Youtuber’s P.R. Outreach: “Where’s The Fair Use?”
They Are Silent No Longer. The P.R. Outreach From Some Of Our Favorite Youtubers. Before I properly begin, a quick definition of “Fair Use.” a legal doctrine that portions of copyrighted materials may be used without permission of the copyright owner provided the use...
“Let’s Play” A Game Of Marketing. But Do Game Stores Win?
Exposure Can Be Effective Marketing. But How Much, Is Too Much? This may be news to some of you who are not gamers, or not big YouTube users, or born before 1990. But on the internet, there is a massively popular type of video called a “Let’s Play.” The name, as far...
Advertising the Debate around the USSC Vacancy
Advertising The Great Supreme Court Vacancy Debate Necessarily, there is a lot of debate about who should fill the vacancy on the United States Supreme Court left by the passing of Justice Scalia. Here we are advertising the different views espoused therein for you to...
Website Design with Web.com
Marketing Website Design In A Saturated Industry Working for an advertising agency there are some things you notice right out of the gate, including how much importance website design and marketing can make or break a company. One of the new gimmicks that has popped...
Advertising Our Heroes
Advertising Pinellas County’s Local Heroes | Tarpon Springs Let’s talk about advertising the heroes in our lives that we don’t even acknowledge. Tarpon Springs gives us today’s story, and is one that I think we can all celebrate. Sure, they get...
Top 5 Marketing Reasons To Use A Top 5 List
Want to Market with an Article? Here Are 5 Reasons to Consider Using a Top 5 List. 1.) It’s Super Popular on the Internet: For better, or possibly for worse, the internet loves a list article. From cooking, to movies, to “Top Ten Best Florida Beaches” (spoiler alert:...
Advertising Free Youtube Red –Will It Work?
Youtube Red: An Ad-Free Alternative Taking the same road as other video streaming sites, YouTube now offers a paid subscription service. But will it work? Will audiences go for this new premium? Will they be willing to spend money on it? Well, that’s what I’m here to...
The Millennials, The Arts, And Fame
What Do The Millennials Do? Oh shock, a millennial writer talking about how the world’s changing. What else is new? Well, a lot actually, because, you know, the world’s changing. All the time, but rapidly now, more than any other period in history. Change begets...
The Weirdness Continues
Rather than directly give advice this time around, I thought I would ask a question. A one-way discussion if you will. And that is: are weird commercials more effective at selling products? Companies certainly seem to think so, at least when it comes to YouTube and...
The Effectiveness Of Video Game Trailers
Despite a few glaring examples to the contrary, I don’t think anyone could argue with the effectiveness of trailers when it comes to marketing. It’s often the only way that the general population becomes aware of new movies coming out. And as the art of cinema...
Android’s App Store Game Change
Amazon Making A Move On Another Market? It’s interesting – I recently bought a new phone, and though some things automatically updated there were a few notable exceptions. I have an Android, so all the things which loaded straight in from my Google Account...
The Future and Kickstarter
Forgive me for the pun, but Kickstarter kick-started something new. It changed things, and there’s no going back now. More and more projects burst into existence from crowdfunding alone, and sites like Patreon and Indiegogo make it possible for people to turn their...
Windows 10 Mail – Return To Sender
Windows 10 Mail – Nice Looking But Not Helpful So, in a follow up to the article about my first week using Windows 10, I would like to talk about Mail. In some ways it is better than its predecessors – design-wise it looks as clean and sleek as the rest of...
Looking Through Windows 10 – Microsoft At The Cutting Edge?
Windows 10 Does Some Things Right I am less than a week into using Windows 10 and I am not totally sure where I sit with it yet. The advertising before the roll out was very good – it got me interested and actually a little bit excited about a Microsoft product,...
The $4.4 Billion Deal with Verizon and AOL Finalized
Verizon & AOL – Happily Ever After – The $4.4 Billion Close It is done! It was finalized today that Verizon has bought AOL for $4.4 billion. A deal that some thought would be repealed by FCC but has not yet… Watch An Interview with CEO of AOL Tim...
Cory Booker – Using Twitter To Set A Good Example
Cory Booker Schools People On Twitter I have to admit that I hadn’t heard of Cory Booker before I read the Mashable article about him, but it is nice to find out about a politician that has some winning qualities who is doing something that you can get behind....
Zuckerberg Gives Us Facebook Safety Check
Social Media Really Engaging I still use Facebook a lot, and I know a lot of others who do too. Sure, there was some attrition, but it is still one of the most useful networks out there for connecting to a lot of people easily, Zuckerberg is a smart guy and is always...
Google Project Fi – Doing Good Things For People
Google – Changing The Ecosystem Certain companies, when they announce something, people want to be part of it. Why? Because the whole ethos of the company seems to be centered around something ethical, and something that at its base level wants to help people....
Google Doodles – A Fun Advert For The Company
Google Doodle – Communicating On An Aesthetic Level Who doesn’t love Google Doodle? It isn’t always about the big things – sometimes it is about the attention that you pay to details; and sometimes those details can be whimsical little things...
The Unmourned Death Of Internet Explorer
The Return Of Microsoft? How do you ditch a negative image? A tainted brand? How do you forge ahead? Give it a new name. I don’t think there are many people that are going to mourn the death of Internet Explorer. I moved away from it as soon as I found Firefox,...
Amazon And Netflix – A New Model For TV Content Providers
An Invitation To Binge-Watch Your New Favorite TV Shows Who watches TV on their TV anymore? A lot of people, because of convenience, slot their viewing habits in and around their busy schedule by watching their favorite show on their laptop, tablet, phone, etc. This...
Web Design, Clearwater Florida & Buzzazz
How key is web design to a Clearwater Florida advertising campaign? When we started building websites back in 1999, it was not a degreed program at every college, junior college, trade school and online school around the world. Factually, we had to find creative...
Yahoo At 20
The PR Value Of Being 20 For Yahoo Yahoo is 20 this week, and I just noticed that Thunderbird, my email management system is celebrating it’s 10th birthday. It is odd to consider that the internet is now so old that companies are reaching a level of maturity...