Author: Paul Grimsley

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The Jungle VIP

The internet can sometimes seem like a bit of a jungle – how do you get to be at the top of the tree? What part does original content play in that? And what is original content? Everyone remembers that scene from Jungle Book where King Louie wants to get the secret of fire from Mowgli – he wants that power. Louie wants to walk and talk like the guy who is making it happen. When you see someone who has a great website that is doing what it is meant to be doing, don’t you want that too? Are you tired of monkeying around with a website that does nothing for you? When you look at a site that is doing it right, it has great flows, and high traffic, good hit rates, and a lot of interaction with the people who are landing on the site. You want some of that magic for yourself. How do you go about getting it? Everyone is looking to drive people to their website, but not everyone knows how to make that happen. It isn’t just a case of copy and paste and change the names; parroting what you read on another site and just changing the window dressing so that it looks like something you created. No, you want to be giving the person who comes to your site something...

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Social Media – At the Watering Hole

Not everyone gathers at the same social media watering hole, and the choice of watering hole is going to depend on how the person consumes the data which streams into their lives in a constant unending flow. You want to have a bit more choice and be able to roam freely around the different gathering places and target the herds there, so your own dissemination tools will likewise have to be a little more varied. Twitter, as an SMS analogue, has a lot of parallels in the way it organizes data with how people who spend a lot of...

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The Birds are Singing in the Trees – Tweeting

Twitter: Talk To The World In 280 Characters Do you have a Twitter account? If not, why not? Most people have heard of the elevator pitch – being able to sell your product in the time it takes the elevator to get you and your prospective client to whatever floor you need to be on. Well, the tweet is a condensation or text version of that. You can generate interest in what is happening with your company and instantly communicate in a way that doesn’t take too much effort on the part of you or the consumer. 140 characters...

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Seeing the Wood for the Trees – Using Offers An Interesting And Aesthetic Means Of Collating Information reframes a familiar experience. Do you remember when you used to sit down and read the morning paper? All your news collated for you in a nice portable format that was structured so all the really important and salient data was easy to find, and all the less important data was relegated to those pages you never got round to reading? Paperl.i taps into that without even bothering with the stuff you aren’t interested in. How many links or stories do you miss as they scroll past on...

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