Business Articles That Entertain, Inform & Inspire

Articles To Inspire

A New Definition Of Healthy – The Shifting Language Of The FDA

What's in a name? The meaning of words change over time, and though the acceptance of said change can be something that takes a while, it does happen. It's often the case that slang claims it, champions it for a while, let's it drop, and then the old usage comes back...

The Philosophy Of Battle Weapons – Programming The Environment With Your Products

Causing A Shift In The Market Before You Release Into It Is A Very Smart Move How do you prime someone for a brand new sound that you are going to put out there? How do you teach them how to dance to your new groove, beat, stuttering industrial sound, etc? You release...

Dave Grohl And Others Love Record Store Day

Record Store Day Rocks High Quality Vinyl & Great Music I like records - buying them and owning them. Record Store Day is a great advertising coup and a wonderful marketing gimmick - it is a huge signpost that tells people they are going to be able to get rare...

Comic Books Don’t Need To Be Turned Into Films

Comic Books Aren't Just Storyboards For Movies They do different things, and they bring very different things to the machinery of storytelling, and those who only ever interact with comic book stories through their movie versions are missing  out on a very unique...

Newsletters Resurgent?

With A Newsletter You Have A Captive Audience That Has Opted In There has been an interesting shift away from personally curated websites to Newsletters in some sectors of the creative community; a return to something that once used to be a staple of internet life....

Keanan Kintzel Of Buzzazz At The Martin Luther King Day Parade

Keanan Kintzel of Buzzazz is always ready to support any local activities that lift people up in the local community, and the parade on Martin Luther King's day is no exception. The parade, as one would expect, occurs every year, and always has a good attendance,...

What is it that you really want?

Conversions, Conversions, Conversions The first question you need to answer for yourself, when you are looking into an advertising and marketing agency, is: what is it you really want to achieve? There are many answers that sales people will try to convince you of,...

Promote Caution: Black Mirror Is A Futuristic Counterargument

I Promote One Thing, This Show Promotes Something Else. As a person who writes a lot of articles, with a lot of opinions in them, I must promote that counterarguments to my opinions have their validity—at least for my more subjective and biased statements in the...

Bad PR For Journalists

Don't worry, I totally get the irony of talking about the degradation of journalism into opinion pieces and personal platforms for writer's grievances in a piece that is primarily my opinion, and not necessarily sourced from anywhere. I studied as as a journalist and...

PR of Qualifying Our Elected Officials

The Pr We Provide Election Candidates Over the past week there has been a lot of information published and disseminated about the different candidates for federal office, and there have been some candidates that have notably received little to no pr time. Take Hilary...

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

The Marketing Core Of “FREEDOM”

Words Are Not Just Words. Marketing Is Not "Just Marketing". Despite words being simply the vocal sounds we make to express ideas, they themselves over time have come to hold those same ideas intrinsically. Becoming linked in a way that would not be easy to understand...

Punk At 40: Filthy Lucre?

The 3rd album I ever bought was the The Clash: The Singles, and back when I was 18 Combat Rock was one of my favorite albums. I used to sing along to The Sex Pistols regularly. I idolized Siouxsie Sioux. I was super aware of it as a kid, and had a crush on a neighbor...

Pokemon Go – A Game That Gets You Out And About!

Pokemon - A Game That Gets People Exercising: Genius! It's kind of funny that a computer game would get you out and walking about - they're not generally known for that; in fact they're known for the exact opposite. But this weekend I got to witness a whole host of...

Election Convention PR

The PR of the National Conventions I have had multiple conversations about how the RNC and DNC conventions this summer are going to go.  One of the biggest things that keeps coming up in my conversations and those of others that I am reading on other news oriented...

The Talking Dead – Phone Calls & Bad PR

How You Speak On The Phone Matters Are you actually involved in the communication that you deliver when you call a client, or are you just thoughtlessly rattling out what you always say to the people you are calling? Do you see the statistic of your post as number of...

Keanan Kintzel Watches Billy Joel on Cleveland St in Clearwater

Keanan Kintzel enjoys going to live music, and having the chance to see Billy Joel right on his doorstep was one he wasn't going to pass up. Billy Joel is something of a musical legend. He had top 40 hits across the 70s, 80s and 90s, getting 33 top 40 hits in the US,...

Horizon Smart Glasses Give Blind Users A Virtual Guide

How Much Are You Helping People With Your Tech? Does your technology help someone? In some basic sense it probably helps in some way, even if its sole purpose is to provide escapism. But when you see something that could possibly change the way that someone lives...

Keanan Kintzel Of Buzzazz Talks To Homeless But Not Hopeless Man

How often do you ever talk to the homeless people on the streets of Clearwater? How do you go about understanding the issue and helping to solve it if you have no understanding of it? Everybody has a story, and when you get people thinking, most of them have some...

Web Design: The Bare Necessities

Web Design - Don't Make People Think Baloo would make a pretty good web designer – he would be in agreement with a lot of the things that Steve Krug, author of Don’t Make Me Think has to say about web design. Keep it simple, don’t make people think – just stick to the...

Keanan Kintzel of Buzzazz & Daughter Singing Katy Perry’s Fireworks

Firework Katy Perry Do you ever feel like a plastic bag Drifting thought the wind Wanting to start again Do you ever feel, feel so paper thin Like a house of cards One blow from caving in Do you ever feel already buried deep Six feet under scream But no one seems to...

Marketing Physical Art–And Its Difficulties

Physical Art, Despite Its Importance, Needs A Lot Of Marketing To Survive Due to caffeine’s effective marketing pitch of being almost necessary to modern life, statistically, you go into coffee shops often. And, since you do, you probably have ogled a random painting...

Marketing the New Hampshire Primary in Pinellas County

Bernie vs the Donald - Who Has Better Marketing Value in Pinellas County? What do the marketing strategies of the candidates and their results in the latest primary results mean for the state of Florida and Pinellas County? Aggregately, Clinton and Sanders have one...

Brand Out Of Hand – IS And Their Image

Does It Matter How A Terrorist Presents Themselves? People really do talk about branding some weird things - I read an article today about the branding of the Islamic State, and I have previously read about the economic model that terrorists use as being something to...

Keanan Kintzel, Marco Victorino – $100 and Intention!

Keanan: So, here we are a couple holes left, how we doing? Marco: Excellent. Keanan: So ... Marco: It's no man's land. Keanan: Marketing tip of the day: um, don't give up; sell or be sold; always be selling; always be closing or always be golfing. Marco. But never say...

Advertising Prejudice in Politics and Life

Advertising Ethnic Prejudice in our current Environment Slick Willy has made a life as a career politician, so when he speaks to the nature of the political spectrum I believe that he probably has a valid perspective. Last night he went on the Daily Show with Trevor...

Apple Vs. The FBI

Apple Are Making A Stand That Affects Everyone Apple taking on the FBI is making news, understandably. Could this be the defining moment for Tim Cook, Apple CEO? Just a good business decision to side with the consumer and the protection of their privacy, or a more far...

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

Keanan Kintzel At Largo Southwest Rec Center

Okay, I'm going to try this again. Here we are at beautiful Largo outdoor pool; the Southwest Recreational Center. They got clay tennis courts, this beautiful Olympic sized pool, diving well. They actually did the 1994 or 2004, excuse me, AAU National Diving...

Taking A Ride With Uber

Uber Changing The World Of Taxi Cabs Uber has been getting some bad press of late - and it has generally seemed to stem from people sympathetic to the loss of trade that established taxi firms have suffered. Perhaps some journalists, whose own industry was turned on...
Clearwater Memorial Day Parade & Festival

Clearwater Memorial Day Parade & Festival

Memorial Day in Clearwater - May 2024 WOW oh WOW!  We are sooooo very blessed to have one of the most magnificent venues - Clearwater Coachman Park - in the world for celebrations. And celebrate the remembrance of fallen military heroes, the...

Give Me Liberty with Leads or Give Me Death!

Give Me Liberty with Leads or Give Me Death!

Every business is searching for the all-important lead that will bring them their next sale or client. A successful way of doing this is by using digital advertising. Some examples of this are posting Facebook and Google ads, email marketing, or driving traffic to...

The Best Mobile Marketing Tips to Boost your App Downloads

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

What are the main Big Data challenges in the financial industry?

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Stars, Stripes And Swooshes

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to...

Where Are You At?

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Relationship Marketing

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Creates Beautiful Fine Metal Art Sculptures Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the...

Fake News Is An Oxymoron, Do You Mean Propaganda?

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Could You Be Crypto Royalty?

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

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