Advertisements And Art Are Subjective?
Advertisements are a type of artwork, but are advertisements’ worth subjective like other pieces of artwork? With regards to groups and individuals like Rotten Tomatoes, IMDB, online reviewers, and art critics, people sometimes have an issue with others trying...
Marketing To The Right People: Cat Or Dog Person?
Marketing Requires You To Know What Sort of Person You’re Marketing Toward Are you a cat or a dog person? Which do you prefer, and how did we get to the point where people apparently fall into one of those two camps? And well I may not have a ready answer on why...
Advertising Better Security: WannaCry’s Harsh Lesson
Advertising Protection For Computers Is A Big Business: But Not Big Enough Apparently The “WannaCry” virus’s name is apt for the reaction it’s likely to cause in its victims. As I keep saying, all the time really—like a looping song—the world runs on technology, and...
Political Not Polite, Direct Not Dissembling
Speaking your Mind Isn’t The Same As Telling The Truth, But There’s An Honesty In It In politics people seem to be done with being polite and holding back or diluting their opinions, and while some of the opinions expressed may be intolerable to people, at...
Time To Repackage – Operating In A Disruption Environment
Embrace The Chaos, Create Your Own Democrats on the back foot. Journalists hunkered down waiting for the next attack. Sure, some members of these groups are weathering the storm admirably, but on the whole they seem to have been caught flat-footed. Fake is the label...
No One Does That Anymore – Marketing A Supposed Decline
Things Don’t Die They Just Get Repurposed Cassandras have always been around, but it wasn’t always so easy for these Chicken Littles to tell everyone about the sky-falling. When they start crying wolf now there’s always two choruses that pipe up...
Twin Peaks: The Return
It Is Happening Again It is the show that set the ball rolling for so many different threads of weirdness that came after, and yet none of Twin Peaks’ successors ever hit quite the same beats that Lynch and co were able to manage. It is one of those shows with...
Basquiat Stands Alone
The notion of the sell-out is always an interesting one to consider – what are you looking for when you set out to become famous, and what is it that you lose when you reach that career apex? A lot of people would say edge, hunger, relevance … typically...
Promote Against The Goat: Superstitions And Sports
Superstitions Promote Something Regardless Of Facts As a player of various nerdy games of luck and skill more commonly engaged with within the confines of a basement, I understand—easily—how a superstition can affect a player of a game. And what I’m going at today is...
Promote Who We Can Trust: But Who Would That Be?
Who Do We Promote As A Credible Source? Who do we promote as trustworthy? What groups do we promote for such status? Who, in this world, can we trust? These are the questions now, aren’t they? Recent events, recent observations, recent verbal spouting on the internet...
Marketing And Politics And Bill Nye: Stop Attacking Entertainers
Marketing Makes Things Known, Sometimes Things You Don’t Agree With It’s a sign of the modern world that one can hear about some controversy via image macros, or reactionary posts on social media, before even getting an inkling of what’s fully going on in the...
Clearwater Web Design Companies Are Good For Creatives
Clearwater Web Design Companies Can Make You A Website, And You Should Have One Do you have a hobby? Many people do, though some don’t—preferring to simply relax and hang out with friends when they are off work hours. But, for those of us who fall in the former camp,...
No More Death Stars Or Reboots Please
Another Death Star Would Suggest A Movie Design Flaw It blew up, and it had a design flaw that made this possible. Great. The New Empire went ahead and built the third iteration of a bad idea and called it something else, but let’s not dress it up any other way...
Disruption: The New Lingua Franca Of Media
Shaking Up The Establishment Is Key For A Disruptor Disruption is the idea is that there are certain ways things are used, or certain ways things are done, and you are swimming against the flow, often in a way that is game changing. Is it a good thing? Depends what...
Paint A Vulgar Picture – On Their Hands A Dead Star
“At the record company meeting On their hands – at last! – A dead star !” It’s an age old problem – how do you continue milking the cow when the cow has shuffled off the mortal coil? How do you market it? How do you capitalize on...
Closure In Media – A Double Edged Sword
A Franchise Being More Driven By Money Than Narrative Might Never End When someone sits down and pens a hit song they are hoping that they might somehow stumble upon a formula – that they will make hit after hit ad infinitum; at least some songwriters hope for...
The Proof Is In The Proofing
Even Professionals Make Mistakes Grammar Nazis aren’t proof-readers. Nitpickers aren’t proof-readers. Super-critical people who pick over the bones of your work and then post in the comments about how bad your proofing skills are, aren’t...
Marketing Star Wars Episode VIII: Not The Last Success
Marketing Success For Star Wars, This Is Not The Last To Come Here we go again, the newest Star Wars trailer. The Last Jedi. Five million views on a single post on YouTube (at least by April 17th, 2017). The collective view count on all the videos, I’m sure,...
Clearwater Web Design Companies And Authors
Even Authors Can Benefit From Clearwater Web Design Companies So, you wrote a book: congratulations! In the modern world, there are plenty of places to publish your book, and plenty of avenues, both free and requiring payment, which can help you sell that book. But,...
The Problem Of Privacy On The Internet
Big Data Drives Things In Unexpected Ways Data is big money, and you are constantly generating data trails wherever you move, and whatever you do. Go to https://myactivity.google.com/ and check out how much of your daily activity is recorded – the voice searches...
Clearwater Web Design Companies–Why You Need One
Clearwater Web Design Companies Can Give You What Every Business Needs If you are a business that exists, you should have a website. I’m sure you’ve heard this rule a hundred times before, but this time, it will not be some trite statement. I mean to explain why you...
Advertising And Food, Is It Now Slimy and Greasy?
We Are Not Always Advertising The Most Wholesome Foods Advertising for fast food is so common we don’t even think about it anymore, do we? Who doesn’t know, like they know their own birthday, the McDonald’s jingle? Who doesn’t have any idea what a Blizzard is, besides...
Marketing Fashion: It’s Arbitrary
Fashion Marketing Declares A Style, But What Decides That Choice? The modern-day fashion industry likely informs what clothes you buy at all the fancy-ish stores. They are the people who determine the common perception of what you would want at Victoria’s Secret, or...