Media Bias Is The Stock In Trade Of The News Reporting Industry
It is interesting to me that media bias is suddenly popping up on some people’s radars due to, of all things, a perceived tendency to ignore Hillary Clinton’s faults, and to throw a spotlight on those of her competitor Donald Trump. When these same...
Pokemon Go Conquers Halloween
Halloween marketing probably isn’t going to be right for everyone – at least the thematic type of marketing that some people plug into their usual mix of adverts, tv slots, etc. But if you have anything vaguely creepy that you are trying to sell, this time...
How Education in Schools has Evolved
EDUCATION IN OUR SCHOOLS – WHAT’S HAPPENING TO OUR CHILDREN? Schools – what happened to them? Mary woke up late this morning. Only about 10 minutes or so. Mary’s mother reprimanded Mary, telling her that she needs to hurry or she will be late...
Avenues Of Advertising Online (Part 3)
Advertising Has Multiple Paths, And You Can Take Many At Once Three articles in the series, but this is the final one. While the first was a discussion, and the second was about videos, there is one more term which can find a home in your online marketing and...
Media Elite Bias
Media Elite Bias One does not have to look far today when it comes to news. It appears on websites, Twitter, TV, etc. The flow is unstoppable, but perhaps, not necessary in every case. The constant regurgitation of certain stories make the listener or viewer...
Avenues Of Advertising Online (Part 2)
A Moving Advertisement Is The Best Kind Of Advertisement Did you work images into your advertising yet? Well, I hope you did, because now we are moving on to the next step of how to rise above the sea of voices: video. Ah yes, videos. Words, and I still bemoan this,...
The PR Religious Bias as an Artform
The PR of Prejudice in Religion Lets chat about the PR of religious bias, shall we? Everyone has it, and it is different for everyone. I am going to pick on one major institution of new media now. In previous posts I have commended them and defended them and have...
Avenues Of Advertising Online (Part 1)
People Have To Actually See Advertising For It To Work Perhaps the greatest hurdle in advertising is visibility—especially online. The internet is huge. Big to the point even attempting to put it into an understandable measurement is an exercise in brain melting. And...
What Discipline Can Mean For You And Your Marketing
Let’s Define A Word Core To Effective Marketing Discipline. I don’t think many know what the word means. I think it’s ill-defined or misunderstood. If the number of people who swear they will lose weight, write that novel, run a marathon, etc., is any...
Post Fact Politics Is The Ugly Offspring Of Post Fact Journalism
Truth is important – facts are unassailable; and they are either facts or not … it is not dependent on viewpoint. If you market your product as being something and it proves not to be, you will be upbraided for false advertising. Look at how newspapers and...
Marketing An End: Hellboy In Hell
Endings in comic books aren’t an easy thing to engineer – especially when you have a successful series on your hands. Hellboy, and the expanded Mignolaverse is one of those dream creations for a writer and an artist – something that is elastic enough...
The Marketing Core Of “FREEDOM”
Words Are Not Just Words. Marketing Is Not “Just Marketing”. Despite words being simply the vocal sounds we make to express ideas, they themselves over time have come to hold those same ideas intrinsically. Becoming linked in a way that would not be easy...
PC BS or The History Of Dissembling & The Quicksand Of Safe Zones & Trigger Words
Political correctness is a horrible thing that was born in the nineties which seeks to police the way that people express themselves and goes a long way to making charged areas even more overly sensitive. Why? Because people dissemble and don’t actually say what...
Political Correctness And P.R. (Part 4: The Future)
Political Correctness Does Have A P.R. Demon. And now: our conclusion. I’ve spent a long time typing/talking about the importance and relevance and idealness of the political correctness situation. I’ve endorsed and argued. But, now, for those still opposed and...
Trump And Clinton: Marketing A Hobson’s Choice
Anyone else burnt out on stupid? Burnt out on the depraved lowest common denominator BS that is being paraded around as if it were actually politics? Are these two people the best that the country can do in terms of leaders? If so, we should not really wonder at why...
What is an Advertorial?
What is an Advertorial? What in the world is an advertorial you say? Put simply, it is an advertisement written in editorial style. According to Merriam-Webster, the word advertorial has been around since 1946, although some have thought the term to be relatively new....
How to Market for 2016’s Holidays
The holidays are just around the corner, and for many companies those decorated marketing and advertising campaigns are already very much underway. But according to ClickZ, an online publication for digital marketing and online advertising professionals, and Adobe...
VR’s Making Waves in Marketing
Marketing the Emergence of Virtual Reality Virtual reality was once a colloquial term solely for gamers, whether young or old. But now it rolls off the tongue of advertising and marketing professionals from some of the most prestigious companies in the world as they...
Political Correctness And P.R. (Part 3: The Present)
Maintaining P.R. In Modern Day Is A Balancing Act, But Worthwhile I am a millennial. And as a person born to modern times, I have little issue with the ideas of “safe spaces” or “trigger words.” And if an individual finds he does not identify as the gender his body is...
Political Correctness And P.R. (Part 2: The Past)
The P.R. of The Past Is Not The P.R. Of The Present This is a tentative article. Because I am going to skirt along the lines of seriously loaded historical issues here. But this is not, at the end of the day, a discussion specifically about the nature of racism. That...
The Marketing of Hurricane Matthew
The Marketing of Hurricane Matthew As a Floridian, there is nothing scarier than a category 4 or 5 hurricane hurtling toward one’s home. Being that hurricanes are unpredictable only adds additional fear. Residents are told to flee from areas that risk storm surge, as...
Marketing the “Best in the World”
Xavi’s Marketing “Best” in Football spawns needless fighting I understand that American don’t like football (soccer). I also know this is changing, as soccer becomes more popular through the US Women’s National Team and the Men’s...
A.I. Seeps Into Marketing, Soon the World
Marketing the Advancement of Artificial Intelligence Programs If you haven’t heard by now that the integration of artificial intelligence is close to becoming a new standard in most big businesses across all sectors, well you’re welcome for putting you in the know....