Many Companies Marketing At Once Makes A Lot Of Media, So Much It Can Be A Mire
It’s a well-known idea that if you are a business, you want a web presence. And it is a lesser-known idea that if you want people to see your web presence, you need to produce new content. The local shops of Clearwater, the Kara Lynn’s Kitchens of the world know this, and use it. They create Facebook accounts and keep them updated.
And this is all well and good, though sometimes companies want to take this kind of marketing even further, and they also create videos or articles about their company.
And this is also grand. Good marketing. Great marketing.
But here’s the problem. A lot of people are doing this. A lot of companies are doing this. So you can still end up finding your creations buried beneath other people’s products and content.
It’s the all over again. But there are a few things you can do to try to rise above it. Simple things to help ensure quality. And some of this may seem rather obvious, but we are talking about the internet here: so let me go over basic steps to make sure your stuff is ahead of the curve.
Other’s Marketing Made The Mire, But It’s Not Inescapable
- Have Good Grammar
If it’s true of dating sites, then it is certainly true of companies. People, on some level, judge grammar. And a big obvious error is a sure way to get a browser closed before they have a chance to see what you sell.
- Don’t Just Be a Sales Pitch
Yes, you are in the business of selling things. But people will avoid a sales effort from a mile away. We live in a culture overloaded with people trying to sell things—so always try to avoid blatant acts. Tell us positive news your company’s been up to or write an interesting article related to what your business does. Don’t always roll out the “buy now” wagon on the first sight of a potential.
- Be A Little Warm and Fun
There’s a reason all companies in dystopian fiction are these joyless and monochrome places: because no one wants or likes that. Even Apple and Google, these massive money-making giants who rule the world, still make their ads and content and business persona fun. A place where customers and employees are happy to work and shop.
- Be Consistent
So many things are improved by consistency. Exercise, practice, and content creation. You may, if you’re very lucky, acquire people so enamored with your content they wait for more. And it will be in your best interest, and your fan’s best interest, if you keep getting the content out at a regular rate. At a predictable rate.
Now these are only a few tips. There is much more to learn here. No matter how much stuff is in the media landscape, things do float to the top. You can float to the top.
In the end, it just comes down to good marketing.
If you liked this article, you can read more of Brandon Scott’s work on The Hive, or at his website: www.coolerbs.com