A Moving Advertisement Is The Best Kind Of Advertisement
Did you work images into your advertising yet? Well, I hope you did, because now we are moving on to the next step of how to rise above the sea of voices: video.
Ah yes, videos. Words, and I still bemoan this, are too labor-intensive for the average quick glance at a phone displaying some social media feed, but videos grab attention.
This could be because they move, and the human eye naturally tracks movement, or perhaps because mankind is big on finding faces in random things, and thus if a video shows a human face they will pay attention.
But for whatever reason: it works.
Now, advertising videos, such as funny/informative “sketches” or “demonstrations” showing your product, are the standard output. The usual go-to for companies seeking video marketing. And they go on YouTube. Apple has a YouTube channel. Google has one. It would not surprise me in the slightest if the Chick-Fil-A on Gulf to Bay has its teenage workers keep a well-updated YouTube channel going for the brand.
And this rampant visual recording is because, among other reasons, once you have video footage, your avenues of advertising and marketing increase. Let me put it this way: YouTube is one of the biggest and most visited websites on the planet, and if you—and your product—do not have something in that zone, then you are missing out on potential customers and precious attention. Not to mention the cross-platform potential.
So, make videos. I will keep saying that.
Entertaining Videos, Mixed With Advertising, Is The Way Of The Future
And, once you’ve committed to the action of marrying your product to videos, you will probably want advice and tips on how to go about making your videos more appealing.
Well, while I am not a video person by trade, I can tell you a few things that might make it easier for you to get traffic—and hopefully customers. Because that is what you are doing: customer gathering.
Now, like any media, technical quality is important, followed by consistency. Seems like basic advice, but most companies fail at this. Few people are hunting for the latest videos from some random hardware store, but several million will watch Chipotle’s newest animated short. This is because the hardware guys didn’t follow those two core ideas—along with obvious things like the difference in the business’s sizes. But my point still stands. “Goodness” is often subjective, but technically proficient lighting and camera work and sound editing (and perhaps most of all for companies: script writing and decent acting) need to all be as good as you can get them to be, or else it can put your public image in a bad spot. Don’t look amateurish.
And the second aspect is almost as important. Once you’ve held their attention with good videos, you need to reward those who keep their attention on you. Posting at a consistent rate does this. It makes individuals more likely to keep engaging and remembering you as a brand.
If you do these two things sincerely: you should see results over time. Do these two things with pictures, video, and the old staple of blogging/web content, and you may have a chance at success in the fast-moving internet world.
And if that doesn’t work, well: I’ve got one more general topic for you in the next article. But make sure you get in these fundamentals first. They shine when done right. They are the way the internet now runs. And learning a system is the best way to survive within it.
If you liked this article, you can read more of Brandon Scott’s work on The Hive, or at his website: www.coolerbs.com