“Holiday Rush” Marketing
‘Twas A Day Before The Marketing Began… Enjoy the relative calm. Because it is on the horizon. The sweeping cultural oddity. The looming economic demand. The strange and some would call annoying event that is: “The Holiday Rush”. You’ve noticed it too,...
Truth Sells, Dishonesty Paints A False Picture
Whitewashing; pinkwashing; greenwashing. It basically boils down to dishonesty. Dishonesty annoys people, and it isn’t going to get a very good reception. Those movies and books and other cultural artifacts that people take to their hearts are the ones that...
A New Definition Of Healthy – The Shifting Language Of The FDA
What’s in a name? The meaning of words change over time, and though the acceptance of said change can be something that takes a while, it does happen. It’s often the case that slang claims it, champions it for a while, let’s it drop, and then the old...
Advertising The Donald’s Problem
Advertising the First Presidential Debate and Mr. Trump’s Achille’s Heel Last night was the first debate for presidential candidates, and while both campaigns had strategies for advertising what should be considered a win, lose or draw for each candidate,...
Twitter Adds Extra Characters, Other Features
Twitter’s made more wiggle room for its users’ messages. But that’s really all it is – nothing more than room to wiggle. As of Monday, quoted tweets and multimedia, such as links, videos, memes, GIFs, no longer count against Twitter’s storied 140-character...
Online Ads are Annoying and Advertisers Know it
The pop from the left. They glide from the right. They hang from the top. And chill at the bottom. Some gyrate around the perimeter of your screen. Some even unapologetically carol. They’re online ads, and they infest Internet web pages like fleas on a feline. Well...
Marketing With Intelligence: Democrats Versus Republicans
Marketing Is Sometimes More Than Just Selling. It Is Creating A Public Perception. Whether it is true or not, being “learned” is perceived to tie to how much one reads. It is a stereotype with a long and established history. The bookish genius. The well-read business...
Continuing Education – Digital Advertising
Continuing our Digital Advertising Education One of the topics in Digital Advertising that can never receive enough information and publicity if that of linking. Everyone has a different idea of what linking actually is, and Moz.com has a number of interesting (in my...
Advertising Prejudice in Politics and Life
Advertising Ethnic Prejudice in our current Environment Slick Willy has made a life as a career politician, so when he speaks to the nature of the political spectrum I believe that he probably has a valid perspective. Last night he went on the Daily Show with Trevor...
Celebrity And Politics
If Bono goes anywhere near a political debate people kind of groan – his brand of millionaire earnestness is quickly parodied and poked with a pin. He’s not the only one who falls foul of some people’s desire for the entertainers just to entertain...
What Does Science Fiction Promote: Freedom or Fear?
One Genre. Many Arguments Derived. What Does Science Fiction REALLY Promote? When traffic cameras became a thing around America, I heard people talk about 1984 by George Orwell. When people talk about the newest technological gizmo, I hear things brought up like Star...
The Race for the White House
Social Media and the Race for the White House As I attempt to wrap my public relations arms around this all-important upcoming election for the next Potus of the United States, it is interesting to see the marketing tactics that both parties have employed to elevate...
Are Honest Politicians Really As Rare As Hen’s Teeth?
Finding an honest politician is like finding hen’s teeth, unicorns, the holy grail … you get the idea. No one expects the noise made in the electoral process to be mirrored by the actions in office. Well, that’s not strictly true – for a brief...
Sloganeering – All In A Phrase
Politicians, or more specifically Presidential Candidates. Where do they sit? How do they view the lay of the land? What do their slogans say about them and their relationship with the country they want to rule. Make America Great Again presupposes that it isn’t...
The Case for Institutional Advertising
The Case for Institutional Advertising Although this important advertising strategy may seem foreign to some, the idea is not a new one. For years, companies have channeled millions of dollars into institutional ads in order to promote the goodwill of their respective...
Why I Promote This Technological Social Evolution (Part 3)
Promote These Dreams Staying In Reality And now, to the final chapter of this article series where I promote the evolution of mankind through social technology. This time around, I think I may get into the realms of science fiction. Or, at least, it seems that way...
TRUTH IN ADVERTISING
Our world is changing but not necessarily for the best. How many of us can say our lives are better for the advertising that dominates every aspect of our lives, from getting up in the morning to going to bed at night? TV, radio, internet, movies, newspapers,...
Apple iPhone 7 vs Samsung Galaxy S7
Apple iPhone 7 vs Samsung Galaxy S7 If you have been keeping up with phone technology recently then I am sure you have been aware of the battle that has been going on between debatably the two biggest tech giants in the world, Apple & Samsung. Both companies sell...
Marketing with “Gratitude”
Marketing with “Gratitude” As fall begins to draw near, although not so noticeable in Florida, I tend to think of cooler weather, leaves falling, and Thanksgiving. For some reason, fall seems to be a time when people appear less rushed and in some cases, more grateful...
Why I Promote This Technological Social Evolution (Part 2)
Games Promote The New Evolution Too Since I’m talking about evolution and the ever-changing nature of the world’s interconnected technology, I can think of no better measuring stick or example of the abounding shifts as the social gaming idea and phenomenon. Remember,...
Why I Promote This Technological Social Evolution (Part 1)
Promote The Future Or Don’t, It’s Coming All The Same. Was life ever simple? I don’t think so. With wars and cultural shifts and ideological upheavals and blurring relationship standards, I don’t think—even as some people may bemoan right along with...
Facebook: A Technology And A Media Company
The Facebook Algorithm And The Trending Problem Zuckerberg doesn’t often get caught flat-footed; doesn’t often issue a statement that seems like a blunder: but no one’s perfect. In the ever-evolving environment that is Facebook sometimes things are...
The Strange Marketing Box
Behold, The Strange Box With Marketing Power! Let me pose to you a hypothetical situation. Let’s say, in the middle of Cleveland Street, where the Farmer’s Market sometimes shows up, there was a large box which had a door facing you and seemed made of simple...