Trump – “The King of Branding”
Trump – “The King of Branding” The 2016 political season will be known for many things: some good and some not so good. However, one thing stands out more than others to me, and that is the subject of branding. Trump’s Make America Great Again will go down in history...
Election 2016 – A Stunned Media and A Stunned Country
Election 2016 – A Stunned Media and a Stunned Country… On November 8, half the country thought the Presidential election was going to be a photo finish. The other half thought the election was a shoe-in for Secretary Clinton. Amazingly, both camps were...
Media Elite Bias
Media Elite Bias One does not have to look far today when it comes to news. It appears on websites, Twitter, TV, etc. The flow is unstoppable, but perhaps, not necessary in every case. The constant regurgitation of certain stories make the listener or viewer...
What is an Advertorial?
What is an Advertorial? What in the world is an advertorial you say? Put simply, it is an advertisement written in editorial style. According to Merriam-Webster, the word advertorial has been around since 1946, although some have thought the term to be relatively new....
The Marketing of Hurricane Matthew
The Marketing of Hurricane Matthew As a Floridian, there is nothing scarier than a category 4 or 5 hurricane hurtling toward one’s home. Being that hurricanes are unpredictable only adds additional fear. Residents are told to flee from areas that risk storm surge, as...
Twitter and the 2016 Presidential Debate
…and the 2016 Presidential Debate Everything was all a “twitter” last Monday night both during the first Presidential debate and throughout the night. According to Mic.com, Twitter analysts stated that the debate was the most tweeted political event in history,...
The Race for the White House
Social Media and the Race for the White House As I attempt to wrap my public relations arms around this all-important upcoming election for the next Potus of the United States, it is interesting to see the marketing tactics that both parties have employed to elevate...
Marketing with “Gratitude”
Marketing with “Gratitude” As fall begins to draw near, although not so noticeable in Florida, I tend to think of cooler weather, leaves falling, and Thanksgiving. For some reason, fall seems to be a time when people appear less rushed and in some cases, more grateful...
Branding – Not a New Concept
Branding – Not a New Concept Many people today are not aware that “branding” is an archaic concept. For example, over 2000 years ago, people were known to have branded the leather and porcelain products they produced, while others branded their cattle. And,...