Business Articles That Entertain, Inform & Inspire

Articles To Inspire

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

Keanan Kintzel, Marco Victorino – LA Dodgers and Marco

Keanan: So, hey, Marco how you doing? Marco: Excellent, man. Keanan: So, tell me what you love about Buzzazz. Marco: Wow, what you don't love about Buzzazz? Best marketing company in the world. Keanan: And tell me how you met Buzzazz. Marco. Because of it's amazing...

No One Does That Anymore – Marketing A Supposed Decline

Things Don't Die They Just Get Repurposed Cassandras have always been around, but it wasn't always so easy for these Chicken Littles to tell everyone about the sky-falling. When they start crying wolf now there's always two choruses that pipe up - the naysayers and...

Spielberg And The Super Hero Movie

Will The Super Hero Juggernaut break Down? Does it mean anything for the super hero movie that Steven Spielberg announced the death knell of the form at some future point? The man knows a lot about films, and definitely comes from a tradition of film-making that is...

Promote Who We Can Trust: But Who Would That Be?

Who Do We Promote As A Credible Source? Who do we promote as trustworthy? What groups do we promote for such status? Who, in this world, can we trust? These are the questions now, aren’t they? Recent events, recent observations, recent verbal spouting on the internet...

Newsletters Resurgent?

With A Newsletter You Have A Captive Audience That Has Opted In There has been an interesting shift away from personally curated websites to Newsletters in some sectors of the creative community; a return to something that once used to be a staple of internet life....

Apple Watch Ads Are Seductive

Apple Make Technology Sexy OK, so I have said that smart watches don't really float my boat. Back when digital watches started to become a big thing (yes, I am old enough to remember that) I was a kid, and that kind of thing really got me whining at my parents for a...

Panel Syndicate As A Publishing Model

Panel Syndicate Offers A Way To Get Work Out There & Get Paid Radiohead lead the way in music - offering their albums up for download with a choose your own price model. Panel Syndicate are doing a similar thing with comics. It seems to be working, but why? Is it...

Guinness Beer Ad positions well with our gratitude for military servitude.

A stout fresh Guinness combined with Military Patriotism equates to strong marketing flows... My father and I have shared our quota of drinks over the years and we understand how most people around the world integrate their social lives with feel good foods and...

Keanan Kintzel & Family Sing Happy Birthday

Keanan Kintzel works hard so that he can have quality family time, and really celebrate the things that matter. The more you work to achieve your business goals and help others, the more it is possible for you to do the things that you want to do in your life. The...

Positive Marketing Evolves From Our Passions – John Travolta Helps Local Artists in Downtown Clearwater Florida

John Travolta's new movie premiere for "The Forger" at the Capitol Theater in downtown Clearwater Florida This past Saturday evening, those of us lucky enough to call Clearwater Florida our home were treated to some special Hollywood magic.  Mr. John Travolta was in...

Seeing the Wood for the Trees – Using Paper.li

Paper.li Offers An Interesting And Aesthetic Means Of Collating Information Paper.li reframes a familiar experience. Do you remember when you used to sit down and read the morning paper? All your news collated for you in a nice portable format that was structured so...

Advertising To The Hive Mind

Advertising Seeks to Connect With People, But People Are Already Connected If only a company’s advertising moved as fast as the media advertises a scandal. If only the fact a place is selling nice products could get out to people as quick as the random horribleness...

13th Doctor Revealed & The Reactions

It's kind of interesting to watch certain sectors of fandom implode when something happens to their franchise of choice that they do not consider to be canon - these are the same kind of people who complain when a band releases an album that is different from their...

The Matrix Has You: Advertising & The Film Industry

The PR machine for Jupiter Ascending, like most other Hollywood movies was pretty slick. The usual striptease slow reveal of all the choice delicacies from the movie was rolling out months before the movie even had a trailer out there, and it made you want to watch...

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

Keanan Kintzel Of Buzzazz Watches Clearwater Knights Cheerleaders

Sports events are full of spectacle, and one thing that is a regular sight at any football game is the acrobatics of the cheerleaders, and the Clearwater Knights are no exception. Cheer-leading is an athletic discipline itself, one that adds in an aesthetic level and...

Unboiling Eggs And Cancer Cures

How do you sell a cure for cancer, or the promise of one? How do you sell science? You would think that some of the amazing discoveries would sell themselves, but it isn't always the case. When there has been a long track record of making promises and not delivering,...

Are Political Ads Good Examples of Advertising?

Political Ads Are Immune From Prosecution By Falsehood Let’s talk about political ads. Raise your Internet hand if you are sick of these ads running from both the Left and the Right about their various candidates. To preface this situation, we should really understand...

Promote The Nerd Actor: A Tribute To John Hurt

An Article, To Promote Remembrance The problem with being young after 2016, and perhaps it is also a blessing to promote as such (if only to lessen grief), is I had no exposure to most of the celebrities we lost, and thus do not have as deep a connection to them as I...

When Actors Do Their Own Awareness Marketing

Ryan Reynolds and Hugh Jackman Awareness Marketing for Movies - What could possibly be better? In an effort to bring comedy to our lives, and showcase their brilliance, Ryan Reynold and Hugh Jackman have teamed up to bring a wonderful interview to a Youtube near you....

Why Netflix Is So Popular

Netflix. If you’re reading this then you either already use it, or are trying to figure out what all the fuss is about. And there certainly is a fuss, around sixty million people use the service and it shows no sign of slowing down. And in the wake of that,...

A Broken Clock

So, The Doomsday Clock moved an hour closer to midnight, putting it at 3 minutes to midnight. The Bulletin Of Atomic Scientists see this as representing how close we are to doomsday as a civilization. What great PR for the miserabilists whose mission, it seems is to...

Education Technology Is Receiving A Concerted Push

Education Technology Is Always An Exciting Frontier It is not like technology in schools is a new thing - I have after all been following an education technology newsletter for a couple of years now. I remember when there was some kind of deal going on with Texas...

The Starbucks Cup Advertising Continues

Starbucks' Advertising Is Still Piping Hot In 2016 I’m late to this party, but can we please talk about this for a second? This advertising from Starbucks is...well...brave. Watch this video posted around a month ago, from Starbucks’ official YouTube channel:...

Donald Trump For President: The Marketing of Anger

We’re angry. We’re Americans. We’re pissed-off. WE’RE AMERICANS! And we have seen the administration and the banks and others screw us over so many times that is it any wonder Donald Trump is as far as he is? With His Political Marketing? It's Not At All A Surprise....

Twitter and the 2016 Presidential Debate

 ...and the 2016 Presidential Debate Everything was all a “twitter” last Monday night both during the first Presidential debate and throughout the night. According to Mic.com, Twitter analysts stated that the debate was the most tweeted political event in history,...

Palcohol – Powdered alcohol now approved by FDA – on to marketing it

Palcohol - Pour, stir, or shake and get a Buzz Science and technology work together to form the newest way to get a buzz or get drunk. Palcohol is a new invention that allows you to buy a pack of powdered alcohol. The product will have multiple favors and you will...

Keanan Kintzel, Marco Victorino – Columbian Invasion!

Keanan: Stee-rike, Caramba! Um, okay, but now tell me why you came to America. Marco: To learn how to play golf. Keanan: I don't think Tiger Woods has to worry Keanan, like a lot of businessmen, likes to play golf. It provides the perfect place to get some exercise...

Avenues Of Advertising Online (Part 3)

Advertising Has Multiple Paths, And You Can Take Many At Once Three articles in the series, but this is the final one. While the first was a discussion, and the second was about videos, there is one more term which can find a home in your online marketing and...
Clearwater Memorial Day Parade & Festival

Clearwater Memorial Day Parade & Festival

Memorial Day in Clearwater - May 2024 WOW oh WOW!  We are sooooo very blessed to have one of the most magnificent venues - Clearwater Coachman Park - in the world for celebrations. And celebrate the remembrance of fallen military heroes, the...

Give Me Liberty with Leads or Give Me Death!

Give Me Liberty with Leads or Give Me Death!

Every business is searching for the all-important lead that will bring them their next sale or client. A successful way of doing this is by using digital advertising. Some examples of this are posting Facebook and Google ads, email marketing, or driving traffic to...

The Best Mobile Marketing Tips to Boost your App Downloads

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

What are the main Big Data challenges in the financial industry?

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Stars, Stripes And Swooshes

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

An Interview With Brandon Scott

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to...

Where Are You At?

Where Are You At?

What's Your Job Title? What Is The Date? What's The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can't be much fun. Carrying all that baggage,...

Is An Online Store Really The Best Option?

Is An Online Store Really The Best Option?

Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the...

Relationship Marketing

Relationship Marketing

How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more...

Solution Based Writing

Solution Based Writing

Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up - articles which only float problems in your direction aren't worth the time it takes to read them. They are the celery of writing - as much nutritional...

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Of Abstract Metal Design Interview

Dustin Miller Creates Beautiful Fine Metal Art Sculptures Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the...

Fake News Is An Oxymoron, Do You Mean Propaganda?

Fake News Is An Oxymoron, Do You Mean Propaganda?

There Is No Fake News - It's Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud...

Could You Be Crypto Royalty?

Could You Be Crypto Royalty?

Cryptocurrencies have taken the world by storm over the last year or so. Some people have made buckets of money, others have lost everything. Cryptos have been responsible for creating a new breed of a millionaire. There is clearly the opportunity to make a lot of...

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