Movies Can Control Your Consumer Mind

Movies Can Control Your Consumer Mind

The cinema has been one of the biggest product placement avenues since it’s inception. So it makes sense that there is some much money involved in making a single movie. It is really comical once you realize that their is product placement in almost every single...
Marketing New Movies

Marketing New Movies

Here’s the thing: we all know that when a new movie is coming out, especially those with blockbuster actors in it, like Tom Cruise, Will Ferrell, Brad Pitt, George Clooney, Emma Stone, Gwynneth Paltrow, Angelina Jolie, Jennifer Aniston, etc. that these are going...
PR Marketing – Marvel Heroes For Hire

PR Marketing – Marvel Heroes For Hire

There is more to marketing at Marvel – than the mighty hulk There is no doubting that Marvel Comics has a great PR department, and even before their current incarnation they had Stan Lee out front talking it up like no one’s business, and it always seemed...
Personal Advertising – Footballers and their Costs

Personal Advertising – Footballers and their Costs

Everyone Watches Their Favorite Footballers During Transfer Season It’s the January transfer window, and anyone who follows football, not the American version, knows that this is the midseason chaos that can affect your team and the league table. There has been...
Marketing New Movies

Third Place Match – Brasil vs Holland

This was a match to forget.  You are Brasilian.  This was the consolation prize.  Your team missed.  Third place and a medal to take home.  You have none. These are the thoughts running through every Brasilian’s head as of 5pm EST Saturday, July 12.  Brasil...
Marketing New Movies

FIFA World Cup: Semi-Final – Argentina vs Netherlands

While the semi-final matches in a World Cup are usually billed as matches between titans, or at the very least least between teams of comparable quality.  However, when Netherlands played Argentina last night, it was not the exciting clash between European and South...
Marketing New Movies

Brasil vs Germany

Let’s talk about advertising for a second.  The first semi-final match of the 2014 FIFA World Cup was billed as the penultimate match-up between the rising European Kings, since Spain has most obviously been dethroned (more on that in a bit), and the favorite...