Joel Franz | Buzzazz Advertising & Marketing Agencyhttps://buzzazz.com Tampa Bay's # 1 Marketing FirmWed, 28 Nov 2018 18:08:40 +0000en-UShourly1The PR Religious Bias as an Artformhttps://buzzazz.com/advertising-and-marketing/internet-marketing/promoting-religious-bias-artform/ https://buzzazz.com/advertising-and-marketing/internet-marketing/promoting-religious-bias-artform/#respondWed, 26 Oct 2016 12:51:11 +0000https://buzzazz.com/?p=4444The PR of Prejudice in Religion Lets chat about the PR of religious bias, shall we?  Everyone has it, and it is different for everyone. I am going to pick on one major institution of new media now.  In previous posts I have commended them and defended them and have generally taken a lenient approach […]

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The PR of Prejudice in Religion

Lets chat about the PR of religious bias, shall we?  Everyone has it, and it is different for everyone.

the pr of religious prejudice

I am going to pick on one major institution of new media now.  In previous posts I have commended them and defended them and have generally taken a lenient approach to their content publishers’ and editors’ prejudices.  However, now I will say there is a line that needs to be halted.  Not for my sake.  Not for any individual’s sake.  But for the sake of peace and happiness in our society.

The Huffington Post is generally a left leaning organization.  There is a great deal to admire about the evolved Liberal Principles, from equality for all, personal and corporate responsibilities, freedom of speech and religion are heavily promoted and defended and the rights to make what should be personal choices are well defended.

In some cases, their prejudice clouds reason and historical fact, and that is ok in specific situations.  However, it does appear that Liberalism, as demonstrated by The Huffington Post, and Liberal Principles are evolving again.

Take the conflict in the Middle East.  On one hand, intervention is bad and the Muslims should be left in peace and supported.  On the other hand, Israel is the devil and should not be allowed to possess their historically owned land and that they retaliate with force against aggression means that they are the aggressors, ignoring facts like Hamas is willing to use schools and hospitals as bases of operation and use innocent civilians as human shield.

See a double standard?  Liberal reporting on these conflicts is in turmoil, because the new media cannot seem to separate what is in actuality two distinct types of conflict.

Now, looking inwards at domestic prejudice, there has always been a fight against uprising new religions.  It happened in the 1500’s with the advent of Protestantism, it happened again in the 1800’s with Mormonism, and it is happening now with Scientology.

If we look at the arguments from Protestantism against Catholicism, one of the main points was corruption of money and power in Rome.  Against Mormonism, an argument was made for the sundering of families and fiscal corruption.  Against Scientology similar arguments are made.

But let’s really analyze that shall we?

In Judaism, there is a version of excommunication for those who cannot agree to live by their moral code, wherein they are considered nonexistent by the entire community, and are never acknowledged by their families.

In Catholicism, excommunication means not being able to take part in the Holy Sacrament and receiving absolution for ones sins.

In Scientology, you are declared an enemy of the church, which really just means that you are excommunicated.

Does this mean Scientology is evil?  By weighing their function against two of the oldest and most established religions of the world, we can render a valid judgement.

Some people complain that Scientology is a money scam and designed to impoverish others.

Well, the same was said of Catholicism, which is part of how Protestantism gained momentum.  Paying the church exorbitant amounts of money to be granted access to heaven was a common practice.  Unethical? Yes.  Immoral? Definitely. Evil? Possibly.  But do we condemn the Catholic Church for its past? Not usually, no.

Do you give money on collection plates at Mass?  Yes? Well some of that goes to your priest, some of it goes to the Church and some of it goes to people in need.  Does that make it wrong?  I don’t think so.

In Judaism, there is a similar function, except it is done on non-major holidays and sabbath prayers.

Does that make these religions wrong for trying to survive as entities fiscally?  No.  Because they serve a purpose for their communities spiritually.  If there was no need, no one would pay for it.

This addresses two of the biggest complaints people have with Scientology.

But let’s frame the argument in terms of the founding of each religion.

Without the benefit of knowing one has been at the founding of any particular religion let’s just use secular history as an even baseline.

Does anyone really believe that John and Peter, two of the first apostles, actually knew what Jesus meant when the first of them was born 60 years after his death?

Does anyone really believe that a man climbed a mountain top and spoke to god learning all 613 of his commandments for mankind?

Is this any more bizarre than believing and reading or listening to the evolution of a religious philosophy as it was being codified?

It is not for me to tell you what is right, but it is my intention to help you make good decisions.  So, I will be promoting this view and hoping that we can all become more tolerant and friendly with each other.  Just like Catholics are not demons, and Jews are not money grubbing imps, Scientologists are not cultists who are after your money and your obedience.

Let’s all learn to live with each other and respect each others belief systems.  No one is saying you have to believe in them.  Just live peacefully together.

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Marketing the “Best in the World”https://buzzazz.com/advertising-and-marketing/marketing-best-world/ https://buzzazz.com/advertising-and-marketing/marketing-best-world/#commentsWed, 05 Oct 2016 13:31:35 +0000https://buzzazz.com/?p=4344Xavi’s Marketing “Best” in Football spawns needless fighting I understand that American don’t like football (soccer).  I also know this is changing, as soccer becomes more popular through the US Women’s National Team and the Men’s National Team.  As well as the importing of over-the-hill professional top tier footballers from other countries a-la David Beckham, […]

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Xavi’s Marketing “Best” in Football spawns needless fighting

marketing the best of

marketing the best of

Portugal vs. Argentina, 9th February 2011

I understand that American don’t like football (soccer).  I also know this is changing, as soccer becomes more popular through the US Women’s National Team and the Men’s National Team.  As well as the importing of over-the-hill professional top tier footballers from other countries a-la David Beckham, David Villa, Thierry Henry, Frank Lampard, Robbie Keane et al.

But let’s take this most recent controversy over who is the Best Footballer in the World, or Best Footballer of All Time.

It started in Qatar (which isn’t really a footballing nation) and their biggest import, Xavi Hernandez, formerly of Barcelona and Spain.  Here is the interview that kicked off this insult festival.

Now, when you get to the question, “What are the differences between Messi and Ronaldo?” you will see why the offended party reacted so poorly.  Instead of just saying that Lionel Messi is a good friend, an awesome footballer with great technical skill and vision.  Someone who can dictate tempo in the final third, and has a set of wicked shooting boots, compared to someone who is extremely athletic and one of the best finishers in the game, who can also provide assists for his team, Xavi goes over the edge to say that Messi is better.

The opinion in of itself isn’t unjust.  Half the world believes that Cristiano Ronaldo is better, and half believes that Lionel Messi is better.  It’s how the claim is phrased.

Follow up with Ronaldo’s response to Xavi where he points out the lack of individual lack of awards he has won, and you will see how this has impacted him.

Now, I personally am in favor of Ronaldo.  I don’t believe that he has the same level of skill as Messi in terms of passing range, but he does have better athleticism, and has a higher goal count per duration playing in La Liga than Messi.  He also has played in the EPL, which contrary to what others might think, is far more physical than the Spanish leagues.  As added consideration, because he is taller, he has a much better ratio of scoring with his head, as well as both feet than Messi.

For pure athletics, that is my opinion, but you are free to find the points about whomever that makes you think anyone else is the best.

So, the whole issue kicks on with this most recent interview.  You can read ESPN’s report too.

It’s one thing to have a favorite and to promote that view.  It’s absolutely another to denigrate others because you dislike them, dislike the teams they play for, or are just nasty like that.

Cristiano is well within his rights to refute and retort back at Xavi’s claims, as speaking as someone who “loves” football, I think Cristiano is better and do not see the merit in such a blanket statement.  If we are going to talk about best of all time, then it has got to be Dennis Law, for me.  The Scot could play and play hard.

See how I did that?  If by some chance Xavi sees this article, then maybe he can learn how to answer a question without dragging insults into it, like, Dennis Law the best of all time because Diego Maradona is a coke-head and can’t keep his tongue in his mouth. (Apologies to Diego Maradona, but I hope you appreciate the point I was making).  Marketing fan favorites is something that will go on forever, as other develop their own opinions.

So, who is the best in the world, currently?  And who is the best of all time?  Rationalize, don’t insult.

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Advertising The Donald’s Problemhttps://buzzazz.com/advertising-and-marketing/advertising-donalds-problem/ https://buzzazz.com/advertising-and-marketing/advertising-donalds-problem/#respondTue, 27 Sep 2016 15:10:41 +0000https://buzzazz.com/?p=4299Advertising the First Presidential Debate and Mr. Trump’s Achille’s Heel Last night was the first debate for presidential candidates, and while both campaigns had strategies for advertising what should be considered a win, lose or draw for each candidate, I think the common consensus, is there was a clear winner and a clear lose. Who […]

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Advertising the First Presidential Debate and Mr. Trump’s Achille’s Heel

advertising the presidential debate

Last night was the first debate for presidential candidates, and while both campaigns had strategies for advertising what should be considered a win, lose or draw for each candidate, I think the common consensus, is there was a clear winner and a clear lose.

Who sets these messages and makes these determinisms?  The mainstream media of course.

I know that the media gets a bad rap, and with good reason in many regards.  However, we as a country have ceded authority to the media to set our conversational agenda and given them the right to determine a winner or a loser for each of our candidates debates.

This willful abdication of the enforcement of the Fourth Estate  says more about the state of ourselves than we could desire.  It is not a pleasant thought knowing that we as a country have let the media go from a watchdog designed to keep the government in check to an organization that is designed to provide us with little substantial data about current events.

So, bash the media for their results if you must, but know that we all bear responsibility for the results that they produce.

Now, Mr. Trump and Mrs. Clinton took the stage last night at 9PM EST, and the debate started out as a conflict of one party’s policy goals versus the common platitudes of another’s.  Mr. Trump may not have drawn first blood, but he certainly came out stronger with a series of attacks on the long history of Mrs. Clinton’s in politics and his business savvy in dealing with foreign enterprises and recurring new funding.

While these were his strongest arguments, the rest of his time on the clock was spent dabbling in the dark arts of verbal diarrhea and platitudes with no real substance.  I am sure that to his fans these soundbites sounded fantastic, but they lack th substance that one expects from a policy debate.

Who here is familiar with what a debate is?

In this mode, and in many modes of debate, there is a state that is stated to be proven or refuted.  Or a question to be answered.  Or a resolution to be made or countered.  This format allowed for three very general topic areas, with the Moderator, Lester Holt providing specific questions to be answered.

If anything, this more closely resembled a cross-fire type debate, as will the third one.

Why is this important for you to know?  As a collegiate debater who was very successful, 4 national championship wins, I can confidently say that Mrs. Clinton was everything she needed to be.  She was confident, poised; refused to get flustered and managed to riposte with a couple very well pointed jabs designed to wind Mr. Trump.

Scoring this debate like a boxing match, Mrs. Clinton landed more than she received and did a great job parrying the verbose and antagonistic attacks of Mr. Trump.

There were entire periods where Mr. Trump would blurt out “Wrong” while Mrs. Clinton was speaking, and the fact checkers have had a great deal to say about his denials of reality.

CNN produced their results here.

The New York Times produced theirs here.

Factcheck.org has their results here.

Now, it is your prerogative to deny these reported facts for either individual as you desire.  It would seem to be folly, as these are recorded instances that have been checked against, but as Mrs. Clinton put it in similar terms last night, you are entitled to your own views however silly they may be.

So what is Mr. Trump’s biggest problem?

I would argue that affirmed is Mr. Trump’s biggest problem.  He spent minutes last night refuting different claims event though they have been proven to be wrong/correct (depending on the situation).  This willful blindness in relation to the admittance of when one is wrong, and concerning an individual who has the ability to effect the lives of millions of others through his personal actions, is the very definition of ofermod as designated through The Battle of Malden.

You can read more about it here, but if you think it is proper to stare blatantly at an untruth and insist the opposite is true, then you need not read further, and I apologize for wasting your time thus far.

This is the biggest problem for Mr. Trump as I can tell.  If he would acknowledge that he has contradicted himself, and that he has done many improper things and has learned from such experiences, then he would be a more palatable option.

So, how are we advertising the results?  Well, I am going to take my own grandiose leap  of illogic now.  I am going to hypothesize that while, Breitbart, Washington Post, New York Times, Huffington Post and Politico all declared that Mrs. Clinton was the winner by differentiating margins.

While it seems clear to anyone judging this debate on policies feels that Mrs. Clinton won and Mr. Trump lost, I am hoping that this debate opened the eyes of those who lack faith in both candidates so that they now turn to our Libertarian Savior, Gary Johnson.  If he obtains an additional 7% of the electorate, he will be eligible to participate in the next debate, and if that occurs, then maybe reason and sanity will prevail in what has been the least Presidential Election Campaign of the last century.

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Continuing Education – Digital Advertisinghttps://buzzazz.com/advertising-and-marketing/continuing-education-digital-adveritising/ https://buzzazz.com/advertising-and-marketing/continuing-education-digital-adveritising/#respondFri, 23 Sep 2016 12:23:08 +0000https://buzzazz.com/?p=4163Continuing our Digital Advertising Education One of the topics in Digital Advertising that can never receive enough information and publicity if that of linking.  Everyone has a different idea of what linking actually is, and Moz.com has a number of interesting (in my opinion, some are shite) articles about it. Webmaster Tools gives us a […]

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Continuing our Digital Advertising Education

One of the topics in Digital Advertising that can never receive enough information and publicity if that of linking.  Everyone has a different idea of what linking actually is, and Moz.com has a number of interesting (in my opinion, some are shite) articles about it.

Webmaster Tools gives us a fair bit of information about it, but no real determinism about why some links are penalized and others are not.

There is only hypotheses about why linking is good or bad, and because I am nothing if not game for speculative debate and you are my captive audience, I’m going to espouse my educated opinions for you.

Hahahahaha…. Sucks to be you 😉

In my opinion and experience, linking is a good thing, when done in conjunction with other articles or sources that support the topic you are publishing about.

Take the article I published earlier this morning: I linked to a video that sourced a quote, from youtube, and linked from huffingtonpost.com for a supporting opinion on a point in my opinions.

Do these links help or hurt?

One theory would say that because I did not insert a rel=”nofollow” then I will lose visitors to my page and site as they will bounce out and read those articles.

Another opinion, and this is mine, says that inserting those links provides my opinion with more authority, because when one follows those links out, they will find I have accurately reported a thought, and supported it with factual evidence that was qualitatively reported.

This gives my opinion more weight, which is why academic studies supported by surveys and interviews are more authoritative than the ramblings of a homeless person on any given subject.

Now, this subject leads into an interesting issue, not, that those tech savvy individuals may have encountered.

Have you incorporated a widget on your site with a weird link in it?  SPAMMER!

For those who need assistance with terminology, widget per the Oxford English Dictionary as, “An application, or a component of an interface, that enables a user to perform a function or access a service.”

This means that those little components that you install on your sites or have your site design agency use may be carrying contagions.

Google has recently come out with a new press release on their Google Webmaster Tools saying that if your site has these things on it with little links that go to sites unrelated to its function your site will be heavily penalized.

Google wants to avoid spam in all its forms and this for them is one of the most egregious.

I would like to apologize for not giving my regular dose of sardonic humor, but if you learned something from this article, let me know and I’ll see if I can come up with more digital advertising gems for you.

 

 

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Advertising Prejudice in Politics and Lifehttps://buzzazz.com/advertising-and-marketing/politics/advertising-prejudice-politics-life/ https://buzzazz.com/advertising-and-marketing/politics/advertising-prejudice-politics-life/#respondFri, 23 Sep 2016 11:02:53 +0000https://buzzazz.com/?p=4160Advertising Ethnic Prejudice in our current Environment Slick Willy has made a life as a career politician, so when he speaks to the nature of the political spectrum I believe that he probably has a valid perspective. Last night he went on the Daily Show with Trevor Noah and gave an interesting perspective about how […]

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Advertising Ethnic Prejudice in our current Environment

Slick Willy has made a life as a career politician, so when he speaks to the nature of the political spectrum I believe that he probably has a valid perspective.

Last night he went on the Daily Show with Trevor Noah and gave an interesting perspective about how the political divisions in the United States of American have shifted.  He believes that the country is more specifically divided per political party that it was in the 2000’s.

President Clinton also made the observation, at 1:30, that I feel is particularly poignant that, ”

“America has come so far.  We’re less racist, sexist, homophobic and anti specific religions than we used to be. We have one remaining bigotry: We don’t want to be around anyone who disagrees with us. …  The crowd’s laughing, but they didn’t laugh loud because they know I’m telling the truth.”

Whether you disagree with the specifics of this statement or not, there does appear to be some validity to it as we look through the lens of history.

In the last six years homosexuals have been granted the rights to serve in the military openly, are able to get married legally and now fall under a constitutionally recognized definition of marriage and general rights.

In the past 60 years, African-Americans and other ethnic minorities have been granted more individual rights, including voting rights.

In the past century women have been given virtually equal rights as men.

Since the inception of the country near enough to 250 years ago religious freedom has been something that sets this country apart from many others, throughout the world.

However, for all these accomplishments, this election cycle has demonstrated one thing to me more than any other.  While both major parties have obvious discrepancies in how they believe the economy should be governed, it is the social aspects that really pull at my heartstrings.

It is the ethnic and religious rhetoric designed to denigrate and inflame passions that has irked me the most.

Say what you will about my use of the Huffington Post’s bias against Donald Trump, and I acknowledge they have their own prejudice against him.  I disagree with the disclaimer that they post on every article that mentions him.  I do not believe that it helps resolve any antipathy towards the opposition, which is immense, in the election cycle and only serves to inflame partisan rhetoric.

For all that, here is a reliable list of statements from Mr. Trump that prove my point.

I’ll do my own advertising on this point, and I do not believe that someone who can say such things with the frequency and aplomb that Mr. Trump does is not qualified to lead a country with such a diverse population as ours.

I am a fan of his flat tax proposal and many of his social program proposals.  I think he could serve a passable job as a president, and possibly even better than Mrs. Clinton.  However, while Mr. Trump can continue to denigrate the Other (those who are seemingly ever more now part of the Aryan Race movement) he will not have my vote.

For my own personal advertising plug, this conflict between political candidates is why we should be looking at a SINGLE third party candidate.

For all he comes across as a goof, Gary Johnson is one of the most qualified candidates from an executive perspective.  He has a strong policy platform both for economics and social effects.  And no, I do not agree with every plank in it, but I do the majority.

To echo Mr. Ted Cruz (something I never thought I would do), vote your conscience, and not your party platform.

 

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Advertising Facebook and Google Statisticshttps://buzzazz.com/advertising-and-marketing/advertising-facebook-google-statistics/ https://buzzazz.com/advertising-and-marketing/advertising-facebook-google-statistics/#respondFri, 26 Aug 2016 12:53:16 +0000https://buzzazz.com/?p=4011Advertising The Internet as a Business Medium I have to confess.  I was going to give you lot an additional lesson in what SEO is, and why you should learn more about digital advertising as a viable way to develop your businesses. As I was looking up things to share and educate you on, I […]

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Advertising The Internet as a Business Medium

I have to confess.  I was going to give you lot an additional lesson in what SEO is, and why you should learn more about digital advertising as a viable way to develop your businesses.

As I was looking up things to share and educate you on, I discovered some rather intriguing statistics that make a far more compelling argument for why the Internet is, possibly, the most valuable medium for advertising and marketing.

Per Internet World Stats, who produces a regular report on Internet usage, North America has the greatest internet usage by far population than anywhere else.  Divided by geographic region, North America has *359,492,293 Internet users which equals around 4.9% of the world’s population. The kicker though, is that that 4.9% has an 89% Internet penetration of the internet.

Internet penetration means the amount of population who uses the Internet.

Let that sink in.  Of North America, 89% of this region uses the Internet, which is more than 10% ahead of the next most Internet trafficking region, which is Europe.

Additionally, did you know that there is on average *40,000 searches on Google per second?  That means 3.5 billion searches per day on Google. That’s half of the world’s population too.  These are amazing statistics that demonstrate just how heavily trafficked the Internet is, and especially Google.

Statistically, Google owns *79% of all Internet searches.  79% of all WORLDWIDE Internet searches.  This factors the lawsuits they face in Europe and Asia.  Truly astounding.

But Google isn’t the only major player on the Internet.  Facebook gets a lots of publicity with good reason.

Some of the PR Facebook get is extremely negative, with good reason.  They have a problem with spam liking and negative pages promoting all sorts of illegal and unethical things like sex slaves, terrorism and ethnic based hatred.

However, with *1.7 billion Active Users and counting, it is hard to discount Facebook as a search and advertising medium.  You can obviously tell why there are so many people out there who are marketing themselves as Facebook marketing experts now. There is a market for it and because it is easy to set up a page and then create ads for it, almost anyone can do so.

If you haven’t reached the conclusion that I have already, I’ll help clarify it instead of just giving you the data.

The Internet is massive. It is powerful, and half of the world’s population uses it each day, and 89% of North America uses it.

Since the vast majority of my readers are based in the United States, let that sink in.  We account for 4.9% of the World’d population, and use the highest quantity of the Internet.  If you are a business owner and you want to promote your business to get more exposure and customers/clients, then there is really no better place to do that than the Internet.

If you have any questions or comments, I would be happy to answer as best I can here.

  1. http://www.internetworldstats.com/stats.htm
  2. http://www.internetlivestats.com/google-search-statistics/
  3. http://www.internetlivestats.com/google-search-statistics/#trend
  4. http://www.internetlivestats.com/watch/facebook-users/

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Advertising the Naturalization Exam for Officehttps://buzzazz.com/advertising-and-marketing/politics/advertising-the-naturalization-exam-for-office/ https://buzzazz.com/advertising-and-marketing/politics/advertising-the-naturalization-exam-for-office/#respondTue, 16 Aug 2016 13:36:04 +0000https://buzzazz.com/?p=3920Advertising Education & Naturalization Here’s an interesting conundrum to ponder: Who should taken a naturalization/citizenship test for residency in the United States?  Sen. Harry Reid believes that Mr. Trump would fail such a test.  Mr. Kzir Khan has challenged Mr. Donald Trump to take such a test against him, any time.  And Mr. Trump has […]

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Advertising Education & Naturalization

advertising-naturalization-exam

Here’s an interesting conundrum to ponder: Who should taken a naturalization/citizenship test for residency in the United States?  Sen. Harry Reid believes that Mr. Trump would fail such a test.  Mr. Kzir Khan has challenged Mr. Donald Trump to take such a test against him, any time.  And Mr. Trump has declared that anyone coming to this country should take such an exam (which they do, pending their naturalization or citizenship here).  I am advertising this thought, because I have an opinion, and have done this exam myself.

In full disclosure, on a practice test, I got a 85% out of 20 questions.  I misremembered Thomas Paine’s work for Thomas Jefferson’s.  Life, Liberty and the Pursuit of Happiness – it was a silly mistake.  And I obviously need to brush up on my 1910’s-20’s civil rights history, as I couldn’t remember who Susan B. Anthony was. That’s still good enough to pass a citizenship test, but still.  I should have received a perfect score.  *I retook the test and got a perfect score.

Now, all three public figures make a good point concerning the exam.  What with the risks associated with the globalization of radicalization, it would not hurt to have every entrant to this country be required to pass this exam, or something like it, in order to safeguard their entrance within our borders.  Courtesy of Mr. Trump.

Sen. Reid also raises a good point.  One of the prerequisites for holding state/federal office should be that each aspiring politician take and strongly pass some sort of historical/political exam.  This would better qualify that those running for public office are aware of their duties and responsibilities.

And I’ll even advertise Mr. Khan’s point.  It would be interesting to see every candidate for public office compete in this exam against a naturalized citizen who has successfully passed this test.

I have the stinking suspicion that a great many of those born in the United States, and aspiring to and currently holding public office would have a hard time taking this exam successfully.

Maybe it is because the way public schools are formed and the educational curriculum doesn’t seem very oriented to data retention, but I would find it interesting to know that this was a major qualifier to holding public office.

If you are interested in taking this exam and sharing what you think about these opinions, engage.

You will find the exam here.

 

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The Marketing of Hate and the 1st Amendmenthttps://buzzazz.com/advertising-and-marketing/marketing-hate-1st-amendment/ https://buzzazz.com/advertising-and-marketing/marketing-hate-1st-amendment/#respondFri, 29 Jul 2016 13:34:03 +0000https://buzzazz.com/?p=3865It has been a long time coming, and I have had no good reason to really address this topic till recently. As previous articles have demonstrated, I am a huge fan of language and individual rights.  You can check here, here, here, here, and here for my thoughts on language and politics and everything in between on […]

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It has been a long time coming, and I have had no good reason to really address this topic till recently.

As previous articles have demonstrated, I am a huge fan of language and individual rights.  You can check here, here, here, here, and here for my thoughts on language and politics and everything in between on freedom of expression.

So why am I addressing this issue now?  And what issue am I confronting?

It’s called hate speech, anti-semitism, ethno-centricism (racism to the uneducated) and other forms of speech that are designed to inflame and attack a person for their melanin content, geographic place of origin and religious belief structure, among other aspects of a person.

There has been a lot said about the fascist nature of Mr. Trump’s campaign.

Let us define that construct.  Fascism, fascist (the belief structure, and the practitioner of such a structure) are dirty words in most western cultures.  It’s not difficult to understand why.

The Oxford English Dictionary defines fascism as such:

“1. N fascism – An authoritarian and nationalistic right-wingsystem of government and social organization.

1.1 (In general use) extreme right-wingauthoritarian, or intolerant views or practices”

In context of a larger whole:

The term Fascism was first used of the totalitarian right-wing nationalist regime of Mussolini in Italy (1922–43); the regimes of the Nazis in Germany and Franco in Spain were also Fascist. Fascism tends to include a belief in the supremacy of one national or ethnic group, a contempt for democracy, an insistence on obedience to a powerful leader, and a strong demagogic approach.

Are you starting to see the relationship here?

Mr. Trump has been running a campaign that meets a great deal of these criteria, and while I do not believe he means to be, this is the perception he gives.

Before I delve deeper into what could be a potentially volatile conversation full of partisan attacks and demagogic approaches to life and politics, I would like to stress that I am ambivalent concerning most aspects of life.  That I do not inherently distrust Mr. Trump, or Mrs. Clinton and I am not espousing these comments to advertise any sort of distrust in Mr. Trump.  I have already received and mailed my ballot for early voting, so this article does not impact how I have already voted.

For the record, in the Presidential category, I voted for Gary Johnson, Libertarian.

In this point I am merely marketing the existence of a logical connection that should be addressed concerning the moral codes of the society we live in.

This will be the most elucidating article I have personally written for publication anywhere.

I was raised  an orthodox jew in a very close community, and never really had any public exposure to anti-semitism until I went to public High School in the USA.  From there it really only got worse throughout university, until I stopped practicing orthodoxy.

Some of the more common comments I received when wearing a kippah or tzitzit in public were “You jews killed Jesus.  We’ll crucify you too.” “Go back to Israel.” “Fucking jew.” “Go home and count your money.” “Fucking kike.”

You may not see the impact these phrases have on a person, but when you are walking down the street peacefully, and some boys in a huge pickup truck start throwing garbage at you and yelling these things, it affects a person.  Additionally, going to sporting events without friends always became a risk.  People throw things while yelling these obscenities, and in the anonymity of a crowd they are safe.

You can see this happening at sporting events in Spain and Russia where there is plenty of film to demonstrate that these things occur.

So when I read an article like this one on Huffington Post, I cannot help but feel pathos toward this young woman.

Now, in mitigation, I cannot say that all her politically oriented claims are correct, as in if those were Trump supporters, but I can say that I empathize with her position.  I can say that Mr. Trump could very easily remove this cloud of speculation by disavowing David Duke, the KKK, white nationalist groups, and pleading with his multitude of supporters to lower their clamor of antagonism towards the other.

Mr. Trump did not ask for these types of supporters, but his recent actions have done nothing to distance himself from, or abolish the perception that he condones them either.

Advertising such a viewpoint is standard procedure for most politicians, and even if they do not mean it, at least publicly they can say that they do not condone these actions.

Now I will get into the legal bit.

Different states have different statutes for prosecuting perceived hate speech.  The Bill of Rights however says very clearly:

“Amendment I

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”

However, assault is a crime.  Promoting violence, or speech designed to instigate violence, are criminal actions.

This is the major objection of mine.  It is not right that others should be able to hide behind the anonymity of a group or the internet to spew such vile speech and intend emotional or even physical harm to another, purely on the basis of their religious beliefs, skin tone, or ethnic background.

As a society, there is a perceived moral code (in the larger population) that such actions are inappropriate.

In the global culture we belong to and are evolving in, tolerance is vital.

Radical Islam is just as negative as radical Christianity or Judaism.  But to live in fear that what you might say will instigate such a negative and evil backlash is unacceptable.

If I am advertising anything, to you my readers, it is that hate speech may not be illegal, but by all religions and cultural metrics in this country, it is definitely in contravention of our social contracts.

Post or share if you have anything to add.  Also, if you disagree, please frame it in a way that is not belligerent or hostile.

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Advertising on Googlehttps://buzzazz.com/advertising-and-marketing/advertising-on-google/ https://buzzazz.com/advertising-and-marketing/advertising-on-google/#respondThu, 28 Jul 2016 14:19:05 +0000https://buzzazz.com/?p=3858The Crazy World of Google Advertising – What it does to you. Last week I gave you lot our first advertising tips.  This week I’ll be sending you guys something more boring, fun. So, we went over the value of meta data last week, remember?  No?  Well tough luck. ….Fine!  I’ll recap. Meta data is […]

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The Crazy World of Google Advertising – What it does to you.

Last week I gave you lot our first advertising tips.  This week I’ll be sending you guys something more boring, fun.

So, we went over the value of meta data last week, remember?  No?  Well tough luck.

….Fine!  I’ll recap.

Meta data is the information on a website that communicates what the page is about and why it is important.  Bonus points to anyone who can tell me what you were supposed to have learned.

Obviously I am an excellent teacher because everyone who reads this is going to post their educational results in the comments section, right?  I will know who hasn’t.  Or will I?  I guess we’ll just find out.

Anyhow, moving on to this week’s lesson, let me ask you what would you like to learn.

Oh wait.  You are reading this, not a lecture.  Silly me.  No options for you!

I would like everyone who follows this blog to understand two things.

  1. I am sarcastic
  2. I am going to help you understand how Google (the world’s largest search engine) is going to make you spend more money

I love Google.  Seriously.  They are possibly the single biggest reason why technology is evolving as well as it does.

However, I hate Google.  Honestly.

Are you confused yet?  Good! I mean, Oh NO!

All right.  Here it is.  I detest Google because they are constantly evolving how they calculate search results and are making the game more challenging for those who utilize the internet for business growth to succeed in doing so.

One of the biggest factors in this is Google Adwords.  Who is familiar with this program?  Good.  So, for those of you who aren’t, Adwords is Google’s version of highway billboards.

These are paid ads, where the money goes directly to Google to get you a slot at the top of the page for search results.

You have probably seen them.  Paid ads are the section right above the map results on your Google searches.

This is all changing however.

You may have noticed that there are no more ads on the side of the page, yeah?  Well that is leading to there being no paid ads on the top of you page.

At this point if you are asking what will happen to my Adwords account, this is where you can feel both relieved and angry.

Adwords is going to remain as an option for paid ads online.  However, that map section that we all use?  It’s going to incorporate paid ads for local businesses ahead of organic ones, most likely.  Imagine you have a specialty shoe store.  Now, you are going to be competing for paid spots in the local map section against Sketchers, Shoe Carnival and other large retail shoe stores.

If you are feeling that this makes the playing field uneven, then you are likely going to be correct.  It will be interesting to see if Google comes up with an algorithm to inhibit the larger corporations with chain stores dominating your local maps results, but if not, you are now forewarned.

This is where having a company like Buzzazz Business Solutions can help you with your organic and paid advertising online, as well as finding new mediums for you to try after.  The game is rigged for Google to make money.

If you are looking for the people who can help you navigate these changes best, call 888.477.2206.

Oh, and I am expecting to see answers to my previous question below.

Love you,

Or do I?

 

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The Chaos of Online Advertising – Aaaaarg!https://buzzazz.com/advertising-and-marketing/the-chaos-of-online-advertising-aaaaarg/ https://buzzazz.com/advertising-and-marketing/the-chaos-of-online-advertising-aaaaarg/#respondMon, 25 Jul 2016 11:57:59 +0000https://buzzazz.com/?p=3842Online Advertising – am I right, or am I right? There are so many confusing parts about what it is and how it can help a person show up on line and develop their own business that it has the tendency to drive a person batty. (Batty means crazy.) So, here’s a conundrum for all […]

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Online Advertising – am I right, or am I right?

There are so many confusing parts about what it is and how it can help a person show up on line and develop their own business that it has the tendency to drive a person batty. (Batty means crazy.)

So, here’s a conundrum for all of us.

Should you do it?  Is spending thousands and thousands of dollars worth the time effort and frustration that many people experience across all forms of digital and print advertising?

YES!  Alright, I get it.  I am biased and I am just trying to get you to write me a big fat check.

But truthfully, I do believe that spending the money to have your online advertising done properly is certainly worth it; and here’s why.

  1. There is a lot of confusion out there about what you need to do, what you can do and who is the best qualified to help you get it all done.
  2. There are many companies who will try to tell you that everything you have done is wrong and that they can get you fast results, good results, new customers/patients/whatever it is you are looking for to increase business income, supremely fast and for dirt cheap.
  3. Even more relevant is that there are companies and people out there who will lie to you and try to scam you with false promises and misinformation designed to lead those uneducated in the realm of online advertising down a path that it is hard to come back from.

The chances are, at this point you or someone you know who owns a business has encountered this sort of situation before, and it has left a very sour taste concerning advertising.  Yeah?  Well we get it.  We spend hours with each of our clients trying to get them to understand that we are not like any other business development firm.  We spend hours and weeks trying to build trust and repair relationships that our clients have with the tools that are supposed to be used to help them grow, when they have been used to hurt them.

It is not an easy process, but it is one that pays off for the large majority of the individuals and businesses that utilize our services.

Do you want to know why?

Great!  I’ll give you a list.

  1. We constantly go through education about new practices and tools that we can provide our clients.
  2. We are constantly going through new certifications and expanding our service line where it is best able to help our clients achieve their dreams and goals.
  3. We will help you understand what the vital steps you need to take are, and the other steps that can help you, but aren’t absolutely necessary at that moment.
  4. As a company, we hold ourselves to a high moral and ethical standard.

And here are some of the ways in which we do so:

  1. We write unique content for each of our clients.  No plagiarizing!  (ask any of our authors)  We will be totally upfront with you, that there are some pages that you may not like.  And some that you love.
  2. Our artists, whether digital or print media, will do everything they can to get you input before creating your work, and if not possible, we are always happy to course correct within our policies.
  3. Our advanced training personnel are among the best in their field.

Now, because we have told you so much about us and why you should want to use us, we are going to provide you with some information that others won’t.

Do you know what meta data is?  Meta data is the information on a page that tells the search engine what it is.  In practical terms, this means that the searches you see have turned up because they are categorically relevant to what you are looking for.

Do you know what is not working for you?  Meta keywords.  Information about words – like we really need that right?  Seriously, this is one metric that Google hasn’t been using for more than 2 years now, and yet hundreds of companies are trying to tell you that you need them.

One more thing.  You know that set of lines under each big blue link on your search results?  Those written in black are the meta descriptions for each result.  This is the most valuable piece of meta data that is used, because that is what tells you what information each specific page contains and if it is relevant to what you are looking for.

To recap.

There are lots of scammers out there who will abuse your trust and good nature.  Buzzazz Business Development is not like any of them.

The guys at Buzzazz Business Development are awesome, and did you know that meta data doesn’t have to be that confusing?

Don’t hesitate to e-mail us at support@buzzazz.com or call us at 888-477-2206 if you want our assistance, or if you just want to tell us you want more articles like this.

 

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