Marketing Fast and Furious 7 – Box Office Smash
Fast and Furious 7 – Skydiving Cars & Skyscraper Car Jumping This weekend I went to the movies and jumped on a wild ride which was Fast and Furious 7. I went into the movie thinking that it was just going to be another Fast and Furious movie. Which would...
Advertising Celebrities’ Intelligence
Advertising Celebrities’ Intelligence, from Football Players to Actors The concept of intelligence is often confined to the realms of academia and science. It is rare, perceptually, to think of entertainers being “smart” and yet there is a...
Google Doodles – A Fun Advert For The Company
Google Doodle – Communicating On An Aesthetic Level Who doesn’t love Google Doodle? It isn’t always about the big things – sometimes it is about the attention that you pay to details; and sometimes those details can be whimsical little things...
Advertising International Relations
Israel and USA – Advertising for a Failed Relationship Recently, there has been a huge media storm over the effect that Israeli politics have on the United States of America’s international appearance. It started with an invitation and a speech to...
The Subject Of Water – Nestle, Water & Human Rights
Looking At Nestle’s Latest PR Issue You like a company’s products and you want to buy them – sometimes you want to buy them so much that the moral condition of the company doesn’t even bother you. You can excuse one mistake, a couple of errors,...
Politics And Lattes – Starbucks Race Together Campaign
Talking Race In The Coffee Shop People go to their coffee shops to drink coffee and to hang out and talk. Sure, they probably talk about the coffee sometimes (#dunkindonuts and #starbucks), so directing what else they talk about might seem to be a no-brainer, and a...
The Unmourned Death Of Internet Explorer
The Return Of Microsoft? How do you ditch a negative image? A tainted brand? How do you forge ahead? Give it a new name. I don’t think there are many people that are going to mourn the death of Internet Explorer. I moved away from it as soon as I found Firefox,...
Palcohol – Powdered alcohol now approved by FDA – on to marketing it
Palcohol – Pour, stir, or shake and get a Buzz Science and technology work together to form the newest way to get a buzz or get drunk. Palcohol is a new invention that allows you to buy a pack of powdered alcohol. The product will have multiple favors and you...
Amazon And Netflix – A New Model For TV Content Providers
An Invitation To Binge-Watch Your New Favorite TV Shows Who watches TV on their TV anymore? A lot of people, because of convenience, slot their viewing habits in and around their busy schedule by watching their favorite show on their laptop, tablet, phone, etc. This...
Gunpowder, Treason and Plot – Sen. Cotton’s PR Blunder
US Senator Commits Treason – PR or Reality? Let us talk about treason, what constitutes treason, and respect for offices held. Then let us converse about the ramifications that treason has in a world in which everything has pr value. My thesis is that a certain,...
Web Design, Clearwater Florida & Buzzazz
How key is web design to a Clearwater Florida advertising campaign? When we started building websites back in 1999, it was not a degreed program at every college, junior college, trade school and online school around the world. Factually, we had to find creative...
Nashville Tennessee is now a Music Marketing PR Bonanza!
Nashville and Advertising in Music Nashville is gaining quite a bit of attention these days as a media, marketing and advertising hub so I thought I would give you a report from the ground level. In the 6 years that I have been here, date coincident with the rise of...
Yahoo At 20
The PR Value Of Being 20 For Yahoo Yahoo is 20 this week, and I just noticed that Thunderbird, my email management system is celebrating it’s 10th birthday. It is odd to consider that the internet is now so old that companies are reaching a level of maturity...
Jerry Seinfeld And Lies About Advertising
Telling The Truth In Advertising Advertising gets a bad rap sometimes, and advertisers themselves doubly so. Jerry Seinfeld at the Clio Awards, in a speech that skewered and lambasted the industry which was giving him an award, pointed to the idea that advertisers lie...
Lebron James Jr – Too Young For Scouting
Lebron James & Lebron James Jr Basketballers Extraordinaire The big news in sports yesterday, aside from Arsenal FC being being in the round of 16 by AS Monaco, who would have that that the Gooners would lose at The Emirates?!, is that Lebron James has issued an...
A Sea Of Information – Navigating With Coolhunters
Some cultural commentators talk about the current lay of the land as if it were a vast and scary sea of information and they were an amnesiac Jason Bourne floating in it. All of the old signposts, signifiers, and landmarks are gone, so they say, but that is just a...
Dove Soap & The Power Of Positivity Marketing
Being Positive As A Marketing Strategy I don’t use Dove products, but I watch Dove adverts. Why? Because they are popular with a lot of my female friends and they are fun and they end up in my Facebook feed. The videos are popular even with people who...
Advertising And Atemporality – From Buddy Bolden To William Gibson
Swimming In The Cultural Soup – How An Advertiser Navigates Is it a symptom of the way in which things that used to take a while to unpack and develop now seem to happen and cease to happen in such a compacted amount of time? Fashions trend and break and...
Oscars, Birdman, Superhero’s and Admiration Marketing
Gotta Love Top Oscar For 2015 being Super Hero This year’s top award goes to a brilliantly written, produced and directed movie that at its core is still based upon the type of fantasy we all grew up with loving – super heroes… Growing up, I was into...
Guinness Beer Ad positions well with our gratitude for military servitude.
A stout fresh Guinness combined with Military Patriotism equates to strong marketing flows… My father and I have shared our quota of drinks over the years and we understand how most people around the world integrate their social lives with feel good foods and...
Iggy Azalea is too fancy for Twitter
Iggy Azalea quits twitter because she is too fancy On February 18th at 11:27pm Iggy Azalea tweeted to all her followers a long string of reasons why she is leaving twitter and handing it over to her management team. Iggy has a track with a few incidents online...
Marshal, Me, Alvy Singer, And An Abacus
The Medium Is The Message – How You Are Viewing It Affects It If you’ve ever read Marshal McLuhan he is one of those thinkers that you find yourself constantly returning to. Why? Because his ideas make a lot of sense, and in terms of how the internet...
Brand Out Of Hand – IS And Their Image
Does It Matter How A Terrorist Presents Themselves? People really do talk about branding some weird things – I read an article today about the branding of the Islamic State, and I have previously read about the economic model that terrorists use as being...