Across Media Cross-Promotion: Lego Rings The Bell

Cross-Promotion Is The New, Effective, Media Tactic Just when it seemed like Marvel was the king of cross-promotion with its roster of characters, the Lego company goes one deeper. Because, well Marvel has all the characters in its back catalogue to draw upon, Lego...

Advertising To The Hive Mind

Advertising Seeks to Connect With People, But People Are Already Connected If only a company’s advertising moved as fast as the media advertises a scandal. If only the fact a place is selling nice products could get out to people as quick as the random horribleness...

Marketing All Science As Fake (Don’t Do It)

Marketing Something Changes Perception, So Don't Market Science As Bad! Oh boy, here we go: stop marketing that science is lying to everyone. Okay, let that one sink in for a second. Take a deep breath. Let’s keep this civil. I will try to keep this civil. Despite...

Amazon And Netflix – A New Model For TV Content Providers

An Invitation To Binge-Watch Your New Favorite TV Shows Who watches TV on their TV anymore? A lot of people, because of convenience, slot their viewing habits in and around their busy schedule by watching their favorite show on their laptop, tablet, phone, etc. This...

Keanan Kintzel And Family – Ollie Learning to Skate

Keanan Kintzel knows that there is plenty to do in and around Pinellas County, because he travels around a lot and helps a lot of different businesses. He also developed Wabamm, which is a local activity search engine, that is designed to provide a positive and...

Political Correctness And P.R. (Part 3: The Present)

Maintaining P.R. In Modern Day Is A Balancing Act, But Worthwhile I am a millennial. And as a person born to modern times, I have little issue with the ideas of “safe spaces” or “trigger words.” And if an individual finds he does not identify as the gender his body is...

Let’s Talk About The Future Of Education

Where Lies The Future Of Education? There used to be a time when intellectualism and creativity was sponsored and encouraged to flourish through funding and education.  Those days seem to be slipping away.  Some fields of academia and education have suffered from...

Advertising Made Nerds Rule (Part 1)

By Sheer Advertising, The Stigma Slowly Disappears Nerds rule the world in 2017. And that’s because, with the right advertising and marketing, the label lost its stigma in almost all aspects. Everyone, yes, everyone, is practically a nerd now. Shows like the Walking...

The International Youth Theater

The International Youth Theater has definitely made some dreams come true for a lot of very talented people. A lot of actors dream of being on the stage and of perhaps one day getting to direct a play, but not many get to do it so young, and when they do they don't...

Clearwater SEO

Are you strutting around with your website like the King Of The Jungle, highly visible and well-known, or are you an unwilling chameleon that seems unable to stand out? Blending into the background like all those other anonymous denizens of the jungle who don’t know...

Are Honest Politicians Really As Rare As Hen’s Teeth?

Finding an honest politician is like finding hen's teeth, unicorns, the holy grail ... you get the idea. No one expects the noise made in the electoral process to be mirrored by the actions in office. Well, that's not strictly true - for a brief period of time when...

Midterm Elections 2014

Political Advertising In Midterm Elections 2014 Left A Bad Taste I am unhappy, and the entire nation should be unhappy. The midterm elections are over, and the political advertising that has been so negative, false and disgusting is going to cease until January, 2015,...

No One Does That Anymore – Marketing A Supposed Decline

Things Don't Die They Just Get Repurposed Cassandras have always been around, but it wasn't always so easy for these Chicken Littles to tell everyone about the sky-falling. When they start crying wolf now there's always two choruses that pipe up - the naysayers and...

Advertising Our Heroes

Advertising Pinellas County's Local Heroes | Tarpon Springs Let's talk about advertising the heroes in our lives that we don't even acknowledge. Tarpon Springs gives us today's story, and is one that I think we can all celebrate. Sure, they get commendations...

Keanan Kintzel of Buzzazz & Daughter Singing Katy Perry’s Fireworks

Firework Katy Perry Do you ever feel like a plastic bag Drifting thought the wind Wanting to start again Do you ever feel, feel so paper thin Like a house of cards One blow from caving in Do you ever feel already buried deep Six feet under scream But no one seems to...

Star Trek: Discovery – To Boldly Go

The movie franchise has been doing pretty well, and it was something of a gamble to reboot the franchise with new actors playing familiar characters from the original TV show, and first movie offerings. Enterprise served as a prequel to the first series and this is...

Advertising Celebrities’ Intelligence

Advertising Celebrities' Intelligence, from Football Players to Actors The concept of intelligence is often confined to the realms of academia and science.  It is rare, perceptually, to think of entertainers being "smart" and yet there is a preponderance of...

Social Media – At the Watering Hole

Not everyone gathers at the same social media watering hole, and the choice of watering hole is going to depend on how the person consumes the data which streams into their lives in a constant unending flow. You want to have a bit more choice and be able to roam...

Community Service Foundation Patron Regions Bank

Being able to afford somewhere to live is vital, whether you are by yourself or have children - you need a home to live in. Sometimes people need some help to be able to do this, and the Community Service Foundation is one such non profit organization that does this....

Advertising Technology Around Christmas Time

Christmas Is The Season Of Advertising New Gadgets What are you hoping to get for Christmas? I know you can’t tell me because I’m words on a screen, but it is something all observers of the holiday think about. If you are living in a first world country, your answer...

The Starbucks Cup Advertising Continues

Starbucks' Advertising Is Still Piping Hot In 2016 I’m late to this party, but can we please talk about this for a second? This advertising from Starbucks is...well...brave. Watch this video posted around a month ago, from Starbucks’ official YouTube channel:...

Courting The Backfire – The Ill Advised Notion Of Smear Campaigns

The ads being put out by the Hotel Association of New York City are cynical at best, and that is being kind. I understand the problems that airbnb is causing for them as an industry, but backing an ad campaign that suggests your rivals are connected to terrorism seems...

Nashville Tennessee is now a Music Marketing PR Bonanza!

Nashville and Advertising in Music Nashville is gaining quite a bit of attention these days as a media, marketing and advertising hub so I thought I would give you a report from the ground level. In the 6 years that I have been here, date coincident with the rise of...

Extremism Tax – Making Social Media Platforms Responsible

Russian influence on social media was being dug into throughout most of last year, and the debate about hate speech versus free speech was also on the table - with social media companies being strongly urged to police their content better. Intellectual safe spaces...

Political Advertising Is Not The Reason For Anger

Well It May Play A Part, Political Advertising Is Not Why Public Discourse Is So Angry Mudslinging is a part of the way politicians go about advertising. It just is. I am not a fan of the practice, but it is how America works right now. But, the election is over, and...

Donald Trump For President: The Marketing of Anger

We’re angry. We’re Americans. We’re pissed-off. WE’RE AMERICANS! And we have seen the administration and the banks and others screw us over so many times that is it any wonder Donald Trump is as far as he is? With His Political Marketing? It's Not At All A Surprise....

Media’s Marketing Is A Maelstrom

Media Floods Everywhere, And Good Marketing Demands They Make More Not the first time I’ve addressed this. Not the first time I’ve looked at the overabundance of media—or how marketing keeps it going along. But this is the first time (I think) I’ve addressed this...

Escapism Versus The Barrage Of Daily Disruption

People Need To Lift Their Heads Up, Not Bury Them Some people are taking a time out from social media - they are getting stressed out by the deluge of bad news, and the constant fighting between people who emerge from their echo chamber to make a lightning raid on the...

Keanan Kintzel At Clearwater Family Dental With Toola The Toothfairy Dolphin

Hey, good morning Here I am with the dolphin -- check this thing out: it's a tooth fairy dolphin; isn't that the best! Clearwater Family Dental get my teeth fixed. What an awesome place - these guys know their stuff; if you need a dentist come on by! Keanan Kintzel,...

Turning Green With Marketing

So, somehow I’d managed to completely forget that there’s a Whole Foods at Countryside Mall until recently when I ended up there for some reason or another. And after walking around the, honestly, rather aesthetically pleasing store, it got me thinking: is the reason...

Hive Digital Magazine

Business Articles That Entertain, Inform & Inspire

B.E. Kluttz Lumber Co Inc.

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Stars, Stripes And Swooshes

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to...

Where Are You At?

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Relationship Marketing

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Creates Beautiful Fine Metal Art Sculptures Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the...

Fake News Is An Oxymoron, Do You Mean Propaganda?

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Could You Be Crypto Royalty?

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

How To Write About Anything And Everything

How To Write About Anything And Everything

Writing About The Problem Is A Way To Diminish The Problem Content writing - really good content writing, can convince you that the person writing it is possibly an expert from within the industry. It is not necessarily the easiest effect to achieve. Why? Because you...

No Substitute For Hard Work

No Substitute For Hard Work

Elbow Grease Is Only In Short Supply If You Don't Apply It When I was growing up my dad had a ready supply of elbow grease, and I wanted some, because he seemed to keep going and I got tired out too quickly. I worked hard from an early age, and by that I don't mean I...

Happy 4th Of July

Happy 4th Of July

Independence Day Is Here! Perhaps the irony of having the only English dude in the office write a piece on the 4th of July has dissipated somewhat. I've been here 10 years now, and learned pretty early on that wearing a red coat around this time was not a good thing....

Amazon Making Good On It’s Healthcare Idea

Amazon Making Good On It’s Healthcare Idea

Whether It Is Ultimately A Success Or Not It Promises A Change What do people want? You have to imagine that Jeff Bezos is asking that a lot. Why? Because he seems to provide a lot of things that people need and want. Easier access to medication is definitely one of...

Google’s Duplex Is On The Line

Google’s Duplex Is On The Line

Is It AI? Do We Have A Problem, Dave? AI seems to me to be a misnomer for what we have right now. Some people working in the field of machine intelligence don't like it because of the species derived chauvinism that it indicates. But if you look at the systems which...

Pin It on Pinterest