Marketing with “Gratitude”
Marketing with “Gratitude” As fall begins to draw near, although not so noticeable in Florida, I tend to think of cooler weather, leaves falling, and Thanksgiving. For some reason, fall seems to be a time when people appear less rushed and in some cases, more grateful...
Why I Promote This Technological Social Evolution (Part 2)
Games Promote The New Evolution Too Since I’m talking about evolution and the ever-changing nature of the world’s interconnected technology, I can think of no better measuring stick or example of the abounding shifts as the social gaming idea and phenomenon. Remember,...
Why I Promote This Technological Social Evolution (Part 1)
Promote The Future Or Don’t, It’s Coming All The Same. Was life ever simple? I don’t think so. With wars and cultural shifts and ideological upheavals and blurring relationship standards, I don’t think—even as some people may bemoan right along with...
Facebook: A Technology And A Media Company
The Facebook Algorithm And The Trending Problem Zuckerberg doesn’t often get caught flat-footed; doesn’t often issue a statement that seems like a blunder: but no one’s perfect. In the ever-evolving environment that is Facebook sometimes things are...
The Strange Marketing Box
Behold, The Strange Box With Marketing Power! Let me pose to you a hypothetical situation. Let’s say, in the middle of Cleveland Street, where the Farmer’s Market sometimes shows up, there was a large box which had a door facing you and seemed made of simple...
Branding – Not a New Concept
Branding – Not a New Concept Many people today are not aware that “branding” is an archaic concept. For example, over 2000 years ago, people were known to have branded the leather and porcelain products they produced, while others branded their cattle. And,...
Advertising To Demographics: The Underlying Layer
Advertising Is All Around Us, And Has A Target In Mind Welcome to a normal day. An advertisement comes on for The Home Depot. A promo shows up on your social media account for Nature’s Food Patch on Cleveland Street. A billboard sign for Chick-fil-A passes by as you...
A Public Relations Nightmare for Ryan Lochte
A Public Relations Nightmare for Ryan Lochte Twelve-time Olympic medalist, Ryan Steven Lochte, was living the dream; but after an unfortunate incident in Rio de Janeiro, he’s now living a nightmare. Being second in U.S. history behind Michael Phelps, the most highly...
The Marketing Within Religious Bubbles
Marketing Exists Even Inside Religious Bubbles People form groups. We survive best, thrive best, when we are together. People tend to flock to groups that have a similar mindset as themselves. Because, yet again, who likes to be angry? And while one’s political...
Advertising Facebook and Google Statistics
Advertising The Internet as a Business Medium I have to confess. I was going to give you lot an additional lesson in what SEO is, and why you should learn more about digital advertising as a viable way to develop your businesses. As I was looking up things to share...
World Marketed To Steal Time? Here’s How To Budget It!
Marketed As The Cycle, It Takes Your Time. Budget To Get Some Back Wake up. Eat breakfast if you can. Drive to work. Try to focus. Do the work. Coffee. Lunch. More work. Go home. Dinner. Chores. Sleep. Start over again. Ever feel you could write your life in a...
Video Games Can Promote A Better World (Part 2)
It Always Starts With A Lighthouse, And An Idea To Promote Bioshock Infinite is a masterpiece with serious flaws. There, got that part out of the way. Now let’s talk about what it tried to promote. While the first Bioshock tackled everyone having full control over...
Video Games Can Promote A Better World (Part 1)
Some Games Choose Something Different, Some Games Choose…To Promote I am about to get supremely nerdy in this article, because for one of the first times, I get to talk about two of my favorite things in the world: social science and the Bioshock video game...
Advertising the Naturalization Exam for Office
Advertising Education & Naturalization Here’s an interesting conundrum to ponder: Who should taken a naturalization/citizenship test for residency in the United States? Sen. Harry Reid believes that Mr. Trump would fail such a test. Mr. Kzir Khan has...
Market Us Out Of The Media Bubble
The Media Bubble Markets To Something We All Want: Social Acceptance What makes you angry? A lot of things? A few things? Various things? I imagine something makes you angry. Does a conflicting opinion make you angry? It does for a lot of people. Men and women who are...
No Voice Recognition For Me
Do you like living in a world where you can just ask your phone to call someone? Do you want to be able to have a smart interconnected home where you can regulate the lights and the thermostat and other smart things with a single voice command? Well, you need to be...
Does Disney Have A Soul Underneath The P.R.?
P.R. Is A Powerful Thing, And Disney Is Nothing If Not Powerful Star Wars. Marvel. Pixar. Disney has ties to them all. And, well, you can’t argue with the results. The P.R. is incredible. The love and adoration of so many series in the hands of the Mouse. Walk around...
Sequels, Remakes, Reboots, and “Reverse Marketing”
Companies Act Through Marketing: Movies Are No Exception It’s not a new complaint: too many remakes. Too many sequels. Make original content Hollywood, please. We beg. We plead. We gnash our teeth. And so…they remake Ghostbusters. And we even watch it at...
Marketing Politicians–And Why I’m Less Sure
Their Marketing Is Improper, And Thus I Have No Idea What They Are Really Selling I’ve made comments on politicians. I’ve held my ground in arguments. I’ve been wrong and I’ve been right—and I’m not sure which was which. And at the end of it, I am less sure of what...
The Marketing of Hate and the 1st Amendment
It has been a long time coming, and I have had no good reason to really address this topic till recently. So why am I addressing this issue now? And what issue am I confronting? It’s called hate speech, anti-semitism, ethno-centricism (racism to the uneducated)...
Advertising on Google
The Crazy World of Google Advertising – What it does to you. Last week I gave you lot our first advertising tips. This week I’ll be sending you guys something more boring, fun. So, we went over the value of meta data last week, remember? No? Well tough...
Marketing Your Way Out Of The Media Mire
Many Companies Marketing At Once Makes A Lot Of Media, So Much It Can Be A Mire It’s a well-known idea that if you are a business, you want a web presence. And it is a lesser-known idea that if you want people to see your web presence, you need to produce new content....
The Chaos of Online Advertising – Aaaaarg!
Online Advertising – am I right, or am I right? There are so many confusing parts about what it is and how it can help a person show up on line and develop their own business that it has the tendency to drive a person batty. (Batty means crazy.) So, here’s...