Video Games Can Promote A Better World (Part 1)

Video Games Can Promote A Better World (Part 1)

Some Games Choose Something Different, Some Games Choose…To Promote I am about to get supremely nerdy in this article, because for one of the first times, I get to talk about two of my favorite things in the world: social science and the Bioshock video game...
Market Us Out Of The Media Bubble

Market Us Out Of The Media Bubble

The Media Bubble Markets To Something We All Want: Social Acceptance What makes you angry? A lot of things? A few things? Various things? I imagine something makes you angry. Does a conflicting opinion make you angry? It does for a lot of people. Men and women who are...
Does Disney Have A Soul Underneath The P.R.?

Does Disney Have A Soul Underneath The P.R.?

P.R. Is A Powerful Thing, And Disney Is Nothing If Not Powerful Star Wars. Marvel. Pixar. Disney has ties to them all. And, well, you can’t argue with the results. The P.R. is incredible. The love and adoration of so many series in the hands of the Mouse. Walk around...
Sequels, Remakes, Reboots, and “Reverse Marketing”

Sequels, Remakes, Reboots, and “Reverse Marketing”

Companies Act Through Marketing: Movies Are No Exception It’s not a new complaint: too many remakes. Too many sequels. Make original content Hollywood, please. We beg. We plead. We gnash our teeth. And so…they remake Ghostbusters. And we even watch it at...
Marketing Politicians–And Why I’m Less Sure

Marketing Politicians–And Why I’m Less Sure

Their Marketing Is Improper, And Thus I Have No Idea What They Are Really Selling I’ve made comments on politicians. I’ve held my ground in arguments. I’ve been wrong and I’ve been right—and I’m not sure which was which. And at the end of it, I am less sure of what...
Marketing Your Way Out Of The Media Mire

Marketing Your Way Out Of The Media Mire

Many Companies Marketing At Once Makes A Lot Of Media, So Much It Can Be A Mire It’s a well-known idea that if you are a business, you want a web presence. And it is a lesser-known idea that if you want people to see your web presence, you need to produce new content....
The Advertising Of The Fad Diet

The Advertising Of The Fad Diet

If Advertising Claims Something Too Good, Well, You Know The Old Saying Some of you might not like me by the end of this article. I’m willing to accept that. Though, honestly, you should know some of this already—I should not be shocking anyone here. In this world,...
Pokemon Go To Marketing

Pokemon Go To Marketing

I Wanna Be The Very Best At Marketing, Like No One Ever Was Are you walking around Clearwater looking at your phone? Are you in Pinellas Park searching for Pokemon? Are you at Clearwater Beach trying to get one with a CP of 500+? Because we all are. It’s Pokemon Go....
Advertising A Healthy World Without Judgment

Advertising A Healthy World Without Judgment

Advertising Spreads Words–Let’s Make Them Positive Let me say, up front, I do support efforts towards body positivity. It is a real and observable fact that the way you are in the weight department has an effect on the humans around you. People really are...
Advertisements For The End Of The Book Gatekeepers

Advertisements For The End Of The Book Gatekeepers

The Advertisements Promise A Freedom From Blocking Out Art The Gatekeepers. Revered and hated, they decide what books you find at Barnes and Noble near Sunset Point. And some people do not like this one bit. Because not all books and creations released through the...
Advertisements For The Overwhelming Media

Advertisements For The Overwhelming Media

Like Advertisements, Media Sells You On Something, But Is There Too Much For Sale? There’s more media being produced than you could ever consume, even if you spent every waking hour listening or viewing it. You could walk to Nature’s Food Patch, and around the Pierce...
Radio Versus Podcasts–A War Of Advertisements

Radio Versus Podcasts–A War Of Advertisements

Testing…1, 2, 3…do you want to hear an advertisement? Let’s do an experiment, shall we? Turn on your radio, Clearwater citizen. Any radio nearby you. Now tune into a standard Top 40 music station. Now tell me, how long can you listen to that station before...
Welcome…To Night Vale’s Advertising

Welcome…To Night Vale’s Advertising

All Hail The Glow Cloud…And Good Advertising A little podcast that became one of the most popular. A series of strange stories about a small town. An exploration of dark comedy and Lovecraftian horror. A place where the dog park is dangerous, and the Sheriff’s...
Listen Here Folks: It’s Podcast Advertising!

Listen Here Folks: It’s Podcast Advertising!

Advertising And Podcasts: A Match Made In Audio Heaven I walk a lot. I walk around Clearwater, up Cleveland Street, through downtown, and around the suburbs. I like walking. But it gets boring. And I can only listen to music for so long before I tire of my playlist....
Alice’s Adventures In Marketing

Alice’s Adventures In Marketing

Oh, You Can’t Help That, We’re All Marketing Around Here I’m a big Alice’s Adventures in Wonderland fan. I bought the nice, hardcover copy at Barnes and Noble on Sunset Point, and I quote it whenever I can. So, as you might expect, I saw the 2010 CGI movie...
Marvel Is Marketing Actors As Their Superheroes

Marvel Is Marketing Actors As Their Superheroes

Marketing Characters With Star Power Is Nothing New, But Now The Stars Are Their Characters You want to be a superhero. You want to be Iron Man flying through the sky. You want to be Captain America beating up bad guys. You want to manipulate objects with the twist of...
Should We Be Marketing An Extinction?

Should We Be Marketing An Extinction?

Marketing For This Choice Is A Massive Moral Dilemma What if we just eliminate a harmful species on purpose? Is that ethical? Is it right? What a world could we have…or rather: make? While the technological singularity is a hot button topic right now and...
Overwatch: Pre-Battle Marketing Predictions

Overwatch: Pre-Battle Marketing Predictions

Great Marketing Is Easy To Spot: And Victory By It is Practically Assured Blizzard Entertainment’s Overwatch fully released yesterday: May 24 (May 23rd for us living in Clearwater). And though I am writing this article before it went live, I can predict its success....
Overwatch Marketing Against Cheaters

Overwatch Marketing Against Cheaters

Blizzard Is Shooting Down A Potential Threat To Overwatch‘s Marketing Here’s the situation: you bought a new computer to game on at Best Buy by Highway 19. You stopped for a burger to-go at Five Guys in Clearwater Mall for a legendary night and dinner. And after...
The Odd Advertising That Is #Showhole

The Odd Advertising That Is #Showhole

How To Get Your Advertising To Stick? We’ll You Could Always Go Weird. Now, I’m all for the consumption of media. It’s the consumption of art. Exploring other’s creative endeavors. This article is a piece of media. But, I am still a tad concerned about the...
Star Wars Advertising: “May The 4th Be With You”

Star Wars Advertising: “May The 4th Be With You”

Never Underestimate The Advertising Power Of A Good Pun This article is going to come out a few days after the odd phenomenon that is Star Wars Day. A holiday that seems to exist partially because the “May the 4th be with you” pun is funny. I bet historians never saw...
Market Expansion: Culver’s Comes To Clearwater

Market Expansion: Culver’s Comes To Clearwater

Spreading Market, Culver’s Popping Up In More And More Of Florida So, back when I lived in Chicago, I used to eat at this fast food chain called Culver’s. I often got these spicy, breaded chicken strips. It was normal fast food fare. Should have been barely a...
Hey Cortana, Tell Me About Your Marketing

Hey Cortana, Tell Me About Your Marketing

The Marketing Was Persistent. Cortana Was Calling. I fought it. I ignored it. The pop-ups were constant, but I always walked away. I always told them to remind me another day. The price of a bad operating system I would not pay! Windows 8 had already burned me. And I...

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