Obstructionist Incumbent or Fresh Faced Modernist
One of the most fascinating contests in this midterm election is the senate race between the sitting Senate Minority Leader, Mitch McConnell(R) and Kentucky Secretary of State Alison Lundergan-Grimes (D). One of the most prominent reasons for the fascination in this...
Midterm Elections 2014
Political Advertising In Midterm Elections 2014 Left A Bad Taste I am unhappy, and the entire nation should be unhappy. The midterm elections are over, and the political advertising that has been so negative, false and disgusting is going to cease until January, 2015,...
Target Still Recovering From Hack Blackeye
I do not like to admit it but I eat fast food a lot. One of my favorite places to go is McDonald’s. Recently they have brought back the Monopoly game. Which seems to increase their sales from 4 to 7% when they put it into action. As I was peeling off the first...
Third Place Match – Brasil vs Holland
This was a match to forget. You are Brasilian. This was the consolation prize. Your team missed. Third place and a medal to take home. You have none. These are the thoughts running through every Brasilian’s head as of 5pm EST Saturday, July 12. Brasil...
FIFA World Cup: Semi-Final – Argentina vs Netherlands
While the semi-final matches in a World Cup are usually billed as matches between titans, or at the very least least between teams of comparable quality. However, when Netherlands played Argentina last night, it was not the exciting clash between European and South...
Brasil vs Germany
Let’s talk about advertising for a second. The first semi-final match of the 2014 FIFA World Cup was billed as the penultimate match-up between the rising European Kings, since Spain has most obviously been dethroned (more on that in a bit), and the favorite...
Benghazi – Its Political PR Appeal
Benghazi, Benghazi, Benghazi. Why is this still an issue? Aside from the families who lost loved ones, and commemorating the lives of those who have died in service to their country, this is really not an issue, right? Wrong. The Political Machine still believes...
John Kerry – A PR Case Study
We live in a 24/7 media news world, where everything is broadcast moments after it is made known. This is the problem that Secretary of State John Kerry has. Some background information – he was in a closed room conversation with other governmental and...
Donald Sterling – A PR Case Study
What a case! Donald Sterling, owner of the LA Clippers has been forced out of his property as of about 2:37pm the 29th of April, 2014. According to the HuffingtonPost who tracked the case...
The Power of Google
Why Use Google+ & Youtube Google is important. So is YouTube. Every website should have videos. Not joking. What you may not know, or have seen but not really understood, is that Google has purchased Youtube and has determined that videos are more valuable as...
What is it that you really want?
Conversions, Conversions, Conversions The first question you need to answer for yourself, when you are looking into an advertising and marketing agency, is: what is it you really want to achieve? There are many answers that sales people will try to convince you of,...
To Duplicate Content or Not. That is the Question
Greetings, once again. I’ve just come back from a lovely nap, and been notified that some of the entities wandering about in the Jungle are posting redundant pieces everywhere. This makes me want to eat somebody! I should clarify. You all know how the...
SEO Copywriting: Writing in the Jungle
SEO Copywriting Should Not Rely On Spun Content – Ours Is Original Compelling Content One of the things that many people do not understand, or even consider is that SEO copywriting takes a lot of skill to do properly. It’s kind of like being a lion and...
Clearwater Internet Marketing
If we turned you into the Clearwater Internet marketing equivalent of a Silver-back gorilla, would you want your silver back? No because we would have turned you into the dominant force in your market, able to drum up attention by effectively beating your chest, and...
Clearwater Online Marketing
To Survive In The Jungle You Need Great Marketing In the internet jungle your existence, as if you were in an actual jungle, can often depend on being able to get your communication heard across a great distance in a simple and effective manner. You need to be able to...
Clearwater SEO
Are you strutting around with your website like the King Of The Jungle, highly visible and well-known, or are you an unwilling chameleon that seems unable to stand out? Blending into the background like all those other anonymous denizens of the jungle who don’t know...
Clearwater Web Design
When it comes to Clearwater web design that is going to make you seem as bright and aesthetically pleasing as a bird of paradise, we are the people you need to speak to. How the site looks isn’t the only thing that you need to concentrate on though, and we are also...
Clearwater Website Design
People get lost in the jungle – everything can start to look the same after a while of running around in there. What you need to help you navigate and make your Clearwater Website Design really work is someone who can hack through the undergrowth and lead the way. We...
Web Design: The Bare Necessities
Web Design – Don’t Make People Think Baloo would make a pretty good web designer – he would be in agreement with a lot of the things that Steve Krug, author of Don’t Make Me Think has to say about web design. Keep it simple, don’t make people think – just...
The Jungle VIP
The internet can sometimes seem like a bit of a jungle – how do you get to be at the top of the tree? What part does original content play in that? And what is original content? Everyone remembers that scene from Jungle Book where King Louie wants to get the secret of...
Social Media – At the Watering Hole
Not everyone gathers at the same social media watering hole, and the choice of watering hole is going to depend on how the person consumes the data which streams into their lives in a constant unending flow. You want to have a bit more choice and be able to roam...
The Birds are Singing in the Trees – Tweeting
Twitter: Talk To The World In 280 Characters Do you have a Twitter account? If not, why not? Most people have heard of the elevator pitch – being able to sell your product in the time it takes the elevator to get you and your prospective client to whatever floor you...
Seeing the Wood for the Trees – Using Paper.li
Paper.li Offers An Interesting And Aesthetic Means Of Collating Information Paper.li reframes a familiar experience. Do you remember when you used to sit down and read the morning paper? All your news collated for you in a nice portable format that was structured so...