Marketing Exists Even Inside Religious Bubbles
People form groups. We survive best, thrive best, when we are together. People tend to flock to groups that have a similar mindset as themselves.
Because, yet again, who likes to be angry?
And while one’s political opinions seem as good a reason as any to try to only associate with people who agree with you, there are two more branches to the tree of topics I’m not supposed to talk about.
And today, I’m looking at the religious side of things. Because there is no question that among ways to piss off someone, disagreeing with religious beliefs is an effective tactic.
And, so, the bubble forms around the cultures. Keeping them inside. By choice, mind you. And this leads to interesting reactions.
For instance, among the Jewish community, it’s common for jobs to stay “in house”. For people to choose to use businesses because they know the owner, like themselves, are of the Jewish faith. The barber, the car shop owner, the restaurant creator. They trust them more because of shared beliefs.
Marketing for such a business is as simple as a recommendation from a few people.
It’s Powerful Word Of Mouth Marketing
And Judaism is not the only religious group to do this. Church communities tend to know each other after all. You see their faces every day, or every week, or every month—so why not go to them first?
It’s like a clique. A high school clique. Even after graduation these things never stopped forming. They just widened out. Becoming a social construct where instead of just erecting around popularity, they bubbled around larger, more intricate, and important groups.
And there’s not a problem with that as long as one is also open to outside ideas. As long as it is not a “firm” bubble. As long as it does not lead to disrespecting others religious beliefs.
The world breaks down into a million, billion, Venn diagrams. Some visible, some not, all interlocking. Flowing around the planet.
And echoes do spread into earthquakes.
So let’s try to be nice to each other, alright?
If you liked this article, you can read more of Brandon Scott’s work on The Hive, or at his website: www.coolerbs.com
Having been a person who readily falls into this particular phenomenon, I can say with great confidence that it is truly easier to just use those in your community or group that identify with the same belief structures that I do.
Knowing that both share the same agreements in most things does make the experience better, and removes any doubt that you are feeding someone who may hold diametrically opposed beliefs and principles.
But being nice? That’s the kicker.