The Hive is an "All Things" Marketing Hub
Are you a cat or a dog person? Which do you prefer, and how did we get to the point where people apparently fall into one of those two camps? And well I may not have a ready answer on why those two pets became the staple, it has a good parallel to marketing.
And that is for you to know your customer base. Your demographic. Sure, people do not actually fall into only two boxes, no matter how many analogies we throw around. Humans are much broader than that. There are two types of people: the ones who fall into a binary box, and the ones that don’t.Read More
The “WannaCry” virus’s name is apt for the reaction it’s likely to cause in its victims. As I keep saying, all the time really—like a looping song—the world runs on technology, and cannot function without it anymore. So, when a virus shuts down computers and holds them hostage, lives go on hold. And, the result, at least somewhat, is advertising for people to have the latest software patch.Read More
Do you have a hobby? Many people do, though some don’t—preferring to simply relax and hang out with friends when they are off work hours. But, for those of us who fall in the former camp, there is a subset of those who make things and want to share those things with others. The content creators, the performance artists, the live-streaming builders, and the “DIY” video people. A subset of a subset—but one that is huge, thanks to the internet, in public visibility. Some even make their living at it. But, they could be more visible. They could show themselves to more of the world, show more of their art, if they will work with one of the available Clearwater web design companies.Read More
If you are a business that exists, you should have a website. I’m sure you’ve heard this rule a hundred times before, but this time, it will not be some glib statement. I mean to explain why you should seek the services of a Clearwater website design company and get your presence to exist in the widest and wildest part of the modern world.Read More
Sometimes marketing is simple and requires knowledge of only a few basic ideas—backed up by some smart economic decisions. Case and point, who doesn’t like to get a present? Who doesn’t like opening their door and finding a package sealed up and ready to give you a surprise—assuming the surprise is good and wanted?Read More