“The Hive” Article Blog

Advertising Made Nerds Rule (Part 2)

Disney's Advertising Was One For Nerds Everywhere When I said advertising from Disney made nerd culture spread faster, I was not just pointing at them because they are a large company, and an easy source of reference for the average reader—though that was a perk. I...

Marketing the “Best in the World”

Xavi's Marketing "Best" in Football spawns needless fighting I understand that American don't like football (soccer). I also know this is changing, as soccer becomes more popular through the US Women's National Team and the Men's National Team. As well as the...

Promote Against The Goat: Superstitions And Sports

Superstitions Promote Something Regardless Of Facts As a player of various nerdy games of luck and skill more commonly engaged with within the confines of a basement, I understand—easily—how a superstition can affect a player of a game. And what I’m going at today is...

Thomas Jefferson and Anti-Federalism

Thomas Jefferson and Anti-Federalism Thomas Jefferson was arguably one of this country's greatest presidents, and we can tell this via his accomplishments and failings. As an anti-federalist, Thomas Jefferson believed that the new United States should look after its...

Giving Thanks To Businesses, And Their Marketing Practices

Good Marketing And Good Business Practices: Something To Be Thankful For Beneath the food and the parties and it’s somewhat complex historical roots, Thanksgiving is a time to give thanks. And while on that day I will be giving mine to my family and friends, and all...

Marketing Physical Art–And Its Difficulties

Physical Art, Despite Its Importance, Needs A Lot Of Marketing To Survive Due to caffeine’s effective marketing pitch of being almost necessary to modern life, statistically, you go into coffee shops often. And, since you do, you probably have ogled a random painting...

Only Connect

When you look at all of the social media out there, what is its original intent? What was it designed to facilitate, and what is the thing that it has ended up distorting? Connection - between humans, in an analogue environment meant to replicate the way in which we...

Clearwater Beach Named #1 in USA By TripAdvisor

Marketing Clearwater Beach As #1 in The US Recently TripAdvisor released their 10 top US beaches and best beaches in the World. It was no surprise that in the top were Florida and Hawaii beaches. However, the biggest surprise was that our company hometown of...

The Internet Giants And The Ad Blockers

The online world is awash with advertising, and on some sites it can get a little oppressive, and it seems like half the loading time for a page is due to the ads that crowd the screen. People buy ad-block programs so they can have a less commercially saturated web...

Sold On The American Football Field

By no stretch of the imagination could you call me a sports fan, and the amount I know about American Football could fit on a pinhead. I had a San Francisco 49ers t-shirt when I was a kid; I knew about The Refrigerator; I had watched Mean Machine with Burt Reynolds;...

Athlete’s PR – Deflategate and High School Sports

An Athlete's PR Is Everything | From Scandals To Successes Tom Brady is an idiot.

Keanan Kintzel Of Buzzazz With Anne Cichra Of Gulf Coast Dancenter

Keanan: Tell me your name. Anne: Anne Cichra Keanan: Good, now tell me exactly what you were just saying about the classes and how it's got you so psyched. Anne: I am very jazzed; to the point where I actually went home on my one day off a week and blew out a purpose...

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

Digital Wellbeing And Apple

Technology Companies That Consider Their Consumers Wellbeing Will Lead The Way There is a new idea in town, or rather an old idea dressed in new clothes: digital wellbeing. How long do you spend sat in front of your machine? How in control of your digital environment...

Pokemon Go – A Game That Gets You Out And About!

Pokemon - A Game That Gets People Exercising: Genius! It's kind of funny that a computer game would get you out and walking about - they're not generally known for that; in fact they're known for the exact opposite. But this weekend I got to witness a whole host of...

Keanan Kintzel At Don Cesar on St Pete Beach

Hey, here we are down at the Don Cesar in St. Pete Florida - what a gorgeous day it is. We just had fish tacos. It's my 55th birthday, so we had a little sneak out, saw a couple clients in Sarasota, and now we're in St. Pete and just wanted to say hi. And for those of...

Are Honest Politicians Really As Rare As Hen’s Teeth?

Finding an honest politician is like finding hen's teeth, unicorns, the holy grail ... you get the idea. No one expects the noise made in the electoral process to be mirrored by the actions in office. Well, that's not strictly true - for a brief period of time when...

Internet Marketing: Success in Action pt.1

By successfully coordinating between our Design, Technical and Content Development Departments, we have won. The basis for el’Google’s new website monitoring software is in fact, unique, organic, relevant content. Do you know what this means? It means copywriters...

Marketing New Movies

Here's the thing: we all know that when a new movie is coming out, especially those with blockbuster actors in it, like Tom Cruise, Will Ferrell, Brad Pitt, George Clooney, Emma Stone, Gwynneth Paltrow, Angelina Jolie, Jennifer Aniston, etc. that these are going to be...

Star Wars Battlefront 2: Free To Play Mechanics Are A Spanner In The Works

Star Wars Battlefront 2: The Battlefront Of Gameplayers Who Don't Want To Pay I have to work hard to earn the credits to unlock the main characters. The credits needed to get the right loot are too much. Micro-transactions are a pain. The litany of complaints being...

Guinness Beer Ad positions well with our gratitude for military servitude.

A stout fresh Guinness combined with Military Patriotism equates to strong marketing flows... My father and I have shared our quota of drinks over the years and we understand how most people around the world integrate their social lives with feel good foods and...

Bruce Sterling at Ted Talks on Design Fictions

Bruce Sterling Marketing Speech at Ted Talks on Design Fiction, Storytelling When you are trying to sell something you often role play in order to see how a prospective customer might react to the pitch, and to anticipate what objections might be presented to you....

Gunpowder, Treason and Plot – Sen. Cotton’s PR Blunder

US Senator Commits Treason - PR or Reality? Let us talk about treason, what constitutes treason, and respect for offices held. Then let us converse about the ramifications that treason has in a world in which everything has pr value. My thesis is that a certain,...

Clickbait Marketing: How This Article Might Surprise You!

When The Elegance Of Marketing Is Lost On Someone, They May Resort To "Clickbait". Has this ever happened to you: A post says it contains both information that seems interesting and its picture is of an attractive person? But once you click on it, you are inundated by...

Let’s Spread Some Good News

Just Imagine If Everyone Thought About Solutions Rather Than Problems This seems like an unlikely thing to be said in a meeting with any News Editor - that he tells you to go out there and dig up some feel-good stories. Bad News sells, right? That is the old adage...

Overwatch Marketing Against Cheaters

Blizzard Is Shooting Down A Potential Threat To Overwatch's Marketing Here’s the situation: you bought a new computer to game on at Best Buy by Highway 19. You stopped for a burger to-go at Five Guys in Clearwater Mall for a legendary night and dinner. And after the...

The Eye of the Beholder

Art is Still in the "Eye of the Beholder" Beauty being “in the eye of the beholder” suggests that perception is shaped as much by the viewer as by the object itself. What one person finds striking or meaningful, another may overlook entirely, because experience,...

Tim Cook’s Apple and ResearchKit Promise Interesting Developments

Apple Ventures Into The Field Of Biometrics And Medical Aps It's interesting - I always used to like Apple, and the main thing that made me like them was the aesthetics of their machines: there was something a little more personal and attractive about them. It isn't...

A New Star Wars Trilogy by Rian Johnson, Star Wars The Last Jedi Director – The Force Is With Him

For Over 30 Years This Franchise Has Been Growing - The Force Is With It! It's been something of a roller coaster ride for fans of Star Wars from the release of the original trilogy to today with Star Wars The Last Jedi. In England, for the longest time, pre-video,...

MAGAZINE CATEGORIES

Tampa Bay Real Estate

The current upside of the Tampa Bay real estate market is rooted in its shift toward a more balanced and stable environment. After years of rapid price growth, the market has cooled into a phase where inventory has increased and prices have normalized, giving buyers...

Clearwater Memorial Day Parade & Festival

Memorial Day in Clearwater - May 2024 WOW oh WOW! We are sooooo very blessed to have one of the most magnificent venues - Clearwater Coachman Park - in the world for celebrations. And celebrate the remembrance of fallen military heroes, the...

Keanan Kintzel Talks Cleveland Street Studios and Community Good News Warehouse

Video Transcription: "I am Keanan Kintzel and I own Buzzazz right next door. We're in Clearwater Florida a long way from my home up in northern Indiana near Chicago. This is the brand new Cleveland Street Studios in downtown Clearwater right across from the old post...

Keanan Kintzel from Buzzazz – The Importance of the “Contact” step in building relationships

Keanan Kintzel from Buzzazz Video Transcription below: Hi how y'all doing today this is keenan from buzzazz live at the hive down in clearwater florida. This is a short short short video so don't delete i got a surprise at the end. I wanted to say hello and...

Give Me Liberty with Leads or Give Me Death!

Every business is searching for the all-important lead that will bring them their next sale or client. A successful way of doing this is by using digital advertising. Some examples of this are posting Facebook and Google ads, email marketing, or driving traffic to...

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Community Service Foundation – The 23rd Annual Charity Golf Classic

If you love golf and you want to combine that love with helping the community, this event is the perfect one for you. Held every year, the focus of the Charity Golf Classic this year is raising money to support the "Going Home" Homeless Reduction Program. This is part...

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what it takes to go from obscurity to fame, and who better to...

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...