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Category: Business

The Hive is an "All Things" Marketing Hub

Marketing To The Right People: Cat Or Dog Person?

Are you a cat or a dog person? Which do you prefer, and how did we get to the point where people apparently fall into one of those two camps? And well I may not have a ready answer on why those two pets became the staple, it has a good parallel to marketing.

And that is for you to know your customer base. Your demographic. Sure, people do not actually fall into only two boxes, no matter how many analogies we throw around. Humans are much broader than that. There are two types of people: the ones who fall into a binary box, and the ones that don’t.

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Advertising Better Security: WannaCry’s Harsh Lesson

The “WannaCry” virus’s name is apt for the reaction it’s likely to cause in its victims. As I keep saying, all the time really—like a looping song—the world runs on technology, and cannot function without it anymore. So, when a virus shuts down computers and holds them hostage, lives go on hold. And, the result, at least somewhat, is advertising for people to have the latest software patch.

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Clearwater Web Design Companies Are Good For Creatives

Do you have a hobby? Many people do, though some don’t—preferring to simply relax and hang out with friends when they are off work hours. But, for those of us who fall in the former camp, there is a subset of those who make things and want to share those things with others. The content creators, the performance artists, the live-streaming builders, and the “DIY” video people. A subset of a subset—but one that is huge, thanks to the internet, in public visibility. Some even make their living at it. But, they could be more visible. They could show themselves to more of the world, show more of their art, if they will work with one of the available Clearwater web design companies.

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