Here are some tests you can do on your website to get a good idea of your Customer’s Online Experience. These tests will answer some of the following questions for you about your online presence:

• When your user comes to your site, what is it that they are seeing?
• How long are they staying on the page?
• Do they get the data that they need about your company?
• Do you get the data that you need about them?

People make decisions pretty quickly when they land on a page, and if your page isn’t up to specifications, they are going to bounce out of there quicker than the white rabbit who’s late for a very important date.