A Public Relations Nightmare for Ryan Lochte
A Public Relations Nightmare for Ryan Lochte Twelve-time Olympic medalist, Ryan Steven Lochte, was living the dream; but after an unfortunate incident in Rio de Janeiro, he’s now living a nightmare. Being second in U.S. history behind Michael Phelps, the most highly...
The Marketing Within Religious Bubbles
Marketing Exists Even Inside Religious Bubbles People form groups. We survive best, thrive best, when we are together. People tend to flock to groups that have a similar mindset as themselves. Because, yet again, who likes to be angry? And while one’s political...
Advertising Facebook and Google Statistics
Advertising The Internet as a Business Medium I have to confess. I was going to give you lot an additional lesson in what SEO is, and why you should learn more about digital advertising as a viable way to develop your businesses. As I was looking up things to share...
World Marketed To Steal Time? Here’s How To Budget It!
Marketed As The Cycle, It Takes Your Time. Budget To Get Some Back Wake up. Eat breakfast if you can. Drive to work. Try to focus. Do the work. Coffee. Lunch. More work. Go home. Dinner. Chores. Sleep. Start over again. Ever feel you could write your life in a...
Video Games Can Promote A Better World (Part 2)
It Always Starts With A Lighthouse, And An Idea To Promote Bioshock Infinite is a masterpiece with serious flaws. There, got that part out of the way. Now let’s talk about what it tried to promote. While the first Bioshock tackled everyone having full control over...
Video Games Can Promote A Better World (Part 1)
Some Games Choose Something Different, Some Games Choose…To Promote I am about to get supremely nerdy in this article, because for one of the first times, I get to talk about two of my favorite things in the world: social science and the Bioshock video game...
Advertising the Naturalization Exam for Office
Advertising Education & Naturalization Here’s an interesting conundrum to ponder: Who should taken a naturalization/citizenship test for residency in the United States? Sen. Harry Reid believes that Mr. Trump would fail such a test. Mr. Kzir Khan has...
Market Us Out Of The Media Bubble
The Media Bubble Markets To Something We All Want: Social Acceptance What makes you angry? A lot of things? A few things? Various things? I imagine something makes you angry. Does a conflicting opinion make you angry? It does for a lot of people. Men and women who are...
No Voice Recognition For Me
Do you like living in a world where you can just ask your phone to call someone? Do you want to be able to have a smart interconnected home where you can regulate the lights and the thermostat and other smart things with a single voice command? Well, you need to be...
Does Disney Have A Soul Underneath The P.R.?
P.R. Is A Powerful Thing, And Disney Is Nothing If Not Powerful Star Wars. Marvel. Pixar. Disney has ties to them all. And, well, you can’t argue with the results. The P.R. is incredible. The love and adoration of so many series in the hands of the Mouse. Walk around...
Sequels, Remakes, Reboots, and “Reverse Marketing”
Companies Act Through Marketing: Movies Are No Exception It’s not a new complaint: too many remakes. Too many sequels. Make original content Hollywood, please. We beg. We plead. We gnash our teeth. And so…they remake Ghostbusters. And we even watch it at...
Marketing Politicians–And Why I’m Less Sure
Their Marketing Is Improper, And Thus I Have No Idea What They Are Really Selling I’ve made comments on politicians. I’ve held my ground in arguments. I’ve been wrong and I’ve been right—and I’m not sure which was which. And at the end of it, I am less sure of what...
The Marketing of Hate and the 1st Amendment
It has been a long time coming, and I have had no good reason to really address this topic till recently. So why am I addressing this issue now? And what issue am I confronting? It’s called hate speech, anti-semitism, ethno-centricism (racism to the uneducated)...
Advertising on Google
The Crazy World of Google Advertising – What it does to you. Last week I gave you lot our first advertising tips. This week I’ll be sending you guys something more boring, fun. So, we went over the value of meta data last week, remember? No? Well tough...
Marketing Your Way Out Of The Media Mire
Many Companies Marketing At Once Makes A Lot Of Media, So Much It Can Be A Mire It’s a well-known idea that if you are a business, you want a web presence. And it is a lesser-known idea that if you want people to see your web presence, you need to produce new content....
The Chaos of Online Advertising – Aaaaarg!
Online Advertising – am I right, or am I right? There are so many confusing parts about what it is and how it can help a person show up on line and develop their own business that it has the tendency to drive a person batty. (Batty means crazy.) So, here’s...
Your P.R. And Your Social Media–Always Tied Together
Social Media Has A Controversial P.R. That Is Always Affecting You Is social media too distracting? Well, here’s what I have to say about it… … … … … … Sorry, I was just checking my Facebook. What was I talking about? Oh, yeah....
Advertising the Cost of Professional Athletics
Advertising the Hidden Cost of Professional Sports When it comes to assessing the cost of sports and what they bring to us, the viewers, there are a couple of major factors that get touched on, and then forgotten. There are some very intriguing facets of different...
PR of Qualifying Our Elected Officials
The Pr We Provide Election Candidates Over the past week there has been a lot of information published and disseminated about the different candidates for federal office, and there have been some candidates that have notably received little to no pr time. Take Hilary...
The Advertising Of The Fad Diet
If Advertising Claims Something Too Good, Well, You Know The Old Saying Some of you might not like me by the end of this article. I’m willing to accept that. Though, honestly, you should know some of this already—I should not be shocking anyone here. In this world,...
Pokemon Go To Marketing
I Wanna Be The Very Best At Marketing, Like No One Ever Was Are you walking around Clearwater looking at your phone? Are you in Pinellas Park searching for Pokemon? Are you at Clearwater Beach trying to get one with a CP of 500+? Because we all are. It’s Pokemon Go....
Advertising the Bias of Chris Jones
Advertising the Bias of “Journalism” The standards of Published Journalism are slipping. I am talking about advertising all those biased perspectives on politics, international affairs, social issues and Chris Jonesof ESPN. The Huffington Post does a half decent job...
Pokemon Go – A Game That Gets You Out And About!
Pokemon – A Game That Gets People Exercising: Genius! It’s kind of funny that a computer game would get you out and walking about – they’re not generally known for that; in fact they’re known for the exact opposite. But this weekend I got...