The 434 Revolution – Marketing As An Independent Writer

The 434 Revolution – Marketing As An Independent Writer

Independent Writers And Marketing Sometimes an idea grabs you, and it seems to be the perfect answer to something that you didn’t even know you were looking for. What is it that bowls you over and gives you one of those eureka moments? More often than not it is...
Google Doodles – A Fun Advert For The Company

Google Doodles – A Fun Advert For The Company

Google Doodle – Communicating On An Aesthetic Level Who doesn’t love Google Doodle? It isn’t always about the big things – sometimes it is about the attention that you pay to details; and sometimes those details can be whimsical little things...
The Subject Of Water – Nestle, Water & Human Rights

The Subject Of Water – Nestle, Water & Human Rights

Looking At Nestle’s Latest PR Issue You like a company’s products and you want to buy them – sometimes you want to buy them so much that the moral condition of the company doesn’t even bother you. You can excuse one mistake, a couple of errors,...
Politics And Lattes – Starbucks Race Together Campaign

Politics And Lattes – Starbucks Race Together Campaign

 Talking Race In The Coffee Shop People go to their coffee shops to drink coffee and to hang out and talk. Sure, they probably talk about the coffee sometimes (#dunkindonuts and #starbucks), so directing what else they talk about might seem to be a no-brainer, and a...
The Unmourned Death Of Internet Explorer

The Unmourned Death Of Internet Explorer

The Return Of Microsoft? How do you ditch a negative image? A tainted brand? How do you forge ahead? Give it a new name. I don’t think there are many people that are going to mourn the death of Internet Explorer. I moved away from it as soon as I found Firefox,...
Yahoo At 20

Yahoo At 20

The PR Value Of Being 20 For Yahoo Yahoo is 20 this week, and I just noticed that Thunderbird, my email management system is celebrating it’s 10th birthday. It is odd to consider that the internet is now so old that companies are reaching a level of maturity...
Jerry Seinfeld And Lies About Advertising

Jerry Seinfeld And Lies About Advertising

Telling The Truth In Advertising Advertising gets a bad rap sometimes, and advertisers themselves doubly so. Jerry Seinfeld at the Clio Awards, in a speech that skewered and lambasted the industry which was giving him an award, pointed to the idea that advertisers lie...
A Sea Of Information – Navigating With Coolhunters

A Sea Of Information – Navigating With Coolhunters

Some cultural commentators talk about the current lay of the land as if it were a vast and scary sea of information and they were an amnesiac Jason Bourne floating in it. All of the old signposts, signifiers, and landmarks are gone, so they say, but that is just a...
Dove Soap & The Power Of Positivity Marketing

Dove Soap & The Power Of Positivity Marketing

Being Positive As A Marketing Strategy I don’t use Dove products, but I watch Dove adverts. Why? Because they are popular with a lot of my female friends and they are fun and they end up in my Facebook feed. The videos are popular even with people who...
Marshal, Me, Alvy Singer, And An Abacus

Marshal, Me, Alvy Singer, And An Abacus

The Medium Is The Message – How You Are Viewing It Affects It If you’ve ever read Marshal McLuhan he is one of those thinkers that you find yourself constantly returning to. Why? Because his ideas make a lot of sense, and in terms of how the internet...
Brand Out Of Hand – IS And Their Image

Brand Out Of Hand – IS And Their Image

Does It Matter How A Terrorist Presents Themselves? People really do talk about branding some weird things – I read an article today about the branding of the Islamic State, and I have previously read about the economic model that terrorists use as being...
Concept Cars Over Cookie Cutter Blandness

Concept Cars Over Cookie Cutter Blandness

Innovation In The Automotive Industry I have to admit that cars don’t really interest me – or modern cars don’t; classic cars are a different matter … each one of them, especially now, given their age, are works of art that people have poured a...
GMOs – PR For A Problem Product

GMOs – PR For A Problem Product

GMOs and the people who make them are not a good thing according to a lot of people, and Monsanto, in particular, are not objects of affection. Is it just mismanagement of their Public Relations at fault, or are they doomed because the products they are attached to...
Self Sufficient Artists And Merchandising

Self Sufficient Artists And Merchandising

The Name Sells – Artists And Brands How do you react when you see a product that has the name of a musician or actor on it that you like? Do you think, wow, that’s kind of cool? Does part of you wonder whether the artist themselves had anything to do with...
Everyone Loves Metrics

Everyone Loves Metrics

Tweets And Facebook Likes For The Popular Kids Everyone is into metrics these days – even your not-bothered daily tweeter, Mr Average Joe Facebooker, and intermittent blogger anonymous. Every single person wants their posts to be read – even those guys who...
Mockingbird Sings Again – Harper Lee’s PR

Mockingbird Sings Again – Harper Lee’s PR

The PR Around To Kill A Mockingbird Just because you haven’t been working on your social media presence, it doesn’t mean that you don’t have one, especially if you are noteworthy for some reason. This is true just as much in the real world as it is...
We Don’t Need Roads Or Robots Where We’re Going

We Don’t Need Roads Or Robots Where We’re Going

PR For A Human Not Robot Future There have been a lot of breakthroughs in artificial intelligence of late: a machine passing the Turing Test designed to demonstrate a machine’s ability to think like a human being in a way that is indistinguishable from said...
The Talking Dead – Phone Calls & Bad PR

The Talking Dead – Phone Calls & Bad PR

How You Speak On The Phone Matters Are you actually involved in the communication that you deliver when you call a client, or are you just thoughtlessly rattling out what you always say to the people you are calling? Do you see the statistic of your post as number of...
Bad PR For Journalists

Bad PR For Journalists

Don’t worry, I totally get the irony of talking about the degradation of journalism into opinion pieces and personal platforms for writer’s grievances in a piece that is primarily my opinion, and not necessarily sourced from anywhere. I studied as as a...

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