Avenues Of Advertising Online (Part 2)

A Moving Advertisement Is The Best Kind Of Advertisement Did you work images into your advertising yet? Well, I hope you did, because now we are moving on to the next step of how to rise above the sea of voices: video. Ah yes, videos. Words, and I still bemoan this,...

Keanan Kintzel Of Buzzazz Talks To Homeless But Not Hopeless Man

How often do you ever talk to the homeless people on the streets of Clearwater? How do you go about understanding the issue and helping to solve it if you have no understanding of it? Everybody has a story, and when you get people thinking, most of them have some...

What is it that you really want?

Conversions, Conversions, Conversions The first question you need to answer for yourself, when you are looking into an advertising and marketing agency, is: what is it you really want to achieve? There are many answers that sales people will try to convince you of,...

Political Correctness And P.R. (Part 1: Overview)

Political Correctness Has, Ironically, It's Own P.R. Issues The words to spark controversy are numerous and varied. Even the words for not saying those controversial words are themselves controversial words. If that sounds confusing, don’t worry: it’s because it is....

Keanan Kintzel & Kaleen Talking About Legacy BSI

Hi, my name is Kaleen and I recently moved down from the Washington DC area, here to Clearwater, and I want to tell you about a great company that I have the privilege to work with. They're called Legacy, and my husband and I were business owners back home in...

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

Microsoft Windows As A Service – Windows 10, The Final Platform

The Evolution Of Microsoft Windows Something has changed - and that change is good. It used to feel like there was not much choice in what software you would use to do your daily workload - Microsoft were monolithic and exerted a huge pressure on industry and personal...

For The Man On The Street Or The Expert?

What Viewpoint Should You Be Writing To? Who is your audience? Do you ask that question before you create your content or craft your sales pitch? You may take a subject, and depending on who you are trying to communicate to, the substance may have to be very...

Website Design with Web.com

Marketing Website Design In A Saturated Industry Working for an advertising agency there are some things you notice right out of the gate, including how much importance website design and marketing can make or break a company. One of the new gimmicks that has popped...

Advertising The Donald’s Problem

Advertising the First Presidential Debate and Mr. Trump's Achille's Heel Last night was the first debate for presidential candidates, and while both campaigns had strategies for advertising what should be considered a win, lose or draw for each candidate, I think the...

A.I. Seeps Into Marketing, Soon the World

Marketing the Advancement of Artificial Intelligence Programs If you haven’t heard by now that the integration of artificial intelligence is close to becoming a new standard in most big businesses across all sectors, well you’re welcome for putting you in the know....

Are Honest Politicians Really As Rare As Hen’s Teeth?

Finding an honest politician is like finding hen's teeth, unicorns, the holy grail ... you get the idea. No one expects the noise made in the electoral process to be mirrored by the actions in office. Well, that's not strictly true - for a brief period of time when...

The Jungle VIP

The internet can sometimes seem like a bit of a jungle – how do you get to be at the top of the tree? What part does original content play in that? And what is original content? Everyone remembers that scene from Jungle Book where King Louie wants to get the secret of...

Clearwater Web Design

When it comes to Clearwater web design that is going to make you seem as bright and aesthetically pleasing as a bird of paradise, we are the people you need to speak to. How the site looks isn’t the only thing that you need to concentrate on though, and we are also...

Sequels, Remakes, Reboots, and “Reverse Marketing”

Companies Act Through Marketing: Movies Are No Exception It’s not a new complaint: too many remakes. Too many sequels. Make original content Hollywood, please. We beg. We plead. We gnash our teeth. And so...they remake Ghostbusters. And we even watch it at Countryside...

Clearwater SEO

Are you strutting around with your website like the King Of The Jungle, highly visible and well-known, or are you an unwilling chameleon that seems unable to stand out? Blending into the background like all those other anonymous denizens of the jungle who don’t know...

Page Load Speed

Page Load Speed Is Important Ever sat there and suffered from a page that just doesn't seem to want to load? Ever gone to a site and wondered if you have suddenly been transported back in time to a period when dial-up was the latest technology and you could go read a...

Keanan Kintzel Of Buzzazz at Tampa Bay Federal Credit Union

So, hi, I'm Keanan with Buzzazz and I'm here with Kaleen taking the video and we're in front of our client Tampa Bay Federal Credit Union one of the oldest credit unions, I might add, in all of Tampa Bay; amazing people. Servicing the great, great, great people of...

Copyright, Free Speech Vs. Hate Speech, And Other Interesting Internet Conundrums

What Is The Internet? Depends Who You Ask Do you spend much time thinking about what shape the internet is? Following on from that - do you expend much energy in wondering what it is that allows it to retain that shape? If it really is just a black mirror then surely...

Google’s Duplex Is On The Line

Is It AI? Do We Have A Problem, Dave? AI seems to me to be a misnomer for what we have right now. Some people working in the field of machine intelligence don't like it because of the species derived chauvinism that it indicates. But if you look at the systems which...

Twin Peaks: The Return

It Is Happening Again It is the show that set the ball rolling for so many different threads of weirdness that came after, and yet none of Twin Peaks' successors ever hit quite the same beats that Lynch and co were able to manage. It is one of those shows with the...

Should We Be Marketing An Extinction?

Marketing For This Choice Is A Massive Moral Dilemma What if we just eliminate a harmful species on purpose? Is that ethical? Is it right? What a world could we have...or rather: make? While the technological singularity is a hot button topic right now and something...

Richard Branson’s Marketing Advice To His 25 Year Old Self

Richard Branson another marketing genius I can remember watching Sir Richard a few years ago as he was competing hard core with Chicago's own Steve Fossett to become the first person to circumnavigate our precious earth, in a hot air balloon. Seems like Steve had...

Sold On The American Football Field

By no stretch of the imagination could you call me a sports fan, and the amount I know about American Football could fit on a pinhead. I had a San Francisco 49ers t-shirt when I was a kid; I knew about The Refrigerator; I had watched Mean Machine with Burt Reynolds;...

Clearwater Beach Named #1 in USA By TripAdvisor

Marketing Clearwater Beach As #1 in The US Recently TripAdvisor released their 10 top US beaches and best beaches in the World. It was no surprise that in the top were Florida and Hawaii beaches. However, the biggest surprise was that our company hometown of...

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

The Subject Of Water – Nestle, Water & Human Rights

Looking At Nestle's Latest PR Issue You like a company's products and you want to buy them - sometimes you want to buy them so much that the moral condition of the company doesn't even bother you. You can excuse one mistake, a couple of errors, some faux pas; but when...

Clearwater Online Marketing

To Survive In The Jungle You Need Great Marketing In the internet jungle your existence, as if you were in an actual jungle, can often depend on being able to get your communication heard across a great distance in a simple and effective manner. You need to be able to...

Marketing To The Right People: Cat Or Dog Person?

Marketing Requires You To Know What Sort of Person You're Marketing Toward Are you a cat or a dog person? Which do you prefer, and how did we get to the point where people apparently fall into one of those two camps? And well I may not have a ready answer on why those...

Innovation & The Evolutionary Necessity Of Moonshots – Thinking In Futures

If You Want To Get Anywhere, You Have To Aim Higher! You can of course choose to plod along, looking at your feet, thinking only of handling the problems that confront you in the here and now. Sure, there are engineering problems that need to be handled to make the...

Hive Digital Magazine

Business Articles That Entertain, Inform & Inspire

Clearwater Memorial Day Parade & Festival

Clearwater Memorial Day Parade & Festival

Memorial Day in Clearwater - May 2024 WOW oh WOW!  We are sooooo very blessed to have one of the most magnificent venues - Clearwater Coachman Park - in the world for celebrations. And celebrate the remembrance of fallen military heroes, the...

Give Me Liberty with Leads or Give Me Death!

Give Me Liberty with Leads or Give Me Death!

Every business is searching for the all-important lead that will bring them their next sale or client. A successful way of doing this is by using digital advertising. Some examples of this are posting Facebook and Google ads, email marketing, or driving traffic to...

The Best Mobile Marketing Tips to Boost your App Downloads

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

What are the main Big Data challenges in the financial industry?

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Stars, Stripes And Swooshes

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to...

Where Are You At?

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Relationship Marketing

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Creates Beautiful Fine Metal Art Sculptures Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the...

Fake News Is An Oxymoron, Do You Mean Propaganda?

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Could You Be Crypto Royalty?

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

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