Innovation & The Evolutionary Necessity Of Moonshots – Thinking In Futures
If You Want To Get Anywhere, You Have To Aim Higher! You can of course choose to plod along, looking at your feet, thinking only of handling the problems that confront you in the here and now. Sure, there are engineering problems that need to be handled to make the...
Advertising Better Security: WannaCry’s Harsh Lesson
Advertising Protection For Computers Is A Big Business: But Not Big Enough Apparently The “WannaCry” virus’s name is apt for the reaction it’s likely to cause in its victims. As I keep saying, all the time really—like a looping song—the world runs on technology, and...
Clearwater Web Design Companies–Why You Need One
Clearwater Web Design Companies Can Give You What Every Business Needs If you are a business that exists, you should have a website. I’m sure you’ve heard this rule a hundred times before, but this time, it will not be some trite statement. I mean to explain why you...
Marketing Success Is In The Crate
A Box Bursting With Good Marketing Ideas Sometimes marketing is simple and requires knowledge of only a few basic ideas—backed up by some smart economic decisions. Case and point, who doesn’t like to get a present? Who doesn’t like opening their door and finding a...
Marketing For Businesses Should Conform?
Marketing Requires A Knowledge Of Collective Social Agreements. Too Weird Doesn’t Sell. A company that fails is often guilty of not following the idea of supply and demand in either their marketing or their general practices. They do not do (or promote) what the...
Marketing Is In The Cards
A Little Piece Of Plastic With Tremendous Marketing Power Gift cards are a stroke of marketing genius. This may not be uncommon knowledge, but since you probably received at least one gift card in the last few days, I thought I would outline the usefulness of a gift...
The Internet Promotes It Will Bring Stuff To You
Delivery, As A System, Promotes The Gift Of Free Time This article came as an idea because of the company Carvana. Carvana delivers cars to you. They allow a person in search of a vehicle to, without going to a dealership, purchase a car. Like Amazon and eBay with,...
The Starbucks Cup Advertising Continues
Starbucks’ Advertising Is Still Piping Hot In 2016 I’m late to this party, but can we please talk about this for a second? This advertising from Starbucks is…well…brave. Watch this video posted around a month ago, from Starbucks’ official YouTube...
Clearwater SEO Company
Clearwater SEO Company What is SEO? Why is it talked about so much in conjunction with the internet and websites? Well SEO stands for Search Engine Optimization and it is actually a lot simpler than most people make it seem. It is presenting the web pages of a website...
Symbolism And Imagery: Advertising Without A Word
Good Advertising Can Speak For Itself. Even Without A Voice. The effects of symbolism and imagery within our collective consciousness is a broad, somewhat esoteric, and well-explored concept. So… forgive me if this is not the most detailed coverage of the topic....
What Discipline Can Mean For You And Your Marketing
Let’s Define A Word Core To Effective Marketing Discipline. I don’t think many know what the word means. I think it’s ill-defined or misunderstood. If the number of people who swear they will lose weight, write that novel, run a marathon, etc., is any...
Apple iPhone 7 vs Samsung Galaxy S7
Apple iPhone 7 vs Samsung Galaxy S7 If you have been keeping up with phone technology recently then I am sure you have been aware of the battle that has been going on between debatably the two biggest tech giants in the world, Apple & Samsung. Both companies sell...
Marketing with “Gratitude”
Marketing with “Gratitude” As fall begins to draw near, although not so noticeable in Florida, I tend to think of cooler weather, leaves falling, and Thanksgiving. For some reason, fall seems to be a time when people appear less rushed and in some cases, more grateful...
Facebook: A Technology And A Media Company
The Facebook Algorithm And The Trending Problem Zuckerberg doesn’t often get caught flat-footed; doesn’t often issue a statement that seems like a blunder: but no one’s perfect. In the ever-evolving environment that is Facebook sometimes things are...
Advertising To Demographics: The Underlying Layer
Advertising Is All Around Us, And Has A Target In Mind Welcome to a normal day. An advertisement comes on for The Home Depot. A promo shows up on your social media account for Nature’s Food Patch on Cleveland Street. A billboard sign for Chick-fil-A passes by as you...
The Marketing Within Religious Bubbles
Marketing Exists Even Inside Religious Bubbles People form groups. We survive best, thrive best, when we are together. People tend to flock to groups that have a similar mindset as themselves. Because, yet again, who likes to be angry? And while one’s political...
Advertising Facebook and Google Statistics
Advertising The Internet as a Business Medium I have to confess. I was going to give you lot an additional lesson in what SEO is, and why you should learn more about digital advertising as a viable way to develop your businesses. As I was looking up things to share...
Advertising on Google
The Crazy World of Google Advertising – What it does to you. Last week I gave you lot our first advertising tips. This week I’ll be sending you guys something more boring, fun. So, we went over the value of meta data last week, remember? No? Well tough...
Marketing Your Way Out Of The Media Mire
Many Companies Marketing At Once Makes A Lot Of Media, So Much It Can Be A Mire It’s a well-known idea that if you are a business, you want a web presence. And it is a lesser-known idea that if you want people to see your web presence, you need to produce new content....
The Odd Advertising That Is #Showhole
How To Get Your Advertising To Stick? We’ll You Could Always Go Weird. Now, I’m all for the consumption of media. It’s the consumption of art. Exploring other’s creative endeavors. This article is a piece of media. But, I am still a tad concerned about the...
Advertising Economic Policy
Advertising the Problems with Liberal and Conservative Economic Agendas In an election year there are always key issues that dominate the foreground. I do not need to cite any academic or public sources to inform you that the Economy is one of the biggest issues in...
Apple Vs. The FBI
Apple Are Making A Stand That Affects Everyone Apple taking on the FBI is making news, understandably. Could this be the defining moment for Tim Cook, Apple CEO? Just a good business decision to side with the consumer and the protection of their privacy, or a more far...
How Do You Market To A Need?
Do You Need To Market Something? Well, You’ve Come To The Right Place. To quote from the movie Wolf of Wall Street: “Sell me this pen.” How do you sell it? You make someone need it. And when coming up with products to market, it’s best to work with what we...