buzz2021 | Buzzazz Advertising & Marketing Agency https://buzzazz.com Tampa Bay's # 1 Marketing Firm Fri, 01 Apr 2022 21:18:26 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.19 Keanan Kintzel Talks Cleveland Street Studios and Community Good News Warehouse https://buzzazz.com/keanan-kintzel-talks-cleveland-street-studios-and-community-good-news-warehouse/ Mon, 16 Aug 2021 16:19:17 +0000 https://buzzazz.com/?p=9789 Video Transcription: “I am Keanan Kintzel and I own Buzzazz right next door. We’re in Clearwater Florida a long way from my home up in northern Indiana near Chicago. This is the brand new Cleveland Street Studios in downtown Clearwater right across from the old post office and it’s a micro studio for people like […]

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Video Transcription: “I am Keanan Kintzel and I own Buzzazz right next door. We’re in Clearwater Florida a long way from my home up in northern Indiana near Chicago. This is the brand new Cleveland Street Studios in downtown Clearwater right across from the old post office and it’s a micro studio for people like photographers, videographers and people that like drones. We’re going to do some events here, podcasting & live streaming etc. Basically I had the concept where I grew up in northern Indiana we had Wahlbergs was in Cedar Lake. It was a great photography studio and that was my first real paying job actually outside of the family business and I cleaned his studio and helped him and I was fascinated by you know Mr. Wahlberg and his photography equipment and stuff and he had a dark room. Those little studios in the last 10 years or so have all disappeared from the landscape.

 

So I thought what a great thing if we could build a studio for the photographers that still are in business that don’t have the wherewithal to have a studio but they could share it so this is kind of a co-op community studio that I’ve created. This equipment you see here was brought here by Flair Media Group. He is a professional videographer. He’s done commercials for Toyota and other companies in the area and so he’s collaborating now. So we want to make it a collaborative community effort to have a studio that is affordable for photographers, videographers, small businesses to do headshots, maybe some company videos, etc.

 

 

Get the good news out there. It’s so insidious you know how much bad news is promoted on a daily basis through the papers the magazines the TV etc. It was 1995 or so a friend of mine suggested that I stop watching the news and reading the newspaper. He said I would feel better. I said, “oh that’s a bunch of bunk”. He said, “no no come on try it”. So all right I’ll try it and lo and behold after a few weeks I couldn’t believe how much better I felt. That was my first kind of wake-up call to wow there really are merchants of chaos you know that make a fortune creating trouble out there and you know anybody watching this can take a look. They probably understand what I’m saying.

 

When you and Pat and Orianna came to me with this idea, the Community Good News Warehouse,  I thought what a marvelous creation to be part of. So to have something that offsets the balance to promote you know the kid who won the spelling bee, you know what I mean, where’s that go. It’s never on the news or the people that helped the girl scouts win the you know the price for the most cookie sales or the team that won the little league regional championships. So there is a lot of good things that happen in our community, it’s just normally not promoted for whatever reason.

 

So the warehouse to me is the most brilliant idea I’ve seen for a community in a long time and I’m super super excited to be part of it. If you want to find out more we just built a website it’s clevelandstreetstudios.com. It has the contact information. It’s pretty much a landing page at the moment but it’ll evolve when we start doing events and we’ll add photographs and videos and all that jazz but the phone number’s on there. The website is clevelandstreetstudios.com and then you can schedule a free tour to come down check it out. We haven’t even figured out the pricing yet but we’ll make it very budgetable.”

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Keanan Kintzel from Buzzazz – The Importance of the “Contact” step in building relationships https://buzzazz.com/keanan-kintzel-from-buzzazz-the-importance-of-the-contact-step-in-building-relationships/ Wed, 26 May 2021 17:26:36 +0000 https://buzzazz.com/?p=9760 Keanan Kintzel from Buzzazz Video Transcription below:   Hi how y’all doing today this is keenan from buzzazz live at the hive down in clearwater florida. This is a short short short video so don’t delete i got a surprise at the end.  I wanted to say hello and you can see I don’t have […]

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Keanan Kintzel from Buzzazz

Video Transcription below:

 

Hi how y’all doing today this is keenan from buzzazz live at the hive down in clearwater florida.
This is a short short short video so don’t delete i got a surprise at the end.  I wanted to say hello and you can see I don’t have a mask because down here in Florida we’re no longer mandated there’s no more rules on having to wear a mask so we’re not even to go there i’m just happy that there’s sunshine and there’s no bugs out there hope you’re all are doing well.
I want to talk to you a little bit for one  minute – I swear one minute – about something right out of the master closers course which is one of the training courses we offer at the International Business Training Center here in Clearwater in Pinellas county and there are seven steps of selling based right out of the master closes course.
They are one contact two build agreement three develop interest four qualify five handle objections six close seven deliver and I’m talking to a bunch of sales people so you already know all that so what i want to just talk about very briefly is the first step which is contact. It is very important and some people think it’s driving by waving throwing a flyer a postcard doing a meeting having a cocktail hour etc that may be part of it but the reality is it may take time to contact time energy going to church regularly not just once but regularly sincerely first of all going to the ymca or some other gym and sincerely working out.
Contact step is making a contact, making a friend,  helping them by spending time going out and offering something of value. It could be advice could be a video could be a book could be music it could be sharing the idea of a movie a best restaurant it doesn’t really matter but making contact and it does take time like in anything to develop a good relationship.
What we do here at Buzzazz is all relationship marketing so for me i don’t do anything else – it’s just easier you know. i grew up in a small town in Indiana with one stop iight  and that’s the way the whole town worked if you were a charlatan and you showed up in town wanting to sell aluminum siding i can tell you those ladies at the beauty shop they’re going to throw you out of town faster than you can make your first sale because they’ll know you’ll they’ll just know you weren’t there to contact and deliver something good.  On the other hand, if you were there with a good product, great. If not and there’s a scam going on you know our “Barney Fife” would know right away and you’re gone!
Well Andy Griffith not Barney Fife but i’m dating myself now, anyway that’s the thing, the key is in the “Contact Step”, that’s why it’s the first step in building the relationship by building agreement which is next and that may take anywhere from minutes to days to months it just really depends on how good you are and whether they’re the right potential prospect for your business.
So that’s what i wanted to communicate today i hope you’re having a wonderful week and uh i want to make you an offer if you’re interested in creating a second source of income we are now looking to expand across the country and across the world in fact we have some people that are taking us to Europe as i talk to you um we have now created a program of licensed business affiliates that’s what we’re calling it at the moment we’re still cultivating the concept but we have all the pricing and all the solutions that we offer and have offered for 20 years.
We’re now making available to other people that already have a business or already selling something that might know some other people that might need our wonderful solutions so if you have any interest at all in creating an extra $500 a month $2,000 a month $5,000 or $10,000 a month in income,  right, or maybe even changing careers, give us a call.  The phone number is 727-443-7300, simply ask for our Vice President of Administration Alexandria Larone.  She is standing by, so have a great week and thanks for listening. – Keanan G. Kintzel (President)

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Give Me Liberty with Leads or Give Me Death! https://buzzazz.com/give-me-liberty-with-leads-or-give-me-death/ Tue, 02 Feb 2021 20:11:03 +0000 https://buzzazz.com/?p=9717 Every business is searching for the all-important lead that will bring them their next sale or client. A successful way of doing this is by using digital advertising. Some examples of this are posting Facebook and Google ads, email marketing, or driving traffic to their website using SEO (search engine optimization).  By definition, a business lead is […]

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Every business is searching for the all-important lead that will bring them their next sale or client. A successful way of doing this is by using digital advertising. Some examples of this are posting Facebook and Google ads, email marketing, or driving traffic to their website using SEO (search engine optimization). 

By definition, a business lead is a person who is interested in the product or service you sell.

Take, for example, marketing on Facebook. You post an advertisement on Facebook and someone reads it. They want to find out more, so they click it. This then captures their name, address and phone number and invites them to call or email.

The same holds true for Google ads. Someone searches for a product or service on the internet and when they find it, click on it to find out more. This also captures their name, address and phone number and invites them to call or email.

In fact, Google & Facebook both offer PPC or “Pay Per Click” ads that you do not pay for unless someone clicks on them. 

Now let us look at email marketing. 

Say you are sending a promotional email to 2000 customers who you have previously engaged or have done business with.  Or, if you have the right kind of emailing platform, you may do a broad email marketing campaign to potential new customers sending out 100,000 emails. 

With email marketing, you track a couple of factors for leads called “opens” and “clicks”. 

An “open” means that the email was opened. A “click” means that not only did they “open” the email, but they also clicked on something in the email to find out more about your company and what you have to offer. 

Often in email campaigns you already have their contact info and ‘clicks” and “opens” will let you know of their interest. 

SEO or “Search Engine Optimization” can also bring you leads by maximizing the number of visitors to your website by ensuring that the site appears high on the list of results returned by a search engine. 

SEO can get you leads if your website has a way to capture their information and persuade people to call or email you.

Leads from Facebook, Google ads, email marketing & SEO are all viable ways to meet the definition “a business lead is a person who is interested in the product or service you sell”.

Now if you used these methods correctly and have gotten all these leads from your various digital marketing campaigns, how do you turn them into sales?

In digital marketing this is called a “conversion”. 

According to the Oxford English Dictionary, the word “conversion” is defined as “the process of changing or causing something to change from one form to another”. 

A conversion could be someone reading a Facebook ad and then clicking on it. Or someone clicking on it and then calling a number to find out more. Or the conversion you really want of someone calling in to find out more and then selling them your product or service. 

All leads are not created equally.

Depending on the type of leads you get from your digital marketing, the actions you take can vary greatly to convert them into a sale.

For example, you send someone an email and offer a “½ off buy now” deal and they come immediately to your office with a wad of 100-dollar bills and demand your services. 

This would be very different than someone who fills out a form on your website interested in a “1/2 off buy now” deal and when you call them, they do not remember the name of your company.

Most leads fall somewhere in between these two extremes and depending on how “hot” the lead is, may require several steps to actually create a sale.

Too often I see businesses initiate digital marketing campaigns and then expect immediate conversions to sales. This can happen, but more often it takes several actions to make the conversion.

Here is an example: 

John has an Electric Company in a major metropolitan area. He sends out 1 million emails to businesses and residents in a 15-mile radius of his office. The email does not try to sell anything, but instead is more of just an introduction and talks about safely using electrical appliances around your home and business. 

10,000 emails are opened and 1000 click on a link in the email that brings them to a landing page. A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It is where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

The landing page has a $25 offer of an electric inspection of their home or business. 5 people call to set it up. 5 others leave a number to be called.

7 appointments are set. 3 new customers get electrical work done. 

The other of the 10,000 emails that were opened but the person did not click to the landing page are put into an opt-in emailing system that has a higher open and click rate to drive them to the landing page.

Also, the emails are put into Google & Facebook remarketing campaigns, where they get targeted ads to drive them to the landing page. 

This digital campaign took 6 months. But it produced 20 new customers. 

So, in conclusion, businesses definitely need a constant flow of new leads and digital marketing is a great way to get them.

But unless you do the necessary steps to convert these leads to sales.  Which can often be several steps and take some time you will just be wasting your time and money and your leads will not “Give You Liberty”, only… 

By Carl Schumacher

Recruiting Manager, Author & Digital Marketer

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