PR Marketing – Marvel Heroes For Hire
There is more to marketing at Marvel – than the mighty hulk There is no doubting that Marvel Comics has a great PR department, and even before their current incarnation they had Stan Lee out front talking it up like no one’s business, and it always seemed...
Another Bite Of The Apple
Steve Jobs was a man of ideas, and the things that he created at Apple changed the playing field; actually altering the way that we used our phones, and the way we accessed our music and what our computers were used for. With no Jobs there it is as if they cored the...
Marlboro Man: Up In A Puff Of Smoke
If You’re Of A Certain Age You Remember The Marlboro Man The Marlboro Man in his adverts in Time Magazine and elsewhere, seemed so real that it was almost like a window into another world rather than an advert. I remember seeing the adverts for Marlboro all over...
Ofermod, Politics and Advertising – What’s the Correlation?
Ofermod Has Much To Teach Us Ofermod or ofermode as it appears in the Battle of Malden is an interesting concept that modern society has abandoned. To give a little background of the history of the term and it’s purpose in the world of politics and advertising,...
Personal Advertising – Footballers and their Costs
Everyone Watches Their Favorite Footballers During Transfer Season It’s the January transfer window, and anyone who follows football, not the American version, knows that this is the midseason chaos that can affect your team and the league table. There has been...
Humanism, Posthumanism, and a Technological Revolution
Advertising a Post-Humanistic Society I just read the most fantastic treatise by Leon Wieseltier, published on nytimes.com, and I have to say that it truly speaks to me, and to many people around the world. Have you ever thought that technology was progressing far to...
Sony Has Let Us Down
Since we’re talking about current events and things that effect us on a daily basis, whether we’re joking about racial tensions in the United States or around the world, genocide and its place as a Darwinist theory, or anything else; there are certain things that...
The Right to be Forgotten, or not?
Here’s a fun fact: We live in a world of public information. Don’t believe me? Just type in “who is the world’s worst politician?” on Google and see the results pop up. Funnily enough, my third result is Francois Hollande of France. See? It’s a fun exercise and...
Net Neutrality – America’s Downfall?
There is a lot of hullabaloo going around about Net Neutrality. Tom Wheeler, the Chair of the FCC (Federal Communication Commission) has been dithering about passing President Obama’s plan concerning Net Neutrality amid the chaos of the current governmental system....
Are Political Ads Good Examples of Advertising?
Political Ads Are Immune From Prosecution By Falsehood Let’s talk about political ads. Raise your Internet hand if you are sick of these ads running from both the Left and the Right about their various candidates. To preface this situation, we should really understand...
Obstructionist Incumbent or Fresh Faced Modernist
One of the most fascinating contests in this midterm election is the senate race between the sitting Senate Minority Leader, Mitch McConnell(R) and Kentucky Secretary of State Alison Lundergan-Grimes (D). One of the most prominent reasons for the fascination in this...
Midterm Elections 2014
Political Advertising In Midterm Elections 2014 Left A Bad Taste I am unhappy, and the entire nation should be unhappy. The midterm elections are over, and the political advertising that has been so negative, false and disgusting is going to cease until January, 2015,...
Target Still Recovering From Hack Blackeye
I do not like to admit it but I eat fast food a lot. One of my favorite places to go is McDonald’s. Recently they have brought back the Monopoly game. Which seems to increase their sales from 4 to 7% when they put it into action. As I was peeling off the first...
Third Place Match – Brasil vs Holland
This was a match to forget. You are Brasilian. This was the consolation prize. Your team missed. Third place and a medal to take home. You have none. These are the thoughts running through every Brasilian’s head as of 5pm EST Saturday, July 12. Brasil...
FIFA World Cup: Semi-Final – Argentina vs Netherlands
While the semi-final matches in a World Cup are usually billed as matches between titans, or at the very least least between teams of comparable quality. However, when Netherlands played Argentina last night, it was not the exciting clash between European and South...
Brasil vs Germany
Let’s talk about advertising for a second. The first semi-final match of the 2014 FIFA World Cup was billed as the penultimate match-up between the rising European Kings, since Spain has most obviously been dethroned (more on that in a bit), and the favorite...
Benghazi – Its Political PR Appeal
Benghazi, Benghazi, Benghazi. Why is this still an issue? Aside from the families who lost loved ones, and commemorating the lives of those who have died in service to their country, this is really not an issue, right? Wrong. The Political Machine still believes...
John Kerry – A PR Case Study
We live in a 24/7 media news world, where everything is broadcast moments after it is made known. This is the problem that Secretary of State John Kerry has. Some background information – he was in a closed room conversation with other governmental and...
Donald Sterling – A PR Case Study
What a case! Donald Sterling, owner of the LA Clippers has been forced out of his property as of about 2:37pm the 29th of April, 2014. According to the HuffingtonPost who tracked the case...
The Power of Google
Why Use Google+ & Youtube Google is important. So is YouTube. Every website should have videos. Not joking. What you may not know, or have seen but not really understood, is that Google has purchased Youtube and has determined that videos are more valuable as...
What is it that you really want?
Conversions, Conversions, Conversions The first question you need to answer for yourself, when you are looking into an advertising and marketing agency, is: what is it you really want to achieve? There are many answers that sales people will try to convince you of,...
To Duplicate Content or Not. That is the Question
Greetings, once again. I’ve just come back from a lovely nap, and been notified that some of the entities wandering about in the Jungle are posting redundant pieces everywhere. This makes me want to eat somebody! I should clarify. You all know how the...
SEO Copywriting: Writing in the Jungle
SEO Copywriting Should Not Rely On Spun Content – Ours Is Original Compelling Content One of the things that many people do not understand, or even consider is that SEO copywriting takes a lot of skill to do properly. It’s kind of like being a lion and...