The Matrix Has You: Advertising & The Film Industry

The Matrix Has You: Advertising & The Film Industry

The PR machine for Jupiter Ascending, like most other Hollywood movies was pretty slick. The usual striptease slow reveal of all the choice delicacies from the movie was rolling out months before the movie even had a trailer out there, and it made you want to watch...
Ello Vs. Facebook: A Simpler Aesthetic

Ello Vs. Facebook: A Simpler Aesthetic

Facebook does what it does pretty well, and it seems to, on the whole, be holding its ground a lot better than Myspace managed to. Livejournal is a cul-de-sac for nostalgia addicts; Plurk is a niche; some of the PHP forums are haunted by troglodytes who can just about...
Personal PR

Personal PR

It’s interesting when you start to look at the idea of personal PR, and how you advertise yourself to the world. A lot of people might immediately reach for the example of what they are doing with their social media; their Facebook or the blog they infrequently...
Net Neutrality – The Saga Continues

Net Neutrality – The Saga Continues

Net Neutrality Is Important To Everyone Net neutrality has been a hot button topic for a while, and until something is put in place that actually ensures the internet is protected people are going to be skeptical of any promises one way or the other. The current FCC...
The Internet Giants And The Ad Blockers

The Internet Giants And The Ad Blockers

The online world is awash with advertising, and on some sites it can get a little oppressive, and it seems like half the loading time for a page is due to the ads that crowd the screen. People buy ad-block programs so they can have a less commercially saturated web...
Searching For A Search Engine Solution

Searching For A Search Engine Solution

Everyone has their favorite brands – this holds true across most things people buy; there will be one make of item that hits the sweet spot for them. Search engines are the same, so are social networks. The way the information is organized has a big impact on...
Sold On The American Football Field

Sold On The American Football Field

By no stretch of the imagination could you call me a sports fan, and the amount I know about American Football could fit on a pinhead. I had a San Francisco 49ers t-shirt when I was a kid; I knew about The Refrigerator; I had watched Mean Machine with Burt Reynolds;...
How Do You Spin It? Selling Records

How Do You Spin It? Selling Records

How as an artist do you protect you work in an age of record leaks and film leaks, and illegal rips? Bjork answered by releasing her album ahead of schedule. This is the downside to what should be a system that actually empowers the artist rather than ripping them...
Bruce Sterling at Ted Talks on Design Fictions

Bruce Sterling at Ted Talks on Design Fictions

Bruce Sterling Marketing Speech at Ted Talks on Design Fiction, Storytelling When you are trying to sell something you often role play in order to see how a prospective customer might react to the pitch, and to anticipate what objections might be presented to you....
Newsletters Resurgent?

Newsletters Resurgent?

With A Newsletter You Have A Captive Audience That Has Opted In There has been an interesting shift away from personally curated websites to Newsletters in some sectors of the creative community; a return to something that once used to be a staple of internet life....
Sherlock And The PC

Sherlock And The PC

Benedict Cumberbatch Issued An Effective Apology Language can be a minefield that it can be really difficult to navigate. It is easy while attempting to highlight an issue to become the issue yourself because your words are not as carefully chosen as they could be....
Unboiling Eggs And Cancer Cures

Unboiling Eggs And Cancer Cures

How do you sell a cure for cancer, or the promise of one? How do you sell science? You would think that some of the amazing discoveries would sell themselves, but it isn’t always the case. When there has been a long track record of making promises and not...
Cool Stuff

Cool Stuff

People making cool stuff attracts people who want to buy cool stuff, and therefore people who want to fund the development of cool stuff. Crowdfunding sites like Kickstarter have been used by everyone from your independent comic producer for things like Rocket Girl to...
Streetnet – Information Wants To Be Shared

Streetnet – Information Wants To Be Shared

SNet or streetnet is one of those jury-rigged miracles that you occasionally find in places where mainstream technologies have failed to penetrate. Now spanning a network that includes 9000 computers, stretching across Cuba, in five years SNet has grown and has a...
Drones

Drones

Drones have been all over the news for quite a while. Initially the talk was all about their military use in the assassination of various targets, but ever since Amazon announced the fleet of drones they plan on having deliver packages for them, the focus has shifted...
Customer Service & PR

Customer Service & PR

Good customer service is good PR, and conversely bad customer service is bad PR. Companies spend a lot of money advertising their products and services, but a customer having a bad experience is just as able to reach a wide audience with no cost to them at all, but a...
Why Buy A Book?

Why Buy A Book?

Why buy a book? It doesn’t mean the same thing as it used to. Now it might mean why buy a PDF or a Kindle book, or some other electronic format. But I am interested in looking at, why buy a physical book as opposed to an e-book? A physical book is something of a...
A Broken Clock

A Broken Clock

So, The Doomsday Clock moved an hour closer to midnight, putting it at 3 minutes to midnight. The Bulletin Of Atomic Scientists see this as representing how close we are to doomsday as a civilization. What great PR for the miserabilists whose mission, it seems is to...
Brillo Pads, Soup Cans, And The Modern World

Brillo Pads, Soup Cans, And The Modern World

Whatever you feel the merits of Warhol’s work were, and he can be something of an acquired taste, he definitely called it when it came to the meshing of commercial design and art. A lot of the artists in the pop art movement took pop culture items and...
PR Marketing – Marvel Heroes For Hire

PR Marketing – Marvel Heroes For Hire

There is more to marketing at Marvel – than the mighty hulk There is no doubting that Marvel Comics has a great PR department, and even before their current incarnation they had Stan Lee out front talking it up like no one’s business, and it always seemed...
Another Bite Of The Apple

Another Bite Of The Apple

Steve Jobs was a man of ideas, and the things that he created at Apple changed the playing field; actually altering the way that we used our phones, and the way we accessed our music and what our computers were used for. With no Jobs there it is as if they cored the...
Marlboro Man: Up In A Puff Of Smoke

Marlboro Man: Up In A Puff Of Smoke

If You’re Of A Certain Age You Remember The Marlboro Man The Marlboro Man in his adverts in Time Magazine and elsewhere, seemed so real that it was almost like a window into another world rather than an advert. I remember seeing the adverts for Marlboro all over...
SEO Copywriting: Writing in the Jungle

SEO Copywriting: Writing in the Jungle

SEO Copywriting Should Not Rely On Spun Content – Ours Is Original Compelling Content One of the things that many people do not understand, or even consider is that SEO copywriting takes a lot of skill to do properly.  It’s kind of like being a lion and...

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