THE HIVE - Buzzazz Business Services

Media’s Marketing Is A Maelstrom

Media Floods Everywhere, And Good Marketing Demands They Make More Not the first time I’ve addressed this. Not the first time I’ve looked at the overabundance of media—or how marketing keeps it going along. But this is the first time (I think) I’ve addressed this...

What Does Keanan Kintzel, Lee Iacocca and The Statue of Liberty Have in Common?

Knowing marketing with purpose is hard to beat! Here is another fine example of marketing genius combined with purpose. When President Ronald Reagan asked Lee Iacocca to save Ellis Island and our beloved Statue of Liberty, it was a marketing engineers perfect storm....

Truth Sells, Dishonesty Paints A False Picture

Whitewashing; pinkwashing; greenwashing. It basically boils down to dishonesty. Dishonesty annoys people, and it isn't going to get a very good reception. Those movies and books and other cultural artifacts that people take to their hearts are the ones that genuinely...

Media Elite Bias

Media Elite Bias One does not have to look far today when it comes to news. It appears on websites, Twitter, TV, etc. The flow is unstoppable, but perhaps, not necessary in every case. The constant regurgitation of certain stories make the listener or viewer...

Twitter Expanding To 280

Will 280 Words Allow For More Nuanced Tweets? 280 words instead of 140. Does it mean anything? I have read that it may be intended to increase the signal to noise ratio - upping the complexity of what can be communicated, bringing more nuance to the table, but I can't...

Twin Peaks: The Return

It Is Happening Again It is the show that set the ball rolling for so many different threads of weirdness that came after, and yet none of Twin Peaks' successors ever hit quite the same beats that Lynch and co were able to manage. It is one of those shows with the...

No One Does That Anymore – Marketing A Supposed Decline

Things Don't Die They Just Get Repurposed Cassandras have always been around, but it wasn't always so easy for these Chicken Littles to tell everyone about the sky-falling. When they start crying wolf now there's always two choruses that pipe up - the naysayers and...

Basquiat Stands Alone

The notion of the sell-out is always an interesting one to consider - what are you looking for when you set out to become famous, and what is it that you lose when you reach that career apex? A lot of people would say edge, hunger, relevance ... typically all of the...

Busted Hip Crippling The Critical Systems

Attack the hip to sound hipper. Point to the fact that someone is supporting the wrong charity, or how they have somehow failed to be as totally inclusive in their philanthropy as you have been. It's interesting how this kind of bullying somehow slips under the radar,...

Sloganeering – All In A Phrase

Politicians, or more specifically Presidential Candidates. Where do they sit? How do they view the lay of the land? What do their slogans say about them and their relationship with the country they want to rule. Make America Great Again presupposes that it isn't that...

Are Political Ads Good Examples of Advertising?

Political Ads Are Immune From Prosecution By Falsehood Let’s talk about political ads. Raise your Internet hand if you are sick of these ads running from both the Left and the Right about their various candidates. To preface this situation, we should really understand...

Promote Against The Goat: Superstitions And Sports

Superstitions Promote Something Regardless Of Facts As a player of various nerdy games of luck and skill more commonly engaged with within the confines of a basement, I understand—easily—how a superstition can affect a player of a game. And what I’m going at today is...

The Chelsea Handler Netflix Experience

Netflix Is Actively Shaping How Their Viewers Watch Things I'd read about it a bit before, and had meant to write about it earlier, but I forgot about it - these things happen. Anyway, it popped up in that little scrolling window of recommended shows on my Netflix log...

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

Time To Repackage – Operating In A Disruption Environment

Embrace The Chaos, Create Your Own Democrats on the back foot. Journalists hunkered down waiting for the next attack. Sure, some members of these groups are weathering the storm admirably, but on the whole they seem to have been caught flat-footed. Fake is the label...

Donald Sterling – A PR Case Study

What a case! Donald Sterling, owner of the LA Clippers has been forced out of his property as of about 2:37pm the 29th of April, 2014. According to the HuffingtonPost who tracked the case...

Comic Books Don’t Need To Be Turned Into Films

Comic Books Aren't Just Storyboards For Movies They do different things, and they bring very different things to the machinery of storytelling, and those who only ever interact with comic book stories through their movie versions are missing out on a very unique...

Why I Promote This Technological Social Evolution (Part 1)

Promote The Future Or Don't, It's Coming All The Same. Was life ever simple? I don’t think so. With wars and cultural shifts and ideological upheavals and blurring relationship standards, I don’t think—even as some people may bemoan right along with certain...

Advertisements For The Overwhelming Media

Like Advertisements, Media Sells You On Something, But Is There Too Much For Sale? There’s more media being produced than you could ever consume, even if you spent every waking hour listening or viewing it. You could walk to Nature’s Food Patch, and around the Pierce...

The Odd Advertising That Is #Showhole

How To Get Your Advertising To Stick? We'll You Could Always Go Weird. Now, I’m all for the consumption of media. It’s the consumption of art. Exploring other’s creative endeavors. This article is a piece of media. But, I am still a tad concerned about the commonplace...

Overwatch Marketing Against Cheaters

Blizzard Is Shooting Down A Potential Threat To Overwatch's Marketing Here’s the situation: you bought a new computer to game on at Best Buy by Highway 19. You stopped for a burger to-go at Five Guys in Clearwater Mall for a legendary night and dinner. And after the...

13th Doctor Revealed & The Reactions

It's kind of interesting to watch certain sectors of fandom implode when something happens to their franchise of choice that they do not consider to be canon - these are the same kind of people who complain when a band releases an album that is different from their...

Keanan Kintzel Watching Someone Boarding 2

Keanan Kintzel understands what it is like not to be able to find anything to do - this was part of the reason that, with his company Buzzazz Business Solutions, he decided to develop Wabamm. Wabamm is a local activity search engine that we built just for Pinellas...

The Marketing of Hate and the 1st Amendment

It has been a long time coming, and I have had no good reason to really address this topic till recently. So why am I addressing this issue now? And what issue am I confronting? It's called hate speech, anti-semitism, ethno-centricism (racism to the uneducated) and...

Leonardo DiCaprio – Marketing Wizard for Mother Earth?

Leo DiCaprio wins an Oscar - new status expands his "Global Warming" cause marketing reach. No doubt, Leo is and has been one of the world's leading actors for quite some time. His talent is obvious. Like other famous stars, and famous corporations, he has put a lot...

Advertising Police Brutality And A Failed Justice System

Advertising Police Brutality Towards African-Americans I know this is a tetchy subject for many people, on both sides of the fence. Families and friends of police officers and law enforcement personnel, and the individuals they work with will argue that they are...

Advertising A Healthy World Without Judgment

Advertising Spreads Words--Let's Make Them Positive Let me say, up front, I do support efforts towards body positivity. It is a real and observable fact that the way you are in the weight department has an effect on the humans around you. People really are biased on...

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

NaNoWriMo Promoting Production For Writers

NaNoWriMo: A Massive Event Promoting Writing On An Even More Massive Scale It’s November, and if you are a writer, chances are you already know what that means: NaNoWriMo. Short for National Novel Writing Month. But, if you’re not a writer, some quick background data:...

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THE TAMPA HIVE BLOG

Where Business & Life Collide

Healthy Lighting Has Arrived – Just Ask LIGHTBOB

Local Tampa Bay Resident, Robert Lantaigne, AKA "LIGHTBOB" has been in lighting and engineering for his entire career. Bob has the resume most would dream of, from helping design multimillion commercial custom projects to 100 million dollar mansion home lighting...

Tampa Bay Lightning – 2026 Playoff Revenue Flows

TAMPA BAY LIGHTNING - WHAT OCCURS BUSINESS WISE IF THEY WIN OR LOSE Let’s translate this into what it actually means for Tampa’s economy and local businesses—not just hockey odds. Current situation (business lens) The Tampa Bay Lightning are down 3–2 to the Montreal...

Old Fashion Business Networking in Tampa – Hard to Beat!

There’s just something about meeting folks face-to-face that still carries real weight, especially here in Florida. A handshake, a smile, a quick chat before getting down to business—it builds a kind of trust you just can’t replicate through a screen. Around here,...

Top 5 Items For Expanding a Web Presence

Growing your business online doesn’t have to feel overwhelming. You don’t need to be everywhere—you just need to show up in the right places, consistently, and with a clear message. Here are five strategies I always recommend to small business owners who want real...

Tampa Bay Entrepreneurs AI Think Tank

Hi, I’m Keanan Kintzel, founder of Buzzazz Business Services (buzzazz.com). As a seasoned entrepreneur with years of experience building and growing businesses in the Tampa Bay area, I’m excited to launch the **Tampa Bay Entrepreneurs AI Think Tank**. This is a...

Tampa Bay Real Estate

The current upside of the Tampa Bay real estate market is rooted in its shift toward a more balanced and stable environment. After years of rapid price growth, the market has cooled into a phase where inventory has increased and prices have normalized, giving buyers...

Clearwater Memorial Day Parade & Festival

Memorial Day in Clearwater - May 2024 WOW oh WOW! We are sooooo very blessed to have one of the most magnificent venues - Clearwater Coachman Park - in the world for celebrations. And celebrate the remembrance of fallen military heroes, the...

Keanan Kintzel Talks Cleveland Street Studios and Community Good News Warehouse

Video Transcription: "I am Keanan Kintzel and I own Buzzazz right next door. We're in Clearwater Florida a long way from my home up in northern Indiana near Chicago. This is the brand new Cleveland Street Studios in downtown Clearwater right across from the old post...

Keanan Kintzel from Buzzazz – The Importance of the “Contact” step in building relationships

Keanan Kintzel from Buzzazz Video Transcription below: Hi how y'all doing today this is keenan from buzzazz live at the hive down in clearwater florida. This is a short short short video so don't delete i got a surprise at the end. I wanted to say hello and...

Give Me Liberty with Leads or Give Me Death!

Every business is searching for the all-important lead that will bring them their next sale or client. A successful way of doing this is by using digital advertising. Some examples of this are posting Facebook and Google ads, email marketing, or driving traffic to...

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Community Service Foundation – The 23rd Annual Charity Golf Classic

If you love golf and you want to combine that love with helping the community, this event is the perfect one for you. Held every year, the focus of the Charity Golf Classic this year is raising money to support the "Going Home" Homeless Reduction Program. This is part...

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what it takes to go from obscurity to fame, and who better to...

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...