Disruption: The New Lingua Franca Of Media

Shaking Up The Establishment Is Key For A Disruptor Disruption is the idea is that there are certain ways things are used, or certain ways things are done, and you are swimming against the flow, often in a way that is game changing. Is it a good thing? Depends what...

The Problem Of Privacy On The Internet

Big Data Drives Things In Unexpected Ways Data is big money, and you are constantly generating data trails wherever you move, and whatever you do. Go to https://myactivity.google.com/ and check out how much of your daily activity is recorded - the voice searches you...

Thinking About Futures

Do People Still Ask What Will The Future Look Like? From what direction will the future come, and in what shape will it arrive? There are a lot of different areas that one might look for some early indications of emergent trends - such as those who work in the...

Keanan Kintzel of Buzzazz at Winter Wonderland

Have A Happy Christmas At Winter Wonderland! The time for you to visit Winter Wonderland is now! There is not long left for 2017, and then Santa will up sticks and take his magic back to the North Pole, surrendering Cleveland Street back to the Florida sunshine....

Personal Advertising – Footballers and their Costs

Everyone Watches Their Favorite Footballers During Transfer Season It's the January transfer window, and anyone who follows football, not the American version, knows that this is the midseason chaos that can affect your team and the league table. There has been a lot...

Overwatch: Pre-Battle Marketing Predictions

Great Marketing Is Easy To Spot: And Victory By It is Practically Assured Blizzard Entertainment’s Overwatch fully released yesterday: May 24 (May 23rd for us living in Clearwater). And though I am writing this article before it went live, I can predict its success....

Pushback Against the Gig Economy

Is The Gig Economy Inevitable? Airbnb is not popular everywhere nor with everyone - as seen in a recent spat with the Hotel Association of New York City. Uber's battles have been perhaps even more public; with the parties involved seemingly even more vitriolic. The...

What Does Science Fiction Promote: Freedom or Fear?

One Genre. Many Arguments Derived. What Does Science Fiction REALLY Promote? When traffic cameras became a thing around America, I heard people talk about 1984 by George Orwell. When people talk about the newest technological gizmo, I hear things brought up like Star...

Marketing All Science As Fake (Don’t Do It)

Marketing Something Changes Perception, So Don't Market Science As Bad! Oh boy, here we go: stop marketing that science is lying to everyone. Okay, let that one sink in for a second. Take a deep breath. Let’s keep this civil. I will try to keep this civil. Despite...

Continuing Education – Digital Advertising

Continuing our Digital Advertising Education One of the topics in Digital Advertising that can never receive enough information and publicity if that of linking.  Everyone has a different idea of what linking actually is, and Moz.com has a number of interesting (in my...

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

The Sackler’s – Makers Of Oxycontin, and Their Marketing Triumph

It is interesting that when it comes to psychiatric medication that the marketing is not necessarily the first thing that you think of, but brand awareness about the medication is something that pervades our culture. Some people obviously don't see that there is an...

More Mobile Friendly

Mobile friendly websites are the thing. People carry their computers around with them now in their pockets. They want to be able to find data on the go, so it makes sense that your website should be friendly to these devices. People do not want to have work to get the...

Midterm Elections 2014

Political Advertising In Midterm Elections 2014 Left A Bad Taste I am unhappy, and the entire nation should be unhappy. The midterm elections are over, and the political advertising that has been so negative, false and disgusting is going to cease until January, 2015,...

Paint A Vulgar Picture – On Their Hands A Dead Star

"At the record company meeting On their hands - at last! - A dead star !" It's an age old problem - how do you continue milking the cow when the cow has shuffled off the mortal coil? How do you market it? How do you capitalize on the investment you have made, and how...

Step In The Ring – The Circle Arrives

Social Media Is Already Exploiting Some Of What We See In The Circle The Circle, the movie starring Tom Hanks and Emma Watson, showed a feature called Soul Search, where the network used its extensive resources, in terms of the people that were part of the community,...

The Weirdness Continues

Rather than directly give advice this time around, I thought I would ask a question. A one-way discussion if you will. And that is: are weird commercials more effective at selling products? Companies certainly seem to think so, at least when it comes to YouTube and...

Advertising Police Brutality And A Failed Justice System

Advertising Police Brutality Towards African-Americans I know this is a tetchy subject for many people, on both sides of the fence. Families and friends of police officers and law enforcement personnel, and the individuals they work with will argue that they are...

A Tribute To Prince: The Man, The Marketing, The Legend.

It's An Impressive Feat Of Marketing And Skill When Everyone Knows Your Name It was odd, two Prince songs in a row on a random radio station. I didn’t know at the time. It didn’t occur to me. I didn’t think of the possibility. But later, well, I heard the news the...

The Advertising Of The Fad Diet

If Advertising Claims Something Too Good, Well, You Know The Old Saying Some of you might not like me by the end of this article. I’m willing to accept that. Though, honestly, you should know some of this already—I should not be shocking anyone here. In this world,...

Keanan Kintzel Watching Someone Boarding 2

Keanan Kintzel understands what it is like not to be able to find anything to do - this was part of the reason that, with his company Buzzazz Business Solutions, he decided to develop Wabamm. Wabamm is a local activity search engine that we built just for Pinellas...

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Water Company Wins With Advertising

Buzzazz Water Treatment Advertising -  Business Development in Action Recently we contracted with a water treatment company that operates largely in Central Florida.  They had a pretty good budget in the thousands/month range, and we can now say that they are well on...

Facebook: A Technology And A Media Company

The Facebook Algorithm And The Trending Problem Zuckerberg doesn't often get caught flat-footed; doesn't often issue a statement that seems like a blunder: but no one's perfect. In the ever-evolving environment that is Facebook sometimes things are going to go astray,...

Bernie Sanders Marketing for President

Bernie Sanders | Marketing Election Success Bernie Sanders, Sen. VT, won New Hampshire's primary last night. Why is this significant? In terms of marketing his campaign and the success it has garnered, Bernie Sanders is far outstripping any of his democratic...

Happy Memorial Day

Every Year This Day Celebrates Those Who Died In Service Of Their Country In England we observed Remembrance Sunday every year as part of our duties in the Cubs and then the Scouts, so it was something that I was aware of from an early age. Every year we would place a...

Bladerunner 2049: Alternate Film Futures Or Why Sci Fi Isn’t A Predictive Medium

Science Fiction Is More Of A Gauge Of What Is Going On In The Current Day Bladerunner 2049 is great - an unexpectedly great sequel to a cult classic. William Gibson isn't particularly fond of being expected to predict the future. Warren Ellis often writes about how...

Donald Trump, Jefferson and the Libertarian

This begins a series of articles that I will be written leading up to the National Republican and Democratic Primaries, with my take on Donald Trump, his Jeffersonian influence and his Libertarian Ideals. Mr. Donald Trump - An Libertarian or Not? There has been much...

Closure In Media – A Double Edged Sword

A Franchise Being More Driven By Money Than Narrative Might Never End When someone sits down and pens a hit song they are hoping that they might somehow stumble upon a formula - that they will make hit after hit ad infinitum; at least some songwriters hope for this...

Domain Name – Important or not?

If you have had any involvement with the internet in your life then you are familiar and know what a domain name is, whether you know it or not. A domain name is the name for an IP address that connects to a specific server or computer where files are stored for a web...

Hive Digital Magazine

Business Articles That Entertain, Inform & Inspire

Clearwater Memorial Day Parade & Festival

Clearwater Memorial Day Parade & Festival

Memorial Day in Clearwater - May 2024 WOW oh WOW!  We are sooooo very blessed to have one of the most magnificent venues - Clearwater Coachman Park - in the world for celebrations. And celebrate the remembrance of fallen military heroes, the...

Give Me Liberty with Leads or Give Me Death!

Give Me Liberty with Leads or Give Me Death!

Every business is searching for the all-important lead that will bring them their next sale or client. A successful way of doing this is by using digital advertising. Some examples of this are posting Facebook and Google ads, email marketing, or driving traffic to...

The Best Mobile Marketing Tips to Boost your App Downloads

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

What are the main Big Data challenges in the financial industry?

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Stars, Stripes And Swooshes

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to...

Where Are You At?

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Relationship Marketing

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Creates Beautiful Fine Metal Art Sculptures Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the...

Fake News Is An Oxymoron, Do You Mean Propaganda?

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Could You Be Crypto Royalty?

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

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