Bruce Sterling at Ted Talks on Design Fictions

Bruce Sterling Marketing Speech at Ted Talks on Design Fiction, Storytelling When you are trying to sell something you often role play in order to see how a prospective customer might react to the pitch, and to anticipate what objections might be presented to you....

Keanan Kintzel At Don Cesar on St Pete Beach

Hey, here we are down at the Don Cesar in St. Pete Florida - what a gorgeous day it is. We just had fish tacos. It's my 55th birthday, so we had a little sneak out, saw a couple clients in Sarasota, and now we're in St. Pete and just wanted to say hi. And for those of...

Keanan Kintzel, Marco Victorino – LA Dodgers and Marco

Keanan: So, hey, Marco how you doing? Marco: Excellent, man. Keanan: So, tell me what you love about Buzzazz. Marco: Wow, what you don't love about Buzzazz? Best marketing company in the world. Keanan: And tell me how you met Buzzazz. Marco. Because of it's amazing...

Donald Trump Wins–And His Marketing Does Too

Donald's Marketing On Point: 45.7% Of The Votes And 99 Delegates! Well, Clearwater and the rest of Florida spoke with their votes and the answer was unsurprising. Because, of course, Donald Trump won the Republican primary in our fine Sunshine State. And I’d like to...

More Mobile Friendly

Mobile friendly websites are the thing. People carry their computers around with them now in their pockets. They want to be able to find data on the go, so it makes sense that your website should be friendly to these devices. People do not want to have work to get the...

Compassionate Tech

What Problems Cannot be Solved If Energy And Care Are Applied To Them? Compassionate tech is apparently a big thing in the UK, where the tech sector grew 2.6 times faster than the rest of the UK economy. Private start-ups are using technology to help society's most...

Keanan Kintzel At An Easter Egg Hunt With Blackie The Dog & A Drone

Keanan Kintzel as a businessman is trying to help local businesses and the local community, and a lot of the motivation for this to to help friends and family as well. If you come up with ideas and business solutions that actually help all these groups, then you are...

Ello Vs. Facebook: A Simpler Aesthetic

Facebook does what it does pretty well, and it seems to, on the whole, be holding its ground a lot better than Myspace managed to. Livejournal is a cul-de-sac for nostalgia addicts; Plurk is a niche; some of the PHP forums are haunted by troglodytes who can just about...

Happy 4th Of July

Independence Day Is Here! Perhaps the irony of having the only English dude in the office write a piece on the 4th of July has dissipated somewhat. I've been here 10 years now, and learned pretty early on that wearing a red coat around this time was not a good thing....

Advertising the Cost of Professional Athletics

Advertising the Hidden Cost of Professional Sports When it comes to assessing the cost of sports and what they bring to us, the viewers, there are a couple of major factors that get touched on, and then forgotten.  There are some very intriguing facets of different...

Deadpool: Advertising Through The Fourth Wall

This is An Article. It Contains Deadpool and Advertising Advice. What More Do You Need? Hey you. Yes, you! The one with the colorful shirt and the beautiful eyes? If you’re reading this then you probably chose to because I mentioned Deadpool in the title, right? Well,...

FIFA World Cup: Semi-Final – Argentina vs Netherlands

While the semi-final matches in a World Cup are usually billed as matches between titans, or at the very least least between teams of comparable quality.  However, when Netherlands played Argentina last night, it was not the exciting clash between European and South...

Avenues Of Advertising Online (Part 3)

Advertising Has Multiple Paths, And You Can Take Many At Once Three articles in the series, but this is the final one. While the first was a discussion, and the second was about videos, there is one more term which can find a home in your online marketing and...

Where Does The Future Of Journalism Lie?

Journalism Has To Have A Future, But Something Needs To Change As credible as Baron Munchausen, while thinking of itself as still as Woodward and Bernstein, journalism has been on the the ropes since the internet came along and started to change the environment all...

Advertisements For The End Of The Book Gatekeepers

The Advertisements Promise A Freedom From Blocking Out Art The Gatekeepers. Revered and hated, they decide what books you find at Barnes and Noble near Sunset Point. And some people do not like this one bit. Because not all books and creations released through the...

Dave Grohl And Others Love Record Store Day

Record Store Day Rocks High Quality Vinyl & Great Music I like records - buying them and owning them. Record Store Day is a great advertising coup and a wonderful marketing gimmick - it is a huge signpost that tells people they are going to be able to get rare...

Advertising Made Nerds Rule (Part 1)

By Sheer Advertising, The Stigma Slowly Disappears Nerds rule the world in 2017. And that’s because, with the right advertising and marketing, the label lost its stigma in almost all aspects. Everyone, yes, everyone, is practically a nerd now. Shows like the Walking...

Keanan Kintzel, Marco Victorino – Columbian Invasion!

Keanan: Stee-rike, Caramba! Um, okay, but now tell me why you came to America. Marco: To learn how to play golf. Keanan: I don't think Tiger Woods has to worry Keanan, like a lot of businessmen, likes to play golf. It provides the perfect place to get some exercise...

A Public Relations Nightmare for Ryan Lochte

A Public Relations Nightmare for Ryan Lochte Twelve-time Olympic medalist, Ryan Steven Lochte, was living the dream; but after an unfortunate incident in Rio de Janeiro, he’s now living a nightmare. Being second in U.S. history behind Michael Phelps, the most highly...

Normally Only the Ads are Super on Superbowl Sunday…

Advertising Agencies Bring Their "A" Game Too! It had been a very long week for me and quite frankly, going to a super bowl party was not on my radar.  The games normally turn out to be a big gamble, I had invites to 2 spectacular events and took a pass as I was super...

The Marketing of Hate and the 1st Amendment

It has been a long time coming, and I have had no good reason to really address this topic till recently. So why am I addressing this issue now?  And what issue am I confronting? It's called hate speech, anti-semitism, ethno-centricism (racism to the uneducated) and...

Why The Marketing Of NBC’s The Voice Works So Well

Marketing Is Like Singing, It Needs To Resonate I don’t watch NBC’s The Voice. That’s not anything against the show—I just don’t watch contests. Or many television shows at all, to be frank. But I know someone who genuinely enjoy it to the same degree I like the does...

Web Design Companies in Clearwater

Want To Do Web Design? So, you are interested in web design and you work or live in Clearwater, right?  Well one of the great things about it is that there are so many programs that you can use to learn how to do web design on your own without paying the vast amounts...

The Problem Of Privacy On The Internet

Big Data Drives Things In Unexpected Ways Data is big money, and you are constantly generating data trails wherever you move, and whatever you do. Go to https://myactivity.google.com/ and check out how much of your daily activity is recorded - the voice searches you...

Keanan Kintzel At Clearwater Family Dental

Buzzazz has really kind of condensed the amount of information and given me a lot more to work with with patients. We've had previous marketing tools that kind of give some basic information that doesn't allow me to help my patients the best way possible. With Buzzazz...

Advertising Awareness of Etc…

Jenna Elfman's Advertising Awareness Of.... I read this fascinating advertising awareness article that is mildly depressing, but hits home for me.  I have heard people talk about human trafficking and read different articles about business models that treat employees...

The Power of Google

Why Use Google+ & Youtube Google is important. So is YouTube. Every website should have videos. Not joking.  What you may not know, or have seen but not really understood, is that Google has purchased Youtube and has determined that videos are more valuable as...

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Advertising Good Health

Advertising Something As Healthy Is An Attention Grabber: For Better Or Worse Everyone wants to be healthy—if the advertising around the internet is any sign. Though, that logical inference was obvious without a banner ad to confirm. But the controversy over what is...

Advertising Better Security: WannaCry’s Harsh Lesson

Advertising Protection For Computers Is A Big Business: But Not Big Enough Apparently The “WannaCry” virus’s name is apt for the reaction it’s likely to cause in its victims. As I keep saying, all the time really—like a looping song—the world runs on technology, and...

Hive Digital Magazine

Business Articles That Entertain, Inform & Inspire

B.E. Kluttz Lumber Co Inc.

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Stars, Stripes And Swooshes

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to...

Where Are You At?

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Relationship Marketing

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Creates Beautiful Fine Metal Art Sculptures Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the...

Fake News Is An Oxymoron, Do You Mean Propaganda?

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Could You Be Crypto Royalty?

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

How To Write About Anything And Everything

How To Write About Anything And Everything

Writing About The Problem Is A Way To Diminish The Problem Content writing - really good content writing, can convince you that the person writing it is possibly an expert from within the industry. It is not necessarily the easiest effect to achieve. Why? Because you...

No Substitute For Hard Work

No Substitute For Hard Work

Elbow Grease Is Only In Short Supply If You Don't Apply It When I was growing up my dad had a ready supply of elbow grease, and I wanted some, because he seemed to keep going and I got tired out too quickly. I worked hard from an early age, and by that I don't mean I...

Happy 4th Of July

Happy 4th Of July

Independence Day Is Here! Perhaps the irony of having the only English dude in the office write a piece on the 4th of July has dissipated somewhat. I've been here 10 years now, and learned pretty early on that wearing a red coat around this time was not a good thing....

Amazon Making Good On It’s Healthcare Idea

Amazon Making Good On It’s Healthcare Idea

Whether It Is Ultimately A Success Or Not It Promises A Change What do people want? You have to imagine that Jeff Bezos is asking that a lot. Why? Because he seems to provide a lot of things that people need and want. Easier access to medication is definitely one of...

Google’s Duplex Is On The Line

Google’s Duplex Is On The Line

Is It AI? Do We Have A Problem, Dave? AI seems to me to be a misnomer for what we have right now. Some people working in the field of machine intelligence don't like it because of the species derived chauvinism that it indicates. But if you look at the systems which...

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