Deadpool: Advertising Through The Fourth Wall
This is An Article. It Contains Deadpool and Advertising Advice. What More Do You Need? Hey you. Yes, you! The one with the colorful shirt and the beautiful eyes? If you’re reading this then you probably chose to because I mentioned Deadpool in the title, right? Well,...
Marketing the New Hampshire Primary in Pinellas County
Bernie vs the Donald – Who Has Better Marketing Value in Pinellas County? What do the marketing strategies of the candidates and their results in the latest primary results mean for the state of Florida and Pinellas County? Aggregately, Clinton and Sanders have...
Bernie Sanders Marketing for President
Bernie Sanders | Marketing Election Success Bernie Sanders, Sen. VT, won New Hampshire’s primary last night. Why is this significant? In terms of marketing his campaign and the success it has garnered, Bernie Sanders is far outstripping any of his democratic...
Let’s Talk About Lex, Baby – Advertising The New Superman / Batman Movie
Batman Vs Superman Might Be DC’s Heavy-hitter To Take On Marvel Batman movies have generally been a little hit and miss. The TV animated show always seemed to hit the right note, but there are so many elements to juggle in a proposition like Batman that even...
David Bowie’s Blackstar
I watched Lazarus last night – David Bowie’s goodbye note to the world, and to say that there are not many who have so artfully packaged their own death is meant as the highest praise. Knowing that his passing was going to affect a lot of people, Bowie...
Advertising Awareness of Etc…
Jenna Elfman’s Advertising Awareness Of…. I read this fascinating advertising awareness article that is mildly depressing, but hits home for me. I have heard people talk about human trafficking and read different articles about business models that treat...
Star Wars: A Brief Talk About Marketing…From A Galaxy Far, Far Away
“Star Wars” – The Marketing Is Strong With This One. Where do I even begin? Years. I waited years for this. This rebirth. A green lightsaber toy–I’ve had since I was a child–held in my hand. A four-hour long wait in a line. Others, my...
Winter Movies: Not Just Marketed To Moviegoers
Oscar Bait: Targeted Marketing To Oscar Judges “Oscar bait.” A term perhaps not yet in the popular lexicon, but certainly known by people interested in the film industry. It refers to a type of movie that comes out around Oscar season, a period of time stretching...
Marketing to Give You Goosebumps
Goosebumps: Marketed to Children, Loved By Millions Halloween fast approaches, and the nights grow dark and eerie. With this, it seems, it’s the perfect time to talk horror. More specifically, the horror anthology you all know as: Goosebumps. Beginning as a book...
Spielberg And The Super Hero Movie
Will The Super Hero Juggernaut break Down? Does it mean anything for the super hero movie that Steven Spielberg announced the death knell of the form at some future point? The man knows a lot about films, and definitely comes from a tradition of film-making that is...
Why Netflix Is So Popular
Netflix. If you’re reading this then you either already use it, or are trying to figure out what all the fuss is about. And there certainly is a fuss, around sixty million people use the service and it shows no sign of slowing down. And in the wake of that,...
Taylor Swift And The PR Value Of Treating Fans Right
Swifties Expect A Little More From Taylor, And She Brings It Her songs are catchy. It took me a while to succumb to the charms of them though – despite having her sounds infiltrating my space for a few years now. I had been unfairly dismissive of her. I think...
The Marketing of Marvel
It’s hard to believe, but the first movie in Marvel’s Phase One came out seven years ago. For all of those people who just felt old, I apologize, but it’s the truth. Iron Man released in the spring of 2008 and started what can only be described as a cultural...
Rebuilding FIFA
It has finally happened! The anachronism that is Sepp Blatter has finally done it. He has stepped down as head of FIFA, and while the news is breaking now, I am going to hypothesize that it is because of Jerome Valcke implication, or blatant description in a new 10...
FIFA’s PR Black Eye
FIFA’s PR Disaster – Who’s At Fault? So the last 24 hours has been a huge news cycle for the Federation of International Football Associations. Why? Well, it finally appears that the maelstrom of chaos, turmoil, illegality, questionable ethics,...
Athlete’s PR – Deflategate and High School Sports
An Athlete’s PR Is Everything | From Scandals To Successes Tom Brady is an idiot.
The Rolling Stones, The Fort Harrison, and Satisfaction – Clearwater Connections
Satisfaction: Clearwater Rock ‘N’ Roll The song is 50 years old, but it has aged well: Satisfaction has inspired a lot of musicians, and really crystallized something in the Rolling Stones sound. It’s a great rock and roll story, one that has had...
Local High School Soccer Champions – Advertising Success!
Advertising High School Soccer Champions CHAMPIONS! Right, so how does High School Soccer relate to advertising? Well, it’s quite simple. Advertising High School Champions at all levels is a great way to boost the name recognition of a school. Take mine:...
Disney & J J Abrams Resurrect Star Wars
Star Wars Awakens With Force I have had what you might call a tempestuous relationship with the Star Wars franchise in the years since the re-edited versions began to emerge, and that led into the second trilogy of films. When I was growing up Star Wars was one of...
Dave Grohl And Others Love Record Store Day
Record Store Day Rocks High Quality Vinyl & Great Music I like records – buying them and owning them. Record Store Day is a great advertising coup and a wonderful marketing gimmick – it is a huge signpost that tells people they are going to be able to...
Positive Marketing Evolves From Our Passions – John Travolta Helps Local Artists in Downtown Clearwater Florida
John Travolta’s new movie premiere for “The Forger” at the Capitol Theater in downtown Clearwater Florida This past Saturday evening, those of us lucky enough to call Clearwater Florida our home were treated to some special Hollywood magic. Mr. John...
‘Batman v. Superman: Dawn of Justice’ – Leaks And Movie Marketing
Batman V. Superman And Controlling Leaks The boy with his finger in the dike had an easy job – one leak to plug to save Holland. Companies that are seeking to protect the integrity of their product and to maintain a release schedule are having to try and contain...
The 434 Revolution – Marketing As An Independent Writer
Independent Writers And Marketing Sometimes an idea grabs you, and it seems to be the perfect answer to something that you didn’t even know you were looking for. What is it that bowls you over and gives you one of those eureka moments? More often than not it is...