Marketing For Businesses Should Conform?

Marketing Requires A Knowledge Of Collective Social Agreements. Too Weird Doesn't Sell. A company that fails is often guilty of not following the idea of supply and demand in either their marketing or their general practices. They do not do (or promote) what the...

Prince’s PR And Purple Reign

Prince's Was A Professional Who Kept His Good Deeds Private Bowie's passing affected a lot of people. Prince's death seems to be affecting, if not more people, then it seems to be affecting them in a different way - with their grief being of obviously purple hue. I am...

Smart Writing From Moleskine & Microsoft

Experience Writing With The Ability To Cross Post Moleskine & Microsoft are both well known in their fields, but are not possibly the most obvious collaborators. There is something qualitatively different not only in the experience of using pen and paper, but in...

What To Promote In Trump’s America

Some Angry, Some Happy, But We All Can Promote Something A few days ago, I wrote an article with no knowledge of the person I was addressing. I congratulated the new president of the United States. I stand by that article, still. But I am shocked. I did not see the...

Let’s Spread Some Good News

Just Imagine If Everyone Thought About Solutions Rather Than Problems This seems like an unlikely thing to be said in a meeting with any News Editor - that he tells you to go out there and dig up some feel-good stories. Bad News sells, right? That is the old adage...

The Birds are Singing in the Trees – Tweeting

Twitter: Talk To The World In 280 Characters Do you have a Twitter account? If not, why not? Most people have heard of the elevator pitch – being able to sell your product in the time it takes the elevator to get you and your prospective client to whatever floor you...

Combating Trolls While Protecting Privacy

Anonymity And Criminality Are Not Intrinsically Connected Should anonymity on the net be done away with? Should lack of anonymity be imposed on people who commit certain offenses? It is something of a minefield that pulls in all kind of laws regarding privacy and...

Marshal, Me, Alvy Singer, And An Abacus

The Medium Is The Message - How You Are Viewing It Affects It If you've ever read Marshal McLuhan he is one of those thinkers that you find yourself constantly returning to. Why? Because his ideas make a lot of sense, and in terms of how the internet works, they seem...

Trump And Clinton: Marketing A Hobson’s Choice

Anyone else burnt out on stupid? Burnt out on the depraved lowest common denominator BS that is being paraded around as if it were actually politics? Are these two people the best that the country can do in terms of leaders? If so, we should not really wonder at why...

Advertise The Music Of The Past For The Future

Advertise For The Future Of The Musical Medium... Of the places in the world which advertise for physical CD’s by stocking them, I only know of the ones you can find in little wicker baskets in Starbucks, like perhaps the ones in Clearwater Mall, or the ones you can...

A New Definition Of Healthy – The Shifting Language Of The FDA

What's in a name? The meaning of words change over time, and though the acceptance of said change can be something that takes a while, it does happen. It's often the case that slang claims it, champions it for a while, let's it drop, and then the old usage comes back...

Marvel Is Marketing Actors As Their Superheroes

Marketing Characters With Star Power Is Nothing New, But Now The Stars Are Their Characters You want to be a superhero. You want to be Iron Man flying through the sky. You want to be Captain America beating up bad guys. You want to manipulate objects with the twist of...

Keanan Kintzel Of Buzzazz Talks To Homeless But Not Hopeless Man

How often do you ever talk to the homeless people on the streets of Clearwater? How do you go about understanding the issue and helping to solve it if you have no understanding of it? Everybody has a story, and when you get people thinking, most of them have some...

The PR of a Legend

PR of Total Football and Johan Cruyff Today is a sad day for two countries, millions of fans and world of football.  Not American football, but football.  The legend, the man who made popular the concept of total football, the man who helped give Pep Guardiola, Luis...

Marketing Politicians–And Why I’m Less Sure

Their Marketing Is Improper, And Thus I Have No Idea What They Are Really Selling I’ve made comments on politicians. I’ve held my ground in arguments. I’ve been wrong and I’ve been right—and I’m not sure which was which. And at the end of it, I am less sure of what...

Pinellas Dog Parks

Dog owners in America are becoming more and more protective of their fur babies than ever before. Sometimes helicopter parenting can be seen as a bad thing, but it hard to argue with those big black eyes and wiggly tongues. Florida is a warm state with almost constant...

Twitter and the 2016 Presidential Debate

 ...and the 2016 Presidential Debate Everything was all a “twitter” last Monday night both during the first Presidential debate and throughout the night. According to Mic.com, Twitter analysts stated that the debate was the most tweeted political event in history,...

Bad Jokes Make For Bad Advertising

New Adventure Travel Group Get A Rough Ride If there is a committee that decides what your advertising campaign should be, there should be some kind of checks and balances in place to make sure that you don't make the kind of faux pas that makes you a laughing stock....

Google Doodles – A Fun Advert For The Company

Google Doodle - Communicating On An Aesthetic Level Who doesn't love Google Doodle? It isn't always about the big things - sometimes it is about the attention that you pay to details; and sometimes those details can be whimsical little things that give someone a...

How Do You Market To A Need?

Do You Need To Market Something? Well, You've Come To The Right Place. To quote from the movie Wolf of Wall Street: “Sell me this pen.” How do you sell it? You make someone need it. And when coming up with products to market, it’s best to work with what we already...

Personal PR

It's interesting when you start to look at the idea of personal PR, and how you advertise yourself to the world. A lot of people might immediately reach for the example of what they are doing with their social media; their Facebook or the blog they infrequently...

The Advertising Of The Fad Diet

If Advertising Claims Something Too Good, Well, You Know The Old Saying Some of you might not like me by the end of this article. I’m willing to accept that. Though, honestly, you should know some of this already—I should not be shocking anyone here. In this world,...

Adjusting Your Signal To Noise Ratio

Too Much Noise You Want To Stop Listening I have been reading a lot lately about signal to noise ratio - tuning out all the extraneous crap that the information deluge from social media and every other internet media outlet throws at you. And the rules that people are...

End To End Encryption Isn’t The Problem

A lot of column inches have been given to the UK's continuing crackdown on companies that use end to end encryption. This technology means that only the people communicating can read the messages, and that it can't be eavesdropped on, even by the company providing the...

‘Batman v. Superman: Dawn of Justice’ – Leaks And Movie Marketing

Batman V. Superman And Controlling Leaks The boy with his finger in the dike had an easy job - one leak to plug to save Holland. Companies that are seeking to protect the integrity of their product and to maintain a release schedule are having to try and contain...

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

What Does Keanan Kintzel, Lee Iacocca and The Statue of Liberty Have in Common?

Knowing marketing with purpose is hard to beat! Here is another fine example of marketing genius combined with purpose.  When President Ronald Reagan asked Lee Iacocca to save Ellis Island and our beloved Statue of Liberty, it was a marketing engineers perfect storm....

Market Us Out Of The Media Bubble

The Media Bubble Markets To Something We All Want: Social Acceptance What makes you angry? A lot of things? A few things? Various things? I imagine something makes you angry. Does a conflicting opinion make you angry? It does for a lot of people. Men and women who are...

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

No More Death Stars Or Reboots Please

Another Death Star Would Suggest A Movie Design Flaw It blew up, and it had a design flaw that made this possible. Great. The New Empire went ahead and built the third iteration of a bad idea and called it something else, but let's not dress it up any other way - it...

Hive Digital Magazine

Business Articles That Entertain, Inform & Inspire

The Best Mobile Marketing Tips to Boost your App Downloads

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

What are the main Big Data challenges in the financial industry?

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Stars, Stripes And Swooshes

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to...

Where Are You At?

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Relationship Marketing

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Creates Beautiful Fine Metal Art Sculptures Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the...

Fake News Is An Oxymoron, Do You Mean Propaganda?

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Could You Be Crypto Royalty?

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

How To Write About Anything And Everything

How To Write About Anything And Everything

Writing About The Problem Is A Way To Diminish The Problem Content writing - really good content writing, can convince you that the person writing it is possibly an expert from within the industry. It is not necessarily the easiest effect to achieve. Why? Because you...

No Substitute For Hard Work

No Substitute For Hard Work

Elbow Grease Is Only In Short Supply If You Don't Apply It When I was growing up my dad had a ready supply of elbow grease, and I wanted some, because he seemed to keep going and I got tired out too quickly. I worked hard from an early age, and by that I don't mean I...

Happy 4th Of July

Happy 4th Of July

Independence Day Is Here! Perhaps the irony of having the only English dude in the office write a piece on the 4th of July has dissipated somewhat. I've been here 10 years now, and learned pretty early on that wearing a red coat around this time was not a good thing....

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