Advertising Celebrities’ Intelligence
Advertising Celebrities’ Intelligence, from Football Players to Actors The concept of intelligence is often confined to the realms of academia and science. It is rare, perceptually, to think of entertainers being “smart” and yet there is a...
Nashville Tennessee is now a Music Marketing PR Bonanza!
Nashville and Advertising in Music Nashville is gaining quite a bit of attention these days as a media, marketing and advertising hub so I thought I would give you a report from the ground level. In the 6 years that I have been here, date coincident with the rise of...
Lebron James Jr – Too Young For Scouting
Lebron James & Lebron James Jr Basketballers Extraordinaire The big news in sports yesterday, aside from Arsenal FC being being in the round of 16 by AS Monaco, who would have that that the Gooners would lose at The Emirates?!, is that Lebron James has issued an...
Advertising And Atemporality – From Buddy Bolden To William Gibson
Swimming In The Cultural Soup – How An Advertiser Navigates Is it a symptom of the way in which things that used to take a while to unpack and develop now seem to happen and cease to happen in such a compacted amount of time? Fashions trend and break and...
Oscars, Birdman, Superhero’s and Admiration Marketing
Gotta Love Top Oscar For 2015 being Super Hero This year’s top award goes to a brilliantly written, produced and directed movie that at its core is still based upon the type of fantasy we all grew up with loving – super heroes… Growing up, I was into...
Iggy Azalea is too fancy for Twitter
Iggy Azalea quits twitter because she is too fancy On February 18th at 11:27pm Iggy Azalea tweeted to all her followers a long string of reasons why she is leaving twitter and handing it over to her management team. Iggy has a track with a few incidents online...
Self Sufficient Artists And Merchandising
The Name Sells – Artists And Brands How do you react when you see a product that has the name of a musician or actor on it that you like? Do you think, wow, that’s kind of cool? Does part of you wonder whether the artist themselves had anything to do with...
Mockingbird Sings Again – Harper Lee’s PR
The PR Around To Kill A Mockingbird Just because you haven’t been working on your social media presence, it doesn’t mean that you don’t have one, especially if you are noteworthy for some reason. This is true just as much in the real world as it is...
What Does Keanan Kintzel, Lee Iacocca and The Statue of Liberty Have in Common?
Knowing marketing with purpose is hard to beat! Here is another fine example of marketing genius combined with purpose. When President Ronald Reagan asked Lee Iacocca to save Ellis Island and our beloved Statue of Liberty, it was a marketing engineers perfect storm....
Repackage, Reimagine, Reboot – The Movie As Pre-Chewed Food
The repackage, the reimagining, the reboot – never the rehash, the refried or the reheated. For every original franchise that makes it to the screens, or into print, there is an equal, if not greater number of established properties that undergo a periodic...
The Matrix Has You: Advertising & The Film Industry
The PR machine for Jupiter Ascending, like most other Hollywood movies was pretty slick. The usual striptease slow reveal of all the choice delicacies from the movie was rolling out months before the movie even had a trailer out there, and it made you want to watch...
The Outspoken Artist & PR: A Handshake Is Better Than A Slap
PR is important. When you have uncompromising views about something, or are known for your forthrightness, is it still wise to not stand the chance of alienating a whole swathe of your potential audience by making blanket statements about a religion or a political...
Normally Only the Ads are Super on Superbowl Sunday…
Advertising Agencies Bring Their “A” Game Too! It had been a very long week for me and quite frankly, going to a super bowl party was not on my radar. The games normally turn out to be a big gamble, I had invites to 2 spectacular events and took a pass as...
Sold On The American Football Field
By no stretch of the imagination could you call me a sports fan, and the amount I know about American Football could fit on a pinhead. I had a San Francisco 49ers t-shirt when I was a kid; I knew about The Refrigerator; I had watched Mean Machine with Burt Reynolds;...
How Do You Spin It? Selling Records
How as an artist do you protect you work in an age of record leaks and film leaks, and illegal rips? Bjork answered by releasing her album ahead of schedule. This is the downside to what should be a system that actually empowers the artist rather than ripping them...
Selma and the Social Outrage of its Absence at the Oscars
I am tired of hearing about social injustices concerning the lack of recognition concerning African Americans, Latinos and other minorities in the United States. I am equally tired of hearing about the hate crimes that occur all over the world: whether you are a...
Bobby Knight and College Basketball – A True Hoops Marketing Ambassador Legend
“The General” Bobby Knight – Could Still Be Indiana Governor Today! Love him or hate him, there is no denying the fact that Mr. Bobby Knight helped market college hoops to an all new level. Current legend Mike Krzyzewski, who grew up Chicago South...
Bruce Sterling at Ted Talks on Design Fictions
Bruce Sterling Marketing Speech at Ted Talks on Design Fiction, Storytelling When you are trying to sell something you often role play in order to see how a prospective customer might react to the pitch, and to anticipate what objections might be presented to you....
Let’s Talk About The Future Of Education
Where Lies The Future Of Education? There used to be a time when intellectualism and creativity was sponsored and encouraged to flourish through funding and education. Those days seem to be slipping away. Some fields of academia and education have suffered from...
Sherlock And The PC
Benedict Cumberbatch Issued An Effective Apology Language can be a minefield that it can be really difficult to navigate. It is easy while attempting to highlight an issue to become the issue yourself because your words are not as carefully chosen as they could be....
Supermodels, Design and the Marketing Message
A Supermodel’s Marketing Dilemma – How’s my hair look now? An ex-supermodel friend of mine relayed a story of her agents debating throughout the night on whether or not she should cut her hair to have bangs. Why? Because, silly as it seems, these...
Why Buy A Book?
Why buy a book? It doesn’t mean the same thing as it used to. Now it might mean why buy a PDF or a Kindle book, or some other electronic format. But I am interested in looking at, why buy a physical book as opposed to an e-book? A physical book is something of a...
Movies Can Control Your Consumer Mind
The cinema has been one of the biggest product placement avenues since it’s inception. So it makes sense that there is some much money involved in making a single movie. It is really comical once you realize that their is product placement in almost every single...