Paul Grimsley | Buzzazz Advertising & Marketing Agencyhttps://buzzazz.com Tampa Bay's # 1 Marketing FirmWed, 28 Nov 2018 18:08:40 +0000en-UShourly1American Genius – Comics – Stan Leehttps://buzzazz.com/advertising-and-marketing/movies/american-genius-stan-lee/ https://buzzazz.com/advertising-and-marketing/movies/american-genius-stan-lee/#respondTue, 27 Nov 2018 06:26:59 +0000https://buzzazz.com/?p=7554Stan Lee Gave Us So Much With His Characters I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan Lee in the Marvel movies […]

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Stan Lee Gave Us So Much With His Characters

I remember at one point thinking Stan Lee was a little hokey, and kind of resented the damned preamble to every story Marvel put out, because it was reminscent of a dog marking its territory. What did I know? Spotting Stan Lee in the Marvel movies of the last so many years has become something of a sport, if not a very strenuous one, and whatever the iniquities foisted on his partners in crime, like Jack Kirby, you can’t deny that the man has been hustling in front of and behind the scenes for decades.

Of course there will never be another Stan Lee – the unique pressures that were at work to form this unique diamond of a man are hardly going to be in play this many years after he first transformed Peter Parker into Spiderman. He stitched so much of the Marvel Universe together that it was nice to seem him doing that in his cameos.

He was born in New York in the forties and co-created Spiderman, The X-Men, Iron Man, Thor, Fantastic Four, Hulk, Black Panther, Daredevil, Doctor Strange, Scarlet Witch, and Ant Man. That isn’t all of them, but just look at that roster, and you can see that just one of these would be enough to qualify someone for the hall of fame.

If You Love Marvel, You Should Thank Stan Lee

I have read and enjoyed comics with each and every one of these characters, and I have watched tv shows and seen cartoons and movies about them too. One might say that nerd culture was largely built on the back of comics culture, and comics culture was most definitely built on a structure that Stan Lee went a long way to building. Go into a comic shop and you see the toys, you see the comic books, you see the movies, and you see everyone from children learning to read up to old men who started collecting comics from back in the day when Lee first started out, all happily coexisting.

People have their favourite comic companies, and it may not be one of the big two, Marvel or DC, but to deny their impact would be foolish – to deny that they carved out a space in the public consciousness is unthinkable, and to not point to the genius of Stan Lee as pivotal in creating that market would be ridiculous. He may have become a little P T Barnum at points, but just look at his body of work and you have to acknowledge Stan Lee as a great.

He was 95 when he died, and up until recently he seemed possessed of the same energy and enthusiasm that always came along with the words Stan Lee Presents. He never stopped – still creating original works well into his 90s. Who wouldn’t have wanted to do some of the things Stan Lee did? And there is a genius too in making it look like so much fun, while getting so much done.

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A Sad Farewell To Filmstruckhttps://buzzazz.com/advertising-and-marketing/movies/sad-farewell-filmstruck/ https://buzzazz.com/advertising-and-marketing/movies/sad-farewell-filmstruck/#respondTue, 27 Nov 2018 05:38:23 +0000https://buzzazz.com/?p=7550Filmstruck Was An Unappreciated Gem I have heard people who say things like I won’t watch it if it’s in black and white. I move away from them while silently judging them. I know people who won’t watch a science fiction movie because they have an amputated imagination. I have heard of people who loathe westerns. […]

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Filmstruck Was An Unappreciated Gem

I have heard people who say things like I won’t watch it if it’s in black and white. I move away from them while silently judging them. I know people who won’t watch a science fiction movie because they have an amputated imagination. I have heard of people who loathe westerns. People who spit on war films. There are people with defective funny bones who never sit down in front of a comedy.

There are popcorn munching blockbuster lovers who would never ever watch an arthouse movie, and vice versa. And then there are cinephiles – those who hunt down and watch every example of film that they can find. It is for those cinephiles that a site like Filmstruck is pure gold. It is both education and entertainment and it is, in many cases art.

It seems strange that it should ever have to shut up shop, but sometimes even great ideas have a shelf life. The films on the site won’t disappear because they make up some of the highpoints of film history, and are regulars in the must-see lists of those who know about film.
The Criterion Collection is a gem, and I have already signed up to be notified when it comes back online. It is one of those imprints that preserves and makes available films that might fade into obscurity, or some that would have never had a light shone on them if it wasn’t for such an open arena.

Commerce Will Demand A Return Of These Films In Some Form

Will it be priced to be so available to people as Filmstruck was, and will it take such care to curate, and create such great accompanying documentaries and podcasts? Of course it is hard to tell before something appears, but it is not hard to judge what is being lost as it disappears. I know I, like many others who love film, have been trying to watch as many of the films on Filmstruck as they can before the November 29th deadline rolls around.

It is obviously not the first website to evaporate like so much digital mist, and it won’t be the last, and as the big players like DC Comics and Disney launch their own streaming services, the pressure on smaller providers isn’t going to get any less.

I like the kooky little niche sites – the ones that have a unique idea and a certain charm that derives from their individuality. One has to hope that the bigger companies and their monopoly doesn’t squash it all. I have faith that it won’t, but that doesn’t make things like the disappearance of Filmstruck any less distressing.

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Community Service Foundation – The 23rd Annual Charity Golf Classichttps://buzzazz.com/advertising-and-marketing/the-23rd-annual-charity-golf-classic/ https://buzzazz.com/advertising-and-marketing/the-23rd-annual-charity-golf-classic/#respondThu, 25 Oct 2018 18:38:43 +0000https://buzzazz.com/?p=7366If you love golf and you want to combine that love with helping the community, this event is the perfect one for you. Held every year, the focus of the Charity Golf Classic this year is raising money to support the “Going Home” Homeless Reduction Program. This is part of The Community Service Foundation’s ongoing […]

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If you love golf and you want to combine that love with helping the community, this event is the perfect one for you. Held every year, the focus of the Charity Golf Classic this year is raising money to support the “Going Home” Homeless Reduction Program.

This is part of The Community Service Foundation’s ongoing commitment to reducing homelessness and transforming the lowest income neighborhoods , improving the quality of life of all who live in them. This also works to lift the quality of life of the community as a whole.

The Community Service Foundation, in an historic alliance with various local faith-based, non profit organizations, and local businessmen, is working to change the situation affecting the homeless people who live in and around Clearwater, Florida, giving real help that provides practical solutions for those who need it.

The 23rd Annual Charity Golf Classic fundraising goal of $25,000.00 will help fuel the rehab of Tieman Village (3 multifamily affordable housing properties) and support the “Going Home” Homeless Reduction Program.

Tieman Village is located at Woodlawn Street And Martin Luther King Boulevard, in the Lake Bellevue Revitalization Neighborhood and, as mentioned, comprises 3 multi-family rental units.

Going Home will provide a number of much needed services for the 70-90 individuals in Clearwater including housing, job training, and mentoring.

You still have a chance to help sponsor this, and to help bring those who need it a real solution that is going to change their life. This will have a lasting impact on both the individuals helped, and on the community at large.

Play some golf and help to change some lives at the same time.

Contact Ed Thiebe,
CSF Development Director
at (727)873-8731

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Find Out More About Mold Zerohttps://buzzazz.com/advertising-and-marketing/find-mold-zero/ https://buzzazz.com/advertising-and-marketing/find-mold-zero/#respondThu, 27 Sep 2018 15:45:57 +0000https://buzzazz.com/?p=7357Do You Have Mold In Your Building? It Needs To Be Handled All of our clients that we work with have one thing in common – they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology they attack and […]

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mold zeroDo You Have Mold In Your Building? It Needs To Be Handled

All of our clients that we work with have one thing in common – they are providing a service or a product that is designed to help people, and Mold Zero are no exception. Using a patented dry fog technology they attack and eradicate mold spores wherever they have settled in in your living or work space, and once that has been removed they perform a second process that out a microbiological barrier in place that prevents any further mold growth in that area.

They are based in Clearwater but service the whole Tampa Bay area, and sometimes even further afield.

Before the development of technologies like the one in use by Mold Zero home and business owners would have to resort to demolition mold removal, and this can be a lot more invasive and expensive, and can, in some cases not prove as effective as its practitioners would have you believe, because it can miss areas that the dry fog would penetrate and handle.

If You Need Mold Treated, Contact Mold Zero


In Florida we have very high humidity as it is, so having faulty AC is enough to provide an opening for mold to settle in and start growing. Add in flooding and you increase the likelihood even further. Structural changes brought about by renovation, or even with newer construction the changes in building regulations, can be enough to affect the humidity levels inside a building and give mold the perfect climate in which to grow.

Your structure is not the only thing under threat when you have mold. Depending on your sensitivity you can fall prey to the allergies mold causes, suffering because of various mycotoxins and bacteria associated with the mold’s growth. Asthma, fibromyalgia, brain fog, rashes, neurological problems – the list goes on.

Removing the mold isn’t easy, and the EPA has a lot of warnings about what to do and not do, and what equipment you should use. In most cases, except for very minimal amounts of mold, you are going to be better sending for a professional like Mold Zero. Please click here check them out.

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An Interview With Deborah Traviss From Leapin’ Lizard RV Ranchhttps://buzzazz.com/advertising-and-marketing/interview-deborah-traviss-leapin-lizard-rv-ranch/ https://buzzazz.com/advertising-and-marketing/interview-deborah-traviss-leapin-lizard-rv-ranch/#respondMon, 17 Sep 2018 14:40:11 +0000https://buzzazz.com/?p=7354Looking For A Great Place To Stay? Check Out Leapin’ Lizard Deborah has been our client for nearly 5 years, and has been running the Leapin’ Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about her, and her business, […]

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Looking For A Great Place To Stay? Check Out Leapin’ Lizard

Deborah has been our client for nearly 5 years, and has been running the Leapin’ Lizard RV Ranch for over 20 years with her husband. Deborah is always great to speak to, and we wanted find out some more about her, and her business, and share it with you.

What is your name and the name of your business?
Deborah Traviss Leapin’ Lizard RV Ranch

How did you get into the business you are in?

I married into it. My husband was building the RV Park when we met. We worked together to get it open.

How long have you been in business?
The RV Park opened January 1997.

What is the thing you like best about the work you do?

That folks are happy to get here. And helping them to have the best experience possible.

What have been your successful actions?

Having Buzzazz design our website and finishing the pool and spa.

What might be something people would be surprised about the work you do?

That it’s work!

What’s your favorite thing to do when you’re not working?

Relaxing and reading. Traveling in the summer.

Anything else you would like to tell people?

Building, owning and operating Leapin’ Lizard RV Ranch is amazing and hard work. But it’s wonderful work. Folks plan and travel to get here. We appreciate that very much and try to help them have the best time.

What services/products do you provide?

We are an RV Park and provide a wonderful camping experience for RVers.

What is your target market?

It varies. Families, Singles, Couples, Retirees.

What do you love most about your business?

Hearing how much people love the Leapin’ Lizard. But truly it would have to be the RV Park itself. Mornings with the smell of bacon, the afternoon of guests in the midst of their fun and adventures and Evenings of B-B-Qs and campfires. And quiet star filled nights.

What do you hate about your business?

This is the Anza-Borrego Desert and during the summer it’s too hot for business.

What is your 5 year goal?

To have the pool heated for winter, be credit card debt free and continue to improve the RV Park.

What is the most important function of your business?

To help folks have a great time while they’re visiting us and the desert.

Visit Leapin’ Lizard To Find Out More!

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Stars, Stripes And Swoosheshttps://buzzazz.com/advertising-and-marketing/stars-stripes-swooshes/ https://buzzazz.com/advertising-and-marketing/stars-stripes-swooshes/#respondFri, 14 Sep 2018 16:43:53 +0000https://buzzazz.com/?p=7353England is pretty secular in my memory – Blair’s attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn’t necessarily sit well with either church.I am religious myself, but it was a […]

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England is pretty secular in my memory – Blair’s attempt to marry Labour values with religious ones never scanned that great. My mum was Catholic and my dad was Protestant, and they married in a Registry Office, which in some senses doesn’t necessarily sit well with either church.I am religious myself, but it was a long journey to reach that point.

My dad voted Conservative and didn’t want to talk about it; my mum voted Conservative because my dad did, and didn’t want to talk about it. I kept myself informed, but never really found myself drawn to the impracticalities of socialism, or the Thatcherite iteration of the conservatives at the time. I would follow party policies on issues, and base my vote on which candidate aligned with my viewpoints. A long time ago bipartisan politics and the perpetual stalemate between the party in power and the one opposing them and their eagerness to reverse everything when they got into power started to lose its appeal as a solution. I wanted to remain engaged though, so when the opportunity arose I voted.

I was always involved with groups like the Scouts, so I was out in the community helping people. My grandparents were in the British Legion, and both my grandfather and grandmother were veterans, and I would often end up helping out there too. I carried my volunteer work over into my time in America. Respect for others and their beliefs has always been a central feature of my life, and it has stood me in good stead.

Why am I front-loading an article on symbols of Patriotism and sports merchandising? Because I don’t necessarily feel that I am coming at the whole thing from a viewpoint that is as clear cut as someone who grew up with The Pledge Of Allegiance being said every morning, or who had a die-hard attitude to a sports team. I am also obviously white.

All of these things are symbols. A swoosh for motion has become instant visual shorthand for a whole brand, and some might say a whole philosophy. But Nike doesn’t just mean what they say it means; it has some interesting behind the scenes issues that don’t jive with the positive message out front.

Flying an American Flag shows solidarity with the country, drop it to half mast and you are showing respect for those lost, drape it across a coffin and you indicate that this person gave his life in the service of his country, hand a widow or a mother the flag which was draped on the coffin (a carefully choreographed ritual) and you are thanking them for their loved one’s service.

Every single sports team in the country is wearing a symbol that helps them to be easily identified. Which side are you on?

Black glove raised fist. Dropping to the knee. These things are also symbols. Compare it to Martin Luther King and Malcolm X and others, like Rosa Parks, at the forefront of the Civil Rights movement, and for some people the connection is seen as tenuous at best. For some it is the latest iteration of a struggle that has been in place since before and after emancipation; for some, the choice of arena, given what the game of football and its players symbolize for some people, is inappropriate. The perceived slight on the flag and the National Anthem is likewise hard to reconcile with a game considered as American as the Flag.

MAGA hats and the Trump logo are considered just as contentious for some, and totally allied with the flag and the anthem, and patriotism for others. the whole way that the situation is wired isn’t really designed for compromise or conversation – the sports and the politics really are set up to be adversarial, and in so many arenas we are bumping up against this problem … that an argument which should be used to convince others of the validity of a different viewpoint comes down to two people instead shouting their position at someone else, and neither of them really listening to each other.

There is an idea that Colin Kaepernick is not doing anything outside of football protests to help people, and therefore that his protest is invalid, but a little bit of research shows that this isn’t true – he is involved in social programs and has donated money and time to help people. He is involved. Are Nike backing him from a purely business perspective along the lines of allying themselves with someone who is getting a lot of column inches at the moment? Or are they trying to occupy that same moral high ground? Is that possible for a company with problematic human rights issues in their own not too distant past?

Is the protest an expression of free speech, and should the right to protest in this way be upheld because it is something that is enshrined in the constitution? Or is it really an insult to veterans and patriots? America has always been a flexible enough idea to embrace drastically different interpretations of what the American Dream is, it just seems that the debate has become a little more combustible of late.

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Look For The Problem Solvershttps://buzzazz.com/advertising-and-marketing/look-for-the-problem-solvers/ https://buzzazz.com/advertising-and-marketing/look-for-the-problem-solvers/#respondMon, 10 Sep 2018 17:05:29 +0000https://buzzazz.com/?p=7275Look For Those Who Offer Solutions It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that we inflow, and how much of […]

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Look For Those Who Offer Solutions

It is pretty common for people to talk about the problems that exist out there in the world, and not so common for them to offer up a solution for the situation they have highlighted. When you consider the volume of information that we inflow, and how much of it comes in this form, you can see why people start to feel fatigued, and why they end up burned out, and why they don’t want to keep trying to choke it down.

If the articles that you were reading did a little more than spread misery and a laundry list of outpoints; if they at least offered a few words of hope somewhere in the mix, it might be more palatable, if they researched enough to point to ways in which one might help that would be even better. Empowerment has to go beyond tearing down the oppressors – it has to give tools to the people who must navigate the aftermath of the demise of a status quo.

Can you imagine how you might operate in a sphere where all the previous data is irrelevant, and there are no maps left that are guaranteed to get you from point A to B? We are quite capable of creating totally new situations, just by looking at what is wrong with the current situation, and changing it for the better. Or we might identify a new area of interest that has escaped the notice of most people.

Problem Solving Is A Very Valuable Skill

It is true that one can learn from the mistakes of the past, but it is also true that one may become so shackled to the notions of what is based on the notions of what was, that one fails to see the bright future of what might be. It may be true that an area has been devastated by a man made error, but that does not mean that it cannot be corrected. There are many innovations that come into the world that effect what some may have previously thought of as a miracle. Smallpox went the way of the dinosaur thanks to innovation. Flight once seemed a folly. A lot of what we take for granted in terms of technology at one point in time might have been considered impossible.

Problem solvers are pretty easy to spot – they are often out front leading people in the direction they need to go, and they are achieving results. Problem solvers walk the walk and don’t just talk a good game. Where defeatists may focus on the problem and want to explore every facet of the failure at hand, problem solvers will be asking questions that drive everyone forward to an answer. It is great being able to spot that there is an issue that needs handling, but not trying to handle it make the spotting of it redundant. If you look around you and see which camp people fall into then it is easier to spot who you should ally yourself with. If you want to get things done problem solvers are the right people, and if you start hanging around with them, and emulating them – pretty soon people are going to see you as that same kind of useful individual.

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An Interview With David Janer From Bay Furnishingshttps://buzzazz.com/advertising-and-marketing/interview-david-janer-bay-furnishings/ https://buzzazz.com/advertising-and-marketing/interview-david-janer-bay-furnishings/#respondMon, 03 Sep 2018 16:08:34 +0000https://buzzazz.com/?p=7342Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country! David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We have worked with him for a while now, […]

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Bay Furnishings Is A Veteran Owned Furniture Business That Can Service Anywhere In The Country!

David is very enthusiastic in what he does, and he handles a number of different things in his company, doing each job that needs to be done with the same enthusiasm. We have worked with him for a while now, and we wanted to find out more about him – so we asked him a few questions.

What Is Your Name And What Is The Name Of Your Business?

David Janer, Bay Furnishings

How did you get into the business you’re in?

I always liked sales, so a friend of mine told me about a consignment business that was for sale in the Dunedin area. After doing my research I decided to buy it and start my business venture from there.  

How long have you been in business?

Since 2014

What is the thing you like best about the work you do?

Ensuring that customers are satisfied and happy with my products.

What have been your successful actions?

Getting my business certification from very reputable institutions, SBA Hubzone, Veteran Owned Small Business, Minority Business Enterprise, Small Business Enterprise.

What might be something people would be surprised about what you do?

My ability in a hands on capacity versus managerial.

What’s your favorite thing to do when you’re not working?

Relax at home, spend time with my family.

Anything else you would like to tell people?

Our goal is to keep a long-time relationship with our customers, providing them high quality products at affordable prices.

What Services / Products do you provide?

Our products cater toward businesses; that entails, offices, hotels, restaurants, cafes, recreational centers, private or public events.

What Is Your Target Market?

Anybody that seeks furniture for their business

What do you love most about your business?

My interaction with customers via sales achieved.

What do you hate most about your business?

The lack of travel opportunities, since it’s all performed online at the office.

What is your 5 year goal?

To have a well established brand name in media circles as well in the retail world.

What is the most important function of your company?

One on one relationship with customers and finding what they are looking for promptly.

If You Need Business Furniture, You Should Call Bay Furnishings Now!

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Interview With Tamara J. Archerhttps://buzzazz.com/advertising-and-marketing/art/interview-tamara-j-archer/ https://buzzazz.com/advertising-and-marketing/art/interview-tamara-j-archer/#respondMon, 27 Aug 2018 14:37:25 +0000https://buzzazz.com/?p=7333Photo Credit: Errol K. Archer T. Archer Design, Changing Lives With Interior Design When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful people who were drawn in by the art. One of […]

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Photo Credit: Errol K. Archer

T. Archer Design,
Changing Lives With Interior Design

When we transformed our office into an art gallery for an evening last month, as part of the Clearwater Art Walk, we created something really special, and got to meet some wonderful people who were drawn in by the art. One of these people was Tamara J. Archer, who has been in the design business for a while now, and who we wanted to introduce everyone to.

What Is Your Name And What Is The Name Of Your Business?

Tamara J. Archer.  My company is T. Archer Design www.tarcherdesign.com

How did you get into the business you’re in?

As a kid I always had an affinity for interior spaces, even though I didn’t know at the time that interior design was a career option. After working in the advertising industry for a few years, I decided to enroll in a bachelor’s program for interior design. Shortly after completing my degree I started working on projects for friends and family, and the business grew from there.

How long have you been in business?

It’s been 11 years.

What is the thing you like best about the work you do?

I love that my work allows me to be as flexible and creative as I want to be. That helps me continue to grow and evolve as a designer. In the process, I get to help my clients tell their own stories through my designs.

What have been your successful actions?

Recently I’ve had the opportunity to spend a few months in Jamaica working on interior design at 4 luxury resort properties. I worked with a team there to develop unique design concepts that enhance the guest experience. That has allowed me to broaden my practice into the area of hospitality design. I’m very excited about that.

What might be something people would be surprised about what you do?

People are usually surprised at the technical process involved in interior design. Only part of the process involves aesthetics. The other large part involves aspects like schematics, architectural detailing, environmental psychology, and ergonomics, as they apply to how we interact with interior spaces. There are many layers required that people don’t see, to achieving a successfully designed space.

What’s your favorite thing to do when you’re not working?

I enjoy going to the beach, which is one of the things that really drew me to Clearwater. I also love traveling. Over the years, I’ve drawn so much of my design inspiration from the beach and my cultural experiences from traveling. I like destinations that are rich in history and culinary diversity. I’m definitely a foodie.

Anything else you would like to tell people?

I’d like to tell people how much interior design is an essential part of our daily lives and that everyone deserves to live, work and play in spaces that inspire them. Interior design is about expression— about how spaces like your home make you feel and what it says about who you are.

What Services / Products do you provide?

We provide full-service interior design from consultations, product sourcing, and remodeling, to custom-tailored spaces.

What Is Your Target Market?

My ideal client is someone who values personal attention and an eclectic creative approach. They want a timeless space customized for them and their lifestyle, that they can enjoy for years.

What do you love most about your business?

What I love most is how transformative interior design can be. Great interior design evokes positive emotions and memories. Our wellness, emotional and behavioral responses are considerably impacted by designed environments.

For Interior Design, Check Out T. Archer Design Today!

What do you hate most about your business?

Interior design has become very popular in recent years due to home design shows. I think it’s wonderful that the industry has gained so much attention, but I also think that design shows have given a lot of people a false idea of the interior design process. They only see short edited versions of what it takes to design beautiful spaces.

What is your 5-year goal?

My 5-year goal is to continue to learn and grow as a designer and a company. I’m currently in the process of working on a home décor line. I also want to hire more designers and develop a mentorship program for other entrepreneurial-minded designers who are just starting out. I remember how difficult it was for me to find my footing after design school, so it’s very important to me that I’m able to help recent grads who are looking for guidance.   

What is the most important function of your company?

The most important function of my company is understanding our client so that we design the best space possible for you. We want your space to be a reflection of you, your personality and your style, because style isn’t just about what you wear.

Let us know if you would like to be interviewed for The Buzzazz Digital Hive Magazine.

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R.E.S.P.E.C.T – Aretha Franklinhttps://buzzazz.com/advertising-and-marketing/music/r-e-s-p-e-c-t-aretha-franklin/ https://buzzazz.com/advertising-and-marketing/music/r-e-s-p-e-c-t-aretha-franklin/#respondThu, 16 Aug 2018 20:51:06 +0000https://buzzazz.com/?p=7327Aretha Franklin’s Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the field that they worked in, something immediately […]

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Aretha FranklinAretha Franklin’s Voice And The Way She Conducted Herself
Truly Made Her The Queen Of Soul

Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the field that they worked in, something immediately changes in relation to the work. Often there is a re-evaluation, and someone who may not have been as present in the spotlight undergoes a posthumous re-invigoration of interest in them. I think if you love soul music and you feel how much life is invested in those songs, Aretha has never been away from the spotlight; for those of us who love her music she occupies a very central part in the musical landscape.

Back when I was studying Media Studies we had to script and create a radio show for one of our projects and we created RESPECT FM – we were a pretty diverse group, but there wasn’t one of us that didn’t love that song. That song being the frontloaded introduction to what we were about changed the whole feeling of the thing. How do you hear that song and not want to sing along to it? How do you hear that song and not want to give Aretha respect?

Aretha Franklin’s Influence Will Continue On

A voice that can do what hers did – to create both intimate and inviting stories, and then to climb into epic operatic swoops that help the listener take flight in the music – that is something to behold. If there were any soul singers out there who claimed not to be influenced by this woman they would be lying through their teeth. I don’t think that’s the case though. Singers like Aretha Franklin aren’t ever background music – you put on her songs to listen to them, to sing along to them, and if they come on the radio you stop and listen to them.

The swell of admiration and the tributes are already starting to appear, and hopefully this will introduce her music to a whole new generation of people. Aretha is going to be missed, but she is surely going to be listened to a lot in the coming weeks, and for a long time after.

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