The Hive Blogosphere

What Does GAFA Mean For Everyone?

Google, Apple, Facebook, Amazon - they tower over civilization like the monoliths from 2001: A Space Odyssey, and this concerns some people. The European Union doesn't like the control that these companies are exerting on the market, but they are fast becoming the...

Innovation & The Evolutionary Necessity Of Moonshots – Thinking In Futures

If You Want To Get Anywhere, You Have To Aim Higher! You can of course choose to plod along, looking at your feet, thinking only of handling the problems that confront you in the here and now. Sure, there are engineering problems that need to be handled to make the...

Pokemon Go To Marketing

I Wanna Be The Very Best At Marketing, Like No One Ever Was Are you walking around Clearwater looking at your phone? Are you in Pinellas Park searching for Pokemon? Are you at Clearwater Beach trying to get one with a CP of 500+? Because we all are. It’s Pokemon Go....

Advertising Made Nerds Rule (Part 3)

Advertising Certain Nerds Has Become The Goal More than one form of advertising exists. Some of it is specific to companies, made by them, and set to sell something. But, there exists another type of advertising…one not meant to get across the idea to spend money, but...

Elon Musk, Lithium Batteries, And Environmental Programming

Elon Musk is someone I have always followed with interest. This is because he presents himself well, and he has products that seem to answer the questions that people who think of themselves as forward thinking are asking. Tesla - Driving The Future Forward There is a...

Facebook: A Technology And A Media Company

The Facebook Algorithm And The Trending Problem Zuckerberg doesn't often get caught flat-footed; doesn't often issue a statement that seems like a blunder: but no one's perfect. In the ever-evolving environment that is Facebook sometimes things are going to go astray,...

Pushback Against the Gig Economy

Is The Gig Economy Inevitable? Airbnb is not popular everywhere nor with everyone - as seen in a recent spat with the Hotel Association of New York City. Uber's battles have been perhaps even more public; with the parties involved seemingly even more vitriolic. The...

Avenues Of Advertising Online (Part 1)

People Have To Actually See Advertising For It To Work Perhaps the greatest hurdle in advertising is visibility—especially online. The internet is huge. Big to the point even attempting to put it into an understandable measurement is an exercise in brain melting. And...

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

The Drama Of SpaceX And The Zuma Load

It's always interesting to watch any of Elon Musk's projects because he likes to take on the larger problems that are out there in the technology field and find effective solutions that help as many people as possible. A reusable rocket has been something that has...

Bruce Sterling at Ted Talks on Design Fictions

Bruce Sterling Marketing Speech at Ted Talks on Design Fiction, Storytelling When you are trying to sell something you often role play in order to see how a prospective customer might react to the pitch, and to anticipate what objections might be presented to you....

Sousveillance – With A Whimper Not A Bang

Sousveillance is the recording of an activity by a participant in the activity, typically by way of small wearable or portable personal technologies. Aug 30, 2016 Brave New World and 1984 got it wrong - a lot of dystopias do. We are the ones who are helping to build...

Gunpowder, Treason and Plot – Sen. Cotton’s PR Blunder

US Senator Commits Treason - PR or Reality? Let us talk about treason, what constitutes treason, and respect for offices held. Then let us converse about the ramifications that treason has in a world in which everything has pr value. My thesis is that a certain,...

Political Correctness And P.R. (Part 2: The Past)

The P.R. of The Past Is Not The P.R. Of The Present This is a tentative article. Because I am going to skirt along the lines of seriously loaded historical issues here. But this is not, at the end of the day, a discussion specifically about the nature of racism. That...

Promote We Don’t Eat The Cute Animals

There's Something We Promote, That We Might Not Think About What we promote is sometimes not willful. Because our actions are often promoting something whether we explicitly are in favor or against the implications of the action. This has plenty of examples, spreading...

Courting The Backfire – The Ill Advised Notion Of Smear Campaigns

The ads being put out by the Hotel Association of New York City are cynical at best, and that is being kind. I understand the problems that airbnb is causing for them as an industry, but backing an ad campaign that suggests your rivals are connected to terrorism seems...

Holiday-Themed Marketing, AKA The Gingerbread Latte Article

You Can Find Effective Marketing Anywhere, Even In Your Coffee Cup Starbucks, America’s guilty pleasure. No, not because there’s something wrong with the drinks—there’s not, at least to my knowledge. But because of how much we are willing to drink the stuff. In fact,...

A Public Relations Nightmare for Ryan Lochte

A Public Relations Nightmare for Ryan Lochte Twelve-time Olympic medalist, Ryan Steven Lochte, was living the dream; but after an unfortunate incident in Rio de Janeiro, he’s now living a nightmare. Being second in U.S. history behind Michael Phelps, the most highly...

Advertisements For The Overwhelming Media

Like Advertisements, Media Sells You On Something, But Is There Too Much For Sale? There’s more media being produced than you could ever consume, even if you spent every waking hour listening or viewing it. You could walk to Nature’s Food Patch, and around the Pierce...

Avenues Of Advertising Online (Part 2)

A Moving Advertisement Is The Best Kind Of Advertisement Did you work images into your advertising yet? Well, I hope you did, because now we are moving on to the next step of how to rise above the sea of voices: video. Ah yes, videos. Words, and I still bemoan this,...

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

The Conners – Handling PR Problems

Roseanne Blundered, ABC Acted Correctly Sometimes you can be riding the crest of a wave and it seems like you have picked up so much momentum that you are something of an unstoppable force, and then someone drops something on the tracks and the whole damned locomotive...

Mystery – The Most Important Ingredient

Mystery Draws Them In ... Ever watch a movie trailer and get the sense that you've seen all the best parts already? Ever looked at a book cover that is too literal with its illustration and felt like the whole story including the end is right there in your face? There...

Flooring Company – Success!

I have had so many problems with companies wanting to build us a website, it was one headache after another and I was never happy with the way anything came out. When Buzzaz wanted to do our website for us I was very skeptical because of the issues I had had with...

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Marketing with “Gratitude”

Marketing with “Gratitude” As fall begins to draw near, although not so noticeable in Florida, I tend to think of cooler weather, leaves falling, and Thanksgiving. For some reason, fall seems to be a time when people appear less rushed and in some cases, more grateful...

Don’t Promote The Media Bubble Popping

Promote The Media Bubble Not Popping. But If It Does, What Then? I’ve alluded to, but never truly speculated on what might happen if what I coined the “media bubble” pops. What if the thing I tried to promote toward not bursting, does anyway? What is the potential...

Keanan Kintzel & Family Sing Happy Birthday

Keanan Kintzel works hard so that he can have quality family time, and really celebrate the things that matter. The more you work to achieve your business goals and help others, the more it is possible for you to do the things that you want to do in your life. The...

The Internet Giants And The Ad Blockers

The online world is awash with advertising, and on some sites it can get a little oppressive, and it seems like half the loading time for a page is due to the ads that crowd the screen. People buy ad-block programs so they can have a less commercially saturated web...

Daft Punk: The Genius Of Anonymity In The Midst Of Celebrity Culture

Daft Punk Unchained, the documentary, is an interesting journey for anyone that is a fan of the band. It is an interesting lesson in the importance of creating a sense of mystery. Nowadays Google throws up every damned thing that was ever written about someone - the...

MAGAZINE CATEGORIES

Tampa Bay Real Estate

The current upside of the Tampa Bay real estate market is rooted in its shift toward a more balanced and stable environment. After years of rapid price growth, the market has cooled into a phase where inventory has increased and prices have normalized, giving buyers...

Clearwater Memorial Day Parade & Festival

Memorial Day in Clearwater - May 2024 WOW oh WOW! We are sooooo very blessed to have one of the most magnificent venues - Clearwater Coachman Park - in the world for celebrations. And celebrate the remembrance of fallen military heroes, the...

Keanan Kintzel Talks Cleveland Street Studios and Community Good News Warehouse

Video Transcription: "I am Keanan Kintzel and I own Buzzazz right next door. We're in Clearwater Florida a long way from my home up in northern Indiana near Chicago. This is the brand new Cleveland Street Studios in downtown Clearwater right across from the old post...

Keanan Kintzel from Buzzazz – The Importance of the “Contact” step in building relationships

Keanan Kintzel from Buzzazz Video Transcription below: Hi how y'all doing today this is keenan from buzzazz live at the hive down in clearwater florida. This is a short short short video so don't delete i got a surprise at the end. I wanted to say hello and...

Give Me Liberty with Leads or Give Me Death!

Every business is searching for the all-important lead that will bring them their next sale or client. A successful way of doing this is by using digital advertising. Some examples of this are posting Facebook and Google ads, email marketing, or driving traffic to...

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Community Service Foundation – The 23rd Annual Charity Golf Classic

If you love golf and you want to combine that love with helping the community, this event is the perfect one for you. Held every year, the focus of the Charity Golf Classic this year is raising money to support the "Going Home" Homeless Reduction Program. This is part...

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what it takes to go from obscurity to fame, and who better to...

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

The Eye of the Beholder

Art is Still in the "Eye of the Beholder" Beauty being “in the eye of the beholder” suggests that perception is shaped as much by the viewer as by the object itself. What one person finds striking or meaningful, another may overlook entirely, because experience,...

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...