Star Trek: Discovery – To Boldly Go
The movie franchise has been doing pretty well, and it was something of a gamble to reboot the franchise with new actors playing familiar characters from the original TV show, and first movie offerings. Enterprise served as a prequel to the first series and this is...
Game Of Thrones – Checkmating The Leaks
Game Of Thrones Makes A Move Worthy Of Baelish How do you beat people that would leak your product before you are ready to let them see it? Answer – make multiple versions so that even the players involved have no clue which way you are going to jump. I wrote an...
Daft Punk: The Genius Of Anonymity In The Midst Of Celebrity Culture
Daft Punk Unchained, the documentary, is an interesting journey for anyone that is a fan of the band. It is an interesting lesson in the importance of creating a sense of mystery. Nowadays Google throws up every damned thing that was ever written about someone –...
Letterman On Netflix
Letterman – longest running chat show host back in the game with Netflix! I am not sure why, but the idea of Letterman on Netflix excites me more than The Letterman Show ever did. I know it is a totally personal thing, but I seem to remember reading some...
No Ghost In The Shell – What A Bad Remake Can Teach Us
Sci Fi Is Always About The Human Element, As Is Marketing! Take a classic movie and miss the point. Or rather, take a cult movie and miss the point; a cult manga too. When you take something that has so much source material – source material that has a proven...
13th Doctor Revealed & The Reactions
It’s kind of interesting to watch certain sectors of fandom implode when something happens to their franchise of choice that they do not consider to be canon – these are the same kind of people who complain when a band releases an album that is different...
Comic Books Don’t Need To Be Turned Into Films
Comic Books Aren’t Just Storyboards For Movies They do different things, and they bring very different things to the machinery of storytelling, and those who only ever interact with comic book stories through their movie versions are missing out on a very...
A Paying Market For Artists – Starts With Putting Hands In Pockets
Where did the idea that not paying artists was OK come from? I see it as deriving mainly from a sense of entitlement, and an inability to identify the sequence of actions both that were involved in the production of a product, and the sequence of actions involved in...
Advertisements And Art Are Subjective?
Advertisements are a type of artwork, but are advertisements’ worth subjective like other pieces of artwork? With regards to groups and individuals like Rotten Tomatoes, IMDB, online reviewers, and art critics, people sometimes have an issue with others trying...
No One Does That Anymore – Marketing A Supposed Decline
Things Don’t Die They Just Get Repurposed Cassandras have always been around, but it wasn’t always so easy for these Chicken Littles to tell everyone about the sky-falling. When they start crying wolf now there’s always two choruses that pipe up...
Twin Peaks: The Return
It Is Happening Again It is the show that set the ball rolling for so many different threads of weirdness that came after, and yet none of Twin Peaks’ successors ever hit quite the same beats that Lynch and co were able to manage. It is one of those shows with...
Basquiat Stands Alone
The notion of the sell-out is always an interesting one to consider – what are you looking for when you set out to become famous, and what is it that you lose when you reach that career apex? A lot of people would say edge, hunger, relevance … typically...
Marketing And Politics And Bill Nye: Stop Attacking Entertainers
Marketing Makes Things Known, Sometimes Things You Don’t Agree With It’s a sign of the modern world that one can hear about some controversy via image macros, or reactionary posts on social media, before even getting an inkling of what’s fully going on in the...
Clearwater Web Design Companies Are Good For Creatives
Clearwater Web Design Companies Can Make You A Website, And You Should Have One Do you have a hobby? Many people do, though some don’t—preferring to simply relax and hang out with friends when they are off work hours. But, for those of us who fall in the former camp,...
No More Death Stars Or Reboots Please
Another Death Star Would Suggest A Movie Design Flaw It blew up, and it had a design flaw that made this possible. Great. The New Empire went ahead and built the third iteration of a bad idea and called it something else, but let’s not dress it up any other way...
Paint A Vulgar Picture – On Their Hands A Dead Star
“At the record company meeting On their hands – at last! – A dead star !” It’s an age old problem – how do you continue milking the cow when the cow has shuffled off the mortal coil? How do you market it? How do you capitalize on...
Closure In Media – A Double Edged Sword
A Franchise Being More Driven By Money Than Narrative Might Never End When someone sits down and pens a hit song they are hoping that they might somehow stumble upon a formula – that they will make hit after hit ad infinitum; at least some songwriters hope for...
Marketing Star Wars Episode VIII: Not The Last Success
Marketing Success For Star Wars, This Is Not The Last To Come Here we go again, the newest Star Wars trailer. The Last Jedi. Five million views on a single post on YouTube (at least by April 17th, 2017). The collective view count on all the videos, I’m sure,...
Clearwater Web Design Companies And Authors
Even Authors Can Benefit From Clearwater Web Design Companies So, you wrote a book: congratulations! In the modern world, there are plenty of places to publish your book, and plenty of avenues, both free and requiring payment, which can help you sell that book. But,...
Marketing Fashion: It’s Arbitrary
Fashion Marketing Declares A Style, But What Decides That Choice? The modern-day fashion industry likely informs what clothes you buy at all the fancy-ish stores. They are the people who determine the common perception of what you would want at Victoria’s Secret, or...
Promote With A Celebrity Voice
Promote Success With A Successful Voice You can promote a show with a single voice. Don’t believe me? Well, if you’re a Doctor Who fan (or a Jessica Jones fan, or Broadchurch, or many others) I think you’ll suddenly find some interest in the new Disney reboot of...
Marketing Your Art As An Artist: Walking The Line
Marketing Art Is An Art In Itself Marketing yourself as an artist is fraught with issues. And the most obvious is something I’ve talked about before: the lack of time or attention available for a piece of art (or anything). Recommending a show, movie, book, painting,...
Marketing Sports To Nerds, Three Ways To Get Them Hyped On Gameday!
Marketing Sports To A Nerd Is A Challenge, Let Me Help Sports has an effective level of marketing to it if the popularity of American football and “soccer” are any indication. No matter the walk of life, it seems someone can enjoy these sports. But, I say “seems”...