Black Friday: A Marketing Holiday
Holidays Have Marketing, But Black Friday Might Be The First Devoted To It Black Friday: A state holiday characterized by deals, sales, and a dollop of madness. Regardless of whether or not you participate in this sometimes insane tradition, it’s inescapable in the...
Giving Thanks To Businesses, And Their Marketing Practices
Good Marketing And Good Business Practices: Something To Be Thankful For Beneath the food and the parties and it’s somewhat complex historical roots, Thanksgiving is a time to give thanks. And while on that day I will be giving mine to my family and friends, and all...
Je Suis Paris – Showing Solidarity Is More Than Good PR
Social Responsibility Is More Than A PR Move It Is Pro-Survival For Your Company So, on Friday, my phone, which is set up with news feeds from various media outlets started erupting with alerts about the situation in Paris, and for me it recalled some of the feeling...
Android’s App Store Game Change
Amazon Making A Move On Another Market? It’s interesting – I recently bought a new phone, and though some things automatically updated there were a few notable exceptions. I have an Android, so all the things which loaded straight in from my Google Account...
Taking A Ride With Uber
Uber Changing The World Of Taxi Cabs Uber has been getting some bad press of late – and it has generally seemed to stem from people sympathetic to the loss of trade that established taxi firms have suffered. Perhaps some journalists, whose own industry was...
The $4.4 Billion Deal with Verizon and AOL Finalized
Verizon & AOL – Happily Ever After – The $4.4 Billion Close It is done! It was finalized today that Verizon has bought AOL for $4.4 billion. A deal that some thought would be repealed by FCC but has not yet… Watch An Interview with CEO of AOL Tim...
Tampa Bay Veteran’s Alliance Groundbreaking
Buzzazz Covering the Tampa Bay Veteran’s Alliance Memorial Groundbreaking Ceremony | Skycrest Park, Clearwater Local press coverage is a vital part of small town USA and there is nothing to promote an organization like the ground breaking for a veteran’s...
Google Project Fi – Doing Good Things For People
Google – Changing The Ecosystem Certain companies, when they announce something, people want to be part of it. Why? Because the whole ethos of the company seems to be centered around something ethical, and something that at its base level wants to help people....
Water Company Wins With Advertising
Buzzazz Water Treatment Advertising – Business Development in Action Recently we contracted with a water treatment company that operates largely in Central Florida. They had a pretty good budget in the thousands/month range, and we can now say that they are...
Hard Being Microsoft – Changing Tactics In How And What You Sell
Microsoft Is Evolving I never thought I would be that interested in what Microsoft were doing; I try not to use too many of their products, but it has been unavoidable throughout the years. Sometimes, and at some points, I liked the products, but some of my favorite...
The Subject Of Water – Nestle, Water & Human Rights
Looking At Nestle’s Latest PR Issue You like a company’s products and you want to buy them – sometimes you want to buy them so much that the moral condition of the company doesn’t even bother you. You can excuse one mistake, a couple of errors,...
Politics And Lattes – Starbucks Race Together Campaign
Talking Race In The Coffee Shop People go to their coffee shops to drink coffee and to hang out and talk. Sure, they probably talk about the coffee sometimes (#dunkindonuts and #starbucks), so directing what else they talk about might seem to be a no-brainer, and a...
Let’s Talk About Religion And Race
Why is it that some religions are loved more than others? Why is it okay for societies to hate and attack other religions? What is it about skin pigmentation that bothers people? Why do non-Euro-American people suffer more than the latter? These are questions that I...
The Swedish Invasion Has Come
To start off I am not talking about an actual invasion of Swedish immigrates to ‘Merica, one of the greatest countries on Earth. However, I am talking about the invasion of IKEA to America, Europe, Asia, Australia, Middle East and some parts of North Africa....
Customer Service & PR
Good customer service is good PR, and conversely bad customer service is bad PR. Companies spend a lot of money advertising their products and services, but a customer having a bad experience is just as able to reach a wide audience with no cost to them at all, but a...
Sony Has Let Us Down
Since we’re talking about current events and things that effect us on a daily basis, whether we’re joking about racial tensions in the United States or around the world, genocide and its place as a Darwinist theory, or anything else; there are certain things that...
Target Still Recovering From Hack Blackeye
I do not like to admit it but I eat fast food a lot. One of my favorite places to go is McDonald’s. Recently they have brought back the Monopoly game. Which seems to increase their sales from 4 to 7% when they put it into action. As I was peeling off the first...
Donald Sterling – A PR Case Study
What a case! Donald Sterling, owner of the LA Clippers has been forced out of his property as of about 2:37pm the 29th of April, 2014. According to the HuffingtonPost who tracked the case...