Category: Advertising and Marketing
The Hive is an "All Things" Marketing Hub
Are you a cat or a dog person? Which do you prefer, and how did we get to the point where people apparently fall into one of those two camps? And well I may not have a ready answer on why those two pets became the staple, it has a good parallel to marketing.
And that is for you to know your customer base. Your demographic. Sure, people do not actually fall into only two boxes, no matter how many analogies we throw around. Humans are much broader than that. There are two types of people: the ones who fall into a binary box, and the ones that don’t.Read More
The “WannaCry” virus’s name is apt for the reaction it’s likely to cause in its victims. As I keep saying, all the time really—like a looping song—the world runs on technology, and cannot function without it anymore. So, when a virus shuts down computers and holds them hostage, lives go on hold. And, the result, at least somewhat, is advertising for people to have the latest software patch.Read More