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Category: Business

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Marketing To The Right People: Cat Or Dog Person?

Are you a cat or a dog person? Which do you prefer, and how did we get to the point where people apparently fall into one of those two camps? And well I may not have a ready answer on why those two pets became the staple, it has a good parallel to marketing.

And that is for you to know your customer base. Your demographic. Sure, people do not actually fall into only two boxes, no matter how many analogies we throw around. Humans are much broader than that. There are two types of people: the ones who fall into a binary box, and the ones that don’t.

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