Advertisements For The End Of The Book Gatekeepers
The Advertisements Promise A Freedom From Blocking Out Art The Gatekeepers. Revered and hated, they decide what books you find at Barnes and Noble near Sunset Point. And some people do not like this one bit. Because not all books and creations released through the...
The Chelsea Handler Netflix Experience
Netflix Is Actively Shaping How Their Viewers Watch Things I’d read about it a bit before, and had meant to write about it earlier, but I forgot about it – these things happen. Anyway, it popped up in that little scrolling window of recommended shows on my...
Time Magazine’s Timely Covers
Magazine Covers That Succinctly Communicate The Whole Story I have read Time Magazine on and off since 1982 or maybe earlier, but it had its biggest impact when I was 7 years old. Two issues from that period of time stick in my mind – one featured Michael...
Advertisements For The Overwhelming Media
Like Advertisements, Media Sells You On Something, But Is There Too Much For Sale? There’s more media being produced than you could ever consume, even if you spent every waking hour listening or viewing it. You could walk to Nature’s Food Patch, and around the Pierce...
Radio Versus Podcasts–A War Of Advertisements
Testing…1, 2, 3…do you want to hear an advertisement? Let’s do an experiment, shall we? Turn on your radio, Clearwater citizen. Any radio nearby you. Now tune into a standard Top 40 music station. Now tell me, how long can you listen to that station before...
Muhammad Ali – The Greatest At Self Promotion And More
Muhammad Ali Changed What It Meant To Be A Boxer Float like a butterfly, sting like a bee. Everyone knows that one – and there were many more. Whether you consider it poetry or something else, Muhammad Ali elevated the art of pre-fight smack-talk beyond anything...
Welcome…To Night Vale’s Advertising
All Hail The Glow Cloud…And Good Advertising A little podcast that became one of the most popular. A series of strange stories about a small town. An exploration of dark comedy and Lovecraftian horror. A place where the dog park is dangerous, and the Sheriff’s...
Listen Here Folks: It’s Podcast Advertising!
Advertising And Podcasts: A Match Made In Audio Heaven I walk a lot. I walk around Clearwater, up Cleveland Street, through downtown, and around the suburbs. I like walking. But it gets boring. And I can only listen to music for so long before I tire of my playlist....
Alice’s Adventures In Marketing
Oh, You Can’t Help That, We’re All Marketing Around Here I’m a big Alice’s Adventures in Wonderland fan. I bought the nice, hardcover copy at Barnes and Noble on Sunset Point, and I quote it whenever I can. So, as you might expect, I saw the 2010 CGI movie...
Marvel Is Marketing Actors As Their Superheroes
Marketing Characters With Star Power Is Nothing New, But Now The Stars Are Their Characters You want to be a superhero. You want to be Iron Man flying through the sky. You want to be Captain America beating up bad guys. You want to manipulate objects with the twist of...
Should We Be Marketing An Extinction?
Marketing For This Choice Is A Massive Moral Dilemma What if we just eliminate a harmful species on purpose? Is that ethical? Is it right? What a world could we have…or rather: make? While the technological singularity is a hot button topic right now and...
Overwatch: Pre-Battle Marketing Predictions
Great Marketing Is Easy To Spot: And Victory By It is Practically Assured Blizzard Entertainment’s Overwatch fully released yesterday: May 24 (May 23rd for us living in Clearwater). And though I am writing this article before it went live, I can predict its success....
Adjusting Your Signal To Noise Ratio
Too Much Noise You Want To Stop Listening I have been reading a lot lately about signal to noise ratio – tuning out all the extraneous crap that the information deluge from social media and every other internet media outlet throws at you. And the rules that...
Overwatch Marketing Against Cheaters
Blizzard Is Shooting Down A Potential Threat To Overwatch‘s Marketing Here’s the situation: you bought a new computer to game on at Best Buy by Highway 19. You stopped for a burger to-go at Five Guys in Clearwater Mall for a legendary night and dinner. And after...
Clickbait Marketing: How This Article Might Surprise You!
When The Elegance Of Marketing Is Lost On Someone, They May Resort To “Clickbait”. Has this ever happened to you: A post says it contains both information that seems interesting and its picture is of an attractive person? But once you click on it, you are...
The Odd Advertising That Is #Showhole
How To Get Your Advertising To Stick? We’ll You Could Always Go Weird. Now, I’m all for the consumption of media. It’s the consumption of art. Exploring other’s creative endeavors. This article is a piece of media. But, I am still a tad concerned about the...
Star Wars Advertising: “May The 4th Be With You”
Never Underestimate The Advertising Power Of A Good Pun This article is going to come out a few days after the odd phenomenon that is Star Wars Day. A holiday that seems to exist partially because the “May the 4th be with you” pun is funny. I bet historians never saw...
Market Expansion: Culver’s Comes To Clearwater
Spreading Market, Culver’s Popping Up In More And More Of Florida So, back when I lived in Chicago, I used to eat at this fast food chain called Culver’s. I often got these spicy, breaded chicken strips. It was normal fast food fare. Should have been barely a...
Everything Is Bad For You, Everyone Wants To Kill You, And Nothing Good Ever Happens
Bad News Sells A World No-one Wants To Live In This is what you could come to believe if you just swallowed the general line that is pushed on a daily basis. News outlets, Facebook walls, feed-readers, the spam email that gets flung past the filters into your psychic...
Punk At 40: Filthy Lucre?
The 3rd album I ever bought was the The Clash: The Singles, and back when I was 18 Combat Rock was one of my favorite albums. I used to sing along to The Sex Pistols regularly. I idolized Siouxsie Sioux. I was super aware of it as a kid, and had a crush on a neighbor...
Radiohead: Blank Screen Advertising
Learn The Game And The Broke The Rules Having an internet presence is one way to publicize yourself and generate interest. Erasing said web presence is an interesting twist on how to use that power. If you are big enough doing something like that would generate a huge...
Hey Cortana, Tell Me About Your Marketing
The Marketing Was Persistent. Cortana Was Calling. I fought it. I ignored it. The pop-ups were constant, but I always walked away. I always told them to remind me another day. The price of a bad operating system I would not pay! Windows 8 had already burned me. And I...
A Tribute To Prince: The Man, The Marketing, The Legend.
It’s An Impressive Feat Of Marketing And Skill When Everyone Knows Your Name It was odd, two Prince songs in a row on a random radio station. I didn’t know at the time. It didn’t occur to me. I didn’t think of the possibility. But later, well, I heard the news...