Marketing Is In The Cards
A Little Piece Of Plastic With Tremendous Marketing Power Gift cards are a stroke of marketing genius. This may not be uncommon knowledge, but since you probably received at least one gift card in the last few days, I thought I would outline the usefulness of a gift...
Political Correctness And P.R. (Addendum: The Holidays)
The Holidays Offer Their Own P.R. Concerns Three months later, back we go into the controversy of political correctness and P.R. I’ve said much on the subject over several articles, but now as we are in the winter, we have the potential for a minor P.R. gaffe which...
The Internet Promotes It Will Bring Stuff To You
Delivery, As A System, Promotes The Gift Of Free Time This article came as an idea because of the company Carvana. Carvana delivers cars to you. They allow a person in search of a vehicle to, without going to a dealership, purchase a car. Like Amazon and eBay with,...
Echo Chamber Confirmation Bias Feedback Loops & Other Symptoms Of Walled-Garden Culture
Feedback Loops Provide No New Information For An Audience, Diminishing Critical Thinking Who do you speak to? Do you seek out differing opinions? Would you say that you are well-informed about what people outside of your own small group of friends and associates...
Art Is Everything To Marketing
Marketing Is More Connected To Art Than Anyone Would Assume Art is everything to marketing. Artistic expression is the purest form of communication we have as a species. It says something without even needing to verbalize it, and it can communicate ideas and concepts...
Is Star Wars Advertising A New Tradition?
An Advertising Juggernaut And Christmas: Match Made In Heaven? People saw Star Wars: Episode VII The Force Awakens on Christmas day last year. Though not what you would call packed, Countryside Mall’s theater contained people watching the new round of the sci-fi...
The Starbucks Cup Advertising Continues
Starbucks’ Advertising Is Still Piping Hot In 2016 I’m late to this party, but can we please talk about this for a second? This advertising from Starbucks is…well…brave. Watch this video posted around a month ago, from Starbucks’ official YouTube...
Advertising Technology Around Christmas Time
Christmas Is The Season Of Advertising New Gadgets What are you hoping to get for Christmas? I know you can’t tell me because I’m words on a screen, but it is something all observers of the holiday think about. If you are living in a first world country, your answer...
Clearwater SEO Company
Clearwater SEO Company What is SEO? Why is it talked about so much in conjunction with the internet and websites? Well SEO stands for Search Engine Optimization and it is actually a lot simpler than most people make it seem. It is presenting the web pages of a website...
Those Old Nostalgic Advertisements
So Many Advertisements Now Rely On The Same Sensation Nostalgia is the way of current advertisements. I’d say—by cursory glance—that about half of movies coming out now are based on previous intellectual properties. For every new thing, we bring back an old thing....
Why The Marketing Of NBC’s The Voice Works So Well
Marketing Is Like Singing, It Needs To Resonate I don’t watch NBC’s The Voice. That’s not anything against the show—I just don’t watch contests. Or many television shows at all, to be frank. But I know someone who genuinely enjoy it to the same degree I like the does...
Media: The Fourth Estate
The Fourth Estate Needs an Overhaul It is clear from the recent Presidential election that the media or fourth estate has been out of touch with reality. Many have pondered how the media could have gotten things so wrong in their reporting of election-related...
Web Design Companies in Clearwater
Want To Do Web Design? So, you are interested in web design and you work or live in Clearwater, right? Well one of the great things about it is that there are so many programs that you can use to learn how to do web design on your own without paying the vast amounts...
Clearwater SEO
SEO Agencies in Clearwater – Why We Work This is going to be a short and sweet article about SEO from a Clearwater based Advertising and Business Development company. Why? Because SEO, or Search Engine Optimization is a complex field that doesn’t make...
Don’t Promote The Media Bubble Popping
Promote The Media Bubble Not Popping. But If It Does, What Then? I’ve alluded to, but never truly speculated on what might happen if what I coined the “media bubble” pops. What if the thing I tried to promote toward not bursting, does anyway? What is the potential...
WHAT MAKES YOU WANT TO READ THIS AND WHY YOU SHOULD KNOW ABOUT IT (SEO is real…)
Marketing and SEO And before you run away or sigh or shake your head, if you are reading this, it proves it works. SEO does work, but only if you really know some about and have an understanding of the basics of search engine optimization. Why? Why does it matter? You...
Promote Caution: Black Mirror Is A Futuristic Counterargument
I Promote One Thing, This Show Promotes Something Else. As a person who writes a lot of articles, with a lot of opinions in them, I must promote that counterarguments to my opinions have their validity—at least for my more subjective and biased statements in the...
Political Advertising Is Not The Reason For Anger
Well It May Play A Part, Political Advertising Is Not Why Public Discourse Is So Angry Mudslinging is a part of the way politicians go about advertising. It just is. I am not a fan of the practice, but it is how America works right now. But, the election is over, and...
Media’s Marketing Is A Maelstrom
Media Floods Everywhere, And Good Marketing Demands They Make More Not the first time I’ve addressed this. Not the first time I’ve looked at the overabundance of media—or how marketing keeps it going along. But this is the first time (I think) I’ve addressed this...
Trump – “The King of Branding”
Trump – “The King of Branding” The 2016 political season will be known for many things: some good and some not so good. However, one thing stands out more than others to me, and that is the subject of branding. Trump’s Make America Great Again will go down in history...
What To Promote In Trump’s America
Some Angry, Some Happy, But We All Can Promote Something A few days ago, I wrote an article with no knowledge of the person I was addressing. I congratulated the new president of the United States. I stand by that article, still. But I am shocked. I did not see the...
Election 2016 – A Stunned Media and A Stunned Country
Election 2016 – A Stunned Media and a Stunned Country… On November 8, half the country thought the Presidential election was going to be a photo finish. The other half thought the election was a shoe-in for Secretary Clinton. Amazingly, both camps were...
(Prewritten) Your Marketing Worked Mr. Or Mrs. President
Whoever Won, Their Marketing Worked One rarely constructs a time capsule intending to open it only a few days later, but that is what I am doing here. I am writing this article (though you will see it later than that) on the Monday before the presidential election. I...