Advertising Awareness of Etc…
Jenna Elfman’s Advertising Awareness Of…. I read this fascinating advertising awareness article that is mildly depressing, but hits home for me. I have heard people talk about human trafficking and read different articles about business models that treat...
Marketing Resolutions For The New Year
Many People Have New Year’s Resolutions, So Why Not Make Some About Marketing? The year will end. And that’s where this article begins. Open that champagne, and pop those party poppers, because despite everything, every possible hardship and joy and fear of...
Star Wars: A Brief Talk About Marketing…From A Galaxy Far, Far Away
“Star Wars” – The Marketing Is Strong With This One. Where do I even begin? Years. I waited years for this. This rebirth. A green lightsaber toy–I’ve had since I was a child–held in my hand. A four-hour long wait in a line. Others, my...
Holiday-Themed Marketing, AKA The Gingerbread Latte Article
You Can Find Effective Marketing Anywhere, Even In Your Coffee Cup Starbucks, America’s guilty pleasure. No, not because there’s something wrong with the drinks—there’s not, at least to my knowledge. But because of how much we are willing to drink the stuff. In fact,...
Black Friday: A Marketing Holiday
Holidays Have Marketing, But Black Friday Might Be The First Devoted To It Black Friday: A state holiday characterized by deals, sales, and a dollop of madness. Regardless of whether or not you participate in this sometimes insane tradition, it’s inescapable in the...
Winter Movies: Not Just Marketed To Moviegoers
Oscar Bait: Targeted Marketing To Oscar Judges “Oscar bait.” A term perhaps not yet in the popular lexicon, but certainly known by people interested in the film industry. It refers to a type of movie that comes out around Oscar season, a period of time stretching...
Giving Thanks To Businesses, And Their Marketing Practices
Good Marketing And Good Business Practices: Something To Be Thankful For Beneath the food and the parties and it’s somewhat complex historical roots, Thanksgiving is a time to give thanks. And while on that day I will be giving mine to my family and friends, and all...
Je Suis Paris – Showing Solidarity Is More Than Good PR
Social Responsibility Is More Than A PR Move It Is Pro-Survival For Your Company So, on Friday, my phone, which is set up with news feeds from various media outlets started erupting with alerts about the situation in Paris, and for me it recalled some of the feeling...
Advertising Free Youtube Red –Will It Work?
Youtube Red: An Ad-Free Alternative Taking the same road as other video streaming sites, YouTube now offers a paid subscription service. But will it work? Will audiences go for this new premium? Will they be willing to spend money on it? Well, that’s what I’m here to...
Marketing to Give You Goosebumps
Goosebumps: Marketed to Children, Loved By Millions Halloween fast approaches, and the nights grow dark and eerie. With this, it seems, it’s the perfect time to talk horror. More specifically, the horror anthology you all know as: Goosebumps. Beginning as a book...
The Millennials, The Arts, And Fame
What Do The Millennials Do? Oh shock, a millennial writer talking about how the world’s changing. What else is new? Well, a lot actually, because, you know, the world’s changing. All the time, but rapidly now, more than any other period in history. Change begets...
The Million Man March And The Media
The control of information is something the elite always does, particularly in a despotic form of government. Information, knowledge, is power. If you can control information, you can control people. ~ Tom Clancy Information is the oxygen of the modern age. It seeps...
The Weirdness Continues
Rather than directly give advice this time around, I thought I would ask a question. A one-way discussion if you will. And that is: are weird commercials more effective at selling products? Companies certainly seem to think so, at least when it comes to YouTube and...
Is The Old New Again?
Nostalgia. It’s big money right now. Somewhere, somehow, someone worked out that the newest generation of consumers would buy anything they sold as long as it was a reference to their childhood. And while that’s a bit of a generalization, it’s kind of the truth...
National Geographic In The Foxhole
Fox Now Has The Controlling Share Of National Geographic I know I am not the only one that considers it to be a dark day when National Geographic sells its soul to the devil. Journalistic excellence for 127 years bartered for a 73% controlling share that injects...
The Effectiveness Of Video Game Trailers
Despite a few glaring examples to the contrary, I don’t think anyone could argue with the effectiveness of trailers when it comes to marketing. It’s often the only way that the general population becomes aware of new movies coming out. And as the art of cinema...
Spielberg And The Super Hero Movie
Will The Super Hero Juggernaut break Down? Does it mean anything for the super hero movie that Steven Spielberg announced the death knell of the form at some future point? The man knows a lot about films, and definitely comes from a tradition of film-making that is...
Why Netflix Is So Popular
Netflix. If you’re reading this then you either already use it, or are trying to figure out what all the fuss is about. And there certainly is a fuss, around sixty million people use the service and it shows no sign of slowing down. And in the wake of that,...
Android’s App Store Game Change
Amazon Making A Move On Another Market? It’s interesting – I recently bought a new phone, and though some things automatically updated there were a few notable exceptions. I have an Android, so all the things which loaded straight in from my Google Account...
Taylor Swift And The PR Value Of Treating Fans Right
Swifties Expect A Little More From Taylor, And She Brings It Her songs are catchy. It took me a while to succumb to the charms of them though – despite having her sounds infiltrating my space for a few years now. I had been unfairly dismissive of her. I think...
The Future and Kickstarter
Forgive me for the pun, but Kickstarter kick-started something new. It changed things, and there’s no going back now. More and more projects burst into existence from crowdfunding alone, and sites like Patreon and Indiegogo make it possible for people to turn their...
Magic The Gathering–A Screenless Hobby
Nerd culture is taking over America. It’s seeping into every aspect of what people consume and enjoy. From comic books to Star Trek to video games, the old stigmas are falling away, leaving in its place an acceptance of unabashedly and openly loving nerdy things. And...
Windows 10 Mail – Return To Sender
Windows 10 Mail – Nice Looking But Not Helpful So, in a follow up to the article about my first week using Windows 10, I would like to talk about Mail. In some ways it is better than its predecessors – design-wise it looks as clean and sleek as the rest of...