Newsletters Resurgent?
With A Newsletter You Have A Captive Audience That Has Opted In There has been an interesting shift away from personally curated websites to Newsletters in some sectors of the creative community; a return to something that once used to be a staple of internet life....
Let’s Talk About The Future Of Education
Where Lies The Future Of Education? There used to be a time when intellectualism and creativity was sponsored and encouraged to flourish through funding and education. Those days seem to be slipping away. Some fields of academia and education have suffered from...
Sherlock And The PC
Benedict Cumberbatch Issued An Effective Apology Language can be a minefield that it can be really difficult to navigate. It is easy while attempting to highlight an issue to become the issue yourself because your words are not as carefully chosen as they could be....
Unboiling Eggs And Cancer Cures
How do you sell a cure for cancer, or the promise of one? How do you sell science? You would think that some of the amazing discoveries would sell themselves, but it isn’t always the case. When there has been a long track record of making promises and not...
Cool Stuff
People making cool stuff attracts people who want to buy cool stuff, and therefore people who want to fund the development of cool stuff. Crowdfunding sites like Kickstarter have been used by everyone from your independent comic producer for things like Rocket Girl to...
Supermodels, Design and the Marketing Message
A Supermodel’s Marketing Dilemma – How’s my hair look now? An ex-supermodel friend of mine relayed a story of her agents debating throughout the night on whether or not she should cut her hair to have bangs. Why? Because, silly as it seems, these...
Streetnet – Information Wants To Be Shared
SNet or streetnet is one of those jury-rigged miracles that you occasionally find in places where mainstream technologies have failed to penetrate. Now spanning a network that includes 9000 computers, stretching across Cuba, in five years SNet has grown and has a...
Drones
Drones have been all over the news for quite a while. Initially the talk was all about their military use in the assassination of various targets, but ever since Amazon announced the fleet of drones they plan on having deliver packages for them, the focus has shifted...
Customer Service & PR
Good customer service is good PR, and conversely bad customer service is bad PR. Companies spend a lot of money advertising their products and services, but a customer having a bad experience is just as able to reach a wide audience with no cost to them at all, but a...
The PR & Marketing Value of Grade School Science Projects…
With Social Media & The Internet – Personal PR and Marketing Starts Early… WOW! Third grade has certainly changed since I was roaming the hallways back in the 70’s. Back then science to me was keenly disguised as hiding from the...
Why Buy A Book?
Why buy a book? It doesn’t mean the same thing as it used to. Now it might mean why buy a PDF or a Kindle book, or some other electronic format. But I am interested in looking at, why buy a physical book as opposed to an e-book? A physical book is something of a...
Movies Can Control Your Consumer Mind
The cinema has been one of the biggest product placement avenues since it’s inception. So it makes sense that there is some much money involved in making a single movie. It is really comical once you realize that their is product placement in almost every single...
A Broken Clock
So, The Doomsday Clock moved an hour closer to midnight, putting it at 3 minutes to midnight. The Bulletin Of Atomic Scientists see this as representing how close we are to doomsday as a civilization. What great PR for the miserabilists whose mission, it seems is to...
Marketing New Movies
Here’s the thing: we all know that when a new movie is coming out, especially those with blockbuster actors in it, like Tom Cruise, Will Ferrell, Brad Pitt, George Clooney, Emma Stone, Gwynneth Paltrow, Angelina Jolie, Jennifer Aniston, etc. that these are going...
Brillo Pads, Soup Cans, And The Modern World
Whatever you feel the merits of Warhol’s work were, and he can be something of an acquired taste, he definitely called it when it came to the meshing of commercial design and art. A lot of the artists in the pop art movement took pop culture items and...
PR Marketing – Marvel Heroes For Hire
There is more to marketing at Marvel – than the mighty hulk There is no doubting that Marvel Comics has a great PR department, and even before their current incarnation they had Stan Lee out front talking it up like no one’s business, and it always seemed...
Another Bite Of The Apple
Steve Jobs was a man of ideas, and the things that he created at Apple changed the playing field; actually altering the way that we used our phones, and the way we accessed our music and what our computers were used for. With no Jobs there it is as if they cored the...
Marlboro Man: Up In A Puff Of Smoke
If You’re Of A Certain Age You Remember The Marlboro Man The Marlboro Man in his adverts in Time Magazine and elsewhere, seemed so real that it was almost like a window into another world rather than an advert. I remember seeing the adverts for Marlboro all over...
Ofermod, Politics and Advertising – What’s the Correlation?
Ofermod Has Much To Teach Us Ofermod or ofermode as it appears in the Battle of Malden is an interesting concept that modern society has abandoned. To give a little background of the history of the term and it’s purpose in the world of politics and advertising,...
Personal Advertising – Footballers and their Costs
Everyone Watches Their Favorite Footballers During Transfer Season It’s the January transfer window, and anyone who follows football, not the American version, knows that this is the midseason chaos that can affect your team and the league table. There has been...
Humanism, Posthumanism, and a Technological Revolution
Advertising a Post-Humanistic Society I just read the most fantastic treatise by Leon Wieseltier, published on nytimes.com, and I have to say that it truly speaks to me, and to many people around the world. Have you ever thought that technology was progressing far to...
Sony Has Let Us Down
Since we’re talking about current events and things that effect us on a daily basis, whether we’re joking about racial tensions in the United States or around the world, genocide and its place as a Darwinist theory, or anything else; there are certain things that...
The Right to be Forgotten, or not?
Here’s a fun fact: We live in a world of public information. Don’t believe me? Just type in “who is the world’s worst politician?” on Google and see the results pop up. Funnily enough, my third result is Francois Hollande of France. See? It’s a fun exercise and...