they...

Marketing Politicians–And Why I’m Less Sure

Their Marketing Is Improper, And Thus I Have No Idea What They Are Really Selling I’ve made comments on politicians. I’ve held my ground in arguments. I’ve been wrong and I’ve been right—and I’m not sure which was which. And at the end of it, I am less sure of what...

Smart Writing From Moleskine & Microsoft

Experience Writing With The Ability To Cross Post Moleskine & Microsoft are both well known in their fields, but are not possibly the most obvious collaborators. There is something qualitatively different not only in the experience of using pen and paper, but in...

The Case for Institutional Advertising

The Case for Institutional Advertising Although this important advertising strategy may seem foreign to some, the idea is not a new one. For years, companies have channeled millions of dollars into institutional ads in order to promote the goodwill of their respective...

Horizon Smart Glasses Give Blind Users A Virtual Guide

How Much Are You Helping People With Your Tech? Does your technology help someone? In some basic sense it probably helps in some way, even if its sole purpose is to provide escapism. But when you see something that could possibly change the way that someone lives...

Promote They Keep Out The Politics?

Politics Is Seeping Into Other Media, And Some Promote It Roll Back Do you promote that they keep the politics out of your *insert something you enjoy here*? Because, I am right with you. Allow me to say something nice about Donald Trump (I am asking permission...

Pokemon Go To Marketing

I Wanna Be The Very Best At Marketing, Like No One Ever Was Are you walking around Clearwater looking at your phone? Are you in Pinellas Park searching for Pokemon? Are you at Clearwater Beach trying to get one with a CP of 500+? Because we all are. It’s Pokemon Go....

Marketing The iPhone Over Other Smartphones

Becoming A Mega Success Isn't Easy, But Apple's Marketing Makes It Look That Way Apple’s iPhone has perhaps the most pervasive marketing in the world of technology. It’s obvious to see. From a technological standpoint, if the many people online and in real life are...

Marvel Vs. DC: Avenger’s Infinity War And Justice League

Marvel Have Built A Cohesive Cinematic Universe That Allows Individual Characters To Thrive The difference in construction is evident, as is the execution. Marvel's successful model of single hero movies and then Avengers movies is most likely the thing that allowed...

Keanan Kintzel Watches Billy Joel on Cleveland St in Clearwater

Keanan Kintzel enjoys going to live music, and having the chance to see Billy Joel right on his doorstep was one he wasn't going to pass up. Billy Joel is something of a musical legend. He had top 40 hits across the 70s, 80s and 90s, getting 33 top 40 hits in the US,...

PR: Even The Internet Has It

Everything Has PR, And Now It's Time To Talk About The Big One. The point of many of my articles is to give attention to the effective and positive PR certain groups manage to garner through clever methods. And, I’ll also, in most of those same articles, talk about...

Marlboro Man: Up In A Puff Of Smoke

If You're Of A Certain Age You Remember The Marlboro Man The Marlboro Man in his adverts in Time Magazine and elsewhere, seemed so real that it was almost like a window into another world rather than an advert. I remember seeing the adverts for Marlboro all over the...

Pinellas Dog Parks

Dog owners in America are becoming more and more protective of their fur babies than ever before. Sometimes helicopter parenting can be seen as a bad thing, but it hard to argue with those big black eyes and wiggly tongues. Florida is a warm state with almost constant...

What Does Science Fiction Promote: Freedom or Fear?

One Genre. Many Arguments Derived. What Does Science Fiction REALLY Promote? When traffic cameras became a thing around America, I heard people talk about 1984 by George Orwell. When people talk about the newest technological gizmo, I hear things brought up like Star...

Marketing Your Art As An Artist: Walking The Line

Marketing Art Is An Art In Itself Marketing yourself as an artist is fraught with issues. And the most obvious is something I’ve talked about before: the lack of time or attention available for a piece of art (or anything). Recommending a show, movie, book, painting,...

When Presidents Endorse: The Pitfalls And Plus Points Of Presidential Favor

People Are Predicting President-Elect Trump's Twitter Is The Thing To Watch President Elect Trump tweets that he supports you and likes your product. Suddenly droves of people on the other side of the political divide are running in the opposite direction, or in the...

‘Batman v. Superman: Dawn of Justice’ – Leaks And Movie Marketing

Batman V. Superman And Controlling Leaks The boy with his finger in the dike had an easy job - one leak to plug to save Holland. Companies that are seeking to protect the integrity of their product and to maintain a release schedule are having to try and contain...

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

Echo Chamber Confirmation Bias Feedback Loops & Other Symptoms Of Walled-Garden Culture

Feedback Loops Provide No New Information For An Audience, Diminishing Critical Thinking Who do you speak to? Do you seek out differing opinions? Would you say that you are well-informed about what people outside of your own small group of friends and associates...

Marketing All Science As Fake (Don’t Do It)

Marketing Something Changes Perception, So Don't Market Science As Bad! Oh boy, here we go: stop marketing that science is lying to everyone. Okay, let that one sink in for a second. Take a deep breath. Let’s keep this civil. I will try to keep this civil. Despite...

Web Design Companies in Clearwater

Want To Do Web Design? So, you are interested in web design and you work or live in Clearwater, right?  Well one of the great things about it is that there are so many programs that you can use to learn how to do web design on your own without paying the vast amounts...

What Discipline Can Mean For You And Your Marketing

Let's Define A Word Core To Effective Marketing Discipline. I don’t think many know what the word means. I think it’s ill-defined or misunderstood. If the number of people who swear they will lose weight, write that novel, run a marathon, etc., is any indication, then...

Hive Digital Magazine

Business Articles That Entertain, Inform & Inspire

The Best Mobile Marketing Tips to Boost your App Downloads

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

What are the main Big Data challenges in the financial industry?

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Stars, Stripes And Swooshes

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to...

Where Are You At?

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Relationship Marketing

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Creates Beautiful Fine Metal Art Sculptures Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the...

Fake News Is An Oxymoron, Do You Mean Propaganda?

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Could You Be Crypto Royalty?

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

How To Write About Anything And Everything

How To Write About Anything And Everything

Writing About The Problem Is A Way To Diminish The Problem Content writing - really good content writing, can convince you that the person writing it is possibly an expert from within the industry. It is not necessarily the easiest effect to achieve. Why? Because you...

No Substitute For Hard Work

No Substitute For Hard Work

Elbow Grease Is Only In Short Supply If You Don't Apply It When I was growing up my dad had a ready supply of elbow grease, and I wanted some, because he seemed to keep going and I got tired out too quickly. I worked hard from an early age, and by that I don't mean I...

Happy 4th Of July

Happy 4th Of July

Independence Day Is Here! Perhaps the irony of having the only English dude in the office write a piece on the 4th of July has dissipated somewhat. I've been here 10 years now, and learned pretty early on that wearing a red coat around this time was not a good thing....

Pin It on Pinterest