Paul Grimsley | Buzzazz Advertising & Marketing Agencyhttps://buzzazz.com Tampa Bay's # 1 Marketing FirmThu, 21 Jun 2018 15:53:04 +0000en-UShourly1Juneteenthhttps://buzzazz.com/advertising-and-marketing/juneteenth https://buzzazz.com/advertising-and-marketing/juneteenth#respondWed, 20 Jun 2018 20:19:00 +0000http://buzzazz.com/?p=7079America Has Many Great Holidays, Juneteenth Is Amongst Them Today is the celebration of a big day in the annals of American History, but it is unfortunate that not everyone knows about it. It is celebrated by African Americans especially, because it commemorates the Abolition of Slavery in Texas and the emancipation of enslaved blacks throughout the former Confederacy of […]

The post Juneteenth appeared first on Buzzazz Advertising & Marketing Agency.

]]>
America Has Many Great Holidays, Juneteenth Is Amongst Them

Today is the celebration of a big day in the annals of American History, but it is unfortunate that not everyone knows about it. It is celebrated by African Americans especially, because it commemorates the Abolition of Slavery in Texas and the emancipation of enslaved blacks throughout the former Confederacy of the southern United States in 1865.

It is also known as Freedom Day or Emancipation Day, and is marked by the singing of traditional songs and readings from celebrated African American authors.

In 1980 Texas was the first state to make it an official holiday, and by 2008 half the states in the US observed it as a ceremonial observance, and as of 2016 45 states now recognize it.

Holidays That Teach You Something Are Amazing

It is interesting that we have a lot of holidays that rightly celebrate those who sacrificed their lives for the ideal of freedom, but a holiday celebrating an actual significant milestone on the road to true freedom isn’t as widely celebrated.

It represents the fulfillment of an idea made in the Emancipation Proclamation 2 years earlier. The areas released on Juneteenth were not covered by that original proclamation, and there were others still that were only freed by the 13th amendment in December 1865.

For being such a young country, America has a fascinating history, that holds a lot of interest for those abroad and those newly trying to gain the right to call themselves American. The present is always informed by the tides that shaped the past, and the future is built on the foundation of both of them, and those who are better educated in these areas are going to be able to better determine where the ship steers.

In my first year of being over here, one of the the first things I ever went to was a 4th of July celebration in New Orleans, on the Mississippi River, and it blew me away – the combination of the beautiful setting on the Moonlight Mile, and the great fireworks, and the enthusiasm and friendliness of the people was amazing. I realized that Americans really do have a super power in their ability to celebrate. Halloween was the next big thing I went to, and likewise, you could see the amount of effort that everyone went to – you had everyone from the kids, the parents, the grandparents, and the neighborhood as a whole involved; even the local churches were providing a safe way to do Halloween … it was great. Thanksgiving, Christmas, New Year – all of these were events with, to quote Spinal Tap, the volume turned up to 11. Add in Cinco De Mayo, Kwanza, whatever holiday tradition you subscribe to, and the country really does demonstrate the strength of the community.

For me, the events in honor of soldiers, of Civil Rights leaders like Martin Luther King, and events celebrating the great events that made America what it is are the lifeblood of the social calendar, so I think Juneteenth is an amazing idea talking about something very important, so how long will it be before all the states are celebrating it? Not long I don’t think.

The post Juneteenth appeared first on Buzzazz Advertising & Marketing Agency.

]]>
https://buzzazz.com/advertising-and-marketing/juneteenth/feed0
What Is The Buzzazz Hive?https://buzzazz.com/advertising-and-marketing/what-is-the-buzzazz-hive https://buzzazz.com/advertising-and-marketing/what-is-the-buzzazz-hive#respondFri, 15 Jun 2018 19:46:29 +0000http://buzzazz.com/?p=7075An Amazing Digital Magazine It is an amazing digital magazine. that is the easy answer, and perhaps all you need, but if you want a little more, read on … The Buzzazz Hive is a digital magazine. It is a place where we look at popular culture and the world at large through the filter […]

The post What Is The Buzzazz Hive? appeared first on Buzzazz Advertising & Marketing Agency.

]]>
An Amazing Digital Magazine

It is an amazing digital magazine. that is the easy answer, and perhaps all you need, but if you want a little more, read on …

The Buzzazz Hive is a digital magazine. It is a place where we look at popular culture and the world at large through the filter of a business lens. If it is an interesting subject and there is a story there, one of our writers will have an opinion on it, and a way of looking at it that you may not have thought about before.

Our purpose is to inform and entertain. We are not really interested in forwarding the all-pervasive negativity that is out there in the world, and which covers your wall, pollutes your stream, or clogs your inbox.

This doesn’t mean that we shy away from looking at problems and difficult situations, but our attitude is that there is always a solution, and that is where our thinking is pointing the way to.

We Are Interested In Thinkers, Problem Solvers, Creatives, Successful Business Men

Who wants to sit down and read another article where the only thing that they get at the end of it is a feeling of anxiety and the sense that everything is hopeless, and that there is no way to forge ahead? Isn’t that what we have fallen into the pattern of reading every day? Isn’t that what we have gotten used to sharing with our friends all the time?

Always talking about problems and never ever leading someone to possible solutions can get overwhelming, and it can lead you down a cul-de-sac where you stop looking for solutions, because it all seems hopeless. At Buzzazz, and in The Buzzazz Hive we do not believe that it is hopeless. We believe that by looking at a problem and applying ingenuity and high tech solutions any situation can be resolved.

We are interested in what the thinkers out there have to say, and the problem solvers – we want to engage with creatives, and we are looking for the input of people in business who have had successes in changing their own lives and the lives of others around them. If you have an idea for an article or you would like to be interviewed for The Hive, let us know at thehive@buzzazz.com

 

The post What Is The Buzzazz Hive? appeared first on Buzzazz Advertising & Marketing Agency.

]]>
https://buzzazz.com/advertising-and-marketing/what-is-the-buzzazz-hive/feed0
Behind The Machttps://buzzazz.com/advertising-and-marketing/behind-the-mac https://buzzazz.com/advertising-and-marketing/behind-the-mac#respondFri, 15 Jun 2018 19:07:33 +0000http://buzzazz.com/?p=7073Where Does the Purpose Behind A Product Drive It And You? I am not sure that I ever really saw a Windows or Microsoft advert that stuck with me. Windows was ubiquitous but never really aspirational or inspirational. I have Windows because it came on the computer I own not because I consciously made a […]

The post Behind The Mac appeared first on Buzzazz Advertising & Marketing Agency.

]]>
Where Does the Purpose Behind A Product Drive It And You?

I am not sure that I ever really saw a Windows or Microsoft advert that stuck with me. Windows was ubiquitous but never really aspirational or inspirational. I have Windows because it came on the computer I own not because I consciously made a choice to own something that was Microsoft produced. I don’t honestly think that the words I have to have a Windows computer have ever come out of my mouth.

Is this just because Microsoft has traditionally been more of a software company? I don’t think so. I am sure for some people that they are the ne plus ultra of computing software, and they have obviously developed some very useful technology in their time, otherwise they wouldn’t be the size they are, but has anyone really wanted to emulate Bill Gates in the way that they want to emulate Steve Jobs? Well, maybe in terms of the amount of money that he has.

Microsoft and the computers that used their software always seemed to be purely functional objects, and they were never the most aesthetic looking things either. Sure, it’s true, The Surface Pro, and a few others may have stepped out of that fugly black box hooked to a TV screen mode, but when has an Apple machine ever hit you with that flow, where you hope there is something impressive inside the box because the box isn’t much to look at?

One flow is all about business, and one flow is all about creativity.

Windows machines are work horses, Apple machines are imbued with something else. One flow is all about business, and one flow is all about creativity. When I trained as a journalist this was always the flow in the office – everyone had access to the PCs, but there was a certain cache and prestige with the Macs. I blew a student loan on a new candy colored Mac Book, and even to this day I believe that it was the best machine I ever owned.

Of late it has become apparent to me that Apple pays very close attention to what it is that their customers want, and when they have determined what that is they go all out to provide it for them. Microsoft, on the other hand, and here I am thinking of Windows 10 updates, does things to be computer and my user experience that I did not ask for. A recent update stripped out my choice of anti-virus program and replaced it with Window’s Defender, which changed some of the operating parameters of other programs (those which weren’t purged as Windows introduces their own replacements). It can be a frustrating experience, because I purchased my computer to do certain things, and over time I have developed certain workflows, and when I have discovered something that works I do not need an arbitrary spanner in the works.

Tim Cook is definitely positioning himself as someone who can be trusted, and he surrounds himself with people who know what they are doing, and it seems that he gives them the space to do what they are best at, while making sure that what they do embodies the ethos that Apple has been careful to cultivate over the years. Think Different. Look at your Apple and then look at your PC, and you get the idea that they are for different things – if you want to work sit down at a PC, and if you want to create, maybe an Apple is better.

Peter Kariuki is an interesting person to follow. Grimes is an interesting person to follow. Look at what they are creating, and you can get the notion that that is the path that you want to follow.

Any design, any product – if it has the right purpose behind it, and in the driving seat, is going to appeal to you more than something which has a purpose that doesn’t resonate with your own.

The post Behind The Mac appeared first on Buzzazz Advertising & Marketing Agency.

]]>
https://buzzazz.com/advertising-and-marketing/behind-the-mac/feed0
Anthony Bourdain, I’m Sorry I Missed Outhttps://buzzazz.com/advertising-and-marketing/anthony-bourdain-im-sorry-i-missed-out https://buzzazz.com/advertising-and-marketing/anthony-bourdain-im-sorry-i-missed-out#respondWed, 13 Jun 2018 20:31:07 +0000http://buzzazz.com/?p=7069Each Episode Showed Human Resilience And Humanity I am going to make a confession that is going to have anyone who was already in the fan club thinking I am a little bit of an idiot. Until this week I hadn’t actually watched any of Anthony Bourdain’s television shows, and even worse, I hadn’t read […]

The post Anthony Bourdain, I’m Sorry I Missed Out appeared first on Buzzazz Advertising & Marketing Agency.

]]>
Each Episode Showed Human Resilience And Humanity

I am going to make a confession that is going to have anyone who was already in the fan club thinking I am a little bit of an idiot. Until this week I hadn’t actually watched any of Anthony Bourdain’s television shows, and even worse, I hadn’t read a single one of his books. I have owned Kitchen Confidential for probably ten years, and unfortunately I never plowed through enough of my book backlog to actually get to it.

Some nights I sit there and I don’t want to watch another typical Hollywood movie where the guy gets the girl and then the guy loses the girl, and then the guy gets the girl back. If it’s sci-fi you can substitute the girl for some deus ex-machina device. And sometimes I don’t want to watch depressing art house indie efforts. Some days what I want to do is learn about something and feel good about people and the achievements of mankind. So, messed up as the reason is for it, Anthony Bourdain: Parts Unknown is trending on Netflix, so the show, which I had sitting there in my to watch list suddenly leapt out at me.

How did I miss this? This my kind of thing – learning about food and culture, delivered by someone who is accessible, and engaged with his subjects, rather than observing them like they were bugs in a jar. It feels genuine, and not staged – because it isn’t.

The first episode was set in Myanmar, and I believe that Bourdain and his crew were one of the first Western crews to be allowed to film in the country, and even if it was in the tourist triangle as he dubbed it, it was not an insignificant thing. To humanize the people of Libya and to show that they have a thriving culture and that they have bounced back from years under Gadaffi is huge. Each episode showed human innovation and resilience. Seeing people who live in the West Bank and on the Gaza Strip living their lives and feeding their families, and freed from the abstracts that can drown these personal stories is an amazing thing. All of the food looked interesting and great tasting, and it was interesting to see it as a channel through which the history of a people is transmitted.

Bourdain takes you into the heart of the Congo and he shows you that what you know of the Congo is a mirage, and that the people there are as smart and full of hope and ingenuity as people anywhere.

His interest and care for people and the stories they have really is something to emulate.

The interesting thing for me is that a show that on the surface might be seen as a vehicle for perpetuating the fame of the person whose name adorns the show is nothing of the sort. These shows are a very unselfish piece of documentary where the places and the people are the stars, and you need no flash or spectacle to make the stories compelling. Learning about people and how different parts of the world are put together, and how that is reflected in the cuisine, is learning something about yourself too. Some will dismiss the value of nostalgia, not seeing that often it is the tendency that people have to celebrate the beauty of the humanity that they are witnessing, and how that reminds them of the beauty and humanity in themselves.

If you read the eulogies you can see that Bourdain connected with people who watched and read him for the same reason that he connected and meant something to the people he talked to on camera – you could tell that he really cared about the food and the people and the countries that he was visiting and he wanted to communicate about them, and people like to be reminded that there are those out there who care in this way, and they want to listen to them.

I wish I had really understood his value when he was alive, but his legacy really is a powerful and a human one. His interest and care for people and the stories they have really is something to emulate.

The post Anthony Bourdain, I’m Sorry I Missed Out appeared first on Buzzazz Advertising & Marketing Agency.

]]>
https://buzzazz.com/advertising-and-marketing/anthony-bourdain-im-sorry-i-missed-out/feed0
Combating Trolls While Protecting Privacyhttps://buzzazz.com/advertising-and-marketing/combating-trolls-protecting-privacy https://buzzazz.com/advertising-and-marketing/combating-trolls-protecting-privacy#respondMon, 11 Jun 2018 19:55:48 +0000http://buzzazz.com/?p=7066Anonymity And Criminality Are Not Intrinsically Connected Should anonymity on the net be done away with? Should lack of anonymity be imposed on people who commit certain offenses? It is something of a minefield that pulls in all kind of laws regarding privacy and freedom of speech on one side, and concern about people misusing […]

The post Combating Trolls While Protecting Privacy appeared first on Buzzazz Advertising & Marketing Agency.

]]>
Anonymity And Criminality Are Not Intrinsically Connected

Should anonymity on the net be done away with? Should lack of anonymity be imposed on people who commit certain offenses? It is something of a minefield that pulls in all kind of laws regarding privacy and freedom of speech on one side, and concern about people misusing the tool to abuse and attack others on the other hand.

The integral role that the internet has played in some activism, and the suppression leveled against activists by both some sectors of the media and authorities, it is argued, makes this a bad idea. And no matter what some people would have us believe, not all activists are violent radicals, and some activism does benefit society.

Can you apply the same argument to the internet that people like to apply to guns? Guns in and of themselves are not criminal – they are merely tools, and it is the fault of the users that one should target, rather than the guns themselves. Now substitute the word gun for internet, and you can see that the logic does apply.

Trolls, most of the time, have a bark that is worse than their bite, and they really only become effective when people respond to them and become inflamed by them – they are trying to goad people, and they will often say the most outrageous things to do it. There are rules in place to handle hate speech of any kind, and if someone takes it beyond speaking into action, there are laws to handle that – nothing specific really needs to be codified for the internet.

The internet is an extension and a reflection of the society that uses it to interface with each other.

The Internet Is A Reflection Of Society And Doesn’t Need A Separate Set Of Rules

Does anonymity facilitate criminality? I think that the anonymity available on the internet is only maintainable to a certain degree anyway, for most people. Not every single troll is some genius hacker that is able to mask their signal and divert attention from where they are logging in – some of them are just kids or men, or whomever, screaming loudly for attention. Should everyone as a blanket thing be disallowed their online identities? There are some people who might find it easier to communicate and create because of the layer of cover that the internet provides them with, and as long as they are doing nothing to harm anyone, why should this be a problem?

Passwords and code are protected under the First Amendment, and with online personas being an expression of communication and in some cases a guarantee of privacy, in a similar way, should they not be afforded the same protection?

If the surveillance state and big technology end up in bed with each other, and we get a Social Credit system like China then all this might become a moot point. Facial recognition and fingerprint technology might make it easier to lock you out of the digital walled gardens, but for now the internet has some freedoms associated with it, and they allow as many constructive things to happen as bad things – if not more.

Privacy advocates argue against punishing everyone for the behavior of a minority, and the technology is definitely there to be more selective about who is targeted by the measures being suggested. If there is a problem and a supposed solution extends beyond the remit of solving that problem, then doesn’t it merely become a means by which to facilitate state control of freedom of expression?

The press is supposed to provide checks and balances that hold politicians accountable, so when someone moves against that it isn’t the best indication. Citizen journalism is perhaps not the buzzword it once was, but it is still out there, and the means to write and put your opinion out there still exists, and the idea was that it would equalize and make control of the narrative available to more than just the elites who can afford to lawyer up needs to be championed. So should the blogger who has an opinion be covered under the same protections? It’s not going to happen if we totally do away with anonymity.

Criminality is criminality, and it is a separate thing that should be controlled and addressed by the law in isolation from something that is neither a by-product nor really a contributing factor to the crime, merely a hurdle to discovering the culprit which, given how far developed the tech at the disposal of the intelligence community is supposed to be, should be no hurdle at all. Allow the innocent to do their thing, and just punish those who violate the law.

The post Combating Trolls While Protecting Privacy appeared first on Buzzazz Advertising & Marketing Agency.

]]>
https://buzzazz.com/advertising-and-marketing/combating-trolls-protecting-privacy/feed0
My 11 Year Faceversaryhttps://buzzazz.com/advertising-and-marketing/11-year-faceversary https://buzzazz.com/advertising-and-marketing/11-year-faceversary#respondFri, 08 Jun 2018 19:30:41 +0000http://buzzazz.com/?p=7062A Look At What Facebook Does Well The videos they compile out of your own photos and videos for these things generally hit the right mark, unless they excavate a problematic relationship – though thankfully you can edit that out. But after a few instances where I have looked at all that Facebook does wrong, […]

The post My 11 Year Faceversary appeared first on Buzzazz Advertising & Marketing Agency.

]]>
A Look At What Facebook Does Well

The videos they compile out of your own photos and videos for these things generally hit the right mark, unless they excavate a problematic relationship – though thankfully you can edit that out. But after a few instances where I have looked at all that Facebook does wrong, perhaps I should focus on what it does right.
When a disaster hits and area you can check in and let your family and friends know that you are OK. Because it is ubiquitous it is highly likely that you are going to be able to track down friends and long lost friends, unless they are called John Smith or some-such.  Messenger makes it easy to communicate with people live if you want to. You can Facebook stalk someone’s life if you want to – and use this to do a kind of background check if you aren’t sure whether you want to approve that friend request.

You can buy things and sell things. You can run community groups, and you can advertise your products or services, and all at no cost. Anyone that doesn’t realize their data is being leveraged is a bit naive. The extent of the leverage and the ways it was being used were the problem. But Facebook does give you a lot. It really isn’t free though – because if you don’t see the value in the things that you share and recognize how they are monetized by now, and you are only triggered into anger by a Facebook post or meme, you haven’t been paying attention.

Even when people talk about new platforms as being an alternative Facebook has become the benchmark. Myspace eroded its reputation so much that it barely rates a mention, except in the remembrances of nostalgic navigators of the realm of Tom, who was everyone’s first friend in that acreage of cyberspace.

Some Days Facebook Works How It Is Supposed To

I met people through Myspace and lived with them for a month. I met my first person from the internet in the flesh thanks to a writing site. I met my ex-wife and moved to the US because of a writing site. I have been part of countless art projects because of another online community. But I am not sure that any other site, outside of Facebook, has facilitated the mass contact of people from different times and places throughout my life. Facebook’s memory of all the events in my life, and of other people’s is perfect in some ways for the polite and somewhat shallow interactions necessary with acquaintances, and even if deeper interactions are the somewhat elusive goal this isn’t without value.

I wouldn’t say that what I feel with Zuckerberg is anger, more disappointment. His failure to own his mistakes undermines some of the more positive aspects of his platform. Apologizing for what you have been caught doing is all well and good, but doesn’t mean too much if you know that other similar undiscovered things are going on parallel to your apology.

Facebook has a lot of great things about it, but the perception seems to be at a tilt-point, where, because a lot of those great things are things that can be replicated by others, people are wondering do they need it at the expense of security, and in light of the possible manipulation it has been used for.

11 years is a long time, and the world changes, and Facebook has changed, and the attitudes have changed to it. Some of that is a generational thing, and some of it is that the social landscape is not the same as it was. Social media is now something we have lived with a for a while as well – we know a little better what it is, and we have a better idea of what it is that we want from it. The field has widened, and with more choice, the need to keep a particular social media platform has diminished. Can the lost ground be regained? It is even as bad as people say? Maybe so. Maybe not. We will see. It may hemorrhage users, and it just may not care, if it fixes what’s broken or just creates more new things so people don’t even bother to look in that direction again.

The post My 11 Year Faceversary appeared first on Buzzazz Advertising & Marketing Agency.

]]>
https://buzzazz.com/advertising-and-marketing/11-year-faceversary/feed0
China Built A Social Media Control Mechanism For Its Peoplehttps://buzzazz.com/advertising-and-marketing/china-built-social-media-control-mechanism-people https://buzzazz.com/advertising-and-marketing/china-built-social-media-control-mechanism-people#respondThu, 07 Jun 2018 20:24:49 +0000http://buzzazz.com/?p=7053When You Track Yourself For Others, Who’s In Control Of The Data? Use what you have. Want to control the people? Connect them all up and then use them to monitor and regulate each other, reduce the burden on the state. This seems to be working in China. The dystopian social media of the kind […]

The post China Built A Social Media Control Mechanism For Its People appeared first on Buzzazz Advertising & Marketing Agency.

]]>
When You Track Yourself For Others, Who’s In Control Of The Data?

Use what you have. Want to control the people? Connect them all up and then use them to monitor and regulate each other, reduce the burden on the state. This seems to be working in China. The dystopian social media of the kind depicted in Black Mirror is a reality for citizens in China. Surveillance is where people are monitoring you from outside, and sousveillance is where you basically track and upload your own data, and this new way of using social media that is being pioneered in China kind of straddles the two – using people’s own tendency to use social media in an exhaustive way to track themselves, to drive and make easy the job of those tasked with surveillance, and throw in a little bit of social programming and you are off to the races.

Thus far, as reported on Boing Boing, some of the punishments for a bad social rating range from spraying and shaming jaywalkers to blacklisting millions from flying or using high-speed rail, including journalists and other critics of the Chinese state. Is there an attraction to this system that might make it a seller in other countries? One has to hope not.

Our own social media has definitely proven to be effective at allowing us to engage in sousveillance, and thanks to some unethical behavior from Facebook and others, it has been used for surveillance too. Thankfully, thus far, as far as we know, no one is planning to replicate China’s Social Credit System. Think though about the remit of an organisation like the NSA, who have 950,000 people working for them who are supposedly targeting potential terror suspects, but who according to Edward Snowden are focused on monitoring their own citizens, add in moves to restrict their mission and limit the use of the tools they pioneered, and consider that a company like Facebook, and other companies, have proven signally ineffective at caring for our personal private data, and ask yourself why the NSA would need a warrant to snoop on your data anymore when it is already being leaked out there. A toothless confrontation with Zuckerberg by an ill-informed congress hardly inspires confidence that the situation is being taken seriously. Who benefits from data leakage and programmable social media? Or rather who beefitted?

Are these two approaches flipsides of the same coin? On one hand a country leveraging the way people use social media to weed out undesirables, and on the other hand a country leveraging data gained from the way people use social media to fragment society into groups and drive them around with an informational cattle prod?

Opt In Surveillance Is A Useful Asset For Someone

The GDPR seems like closing the stable door after the horse has bolted. The GDPR seems like an unenforceable piece of legislation that is designed to give the impression that something is being done to remedy the way in which people use information, when that information is already in the wild. If people opt in to sharing their data, or a site is GDPR compliant and still misuses what data it has access to, what then? It is not as if there aren’t already rules that people are supposed to abide by. Hopefully it isn’t like the situation we had with Volkswagen where they program their machines to behave while they are being watched, but when they aren’t being observed they go back to their same old bad habits.

Is the Social Credit system maybe even in some ways better, because it is overt, and admits what it is doing? The way people use their social media is always evolving, and security is becoming a front and center consideration for how one manages their online presence. Or it isn’t. Your phone knows where you have been, and you let it, because the tracking of your every move has been incentivised. You tagged every photo you uploaded and taught the facial recognition software how to identify you, so you provided a large enough set of sample data. You filled out all your information in those quizzes you did. You opened up your address book and sold your friends data for a picture of you with rabbit ears. China , so the story goes, gives its people no choice in the matter – so the fact that you’ve been given a choice, does that make you feel better? Probably not.

Most people feel locked into the use of some kind of social media, so maybe the attitude now is that you are unable to escape it, so you should work out how best to leverage it for yourself. Or totally dial back your online presence and prepare to have an experience in a world becoming increasingly interconnected in the digital sphere that is entirely different to those who are plugged in. However this all plays out, the landscape is definitely undergoing an upheaval at the moment, and the landmarks which are towering now may not be so prominent when the disruption settles down.

The post China Built A Social Media Control Mechanism For Its People appeared first on Buzzazz Advertising & Marketing Agency.

]]>
https://buzzazz.com/advertising-and-marketing/china-built-social-media-control-mechanism-people/feed0
Zuckerberg And Cook And Facebook And Applehttps://buzzazz.com/advertising-and-marketing/zuckerberg-cook-facebook-apple https://buzzazz.com/advertising-and-marketing/zuckerberg-cook-facebook-apple#respondWed, 06 Jun 2018 18:46:18 +0000http://buzzazz.com/?p=7050Ethics Are Observable In Action Not Demonstrated In Words Watch how people operate under pressure and you can learn a lot about them. It wasn’t too long ago that Apple ran afoul of the intelligence services, when the FBI, due to an error on their own part, were forced to try and play hardball with […]

The post Zuckerberg And Cook And Facebook And Apple appeared first on Buzzazz Advertising & Marketing Agency.

]]>
Ethics Are Observable In Action Not Demonstrated In Words

Watch how people operate under pressure and you can learn a lot about them. It wasn’t too long ago that Apple ran afoul of the intelligence services, when the FBI, due to an error on their own part, were forced to try and play hardball with the Apple CEO in order to get him to provide a weakened IOS so they could hack a phone and access the data of a terrorist. Cook came across as calm, collected, and principled – and he emerged looking good for his stance on the importance of privacy and standing his ground while bully tactics were leveled at him.

Zuckerberg on the other hand seems to be defensive and squirming, and full of excuses. And as tech journalists and others continue to dig it emerges that Zuckerberg has been less than forthright about what is happening with people’s data. An article this week was looking at how Facebook negotiated contracts with technology companies to make sure that Facebook got preferential treatment on their devices, and this involved the exchange of private data in order to set up the exchange between the companies. This is after Zuckerberg sat in congress to explain the Cambridge Analytica issue, which was less a snafu, and not a leak like we have seen with other tech companies, or a hack, but a by-product of Facebook policy that caught up with the social media platform and the data manipulation company. We learned there were other apps. There was the Russian Adverts problem. But if you apologize and continue to keep doing the same thing, what does that say about the value of anything you say?

Tim Cook had described Facebook’s practices as “an invasion of privacy”and Craig Federighi, Apple’s software chief said they are shutting down Facebook’s web-tracking tools on their devices – a pretty open statement of position and intent. Cook also attacked Facebook’s free service with advertising model. Cook said: “We could make a ton of money if we monetized our customer, if our customer was our product. We’ve elected not to do that… Privacy to us is a human right.”

Nothing Is Really Free – As Tom Waits Said: “The Large Print Giveth, And The Small Print Taketh Away.’

Zuckerberg countered that “I find that argument, that if you’re not paying that somehow we can’t care about you, to be extremely glib and not at all aligned with the truth,” he said. But one wonders whether someone who glibly apologizes for the same errors dressed in different clothes over a prolonged period of time is best placed to throw stones, and also is a neat way of playing the victim card while sidestepping the real thrust of Cook’s argument, which is targeted squarely at the ethical considerations around Facebook’s behavior, not something as fluffy as feelinsg, which is where Zuckerberg seems to be taking it. Even the Facebook ad that followed the so-called revelation about Cambridge Analytica appealed to Nostalgia and if you didn’t already know the story might have convinced you that Facebook and Zuckerberg were as much the victims as the platforms users. Probably better to take your lumps and fix the problem rather than to justify.

Apple really are positioning themselves well in this argument, and they have the record of their good behavior in regards to privacy to back up their words. Zuckerberg is acting like someone that has been caught rather than someone who is contrite, and it would be surprising if people believed that things will change beyond some cosmetic moving around of page elements. Will people abandon the site though? Will it become, like Myspace, a digital ghost town populated by those too apathetic to move, or is it just possible that it has so successfully wormed its way into everyone’s lives that it can survive even this.

Apple already has Facetime, loyal users, and a good record with privacy – wouldn’t it be interesting to see what would happen if they went toe to toe?

 

 

The post Zuckerberg And Cook And Facebook And Apple appeared first on Buzzazz Advertising & Marketing Agency.

]]>
https://buzzazz.com/advertising-and-marketing/zuckerberg-cook-facebook-apple/feed0
Thinking About Futureshttps://buzzazz.com/advertising-and-marketing/thinking-about-futures https://buzzazz.com/advertising-and-marketing/thinking-about-futures#respondTue, 05 Jun 2018 20:31:39 +0000http://buzzazz.com/?p=7047Do People Still Ask What Will The Future Look Like? From what direction will the future come, and in what shape will it arrive? There are a lot of different areas that one might look for some early indications of emergent trends – such as those who work in the non-fiction field of Futurist, and […]

The post Thinking About Futures appeared first on Buzzazz Advertising & Marketing Agency.

]]>
Do People Still Ask What Will The Future Look Like?

From what direction will the future come, and in what shape will it arrive? There are a lot of different areas that one might look for some early indications of emergent trends – such as those who work in the non-fiction field of Futurist, and write essays about what the demands of the present are going to do to impact the way that the game of tomorrow plays out. There are the science fiction writers who sit down and dream up futures where problems and solutions in their nascent stages today have been carried to their logical or sometimes illogical conclusion.

And while you are looking to the far flung outer limits of where it might all go, you sometimes miss a game changer like the i-pod or the i-pad or the i-phone, or maybe Alexa or somesuch. What drives technology forward? Well there is a lot of military spending on certain types of technology, and the space programs from NASA developed a fair few things that made their way into the everyday, while we were staking out the land of the future. Whatever it is, it is unlikely to be something that is built within the framework of our already existing technology. Will the garagelabs be the science equivalent of punk rock, and tear up the rule books? It is hard to see things quite so clearly now, because everything seems to atomized and individuated.

Dealing Only With The Now Is Like navel Gazing

Tomorrow will not be phone-shaped, or on a phone. It is almost definitely not going to be desktop computer shaped. Might CRISPR be the next big thing that turns the world on its head? Or is going to be something cultural perhaps, and not something commerce driven?

Science fiction still deals in tropes that were formulated back in the fifties, when rockets and spaceships were these huge muscular transliterations of the cars people drove, and robots and other technologies shored up the lifestyle of the fifties housewife and projected it forward by a hundred or a thousand years. The sixties saw science fiction wrap everything up in a pill and the drugs in the fiction mirrored the drugs in the society. Seventies science fiction became paranoid about the man and the interior space and was like the fallout of the disintegrating drug culture. Eighties was bleaker and driven by Reagan and Thatcher era politics. The nineties science fiction was like the nineties, harking back as much as it looked forward. The noughties were slumped into the embrace of the atemporality that the internet brought, and had a little of everything mixed in. Has technology followed the same trajectory? Somewhat.

Dystopia is rampant again, but it might be nice to see some solution oriented imagining of where we might go. The current prevalent trend to talk of how everything is hopeless and we have hit peak everything really does strike one as a failure of the imagination. As much as anyone wants to criticize Elon Musk, he is trying to solve some big problems. It is not as if there has ever really been any product that has emerged totally perfect, with no need to evolve, so it should actually be encouraging to see that he is willing to fail. For as many successes as Steve Jobs had, there were failures. The key is in getting back up and moving forward.

Some writers have moved away from anything vaguely predictive in terms of science fiction and posit it as a social fiction primarily used for discussing and abstracting the problems of the present day, but that doesn’t mean that in their imaginary ventures they might not stumble across the key to the idea that will shape the world our children live in. I am hoping that a really cool curveball comes our way, and that is something that was not on the map.

The post Thinking About Futures appeared first on Buzzazz Advertising & Marketing Agency.

]]>
https://buzzazz.com/advertising-and-marketing/thinking-about-futures/feed0
Digital Wellbeing And Applehttps://buzzazz.com/advertising-and-marketing/digital-wellbeing-and-apple https://buzzazz.com/advertising-and-marketing/digital-wellbeing-and-apple#respondMon, 04 Jun 2018 19:47:00 +0000http://buzzazz.com/?p=7044Technology Companies That Consider Their Consumers Wellbeing Will Lead The Way There is a new idea in town, or rather an old idea dressed in new clothes: digital wellbeing. How long do you spend sat in front of your machine? How in control of your digital environment are you? People often complain about the fact […]

The post Digital Wellbeing And Apple appeared first on Buzzazz Advertising & Marketing Agency.

]]>
Technology Companies That Consider Their Consumers Wellbeing Will Lead The Way

There is a new idea in town, or rather an old idea dressed in new clothes: digital wellbeing. How long do you spend sat in front of your machine? How in control of your digital environment are you?

People often complain about the fact that as they walk around most people are totally sucked into their little black mirrors, constantly texting, or playing games, or watching something, or listening to something, and really not engaging with the world.

It is a little like the previous generations that were warned not to watch too much television or they would end up square eyed. That addiction was often mitigated by the fact that control of the family television would be in the hands of one of the parents, but there are also those children who were apparently raised by TV and were more familiar with Mr Rogers than their own father.

Screens are ubiquitous now, and there are barely any moments apart from those where your head is on the pillow that you are not imbibing some form of media. It can become all consuming – and people are noticing that this is not the greatest thing for their mental health or that of their children – that it facilitates a disconnect as much as any enabling of social connection.

Apple Demonstrates Care In Its Products For Its Consumers

Apple is always a little ahead of the curve on reading the trends that shape what people want from their technology, and thus they are responding to this notion that digital wellbeing is an important thing. You can monitor how long you are sat in front of your screen; you can limit how long you spend on your apps, and you can dial down the interference of notifications on your device. And you can also make sure that you children are having a healthy relationship with their electronic devices as well.

We use these devices for so much that we sometimes forget that they are merely tools, and that they are not the be all and end all of our lives.

You have to suspect that Apple has really good focus groups and beta testing groups to make sure that any changes that they make to their machines or their software is on point. They really do seem to misfire less than Microsoft, who seem less interested in finding out how people use their machines, and more interested in forcing product loyalty on their users.

It demonstrates a real care factor as well – they want their users to have the absolute best experience available, and given how rapidly they have grown, and the success of their company, one would have to see their position as a testament to whatever successful actions they are engaged in.

It is interesting to consider that perhaps a technology’s ability to provide digital wellbeing might be a metric of how successful the technology is, and that is surely going to make for a much better existence in this technologically driven world.

The post Digital Wellbeing And Apple appeared first on Buzzazz Advertising & Marketing Agency.

]]>
https://buzzazz.com/advertising-and-marketing/digital-wellbeing-and-apple/feed0