Marketing New Movies

Marketing New Movies

Here’s the thing: we all know that when a new movie is coming out, especially those with blockbuster actors in it, like Tom Cruise, Will Ferrell, Brad Pitt, George Clooney, Emma Stone, Gwynneth Paltrow, Angelina Jolie, Jennifer Aniston, etc. that these are going...
Personal Advertising – Footballers and their Costs

Personal Advertising – Footballers and their Costs

Everyone Watches Their Favorite Footballers During Transfer Season It’s the January transfer window, and anyone who follows football, not the American version, knows that this is the midseason chaos that can affect your team and the league table. There has been...
Humanism, Posthumanism, and a Technological Revolution

Humanism, Posthumanism, and a Technological Revolution

Advertising a Post-Humanistic Society I just read the most fantastic treatise by Leon Wieseltier, published on nytimes.com, and I have to say that it truly speaks to me, and to many people around the world. Have you ever thought that technology was progressing far to...
Sony Has Let Us Down

Sony Has Let Us Down

Since we’re talking about current events and things that effect us on a daily basis, whether we’re joking about racial tensions in the United States or around the world, genocide and its place as a Darwinist theory, or anything else; there are certain things that...
The Right to be Forgotten, or not?

The Right to be Forgotten, or not?

Here’s a fun fact: We live in a world of public information. Don’t believe me? Just type in “who is the world’s worst politician?” on Google and see the results pop up. Funnily enough, my third result is Francois Hollande of France. See? It’s a fun exercise and...
Net Neutrality – America’s Downfall?

Net Neutrality – America’s Downfall?

There is a lot of hullabaloo going around about Net Neutrality. Tom Wheeler, the Chair of the FCC (Federal Communication Commission) has been dithering about passing President Obama’s plan concerning Net Neutrality amid the chaos of the current governmental system....
Are Political Ads Good Examples of Advertising?

Are Political Ads Good Examples of Advertising?

Political Ads Are Immune From Prosecution By Falsehood Let’s talk about political ads. Raise your Internet hand if you are sick of these ads running from both the Left and the Right about their various candidates. To preface this situation, we should really understand...
Obstructionist Incumbent or Fresh Faced Modernist

Obstructionist Incumbent or Fresh Faced Modernist

One of the most fascinating contests in this midterm election is the senate race between the sitting Senate Minority Leader, Mitch McConnell(R) and Kentucky Secretary of State Alison Lundergan-Grimes (D). One of the most prominent reasons for the fascination in this...
Midterm Elections 2014

Midterm Elections 2014

Political Advertising In Midterm Elections 2014 Left A Bad Taste I am unhappy, and the entire nation should be unhappy. The midterm elections are over, and the political advertising that has been so negative, false and disgusting is going to cease until January, 2015,...
Third Place Match – Brasil vs Holland

Third Place Match – Brasil vs Holland

This was a match to forget.  You are Brasilian.  This was the consolation prize.  Your team missed.  Third place and a medal to take home.  You have none. These are the thoughts running through every Brasilian’s head as of 5pm EST Saturday, July 12.  Brasil...
FIFA World Cup: Semi-Final – Argentina vs Netherlands

FIFA World Cup: Semi-Final – Argentina vs Netherlands

While the semi-final matches in a World Cup are usually billed as matches between titans, or at the very least least between teams of comparable quality.  However, when Netherlands played Argentina last night, it was not the exciting clash between European and South...
Brasil vs Germany

Brasil vs Germany

Let’s talk about advertising for a second.  The first semi-final match of the 2014 FIFA World Cup was billed as the penultimate match-up between the rising European Kings, since Spain has most obviously been dethroned (more on that in a bit), and the favorite...
Benghazi – Its Political PR Appeal

Benghazi – Its Political PR Appeal

Benghazi, Benghazi, Benghazi. Why is this still an issue? Aside from the families who lost loved ones, and commemorating the lives of those who have died in service to their country, this is really not an issue, right? Wrong.  The Political Machine still believes...
John Kerry –  A PR Case Study

John Kerry – A PR Case Study

We live in a 24/7 media news world, where everything is broadcast moments after it is made known.  This is the problem that Secretary of State John Kerry has. Some background information – he was in a closed room conversation with other governmental and...
Donald Sterling – A PR Case Study

Donald Sterling – A PR Case Study

What a case! Donald Sterling, owner of the LA Clippers has been forced out of his property as of about 2:37pm the 29th of April, 2014. According to the HuffingtonPost who tracked the case...
The Power of Google

The Power of Google

Why Use Google+ & Youtube Google is important. So is YouTube. Every website should have videos. Not joking.  What you may not know, or have seen but not really understood, is that Google has purchased Youtube and has determined that videos are more valuable as...
What is it that you really want?

What is it that you really want?

Conversions, Conversions, Conversions The first question you need to answer for yourself, when you are looking into an advertising and marketing agency, is: what is it you really want to achieve? There are many answers that sales people will try to convince you of,...
To Duplicate Content or Not.  That is the Question

To Duplicate Content or Not. That is the Question

Greetings, once again.  I’ve just come back from a lovely nap, and been notified that some of the entities wandering about in the Jungle are posting redundant pieces everywhere.  This makes me want to eat somebody!  I should clarify.  You all know how the...
The Attack of the Avian – Google Hummingbird

The Attack of the Avian – Google Hummingbird

In continuing with the theme of animals that people find cute and pretty, Google has recently come out with a new update (again!). I know… When are they going to let be, right? Well, this update is actually not something that is going to seriously affect the way your...
To SEO or not?  That is the Question

To SEO or not? That is the Question

By this point in time, everyone and their mother has heard of SEO or Keywords, or the Internet.  Whether or not they care is a totally different issue.  But the real question that you want to know is are these internet marketers lying to you about the importance of...
Website Statistics Programs

Website Statistics Programs

There are two major website statistics tracking programs that web developers and engineers use to track the effectiveness of the websites they build.  As it can be seen there are some discrepancies between them, which is what we will discover today. The reason Awstats...
Domain Management vs Domain Ownership

Domain Management vs Domain Ownership

Over the past few years we have had one question come up many times from our clients’, which is, “Does Buzzazz own my domain name or do I (The Client)?” The short answer is the client owns the domain name and Buzzazz Internet Marketing simply manages it....
Back Linking

Back Linking

There is a lot of information about back linking out there and a lot of internet marketing agencies specialize in links, whether they are in-bound, out-bound or social media links.  Sure, linking to other websites is important, but what you may not know, is why....
Videos and SEO

Videos and SEO

Everyone knows by now that videos and SEO are really good for their online presence and that having more videos is a good for their online traffic too.  Most website owners understand that videos are more entertaining than reading text that is often-times...

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