Taking A Ride With Uber
Uber Changing The World Of Taxi Cabs Uber has been getting some bad press of late – and it has generally seemed to stem from people sympathetic to the loss of trade that established taxi firms have suffered. Perhaps some journalists, whose own industry was...
The $4.4 Billion Deal with Verizon and AOL Finalized
Verizon & AOL – Happily Ever After – The $4.4 Billion Close It is done! It was finalized today that Verizon has bought AOL for $4.4 billion. A deal that some thought would be repealed by FCC but has not yet… Watch An Interview with CEO of AOL Tim...
Rebuilding FIFA
It has finally happened! The anachronism that is Sepp Blatter has finally done it. He has stepped down as head of FIFA, and while the news is breaking now, I am going to hypothesize that it is because of Jerome Valcke implication, or blatant description in a new 10...
FIFA’s PR Black Eye
FIFA’s PR Disaster – Who’s At Fault? So the last 24 hours has been a huge news cycle for the Federation of International Football Associations. Why? Well, it finally appears that the maelstrom of chaos, turmoil, illegality, questionable ethics,...
Tampa Bay Veteran’s Alliance Groundbreaking
Buzzazz Covering the Tampa Bay Veteran’s Alliance Memorial Groundbreaking Ceremony | Skycrest Park, Clearwater Local press coverage is a vital part of small town USA and there is nothing to promote an organization like the ground breaking for a veteran’s...
Cory Booker – Using Twitter To Set A Good Example
Cory Booker Schools People On Twitter I have to admit that I hadn’t heard of Cory Booker before I read the Mashable article about him, but it is nice to find out about a politician that has some winning qualities who is doing something that you can get behind....
Microsoft Windows As A Service – Windows 10, The Final Platform
The Evolution Of Microsoft Windows Something has changed – and that change is good. It used to feel like there was not much choice in what software you would use to do your daily workload – Microsoft were monolithic and exerted a huge pressure on industry...
Athlete’s PR – Deflategate and High School Sports
An Athlete’s PR Is Everything | From Scandals To Successes Tom Brady is an idiot. <img class="alignleft" src="https://buzzazz.com/wp-content/uploads/tombrady-001.jpg" alt="tom-brady-patriots-deflategate" width="257"...
Barack Obama Wishes you A Happy Mother’s Day – Presidential PR
Presidents Need All The Good PR They Can Get In politics they call it spin, but it is reputation management; it is advertising; it is public relations. Sure, you might be a genuinely caring guy who just gravitates to these kind of things naturally, but that...
The Rolling Stones, The Fort Harrison, and Satisfaction – Clearwater Connections
Satisfaction: Clearwater Rock ‘N’ Roll The song is 50 years old, but it has aged well: Satisfaction has inspired a lot of musicians, and really crystallized something in the Rolling Stones sound. It’s a great rock and roll story, one that has had...
Bad Jokes Make For Bad Advertising
New Adventure Travel Group Get A Rough Ride If there is a committee that decides what your advertising campaign should be, there should be some kind of checks and balances in place to make sure that you don’t make the kind of faux pas that makes you a laughing...
Zuckerberg Gives Us Facebook Safety Check
Social Media Really Engaging I still use Facebook a lot, and I know a lot of others who do too. Sure, there was some attrition, but it is still one of the most useful networks out there for connecting to a lot of people easily, Zuckerberg is a smart guy and is always...
Local High School Soccer Champions – Advertising Success!
Advertising High School Soccer Champions CHAMPIONS! Right, so how does High School Soccer relate to advertising? Well, it’s quite simple. Advertising High School Champions at all levels is a great way to boost the name recognition of a school. Take mine:...
Disney & J J Abrams Resurrect Star Wars
Star Wars Awakens With Force I have had what you might call a tempestuous relationship with the Star Wars franchise in the years since the re-edited versions began to emerge, and that led into the second trilogy of films. When I was growing up Star Wars was one of...
Apple Watch Ads Are Seductive
Apple Make Technology Sexy OK, so I have said that smart watches don’t really float my boat. Back when digital watches started to become a big thing (yes, I am old enough to remember that) I was a kid, and that kind of thing really got me whining at my parents...
Dave Grohl And Others Love Record Store Day
Record Store Day Rocks High Quality Vinyl & Great Music I like records – buying them and owning them. Record Store Day is a great advertising coup and a wonderful marketing gimmick – it is a huge signpost that tells people they are going to be able to...
Google Project Fi – Doing Good Things For People
Google – Changing The Ecosystem Certain companies, when they announce something, people want to be part of it. Why? Because the whole ethos of the company seems to be centered around something ethical, and something that at its base level wants to help people....
Positive Marketing Evolves From Our Passions – John Travolta Helps Local Artists in Downtown Clearwater Florida
John Travolta’s new movie premiere for “The Forger” at the Capitol Theater in downtown Clearwater Florida This past Saturday evening, those of us lucky enough to call Clearwater Florida our home were treated to some special Hollywood magic. Mr. John...
‘Batman v. Superman: Dawn of Justice’ – Leaks And Movie Marketing
Batman V. Superman And Controlling Leaks The boy with his finger in the dike had an easy job – one leak to plug to save Holland. Companies that are seeking to protect the integrity of their product and to maintain a release schedule are having to try and contain...
The 434 Revolution – Marketing As An Independent Writer
Independent Writers And Marketing Sometimes an idea grabs you, and it seems to be the perfect answer to something that you didn’t even know you were looking for. What is it that bowls you over and gives you one of those eureka moments? More often than not it is...
Water Company Wins With Advertising
Buzzazz Water Treatment Advertising – Business Development in Action Recently we contracted with a water treatment company that operates largely in Central Florida. They had a pretty good budget in the thousands/month range, and we can now say that they are...
Tim Cook’s Apple and ResearchKit Promise Interesting Developments
Apple Ventures Into The Field Of Biometrics And Medical Aps It’s interesting – I always used to like Apple, and the main thing that made me like them was the aesthetics of their machines: there was something a little more personal and attractive about...
Amazon, Hachette, Harper Collins, And The Battle For The Book Market
Jeff Bezos And Amazon Are Changing Publishing I like Amazon. I may be biased – I have a Prime membership, and I buy a lot from them. So maybe you should take everything I say here with a pinch of salt. I also publish independently, and I have a project coming...