Android’s App Store Game Change
Amazon Making A Move On Another Market? It’s interesting – I recently bought a new phone, and though some things automatically updated there were a few notable exceptions. I have an Android, so all the things which loaded straight in from my Google Account...
Taylor Swift And The PR Value Of Treating Fans Right
Swifties Expect A Little More From Taylor, And She Brings It Her songs are catchy. It took me a while to succumb to the charms of them though – despite having her sounds infiltrating my space for a few years now. I had been unfairly dismissive of her. I think...
The Future and Kickstarter
Forgive me for the pun, but Kickstarter kick-started something new. It changed things, and there’s no going back now. More and more projects burst into existence from crowdfunding alone, and sites like Patreon and Indiegogo make it possible for people to turn their...
Magic The Gathering–A Screenless Hobby
Nerd culture is taking over America. It’s seeping into every aspect of what people consume and enjoy. From comic books to Star Trek to video games, the old stigmas are falling away, leaving in its place an acceptance of unabashedly and openly loving nerdy things. And...
Windows 10 Mail – Return To Sender
Windows 10 Mail – Nice Looking But Not Helpful So, in a follow up to the article about my first week using Windows 10, I would like to talk about Mail. In some ways it is better than its predecessors – design-wise it looks as clean and sleek as the rest of...
Looking Through Windows 10 – Microsoft At The Cutting Edge?
Windows 10 Does Some Things Right I am less than a week into using Windows 10 and I am not totally sure where I sit with it yet. The advertising before the roll out was very good – it got me interested and actually a little bit excited about a Microsoft product,...
The Marketing of Marvel
It’s hard to believe, but the first movie in Marvel’s Phase One came out seven years ago. For all of those people who just felt old, I apologize, but it’s the truth. Iron Man released in the spring of 2008 and started what can only be described as a cultural...
Taking A Ride With Uber
Uber Changing The World Of Taxi Cabs Uber has been getting some bad press of late – and it has generally seemed to stem from people sympathetic to the loss of trade that established taxi firms have suffered. Perhaps some journalists, whose own industry was...
The $4.4 Billion Deal with Verizon and AOL Finalized
Verizon & AOL – Happily Ever After – The $4.4 Billion Close It is done! It was finalized today that Verizon has bought AOL for $4.4 billion. A deal that some thought would be repealed by FCC but has not yet… Watch An Interview with CEO of AOL Tim...
Rebuilding FIFA
It has finally happened! The anachronism that is Sepp Blatter has finally done it. He has stepped down as head of FIFA, and while the news is breaking now, I am going to hypothesize that it is because of Jerome Valcke implication, or blatant description in a new 10...
FIFA’s PR Black Eye
FIFA’s PR Disaster – Who’s At Fault? So the last 24 hours has been a huge news cycle for the Federation of International Football Associations. Why? Well, it finally appears that the maelstrom of chaos, turmoil, illegality, questionable ethics,...
Tampa Bay Veteran’s Alliance Groundbreaking
Buzzazz Covering the Tampa Bay Veteran’s Alliance Memorial Groundbreaking Ceremony | Skycrest Park, Clearwater Local press coverage is a vital part of small town USA and there is nothing to promote an organization like the ground breaking for a veteran’s...
Cory Booker – Using Twitter To Set A Good Example
Cory Booker Schools People On Twitter I have to admit that I hadn’t heard of Cory Booker before I read the Mashable article about him, but it is nice to find out about a politician that has some winning qualities who is doing something that you can get behind....
Microsoft Windows As A Service – Windows 10, The Final Platform
The Evolution Of Microsoft Windows Something has changed – and that change is good. It used to feel like there was not much choice in what software you would use to do your daily workload – Microsoft were monolithic and exerted a huge pressure on industry...
Athlete’s PR – Deflategate and High School Sports
An Athlete’s PR Is Everything | From Scandals To Successes Tom Brady is an idiot.
Barack Obama Wishes you A Happy Mother’s Day – Presidential PR
Presidents Need All The Good PR They Can Get In politics they call it spin, but it is reputation management; it is advertising; it is public relations. Sure, you might be a genuinely caring guy who just gravitates to these kind of things naturally, but that...
The Rolling Stones, The Fort Harrison, and Satisfaction – Clearwater Connections
Satisfaction: Clearwater Rock ‘N’ Roll The song is 50 years old, but it has aged well: Satisfaction has inspired a lot of musicians, and really crystallized something in the Rolling Stones sound. It’s a great rock and roll story, one that has had...
Bad Jokes Make For Bad Advertising
New Adventure Travel Group Get A Rough Ride If there is a committee that decides what your advertising campaign should be, there should be some kind of checks and balances in place to make sure that you don’t make the kind of faux pas that makes you a laughing...
Zuckerberg Gives Us Facebook Safety Check
Social Media Really Engaging I still use Facebook a lot, and I know a lot of others who do too. Sure, there was some attrition, but it is still one of the most useful networks out there for connecting to a lot of people easily, Zuckerberg is a smart guy and is always...
Local High School Soccer Champions – Advertising Success!
Advertising High School Soccer Champions CHAMPIONS! Right, so how does High School Soccer relate to advertising? Well, it’s quite simple. Advertising High School Champions at all levels is a great way to boost the name recognition of a school. Take mine:...
Disney & J J Abrams Resurrect Star Wars
Star Wars Awakens With Force I have had what you might call a tempestuous relationship with the Star Wars franchise in the years since the re-edited versions began to emerge, and that led into the second trilogy of films. When I was growing up Star Wars was one of...
Apple Watch Ads Are Seductive
Apple Make Technology Sexy OK, so I have said that smart watches don’t really float my boat. Back when digital watches started to become a big thing (yes, I am old enough to remember that) I was a kid, and that kind of thing really got me whining at my parents...
Dave Grohl And Others Love Record Store Day
Record Store Day Rocks High Quality Vinyl & Great Music I like records – buying them and owning them. Record Store Day is a great advertising coup and a wonderful marketing gimmick – it is a huge signpost that tells people they are going to be able to...