A stout fresh Guinness combined with Military Patriotism equates to strong marketing flows…
My father and I have shared our quota of drinks over the years and we understand how most people around the world integrate their social lives with feel good foods and beverages. He recently sent this tremendously touching Guinness commercial youtube link over to me a few days ago. It shows how well the fortune 500 companies understand advertising positioning along with touching on our emotional buttons.
My dad forwarded the message that “Even Budweiser couldn’t top this one… Well Done Guinness !! Usually beer commercials are full of goofy characters and funny gags, but this one carries an important message. Guinness’ “Empty Chair” salutes the character of a community as they honor one of their own who is out of sight, but not out of mind. They remind us that a true test of character is what you do when no one’s looking. This Beer Commercial Reminds Us To Always Remember Our Troops!”
For the brave souls in the world willing to put their lives at risk to defend their country, this Guinness commercial is for you.