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THE HIVE – Spotlight Articles Combining Business & Life

Twitter Expanding To 280

Will 280 Words Allow For More Nuanced Tweets? 280 words instead of 140. Does it mean anything? I have read that it may be intended to increase the signal to noise ratio - upping the complexity of what can be communicated, bringing more nuance to the table, but I can't...

Net Neutrality – America’s Downfall?

There is a lot of hullabaloo going around about Net Neutrality. Tom Wheeler, the Chair of the FCC (Federal Communication Commission) has been dithering about passing President Obama’s plan concerning Net Neutrality amid the chaos of the current governmental system....

Richard Branson’s Marketing Advice To His 25 Year Old Self

Richard Branson another marketing genius I can remember watching Sir Richard a few years ago as he was competing hard core with Chicago's own Steve Fossett to become the first person to circumnavigate our precious earth, in a hot air balloon. Seems like Steve had...

The Marketing Of Books

People Read - So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books...

Google Project Fi – Doing Good Things For People

Google - Changing The Ecosystem Certain companies, when they announce something, people want to be part of it. Why? Because the whole ethos of the company seems to be centered around something ethical, and something that at its base level wants to help people. You can...

Marketing Physical Art–And Its Difficulties

Physical Art, Despite Its Importance, Needs A Lot Of Marketing To Survive Due to caffeine’s effective marketing pitch of being almost necessary to modern life, statistically, you go into coffee shops often. And, since you do, you probably have ogled a random painting...

Brand Out Of Hand – IS And Their Image

Does It Matter How A Terrorist Presents Themselves? People really do talk about branding some weird things - I read an article today about the branding of the Islamic State, and I have previously read about the economic model that terrorists use as being something to...

Tampa Bay Entrepreneurs AI Think Tank

Hi, I’m Keanan Kintzel, founder of Buzzazz Business Services (buzzazz.com). As a seasoned entrepreneur with years of experience building and growing businesses in the Tampa Bay area, I’m excited to launch the **Tampa Bay Entrepreneurs AI Think Tank**. This is a...

Apple iPhone 7 vs Samsung Galaxy S7

Apple iPhone 7 vs Samsung Galaxy S7 If you have been keeping up with phone technology recently then I am sure you have been aware of the battle that has been going on between debatably the two biggest tech giants in the world, Apple & Samsung. Both companies sell...

Spielberg And The Super Hero Movie

Will The Super Hero Juggernaut break Down? Does it mean anything for the super hero movie that Steven Spielberg announced the death knell of the form at some future point? The man knows a lot about films, and definitely comes from a tradition of film-making that is...

Je Suis Paris – Showing Solidarity Is More Than Good PR

Social Responsibility Is More Than A PR Move It Is Pro-Survival For Your Company So, on Friday, my phone, which is set up with news feeds from various media outlets started erupting with alerts about the situation in Paris, and for me it recalled some of the feeling...

The Culture Of Give It To Me Now

Binge culture is great - it comes from the same place as getting whole albums to stream on the day of release, or before. There are legitimate ways to do this. It also comes from the kind of thinking that makes it OK to hand out your Netflix password or to find a...

Keanan Kintzel At Clearwater Family Dental

Buzzazz has really kind of condensed the amount of information and given me a lot more to work with with patients. We've had previous marketing tools that kind of give some basic information that doesn't allow me to help my patients the best way possible. With Buzzazz...

Personal PR

It's interesting when you start to look at the idea of personal PR, and how you advertise yourself to the world. A lot of people might immediately reach for the example of what they are doing with their social media; their Facebook or the blog they infrequently...

Video Games Can Promote A Better World (Part 1)

Some Games Choose Something Different, Some Games Choose...To Promote I am about to get supremely nerdy in this article, because for one of the first times, I get to talk about two of my favorite things in the world: social science and the Bioshock video game...

Marketing By Not Finishing: Anime Adaptations

Anime Adaptations Use One Media To Market Another I’m about to let you in on an issue plaguing parts of the otaku community: the rampant adaptation of light novels and manga without finishing the storyline. Now, for those of you who are not inside some of the deepest...

A Paying Market For Artists – Starts With Putting Hands In Pockets

Where did the idea that not paying artists was OK come from? I see it as deriving mainly from a sense of entitlement, and an inability to identify the sequence of actions both that were involved in the production of a product, and the sequence of actions involved in...

The Sackler’s – Makers Of Oxycontin, and Their Marketing Triumph

It is interesting that when it comes to psychiatric medication that the marketing is not necessarily the first thing that you think of, but brand awareness about the medication is something that pervades our culture. Some people obviously don't see that there is an...

Website Statistics Programs

There are two major website statistics tracking programs that web developers and engineers use to track the effectiveness of the websites they build. As it can be seen there are some discrepancies between them, which is what we will discover today. The reason Awstats...

Across Media Cross-Promotion: Lego Rings The Bell

Cross-Promotion Is The New, Effective, Media Tactic Just when it seemed like Marvel was the king of cross-promotion with its roster of characters, the Lego company goes one deeper. Because, well Marvel has all the characters in its back catalogue to draw upon, Lego...

Marketing to Give You Goosebumps

Goosebumps: Marketed to Children, Loved By Millions Halloween fast approaches, and the nights grow dark and eerie. With this, it seems, it’s the perfect time to talk horror. More specifically, the horror anthology you all know as: Goosebumps. Beginning as a book...

Political Correctness And P.R. (Part 1: Overview)

Political Correctness Has, Ironically, It's Own P.R. Issues The words to spark controversy are numerous and varied. Even the words for not saying those controversial words are themselves controversial words. If that sounds confusing, don’t worry: it’s because it is....

Election Convention PR

The PR of the National Conventions I have had multiple conversations about how the RNC and DNC conventions this summer are going to go. One of the biggest things that keeps coming up in my conversations and those of others that I am reading on other news oriented...

Yawntech

Innovation Isn't About Repackaging Or Rebooting Oh, Apple made a speaker. Apple made a slightly larger phone. Google made a speaker. Amazon made a speaker with a camera. There has to be some kind of disruption coming in the hardware field, because at the moment it is...

Extremism Tax – Making Social Media Platforms Responsible

Russian influence on social media was being dug into throughout most of last year, and the debate about hate speech versus free speech was also on the table - with social media companies being strongly urged to police their content better. Intellectual safe spaces...

Alice’s Adventures In Marketing

Oh, You Can't Help That, We're All Marketing Around Here I’m a big Alice’s Adventures in Wonderland fan. I bought the nice, hardcover copy at Barnes and Noble on Sunset Point, and I quote it whenever I can. So, as you might expect, I saw the 2010 CGI movie by Tim...

Holiday-Themed Marketing, AKA The Gingerbread Latte Article

You Can Find Effective Marketing Anywhere, Even In Your Coffee Cup Starbucks, America’s guilty pleasure. No, not because there’s something wrong with the drinks—there’s not, at least to my knowledge. But because of how much we are willing to drink the stuff. In fact,...

Black Friday: A Marketing Holiday

Holidays Have Marketing, But Black Friday Might Be The First Devoted To It Black Friday: A state holiday characterized by deals, sales, and a dollop of madness. Regardless of whether or not you participate in this sometimes insane tradition, it’s inescapable in the...

Advertising Our Heroes

Advertising Pinellas County's Local Heroes | Tarpon Springs Let's talk about advertising the heroes in our lives that we don't even acknowledge. Tarpon Springs gives us today's story, and is one that I think we can all celebrate. Sure, they get commendations...

Dove Soap & The Power Of Positivity Marketing

Being Positive As A Marketing Strategy I don't use Dove products, but I watch Dove adverts. Why? Because they are popular with a lot of my female friends and they are fun and they end up in my Facebook feed. The videos are popular even with people who don't...

HIVE CATEGORIES

Clearwater Coachman Park & Country Thunder & Social Media’s Impact

Troy Vollhoffer’s rise with Country Thunder has become a case study in modern live entertainment entrepreneurship. Through his company, Premier Global Productions, he has expanded Country Thunder Music Festival into one of the most recognizable touring festival brands...

Healthy Lighting Has Arrived – Just Ask LIGHTBOB

Local Tampa Bay Resident, Robert Lantaigne, AKA "LIGHTBOB" has been in lighting and engineering for his entire career. Bob has the resume most would dream of, from helping design multimillion commercial custom projects to 100 million dollar mansion home lighting...

Tampa Bay Lightning – 2026 Playoff Revenue Flows

TAMPA BAY LIGHTNING - WHAT OCCURS BUSINESS WISE IF THEY WIN OR LOSE Let’s translate this into what it actually means for Tampa’s economy and local businesses—not just hockey odds. Current situation (business lens) The Tampa Bay Lightning are down 3–2 to the Montreal...

Old Fashion Business Networking in Tampa – Hard to Beat!

There’s just something about meeting folks face-to-face that still carries real weight, especially here in Florida. A handshake, a smile, a quick chat before getting down to business—it builds a kind of trust you just can’t replicate through a screen. Around here,...

Top 5 Items For Expanding a Web Presence

Growing your business online doesn’t have to feel overwhelming. You don’t need to be everywhere—you just need to show up in the right places, consistently, and with a clear message. Here are five strategies I always recommend to small business owners who want real...

Tampa Bay Entrepreneurs AI Think Tank

Tampa Bay Real Estate

The current upside of the Tampa Bay real estate market is rooted in its shift toward a more balanced and stable environment. After years of rapid price growth, the market has cooled into a phase where inventory has increased and prices have normalized, giving buyers...

Clearwater Memorial Day Parade & Festival

Memorial Day in Clearwater - May 2024 WOW oh WOW! We are sooooo very blessed to have one of the most magnificent venues - Clearwater Coachman Park - in the world for celebrations. And celebrate the remembrance of fallen military heroes, the...

Keanan Kintzel Talks Cleveland Street Studios and Community Good News Warehouse

Video Transcription: "I am Keanan Kintzel and I own Buzzazz right next door. We're in Clearwater Florida a long way from my home up in northern Indiana near Chicago. This is the brand new Cleveland Street Studios in downtown Clearwater right across from the old post...

Keanan Kintzel from Buzzazz – The Importance of the “Contact” step in building relationships

Keanan Kintzel from Buzzazz Video Transcription below: Hi how y'all doing today this is keenan from buzzazz live at the hive down in clearwater florida. This is a short short short video so don't delete i got a surprise at the end. I wanted to say hello and...

Give Me Liberty with Leads or Give Me Death!

Every business is searching for the all-important lead that will bring them their next sale or client. A successful way of doing this is by using digital advertising. Some examples of this are posting Facebook and Google ads, email marketing, or driving traffic to...

The Best Mobile Marketing Tips to Boost your App Downloads

So, your business has reached a new milestone in the form of a mobile app. It has got everything in it; from great visuals to graphics, design, and interesting bits of information. Despite ensuring that your mobile app stands out from the rest, nobody seems to be...

What are the main Big Data challenges in the financial industry?

With applications in all industries, Big Data is changing our society to its core. Maybe one of the greatest beneficiaries of Big Data applications is the financial industry. Today, players in the banking and financial sector can offer more flexible and personalized...

B.E. Kluttz Lumber Co Inc.

For 85 Years And 4 Generations, Kluttz Lumber Have Serviced Their Community Kluttz Lumber are a retail building supplier, and a supplier of building materials, that Buzzazz has worked with for over 5 years. They operate out of Concord, North Carolina, and have been...

A Sad Farewell To Filmstruck

Filmstruck Was An Unappreciated Gem I have heard people who say things like I won't watch it if it's in black and white. I move away from them while silently judging them. I know people who won't watch a science fiction movie because they have an amputated...

American Genius – Comics – Stan Lee

Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan...

Cryptocurrency: Top 8 Women In Cryptocurrency

Before you start buying cryptocurrencies, there are a lot of thing that you should keep in mind. Over the past few years the process of buying and selling cryptocurrencies has become more lucid. Let’s illustrate how in some easy steps you can buy cryptocurrencies....

Community Service Foundation – The 23rd Annual Charity Golf Classic

If you love golf and you want to combine that love with helping the community, this event is the perfect one for you. Held every year, the focus of the Charity Golf Classic this year is raising money to support the "Going Home" Homeless Reduction Program. This is part...

Stars, Stripes And Swooshes

England is pretty secular in my memory - Blair's attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn't necessarily sit well with...

A Beginner’s Guide To Bitcoin & Blockchain Technology

A cryptocurrency is a digital currency that exists in the virtual domain and is secured by cryptography. It is because of this security feature, cryptocurrencies are difficult to counterfeit. Moreover it is a decentralized system, where there is no presence of any...

Find Out More About Mold Zero

Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common - they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology...

An Interview With Deborah Traviss From Leapin’ Lizard RV Ranch

Looking For A Great Place To Stay? Check Out Leapin' Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin' Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about...

Marketing the Idea of Free Speech

In this hyper partisan world we live in there is an endless stream of conflict and misinformation. And many are marketing the theory that banning speech from some online platforms is an encroachment on the First Amendment Rights of individuals. Take Alex...

Look For The Problem Solvers

Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that...

An Interview With David Janer From Bay Furnishings

Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We...

Interview With Tamara J. Archer

Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful...

R.E.S.P.E.C.T – Aretha Franklin

Aretha Franklin's Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the...

The Marketing Of Books

An Interview With Brandon Scott

Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level....

What Does The Collapse Of Dialogue Mean For People?

That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don't descend into name calling and actually prove to be fruitful and...

Everyone is a Designer

I think it happens to be a bit ironic. Relevant, but ironic. When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable. There is generally a contract in place to indicate what is expected...

The SEO Stats That Could Make Or Break Your Business

SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much...

From Arya Stark To Daisie – A Collaborative App For Artists

Collaboration Over Competition Is Daisie's Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what it takes to go from obscurity to fame, and who better to...