Alexandra Hamilton | Buzzazz Advertising & Marketing Agencyhttps://buzzazz.com Tampa Bay's # 1 Marketing FirmThu, 29 Aug 2019 15:25:36 +0000en-UShourly1https://wordpress.org/?v=4.9.10How to Market for 2016’s Holidayshttps://buzzazz.com/market-2016s-holidays/ Mon, 10 Oct 2016 02:22:48 +0000https://buzzazz.com/?p=4395The holidays are just around the corner, and for many companies those decorated marketing and advertising campaigns are already very much underway. But according to ClickZ, an online publication for digital marketing and online advertising professionals, and Adobe Digital Insights, reported trends from previous years show that there are a few key points marketers can […]

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The holidays are just around the corner, and for many companies those decorated marketing and advertising campaigns are already very much underway.

But according to ClickZ, an online publication for digital marketing and online advertising professionals, and Adobe Digital Insights, reported trends from previous years show that there are a few key points marketers can leverage from if they want to get the most bang and business from their buck this year:

  1. Personalization, that is creating an engaging online or in-store experience for consumers, whether it’s through voice-enabled shopping, virtual reality, augmented reality or personal shopping bots. ClickZ reports that 43% of businesses are increasing the amount they’re spending on in-store technology this year.
  2. Focusing on mobile. Consumers are actively shopping via their smartphones and tablets to get to mobile web and applications now more than ever. Adobe Digital Insights reports that mobile devices drove 50% of shopping visits and 28% of online sales last year. Whether it’s showcasing last-minute deals, conducting mobile promotions, using mobile payment options to streamline in-store and online checkout processes, using video and chatbots to instigate online purchases, all of these features can help bring a more personalized experience to consumers.
  3. Keeping online grocery shopping options convenient and seamless with digital strategies, catering to both online and in-store customers. Adobe Digital Insights reports a 66% increase year over year among major urban and tech centers, manifesting the importance of convenience and time savings for consumers.
  4. Statistics show that more and more consumers are buying the week before Christmas in recent years and are relying on “buy online, pick up in-store” options now more than ever to avoid high shipping costs and to receive their items in time for the holiday. In prior years, the week before Christmas wouldn’t normally be a popular time to online shop because consumers likely weren’t confident their items would arrive on time. But with this option, shoppers are able to continue shopping closer to the holiday and/ or procrastinate longer in starting their shopping process.
  5. Keep your email and display advertising on point and also simple to share. ClickZ reports that as much as 35-40% of business is attributed to email, with display advertising also bringing a lot of momentum during the holidays. A survey published on Monday by Adobe revealed that 50% of white collar workers prefer to be contacted by brands via email versus direct mail and social media. In recent years, word of mouth has proved to be a driver of a solid 74% of sales, so ensuring campaigns across all platforms are shareworthy and easily transmittable are also factors to keep in mind.
  6. Incorporating virtual reality into campaigns. Greenlight VR, an organization that provides companies with market insights for virtual and augmented reality, recently released results from its study that showed 53% of respondents are more likely to purchase from a brand that uses VR versus one that doesn’t. It also revealed that 71% of these 1,300 adults who were surveyed believe that VR makes brands seem more “forward thinking and modern.”

Last year consumers reportedly spent a record-breaking $83 billion during the holiday season, according to Adobe Digital Insights, and that figure shows no signs of going backwards.  With that in mind, it’s crucial for marketers to stay on top of and tap into the latest innovations and newest technologies being incorporated into campaigns across all platforms so they don’t miss a moment with their audiences. ‘Tis the season, and happy marketing.

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VR’s Making Waves in Marketinghttps://buzzazz.com/vrs-making-waves-marketing/ https://buzzazz.com/vrs-making-waves-marketing/#commentsMon, 10 Oct 2016 02:05:50 +0000https://buzzazz.com/?p=4391Marketing the Emergence of Virtual Reality Virtual reality was once a colloquial term solely for gamers, whether young or old. But now it rolls off the tongue of advertising and marketing professionals from some of the most prestigious companies in the world as they start integrating this feature more and more into their campaigns. In […]

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Marketing the Emergence of Virtual Reality

Virtual reality was once a colloquial term solely for gamers, whether young or old. But now it rolls off the tongue of advertising and marketing professionals from some of the most prestigious companies in the world as they start integrating this feature more and more into their campaigns.

In anticipation of the surge of VR we’re going to see and experience in the near future, the International Advertising Bureau released a report last week that laid out all the logistics and stipulations of VR, including what VR can bring to the table, the potential flops that could occur if it’s used unintelligibly, and the heck-of-a-lot of money that companies are pouring into it to encourage a more immersive, emotional, storytelling engagement with their target audiences.

For example, the IAB reported that the first half of 2016 alone saw $1.3 billion invested in VR, with more than $2.5 billion invested in mergers, acquisitions and funding amongst companies in the virtual reality/ augmented reality media space.

As far as revenue goes, Deloitte Global, a global management consultancy, predicts VR will take in its first $1 billion this year, with $300 million from content and $700 million from hardware sales, mostly within the gaming industry. A recent poll conducted by ClickZ says that 37% of consumers in the United States have now either used their own VR headset or have used someone else’s, which is close to double the same statistic of 19% in the United Kingdom.

OK, we get it. VR is raking in a lot of cash, but what can it do for companies and their branding? Any fields where spatial relationships and 3-D environments are important in their lines of work can find VR to be an effective tool, such as in interior design, architecture and product design, to name a few. Carmakers can offer test drives, clothing lines can offer virtual fittings, real estate brokers can bring virtual walk-throughs of buildings to potential clients. Even internally, VR can allow for companies to connect with staff who work remotely as if they’re meeting in the same office space.

And what are VR’s downfalls? The IAB still currently considers VR to be a niche marketplace for heavy gamers and there’s a possibility for it to remain that way. Another: VR headsets are expensive, with some costing over $1,000. The Google Cardboard on the other hand costs a mere $15. Experts are speculating as to whether VR experiences can become more competitive on smartphones versus PCs, but that depends on how much more powerful the hardware and software can be made, and on how fast of an internet connection they can acquire to accommodate VR experiences.

Other threats to VR include not meeting consumers’ expectations of being “wowed” by VR, considering all the hype it’s received lately, and causing nausea for those who are prone to experiencing motion sickness. But the IAB says the latter appears to be less of an issue with higher performance systems.

So how can VR overcome the faults?

By focusing on making sure its technology is broadly distributed beyond the gaming community and that the pipeline for content is fast-flowing.

And that doesn’t seem to be an issue, since enormous global companies such as McDonald’s, IKEA, Coca-Cola and the New York Times have already hopped onto the VR bandwagon. Digi-Capital, an investment bank, predicts augmented reality/ virtual reality cumulatively will hit $120 billion by 2020.

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A.I. Seeps Into Marketing, Soon the Worldhttps://buzzazz.com/seeps-marketing-soon-world/ Sat, 01 Oct 2016 19:32:04 +0000https://buzzazz.com/?p=4334Marketing the Advancement of Artificial Intelligence Programs If you haven’t heard by now that the integration of artificial intelligence is close to becoming a new standard in most big businesses across all sectors, well you’re welcome for putting you in the know. And this year marketing is no longer the exception. Just two weeks ago, […]

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Marketing the Advancement of Artificial Intelligence Programs

If you haven’t heard by now that the integration of artificial intelligence is close to becoming a new standard in most big businesses across all sectors, well you’re welcome for putting you in the know. And this year marketing is no longer the exception.

Just two weeks ago, Salesforce.com, a cloud-based customer relationship management (CRM) software solution for marketing, sales, service and analytics, to name a few, announced that it would be jumping on the A.I. train by incorporating into its products a system by the name of Einstein, which provides insights into what products to make next and what sales leads to follow.

Oracle, which has an internet-based marketing management application that automates the entire marketing process called Oracle Marketing, is another business software company that recently announced a new feature by the name of Oracle A.I., which analyzes hefty amounts of data in real time.

As far as other sectors, Google has been actively using a machine learning system called RankBrain since last year to process every query that enters its search box and also change the rankings of queries. It also uses A.I. for videos, speech and translation.

And the A.I. phenomenon may also be penetrating the aviation, manufacturing, agricultural and all corners of the economy in the near future.

But what benefits are we going to see with this futuristic, new-age sounding, novel feature? That is still undetermined.

“No one really knows where the value is,” says Marc Benioff, co-founder and chief executive of Salesforce, in an article for The New York Times. “I think I know — it’s in helping people do the things that people are good at, and turning more things over to machines.”

Salesforce’s Einstein is being exploited as a system that can work predictive magic without having to look at your data, one of the many features artificial intelligence has been said to essentially excel at: reviewing the past through a series of complicated mathematical exercises to predict the prospective future. Benioff calls this a “democratizing” step that will create millions of A.I. users who are not engineers.

So far A.I. has made advancements in a variety of areas outside the tech realm, as well, including in weapon systems that threaten to automate combat, self-driving cars, and machines that understand speech, such as Amazon’s Echo device, to name a few.

But it’s use is expanding so quickly that some of the world’s largest tech companies are concerned, prompting them to devise a standard of ethics based around the creation of A.I. Some unsettling threats include its effects on transportation, jobs and possibly even welfare.

Researchers from Microsoft, IBM, Facebook, Amazon and from Google’s parent company Alphabet, are leading this ethics initiative with goals of ensuring A.I. research intends to help people as opposed to hinder them. They plan to model it around the Global Network Initiative, a human rights effort that focuses on privacy rights and freedom of expression amongst corporations and nongovernmental groups, and it’s rumored that they will be announcing their organization soon.

So what are we to think of all this? Hold on, let me check my brain’s algorithm… It says, “only time will tell,” with a supplementary estimation that most other algorithms, whether borne robot or human, would agree.

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Twitter Adds Extra Characters, Other Featureshttps://buzzazz.com/twitter-adds-extra-characters-features/ Mon, 26 Sep 2016 02:44:35 +0000https://buzzazz.com/?p=4294Twitter’s made more wiggle room for its users’ messages. But that’s really all it is – nothing more than room to wiggle. As of Monday, quoted tweets and multimedia, such as links, videos, memes, GIFs, no longer count against Twitter’s storied 140-character limit, making it easier for users to share more content in messages. The […]

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Twitter’s made more wiggle room for its users’ messages. But that’s really all it is – nothing more than room to wiggle.

As of Monday, quoted tweets and multimedia, such as links, videos, memes, GIFs, no longer count against Twitter’s storied 140-character limit, making it easier for users to share more content in messages. The company announced the alteration in May, which is a slice of a bigger vision that allows users more flexibility and utility in the future, according to its Chief Executive Officer Jack Dorsey.

Earlier this year, Twitter considered raising its character limit to as high as 10,000, but this amount of freedom would contradict the company’s signature allowance for brief, concise messages suited for breaking news headlines and quips, which helps differentiate it from competing companies.

Twitter originally adopted its renowned 140-character limit so that users could fit their Tweets within a single mobile text message, which was a popular way to send messages in 2006, when the service launched, before smartphones were born and saturated the marketplace.

If too restricted before, we may see more users adding media or extra media to their messages now that the character requirement for photos and links has been abolished, and if they were smart marketers they would definitely leverage the extra real estate in every way possible.

Some ways marketers are taking advantage of Twitter’s new feature include adding more hashtags to their Tweets for SEO purposes, sharing both a link and multimedia in the same message to make Tweets stand out more in a Twitter feed, and creating clearer, more complete thoughts when composing messages instead of ultra-abbreviated ones due to constantly being on a character crunch.

But an expanded character limit isn’t the only horizon Twitter’s explored recently; last week it broadcast its first NFL live stream football games, which caught the attention of about 2.1 million users and increased the company’s share price by more than four percent by close on Friday, as a result. Twitter recently paid $10 million to the National Football League for global rights to stream 10 of this season’s Thursday night games free for its users.

In addition, last month it announced the launch of a creator revenue program, which will allow users to generate revenue at scale by posting original videos onto their accounts from their desktop or mobile devices.

Twitter’s aim is to gain more users and more revenue, of course, and considering many of us are expressive, sports-loving, money-hungry people, bringing more speaking room, football and cash opportunities to the table seem like great places sow the seeds.

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Online Ads are Annoying and Advertisers Know ithttps://buzzazz.com/online-ads-annoying-advertisers-know/ Mon, 26 Sep 2016 02:40:56 +0000https://buzzazz.com/?p=4292The pop from the left. They glide from the right. They hang from the top. And chill at the bottom. Some gyrate around the perimeter of your screen. Some even unapologetically carol. They’re online ads, and they infest Internet web pages like fleas on a feline. Well now big-name brands and their trade associations are […]

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The pop from the left. They glide from the right. They hang from the top. And chill at the bottom. Some gyrate around the perimeter of your screen. Some even unapologetically carol. They’re online ads, and they infest Internet web pages like fleas on a feline.

Well now big-name brands and their trade associations are teaming up to improve users’ online experience through a new initiative that seeks to develop and implement new global standards for online advertising, with hopes of gaining a better understanding of accelerated ad blocking usage on mobile and desktop devices.

The Interactive Advertising Bureau announced the initiative last Thursday in Cologne, Germany at dmexco, a global conference for digital marketers; this will be pursuedby working with the International Advertising Bureau’s Tech Lab in developing technology to implement new standards, tracking all aspects of ads from load time to creative merit.

“The Coalition for Better Ads will work across the advertising industry with a goal to improve the advertising experience for users,” said Stu Ingis, an attorney at Venable who represents the Coalition. “The advertising industry’s commitment to the development and promotion of standards will benefit consumers through supporting quality content on the Internet for years to come.”

Some of the members participating in the Coalition for Better Ads, as the movement is called, include Facebook, Google, Procter & Gamble, The Washington Post, the World Federation of Advertisers, the Association of National Advertisers, the Interactive Advertising Bureau, Unilever, GroupM and the 4As.

While ads are in the process of being tailored and upgraded, ad blockers are apparently now going to be showcasing ads themselves, a rather contradictory and hypocritical move that has been getting some heat from advertisers and media outlets lately.

One of the world’s most popular ad blocking services called AdBlock Plus announced last week that it would begin selling ads, but only ones that are less intrusive than the service’s users  are trying to impede.

And it’s encouraging like companies to do the same.

The expansion of AdBlock Plus’ “acceptable ads program” whitelists certain sites it judges to have user-friendly ads, and this list is contracted out to a multitude of other ad blocking desktop services and mobile apps, sometimes charging a fee; in return for permitting the ads, Eyeo, the service’s owner, receives a payoff.

Publishers can currently purchase pre-whitelisted ads via AdBlock Plus’ new exchange software.

It’s believed that ad blocking services’ genesis of showcasing ads was inevitable for profit purposes, regardless of how selfish the act may seem, since they don’t charge a fee to users for their services, making their financial structure hardly different than that of the ad networks they inhibit.

If they didn’t at their conception, ad blockers undoubtedly now realize the value of those pesky ads, even if it’s solely to bring them dollars into their bank accounts. And now, with all the said types of hands involved, it’ll be interesting for us online browsers to see what the advertising and blocking professionals determine our tastes in ads are with the introduction of their forthcoming makeovers.

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