No Ghost In The Shell – What A Bad Remake Can Teach Us

No Ghost In The Shell – What A Bad Remake Can Teach Us

Sci Fi Is Always About The Human Element, As Is Marketing! Take a classic movie and miss the point. Or rather, take a cult movie and miss the point; a cult manga too. When you take something that has so much source material – source material that has a proven...
Sousveillance – With A Whimper Not A Bang

Sousveillance – With A Whimper Not A Bang

Sousveillance is the recording of an activity by a participant in the activity, typically by way of small wearable or portable personal technologies. Aug 30, 2016 Brave New World and 1984 got it wrong – a lot of dystopias do. We are the ones who are helping to...
13th Doctor Revealed & The Reactions

13th Doctor Revealed & The Reactions

It’s kind of interesting to watch certain sectors of fandom implode when something happens to their franchise of choice that they do not consider to be canon – these are the same kind of people who complain when a band releases an album that is different...
Escapism Versus The Barrage Of Daily Disruption

Escapism Versus The Barrage Of Daily Disruption

People Need To Lift Their Heads Up, Not Bury Them Some people are taking a time out from social media – they are getting stressed out by the deluge of bad news, and the constant fighting between people who emerge from their echo chamber to make a lightning raid...
Comic Books Don’t Need To Be Turned Into Films

Comic Books Don’t Need To Be Turned Into Films

Comic Books Aren’t Just Storyboards For Movies They do different things, and they bring very different things to the machinery of storytelling, and those who only ever interact with comic book stories through their movie versions are missing  out on a very...
Yawntech

Yawntech

Innovation Isn’t About Repackaging Or Rebooting Oh, Apple made a speaker. Apple made a slightly larger phone. Google made a speaker. Amazon made a speaker with a camera. There has to be some kind of disruption coming in the hardware field, because at the moment...
Advertisements And Art Are Subjective?

Advertisements And Art Are Subjective?

Advertisements are a type of artwork, but are advertisements’ worth subjective like other pieces of artwork? With regards to groups and individuals like Rotten Tomatoes, IMDB, online reviewers, and art critics, people sometimes have an issue with others trying...
Marketing To The Right People: Cat Or Dog Person?

Marketing To The Right People: Cat Or Dog Person?

Marketing Requires You To Know What Sort of Person You’re Marketing Toward Are you a cat or a dog person? Which do you prefer, and how did we get to the point where people apparently fall into one of those two camps? And well I may not have a ready answer on why...
Advertising Better Security: WannaCry’s Harsh Lesson

Advertising Better Security: WannaCry’s Harsh Lesson

Advertising Protection For Computers Is A Big Business: But Not Big Enough Apparently The “WannaCry” virus’s name is apt for the reaction it’s likely to cause in its victims. As I keep saying, all the time really—like a looping song—the world runs on technology, and...
Political Not Polite, Direct Not Dissembling

Political Not Polite, Direct Not Dissembling

Speaking your Mind Isn’t The Same As Telling The Truth, But There’s An Honesty In It In politics people seem to be done with being polite and holding back or diluting their opinions, and while some of the opinions expressed may be intolerable to people, at...
Time To Repackage – Operating In A Disruption Environment

Time To Repackage – Operating In A Disruption Environment

Embrace The Chaos, Create Your Own Democrats on the back foot. Journalists hunkered down waiting for the next attack. Sure, some members of these groups are weathering the storm admirably, but on the whole they seem to have been caught flat-footed. Fake is the label...
No One Does That Anymore – Marketing A Supposed Decline

No One Does That Anymore – Marketing A Supposed Decline

Things Don’t Die They Just Get Repurposed Cassandras have always been around, but it wasn’t always so easy for these Chicken Littles to tell everyone about the sky-falling. When they start crying wolf now there’s always two choruses that pipe up...
Twin Peaks: The Return

Twin Peaks: The Return

It Is Happening Again It is the show that set the ball rolling for so many different threads of weirdness that came after, and yet none of Twin Peaks’ successors ever hit quite the same beats that Lynch and co were able to manage. It is one of those shows with...
Basquiat Stands Alone

Basquiat Stands Alone

The notion of the sell-out is always an interesting one to consider – what are you looking for when you set out to become famous, and what is it that you lose when you reach that career apex? A lot of people would say edge, hunger, relevance … typically...
Promote Against The Goat: Superstitions And Sports

Promote Against The Goat: Superstitions And Sports

Superstitions Promote Something Regardless Of Facts As a player of various nerdy games of luck and skill more commonly engaged with within the confines of a basement, I understand—easily—how a superstition can affect a player of a game. And what I’m going at today is...
Promote Who We Can Trust: But Who Would That Be?

Promote Who We Can Trust: But Who Would That Be?

Who Do We Promote As A Credible Source? Who do we promote as trustworthy? What groups do we promote for such status? Who, in this world, can we trust? These are the questions now, aren’t they? Recent events, recent observations, recent verbal spouting on the internet...
Marketing And Politics And Bill Nye: Stop Attacking Entertainers

Marketing And Politics And Bill Nye: Stop Attacking Entertainers

Marketing Makes Things Known, Sometimes Things You Don’t Agree With It’s a sign of the modern world that one can hear about some controversy via image macros, or reactionary posts on social media, before even getting an inkling of what’s fully going on in the...
Clearwater Web Design Companies Are Good For Creatives

Clearwater Web Design Companies Are Good For Creatives

Clearwater Web Design Companies Can Make You A Website, And You Should Have One Do you have a hobby? Many people do, though some don’t—preferring to simply relax and hang out with friends when they are off work hours. But, for those of us who fall in the former camp,...
No More Death Stars Or Reboots Please

No More Death Stars Or Reboots Please

Another Death Star Would Suggest A Movie Design Flaw It blew up, and it had a design flaw that made this possible. Great. The New Empire went ahead and built the third iteration of a bad idea and called it something else, but let’s not dress it up any other way...
Disruption: The New Lingua Franca Of Media

Disruption: The New Lingua Franca Of Media

Shaking Up The Establishment Is Key For A Disruptor Disruption is the idea is that there are certain ways things are used, or certain ways things are done, and you are swimming against the flow, often in a way that is game changing. Is it a good thing? Depends what...
Paint A Vulgar Picture – On Their Hands A Dead Star

Paint A Vulgar Picture – On Their Hands A Dead Star

“At the record company meeting On their hands – at last! – A dead star !” It’s an age old problem – how do you continue milking the cow when the cow has shuffled off the mortal coil? How do you market it? How do you capitalize on...
Closure In Media – A Double Edged Sword

Closure In Media – A Double Edged Sword

A Franchise Being More Driven By Money Than Narrative Might Never End When someone sits down and pens a hit song they are hoping that they might somehow stumble upon a formula – that they will make hit after hit ad infinitum; at least some songwriters hope for...
The Proof Is In The Proofing

The Proof Is In The Proofing

Even Professionals Make Mistakes Grammar Nazis aren’t proof-readers. Nitpickers aren’t proof-readers. Super-critical people who pick over the bones of your work and then post in the comments about how bad your proofing skills are, aren’t...