Advertising Has Multiple Paths, And You Can Take Many At Once
Three articles in the series, but this is the final one. While the first was a discussion, and the second was about videos, there is one more term which can find a home in your online marketing and advertising I want to cover. And that term is “diversify”.
Sure, for advertising online, you have your Facebook, your Twitter, your company website. And if you’ve been listening to me, then you also have a YouTube account up and running. And that is good—so far. You’ve done well. But it’s not enough. No. You can and should do advertising through more avenues. And, thankfully, I am here to lay them out for you in the most popular way possible on the internet: a list. Unranked. Because the value of each option is too subjective and contextual for me to attempt to sort them numerically.
So, with that clarified. Let’s begin.
- Social Media Everywhere
You think Facebook and Twitter and YouTube are the only major social medias? Far from it. We live in a digitally social age, and the number of options for accounts is numerous and often free to use. So please take advantage of it.
WordPress and Tumblr for written content. Instagram and Snapchat for static images and short videos. Google Plus, though sometimes forgotten, is still a big community.
Pick which ones fit and make sure to keep them all flowing with content.
- Sponsor Things
Not only can you post your own content on your own accounts, if you have the means, and the finances, advertisement space is available all over the place. YouTubers, a job I don’t think anyone saw coming even ten years ago, are often open to doing sponsored videos for various companies. So are a lot of podcasts. Any online creators with a decent reach can be a potential avenue of advertising.
- Themed Products
Consider the humble tee-shirt. A lot of companies have their logo on a tee-shirt, and those, in my experience, don’t tend to receive the nicest of treatment. Often big tees end up pajamas for someone—but that’s because they don’t have good designs. So, here’s my final point/advice in this article: you can be more creative than that. There are websites which let you put any design on anything. Why slap a generic logo on clothing (or any product) when you can hire a graphic artist and make it appealing enough for someone to enjoy wearing/using it? Put your branding on things that make sense, but also make them interesting. Artistic. And then put on the logo. If done right, it could even become a mild alternative revenue stream.
Good Advertising Is A Matter Of Creativity
Now, sure, a lot of these require a little extra money spent, a little extra time used. That you outsource, and hire, and do all sorts of things you may not find comfortable. But small businesses often die, and the market can eat even the big ones alive eventually (as an example, seen any Blockbusters in Clearwater lately?). And the best way to avoid that is to flourish and spread your marketing and advertising everywhere it can go. In the new internet age, with so many people talking, the masses will only listen to the most memorable, the most charming, and the most entertaining of cadences.
If you liked this article, you can read more of Brandon Scott’s work on The Hive, or at his website: www.coolerbs.com