Advertising the Bias of Chris Jones
Advertising the Bias of “Journalism” The standards of Published Journalism are slipping. I am talking about advertising all those biased perspectives on politics, international affairs, social issues and Chris Jonesof ESPN. The Huffington Post does a half decent job...
The Philosophy Of Battle Weapons – Programming The Environment With Your Products
Causing A Shift In The Market Before You Release Into It Is A Very Smart Move How do you prime someone for a brand new sound that you are going to put out there? How do you teach them how to dance to your new groove, beat, stuttering industrial sound, etc? You release...
Advertisements For The End Of The Book Gatekeepers
The Advertisements Promise A Freedom From Blocking Out Art The Gatekeepers. Revered and hated, they decide what books you find at Barnes and Noble near Sunset Point. And some people do not like this one bit. Because not all books and creations released through the...
Advertisements For The Overwhelming Media
Like Advertisements, Media Sells You On Something, But Is There Too Much For Sale? There’s more media being produced than you could ever consume, even if you spent every waking hour listening or viewing it. You could walk to Nature’s Food Patch, and around the Pierce...
Radio Versus Podcasts–A War Of Advertisements
Testing…1, 2, 3…do you want to hear an advertisement? Let’s do an experiment, shall we? Turn on your radio, Clearwater citizen. Any radio nearby you. Now tune into a standard Top 40 music station. Now tell me, how long can you listen to that station before...
Muhammad Ali – The Greatest At Self Promotion And More
Muhammad Ali Changed What It Meant To Be A Boxer Float like a butterfly, sting like a bee. Everyone knows that one – and there were many more. Whether you consider it poetry or something else, Muhammad Ali elevated the art of pre-fight smack-talk beyond anything...
Alice’s Adventures In Marketing
Oh, You Can’t Help That, We’re All Marketing Around Here I’m a big Alice’s Adventures in Wonderland fan. I bought the nice, hardcover copy at Barnes and Noble on Sunset Point, and I quote it whenever I can. So, as you might expect, I saw the 2010 CGI movie...
Marvel Is Marketing Actors As Their Superheroes
Marketing Characters With Star Power Is Nothing New, But Now The Stars Are Their Characters You want to be a superhero. You want to be Iron Man flying through the sky. You want to be Captain America beating up bad guys. You want to manipulate objects with the twist of...
Star Wars Advertising: “May The 4th Be With You”
Never Underestimate The Advertising Power Of A Good Pun This article is going to come out a few days after the odd phenomenon that is Star Wars Day. A holiday that seems to exist partially because the “May the 4th be with you” pun is funny. I bet historians never saw...
Punk At 40: Filthy Lucre?
The 3rd album I ever bought was the The Clash: The Singles, and back when I was 18 Combat Rock was one of my favorite albums. I used to sing along to The Sex Pistols regularly. I idolized Siouxsie Sioux. I was super aware of it as a kid, and had a crush on a neighbor...
Radiohead: Blank Screen Advertising
Learn The Game And The Broke The Rules Having an internet presence is one way to publicize yourself and generate interest. Erasing said web presence is an interesting twist on how to use that power. If you are big enough doing something like that would generate a huge...
A Tribute To Prince: The Man, The Marketing, The Legend.
It’s An Impressive Feat Of Marketing And Skill When Everyone Knows Your Name It was odd, two Prince songs in a row on a random radio station. I didn’t know at the time. It didn’t occur to me. I didn’t think of the possibility. But later, well, I heard the news...
Beyonce’s Lemonade
Lemonade Is Something Different Done Well If you’re going to release an album these days and make any kind of splash with it – any kind of cultural impact – then you need to do something big, and you need to do something innovative. Beyonce brings us...
Prince’s PR And Purple Reign
Prince’s Was A Professional Who Kept His Good Deeds Private Bowie’s passing affected a lot of people. Prince’s death seems to be affecting, if not more people, then it seems to be affecting them in a different way – with their grief being of...
Re-shooting Movies Is Suicide
Suicide Squad Reshoots May Kill It Dead It’s funny how decisions get made on some of these big blockbuster movies – and the way they get treated really does make them seem more like product than pieces of art, which must be a really disconcerting...
The Role Of Fictional Presidents
There Are Some Fictional Presidents We’d Rather Vote For Presidents get judged in many ways, and the expectations we place on them, and the criticisms we level at them, aren’t just based on the records of their contemporaries or their predecessors. We see...
Marketing By Not Finishing: Anime Adaptations
Anime Adaptations Use One Media To Market Another I’m about to let you in on an issue plaguing parts of the otaku community: the rampant adaptation of light novels and manga without finishing the storyline. Now, for those of you who are not inside some of the deepest...
US WNT Lawsuit Advertised
How the US WNT Case Should Be Advertised I have been a vocal proponent over the fallacy of equal rights in the past few years. I have advertised my stance on equal pay and equal rights, and as with every rule, there is an exception. I do not believe that such a...
PR For Disney: How Beneficial Is The Success Of Zootopia?
Rave Reviews Isn’t The Only Good PR Thing About Zootopia As soon as I saw the trailer in Cobb Theatre at Countryside Mall for Zootopia and learned that the guy’s behind both Frozen and Big Hero 6 worked on it, I knew it would be awesome. And, I was right. This...
The PR of a Legend
PR of Total Football and Johan Cruyff Today is a sad day for two countries, millions of fans and world of football. Not American football, but football. The legend, the man who made popular the concept of total football, the man who helped give Pep Guardiola, Luis...
Star Wars: Tie-In Products Are Marketing
Another Talk About Marketing…From A Galaxy Far, Far Away It’s time to talk about Star Wars again, more specifically, it’s tie-in products. Which swarm over store shelves like a pack of TIE Fighters. Now, from the little I know of the economic process of...
Panel Syndicate As A Publishing Model
Panel Syndicate Offers A Way To Get Work Out There & Get Paid Radiohead lead the way in music – offering their albums up for download with a choose your own price model. Panel Syndicate are doing a similar thing with comics. It seems to be working, but why?...
Leonardo DiCaprio – Marketing Wizard for Mother Earth?
Leo DiCaprio wins an Oscar – new status expands his “Global Warming” cause marketing reach. No doubt, Leo is and has been one of the world’s leading actors for quite some time. His talent is obvious. Like other famous stars, and famous...