The Case for Institutional Advertising
The Case for Institutional Advertising Although this important advertising strategy may seem foreign to some, the idea is not a new one. For years, companies have channeled millions of dollars into institutional ads in order to promote the goodwill of their respective...
TRUTH IN ADVERTISING
Our world is changing but not necessarily for the best. How many of us can say our lives are better for the advertising that dominates every aspect of our lives, from getting up in the morning to going to bed at night? TV, radio, internet, movies, newspapers,...
Education System of Common Core
Does our Education System Help or Hurt our Children? Education Definition: the process of training and developing the knowledge, skill, mind, character, etc., especially by formal schooling; teaching & training The US has a long history (dating back to the 1600’s)...
Government vs Liberty
The Struggle Between Government and Individual Liberty One of the biggest quandaries that our country faces is the overwhelming imbalance between powerful financial groups and the common man who struggles to survive and compete for economic and business survival....
Trump Gets Jefferson’s Vote
Mr. Trump Extols Some Jeffersonian Virtues Jefferson is quoted as saying “Do you want to know who you are? Don’t ask. Act! Action will delineate and define you.” One thing that cannot be argued about Mr. Trump’s over the rampart lifestyle is his...
Richard Branson’s Marketing Advice To His 25 Year Old Self
Richard Branson another marketing genius I can remember watching Sir Richard a few years ago as he was competing hard core with Chicago’s own Steve Fossett to become the first person to circumnavigate our precious earth, in a hot air balloon. Seems like Steve...
Leonardo DiCaprio – Marketing Wizard for Mother Earth?
Leo DiCaprio wins an Oscar – new status expands his “Global Warming” cause marketing reach. No doubt, Leo is and has been one of the world’s leading actors for quite some time. His talent is obvious. Like other famous stars, and famous...
Positive Marketing Evolves From Our Passions – John Travolta Helps Local Artists in Downtown Clearwater Florida
John Travolta’s new movie premiere for “The Forger” at the Capitol Theater in downtown Clearwater Florida This past Saturday evening, those of us lucky enough to call Clearwater Florida our home were treated to some special Hollywood magic. Mr. John...
Web Design, Clearwater Florida & Buzzazz
How key is web design to a Clearwater Florida advertising campaign? When we started building websites back in 1999, it was not a degreed program at every college, junior college, trade school and online school around the world. Factually, we had to find creative...
Nashville Tennessee is now a Music Marketing PR Bonanza!
Nashville and Advertising in Music Nashville is gaining quite a bit of attention these days as a media, marketing and advertising hub so I thought I would give you a report from the ground level. In the 6 years that I have been here, date coincident with the rise of...
Oscars, Birdman, Superhero’s and Admiration Marketing
Gotta Love Top Oscar For 2015 being Super Hero This year’s top award goes to a brilliantly written, produced and directed movie that at its core is still based upon the type of fantasy we all grew up with loving – super heroes… Growing up, I was into...
Guinness Beer Ad positions well with our gratitude for military servitude.
A stout fresh Guinness combined with Military Patriotism equates to strong marketing flows… My father and I have shared our quota of drinks over the years and we understand how most people around the world integrate their social lives with feel good foods and...
What Does Keanan Kintzel, Lee Iacocca and The Statue of Liberty Have in Common?
Knowing marketing with purpose is hard to beat! Here is another fine example of marketing genius combined with purpose. When President Ronald Reagan asked Lee Iacocca to save Ellis Island and our beloved Statue of Liberty, it was a marketing engineers perfect storm....
Normally Only the Ads are Super on Superbowl Sunday…
Advertising Agencies Bring Their “A” Game Too! It had been a very long week for me and quite frankly, going to a super bowl party was not on my radar. The games normally turn out to be a big gamble, I had invites to 2 spectacular events and took a pass as...
Bobby Knight and College Basketball – A True Hoops Marketing Ambassador Legend
“The General” Bobby Knight – Could Still Be Indiana Governor Today! Love him or hate him, there is no denying the fact that Mr. Bobby Knight helped market college hoops to an all new level. Current legend Mike Krzyzewski, who grew up Chicago South...