Dave Grohl And Others Love Record Store Day
Record Store Day Rocks High Quality Vinyl & Great Music I like records – buying them and owning them. Record Store Day is a great advertising coup and a wonderful marketing gimmick – it is a huge signpost that tells people they are going to be able to...
Google Project Fi – Doing Good Things For People
Google – Changing The Ecosystem Certain companies, when they announce something, people want to be part of it. Why? Because the whole ethos of the company seems to be centered around something ethical, and something that at its base level wants to help people....
Positive Marketing Evolves From Our Passions – John Travolta Helps Local Artists in Downtown Clearwater Florida
John Travolta’s new movie premiere for “The Forger” at the Capitol Theater in downtown Clearwater Florida This past Saturday evening, those of us lucky enough to call Clearwater Florida our home were treated to some special Hollywood magic. Mr. John...
‘Batman v. Superman: Dawn of Justice’ – Leaks And Movie Marketing
Batman V. Superman And Controlling Leaks The boy with his finger in the dike had an easy job – one leak to plug to save Holland. Companies that are seeking to protect the integrity of their product and to maintain a release schedule are having to try and contain...
The 434 Revolution – Marketing As An Independent Writer
Independent Writers And Marketing Sometimes an idea grabs you, and it seems to be the perfect answer to something that you didn’t even know you were looking for. What is it that bowls you over and gives you one of those eureka moments? More often than not it is...
Water Company Wins With Advertising
Buzzazz Water Treatment Advertising – Business Development in Action Recently we contracted with a water treatment company that operates largely in Central Florida. They had a pretty good budget in the thousands/month range, and we can now say that they are...
Tim Cook’s Apple and ResearchKit Promise Interesting Developments
Apple Ventures Into The Field Of Biometrics And Medical Aps It’s interesting – I always used to like Apple, and the main thing that made me like them was the aesthetics of their machines: there was something a little more personal and attractive about...
Amazon, Hachette, Harper Collins, And The Battle For The Book Market
Jeff Bezos And Amazon Are Changing Publishing I like Amazon. I may be biased – I have a Prime membership, and I buy a lot from them. So maybe you should take everything I say here with a pinch of salt. I also publish independently, and I have a project coming...
Advertising Police Brutality And A Failed Justice System
Advertising Police Brutality Towards African-Americans I know this is a tetchy subject for many people, on both sides of the fence. Families and friends of police officers and law enforcement personnel, and the individuals they work with will argue that they are...
Hard Being Microsoft – Changing Tactics In How And What You Sell
Microsoft Is Evolving I never thought I would be that interested in what Microsoft were doing; I try not to use too many of their products, but it has been unavoidable throughout the years. Sometimes, and at some points, I liked the products, but some of my favorite...
Marketing Fast and Furious 7 – Box Office Smash
Fast and Furious 7 – Skydiving Cars & Skyscraper Car Jumping This weekend I went to the movies and jumped on a wild ride which was Fast and Furious 7. I went into the movie thinking that it was just going to be another Fast and Furious movie. Which would...
Advertising Celebrities’ Intelligence
Advertising Celebrities’ Intelligence, from Football Players to Actors The concept of intelligence is often confined to the realms of academia and science. It is rare, perceptually, to think of entertainers being “smart” and yet there is a...
Google Doodles – A Fun Advert For The Company
Google Doodle – Communicating On An Aesthetic Level Who doesn’t love Google Doodle? It isn’t always about the big things – sometimes it is about the attention that you pay to details; and sometimes those details can be whimsical little things...
Advertising International Relations
Israel and USA – Advertising for a Failed Relationship Recently, there has been a huge media storm over the effect that Israeli politics have on the United States of America’s international appearance. It started with an invitation and a speech to...
The Subject Of Water – Nestle, Water & Human Rights
Looking At Nestle’s Latest PR Issue You like a company’s products and you want to buy them – sometimes you want to buy them so much that the moral condition of the company doesn’t even bother you. You can excuse one mistake, a couple of errors,...
Politics And Lattes – Starbucks Race Together Campaign
Talking Race In The Coffee Shop People go to their coffee shops to drink coffee and to hang out and talk. Sure, they probably talk about the coffee sometimes (#dunkindonuts and #starbucks), so directing what else they talk about might seem to be a no-brainer, and a...
The Unmourned Death Of Internet Explorer
The Return Of Microsoft? How do you ditch a negative image? A tainted brand? How do you forge ahead? Give it a new name. I don’t think there are many people that are going to mourn the death of Internet Explorer. I moved away from it as soon as I found Firefox,...
Palcohol – Powdered alcohol now approved by FDA – on to marketing it
Palcohol – Pour, stir, or shake and get a Buzz Science and technology work together to form the newest way to get a buzz or get drunk. Palcohol is a new invention that allows you to buy a pack of powdered alcohol. The product will have multiple favors and you...
Amazon And Netflix – A New Model For TV Content Providers
An Invitation To Binge-Watch Your New Favorite TV Shows Who watches TV on their TV anymore? A lot of people, because of convenience, slot their viewing habits in and around their busy schedule by watching their favorite show on their laptop, tablet, phone, etc. This...
Gunpowder, Treason and Plot – Sen. Cotton’s PR Blunder
US Senator Commits Treason – PR or Reality? Let us talk about treason, what constitutes treason, and respect for offices held. Then let us converse about the ramifications that treason has in a world in which everything has pr value. My thesis is that a certain,...
Web Design, Clearwater Florida & Buzzazz
How key is web design to a Clearwater Florida advertising campaign? When we started building websites back in 1999, it was not a degreed program at every college, junior college, trade school and online school around the world. Factually, we had to find creative...
Nashville Tennessee is now a Music Marketing PR Bonanza!
Nashville and Advertising in Music Nashville is gaining quite a bit of attention these days as a media, marketing and advertising hub so I thought I would give you a report from the ground level. In the 6 years that I have been here, date coincident with the rise of...
Yahoo At 20
The PR Value Of Being 20 For Yahoo Yahoo is 20 this week, and I just noticed that Thunderbird, my email management system is celebrating it’s 10th birthday. It is odd to consider that the internet is now so old that companies are reaching a level of maturity...