Buzzazz Advertising & Marketing Agencyhttps://buzzazz.com Tampa Bay's # 1 Marketing FirmTue, 14 Aug 2018 14:31:31 +0000en-UShourly1The Marketing Of Bookshttps://buzzazz.com/advertising-and-marketing/the-marketing-of-books/ https://buzzazz.com/advertising-and-marketing/the-marketing-of-books/#respondMon, 13 Aug 2018 14:01:22 +0000https://buzzazz.com/?p=7306People Read – So How Do You Sell To Them? When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books cannot—by their […]

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People Read – So How Do You Sell To Them?

When was the last time you read a book? I don’t mean any judgment with that question: it’s simply to illustrate a point about marketing. While a television show, or a movie, can take only an hour or two to get through, books cannot—by their very nature—do the same.

And, yet, people read. Statistics show rises in that, not falls. But that does not mean that individual books sell well. The number of new novels coming out every single day, let alone every year, is insane.

So, in that landscape, what of the writer? How do they advertise and go about marketing new books? Well, there are a few common techniques, and all of them have relevance to other things you might be interested in marketing to customers.

So, let’s go over them.

The first is giving things away. Yep: give free stuff. On Amazon, giving away free e-copies of books is a cheap way to get people on an email list. The most important thing to marketing is word-of-mouth, and, by that logic, reputation helps in the race. Even if it costs money, and you are losing products, offering something for free is a time-tested strategy.

The second choice is an odder idea, but one that makes sense if you really think about the marketing theory behind it. The best way to sell a book is by publishing more books. If someone likes one thing by you—a single instance of excellent service—then you have them as a possible person for something later.

For instance, I’m pretty sure I could sell you any book if it was written by J. K. Rowling.

Products matter, sure, but so does the relationship with whom made them.

Check Out Our Interview With Brandon!

Finally, as my last lesson for all you budding authors and beyond, there is the simple act of being presentable. It’s almost just as much a cliché to point out that people do judge books by their covers as it is to tell people not to do that. Avoiding the social implications of the idiom, it makes sense to just have a professionally made cover.

People buy with their eyes. Advertisements and marketing efforts bombard us all, and people will make decisions in seconds, milliseconds maybe. So, nail that visual element. It is imperative to everything.

If you can sell someone on something at first impression and then back it up with a good experience, then you have a customer. And, no matter what you are selling, be it socks, frying pans, insurance, videogames, lamps, or books, or anything else in the world, you are nothing without customers. Authors are nothing if they do not have someone to read their words. The “secret” of success, in business, in life, is to be good to the people who you care about.  

Treat them well—and you will be treated better.

It’s the golden rule of marketing, too.

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An Interview With Brandon Scotthttps://buzzazz.com/advertising-and-marketing/interview-brandon-scott/ https://buzzazz.com/advertising-and-marketing/interview-brandon-scott/#respondMon, 13 Aug 2018 13:51:57 +0000https://buzzazz.com/?p=7307Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level. We wanted to catch up with […]

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Brandon Scott

Brandon Scott Has A Compelling New Book Out!

Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level. We wanted to catch up with him and find out more about how he approaches his art, and what inspired him to begin the journey in the first place.

How and when did you get into writing?
I feel like most professional writers have this as an answer, but I started writing when I was young. My stories back then were awful, of course, but I recall writing these short horror stories and being happy I got to kill off my characters. Probably because the teachers did not like me doing that for school assignments. However, I consider my real starting point was when I began writing for Sci-Fi Bloggers under the tutelage of my writing mentor Dylan Alexander. He kept praising and pushing me to write more, even when I was not yet good on a technical level. Eventually, maybe 2-3 years ago, I started to take it seriously and worked on writing whole books and articles for clients and companies. It became my full-time job and something I am defined by in my identity.

What do you like best about writing?
Getting a reaction out of someone. I love how I can use words, just words, to deeply affect people. As a dark speculative fiction writer—and a very desensitized one at that—I am constantly amused, surprised, and pleased, when I find I can cause someone to shiver or look unsettled simply with words I wrote.

What was the inspiration for your book?
Just Another Chosen One has an odd history. I did not mean to write it as a book at first. It started as a short story called “Cornhusk” (you can find it in the back of Just Another Chosen One) that I wanted to submit to a podcast that read aloud odd stories. It was just a quick comedic thing that was inspired by Buffy the Vampire Slayer. However, when Dylan Alexander offered to edit “Cornhusk,” things took off. He and another friend of mine were editing it while also texting me about how they were bursting out laughing and then demanded that I make it into a full book. Every character in the short story, every concept, needed a massive amount of fleshing out, and, along the way, it started having a theme. I wanted to take a classic trope and warp it. Specifically, “The Chosen One” trope. I wanted to show how broken a life someone might have if they really did become a monster hunter.

If You Are Looking For Something To Read – Click Here To Go And Buy Brandon’s Book!

What have been your successful actions?
I could rant on and on about what I think are successful actions for people who want to be writers. That was basically all I wrote on my personal website for a while. But, breaking it down, I found a few things to be very beneficial. Exercising every day did wonders for my creativity, my health, and my mental clarity. Also, and this is a cliché, the thing I found to be incredibly helpful is writing a set amount every single day, no slacking, excuses, or missed days. Momentum is so important toward finishing writing a book. It might be the most important thing.

What is something that people would be surprised about what you do?
I find that non-writers have very little idea what it is like being a writer. Some of the most common things that I find people outside of the circle don’t understand is how little ideas matter compared to the nuts and bolts of putting fingers to keyboard, and how much work there is to write a book. The creation of the raw words is such a small part of the job, both as an author and a copywriter. Most of my job consists of taking huge blocks of stuff I wrote before and working with it until it resembles something palatable for readers. It’s not manic episodes of inspiration or something. It’s a lot more meat and potatoes than that and takes a lot of energy some days. It’s my job—and it feels like a job.

What’s your favorite thing to do when you’re not writing?
I have a lot of different hobbies, and I like all of them, but, since you asked for my favorite thing to do, it would probably be eating somewhere past midnight. I could gush about Magic: The Gathering, all the book series I like, various television shows or movies, but, at the literal end of the day, what I like is to meet with various friends and stay out way too late at diners, sipping coffee or caffeinated tea and talking.

What is your target market?
I am still trying to figure this out for myself. I’ve considered my work to be pulpy in nature—a lot of fantastical situations and a heavy focus on action and fighting and violence—but it’s also a little heavy for casual reading. It’s certainly not child-friendly. Most of my stories, and especially my books, contain graphic moments of violence, disturbing imagery, blunt and open talk about sexual situations, and my characters, like me in real life, swear a lot. A lot. I write for a version of me, probably around sixteen to twenty, who loved everything subversive and rebellious. If there is a set age where someone is likely to grow dissatisfied with the status quo and seek alternatives: that would be my target market. If I had to put a number on that, I would say 18-25.

Anything else you would like to tell people?
I want to encourage reading books. I know that might be a little disingenuous coming from me (I get paid when people read my stuff) but books change lives. A book is dreaming without closing our eyes. It grows empathy and understanding like no other art form, and I find that increasingly a needed trait in the world.

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What Does The Collapse Of Dialogue Mean For People?https://buzzazz.com/advertising-and-marketing/what-does-the-collapse-of-dialogue-mean-for-people/ https://buzzazz.com/advertising-and-marketing/what-does-the-collapse-of-dialogue-mean-for-people/#respondThu, 09 Aug 2018 21:48:44 +0000https://buzzazz.com/?p=7274That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don’t descend into name calling and actually prove to be fruitful and you may readily reach for this conclusion. […]

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That Old Blue And Red Divide That Has Been With Us Since Rome

The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don’t descend into name calling and actually prove to be fruitful and you may readily reach for this conclusion. Look at the number of Democrats and Republicans willing to cross the aisle and not vote along party lines in order to make the government work in the way that it was designed to work, and that may be the sad notion that comes to you. Look at the incommensurate viewpoints expressed by the two main arbiters of politically divergent viewpoints in mainstream media, CNN and Fox, and it definitely seems more like a jousting contest where people thrust at each other and don’t really listen to each other.

Both sides seek to dehumanize the other, and to render their viewpoint invalid. Republicans get painted as bigoted and animalistic by those who lean left. Democrats are the latest to inherit the stain of the Red Scare, and are accused of not being patriotic, when you talk to those who lean right. For a relatively young country, the politics here are so layered and complex that the viewpoint of those considered grass-roots may not reflect the viewpoints of those who sit in the higher echelons of a party. America is bolted together out of differences and extremes, and the fact that both strains of Americanism are strongly represented would seem to deny either side’s claim that they are the ones with the right to define what the country is.

The divide that is marketed by the politicians and the media presents differently in the day to day though. The weird psychic distortion that comes from the applied pressure of a media spotlight doesn’t necessarily mark the interactions of people with different viewpoints on a one to one basis, but appears when looked at in terms of group dynamics. Social media has as much of a distorting effect as mainstream media, and if anyone thinks that the oddballs occupying the fringe cause any less of a problem in terms of bias and focus to manifest in the audience they cater to, then they haven’t been paying attention.

In a place this big, with States as big as countries, and differing economies and pscyhogeographical influences on a people as diverse as anywhere in the world, how can someone in Cape Cod be expected to have exactly the same viewpoint as someone in Florida, or out in California? How can America mean the same thing to everyone? The number of filters you would have to strip away to achieve this are astronomical. Or so they would have you believe – if person A is different from person B to the degree that a swan is different to a monkey then agreement would seem almost impossible; dialogue would have to be disregarded. Is this really the case though?

To Be An American Is To Be Involved In A Conversation With The Founding Fathers

You could perhaps start from that one point – that people are proud to be American. There are certain things they probably agree on if only they were able to sit down and have a conversation. Sometimes, if you turn off all your portals to news and politicians, and just walk out into the world and shake a few hands and talk, you could almost be forgiven for thinking that most people are nice.

Federalist Papers; Anti-Federalist Papers. American really does mean a lot of different things, that if you accept the tenets of The Constitution and the spirit on which the country was founded, and the way it has operated since that founding, is integral. Politicians say this, and mainstream media say that.

But the problem isn’t the mainstream media or the politicians in opposition; it is the combined effect that their way of handling information affects people at large. Being in a position of power amplifies whatever you say. Media amplifies whatever is said. Social media amplifies in a similar way. An opinion expressed by one person can travel so much farther than it used to, and sometimes the immediacy with which we are able to hear and respond to something reduces the amount of care we take to fully understand the context of the communication and to craft a response. Politicians, at least in the information economy, are flipsides of the same coin. They have enjoyed the same level of trust from the public before, and while it may see-saw and not be exactly the same across different socio-economic groups, and racially diverse groups, what we are seeing at the moment isn’t that different to what we have seen before. The primary difference is that the volume has been turned up by someone whose position of power makes him an important player. Leading never just means being the decision maker, it also means setting the example for conduct, and so the dialogue is as divisive as the loudest voice involved, and a lot of times it can be more of a soliloquy than an engagement with someone in a debate. Shouting others down or shouting opposing slogans at each other is engagement on some level, it just may not ever be very constructive.

Politics is not something it is ever wise for a business to become involved in, unless the business is a professional lobbyist or some-such, but even that can be problematic. There are  companies that have suffered for their association with certain groups, and companies that have won because of it, but providing a service and being professional should be the aim of any company, and partisan politics can make that very difficult. Provide the water cooler, but not the conversation that surrounds it.

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The SEO Stats That Could Make Or Break Your Businesshttps://buzzazz.com/advertising-and-marketing/seo-stats-make-break-business/ https://buzzazz.com/advertising-and-marketing/seo-stats-make-break-business/#respondWed, 01 Aug 2018 06:15:26 +0000https://buzzazz.com/?p=7255SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much information. If you have been battling with information […]

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SEO is something of a nebulous subject at times. It can be difficult to pin down exactly what is working for you and what is not. The main reason why you can’t always successfully determine your progress with optimizing your website is that there is too much information.

If you have been battling with information overload, this post will help you in two ways. First of all, we have narrowed down the most important statistics for you to monitor. What we cover here will give you your best indication of how you are progressing.

Secondly, the infographic below breaks down SEO into core concepts and statistics, all presented in bite-sized pieces. It is a great go-to as a general guide. Check it out below our tips.

But, before you get started, let’s check what statistics you should take more notice of.

 

Your Site’s Load Time

Count to three. That’s the three seconds you have for your site to load. If it takes any longer, Google research shows you could lose more than half of your visitors.

If you don’t address this issue, it will affect the bounce rate. Load times are one of the factors that search engines consider when ranking websites.

 

Bounce Rate

The number of people visiting your site is important, but the bounce rate is a better indicator of how your SEO strategy works. Next, to content quality and website speed, seotribunal.com lists bounce rate as one of the key ranking factors in any situation. This SEO factor shows how long people are staying on your site, and is a very important criteria for search engines to establish your site’s value.

A high bounce rate indicates that there is an issue that needs to be addressed. If your site is loading fast enough, a higher bounce rate could mean that people haven’t found what they were looking for.

This could mean that your site is ranking for the wrong words. If this is the case, people are clicking on the link expecting to find something else. Focus on using a variety of long-tailed keywords when creating the content.

 

The Sites That Are Backlinked To Yours

In the past, having as many sites linked to yours as possible was important. Now search engines rate the credibility of the sites that are linking to you. Google Search Console is a tool that can help you with checking how your backlinking works.

This service is free, so sign up and scan your site. The tool will show you which sites are linked to yours. You will need to establish whether those sites are worth being linked to, and the best way to do this is to visit them by yourself.

When you get to the site, check whether its content is of a good quality and whether it makes sense for it to link to you.

If you are suspicious about a site, you should nicely ask its webmaster to remove the link. If that doesn’t work, you can disavow the link.

Those are the three important things to check when it comes to SEO. If you don’t have too much time at your disposal to check other relevant SEO factors, you should make sure that you at least take care of your site’s load time, backlinks, and bounce rate.

Learn more SEO factors in the great infographic 72 Stats To Understand SEO in 2018

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From Arya Stark To Daisie – A Collaborative App For Artistshttps://buzzazz.com/advertising-and-marketing/art/from-arya-stark-to-daisie-a-collaborative-app-for-artists/ https://buzzazz.com/advertising-and-marketing/art/from-arya-stark-to-daisie-a-collaborative-app-for-artists/#respondTue, 31 Jul 2018 20:16:51 +0000https://buzzazz.com/?p=7251Collaboration Over Competition Is Daisie’s Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to understand the difficulty in sometimes finding people to work with you […]

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Collaboration Over Competition Is Daisie’s Philosophy

It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to understand the difficulty in sometimes finding people to work with you on your project? You see from the jobs you get and the way projects assemble themselves that there is a real benefit in networking and collaborating, so finding a good way to do that in the virtual sphere – it makes sense – is going to be beneficial to your development as an artist, and to the scope and variety of your career.

Maisie Williams has become well known to a lot of people in one of HBO’s most successful series Game Of Thrones. Arya Stark was a smart cookie, who may have been more cunning and adept at playing the game than a lot of her older adversaries. Obviously the game hasn’t played out yet, and Arya Stark is more about creating division than bringing people together, but you can imagine some of the same intensity that goes into the acting turning up in this project as well.

Anything That Encourages Creativity Should Be Supported

Maisie Williams, together with her business partner Dom Santry, is launching Daisie on August 1st, and the basic idea is that people connect like in daisychains. You may have a project that you are working on where one aspect is something you are really good at, but you see a skill that someone else can bring to the table that would really enhance your creation, so you connect with them. There is no metric for followers, to remove the element of competition from the whole flow of the app. The idea is to allow the artists to have a great way to generate a portfolio of creative work that could lead to paying work, and to empower the artist, so that they can become comfortable creating work on their own terms.

It’s a great idea, and hopefully it will really engender an online artistic community that creates some great work. Working in a group of like-minded people can be very beneficial to an artist, and having an atmosphere that is conducive to creating art can only be a good thing.

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Where Are You At?https://buzzazz.com/advertising-and-marketing/business/where-are-you-at/ https://buzzazz.com/advertising-and-marketing/business/where-are-you-at/#respondMon, 30 Jul 2018 20:20:28 +0000https://buzzazz.com/?p=7248What’s Your Job Title? What Is The Date? What’s The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can’t be much fun. Carrying all that baggage, and […]

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What’s Your Job Title? What Is The Date? What’s The Time?

Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can’t be much fun. Carrying all that baggage, and having to wade through that at the same time as you are handling all the curveballs that the current job throws at you can get you not wanting to help anyone.

Take a look around you. What do you see? Even if you’ve been in the same job for a while you occasionally have to blow out the cobwebs and recognize that you are there on a new day, and that all the things that have happened are water under the bridge.

It isn’t easy sometimes, because you are expected to turn up every day and repeat the same actions over and over again, or at least that is how it can start to seem. If you never find a way to shake off that notion that you are just a hamster in a wheel and see that in every day you have a clean slate which you can start over again with, you are going to be trapped into exactly the same patterns you have reinforced by failing to recognize it before.

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Look for the things that point out the difference between job one and two – time and the place are not the same. This might be easier when you have started a new job. If you are in the same field it is not still the same job. If you are doing the same task recognize that client one is not the same as client two. If you start to treat each day and each task and each client as a separate and individual thing that you have to handle, that sense that you are just rolling through same player piano actions is going to diminish, and that sense that you are just grinding along is going to lessen.

Doing what you do becomes a lot easier when you see that what you are doing is literally the task right there in front of you, and the job is to take that task from point A to point B. Traveling a straight line is a hell of a lot easier than navigating a knotted bundle of spaghetti strands made up of past practices and the scar tissue of old war wounds. Take a look at the calendar – what day is it?

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Is An Online Store Really The Best Option?https://buzzazz.com/advertising-and-marketing/online-store-really-best-option/ https://buzzazz.com/advertising-and-marketing/online-store-really-best-option/#respondThu, 26 Jul 2018 08:01:21 +0000https://buzzazz.com/?p=7241Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients. Top American brands have known about the value of of offering an online alternative for […]

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Globally, eCommerce is pulling in $2.3 trillion a year. It could be a lucrative option for your business if you get it right. Online shopping can help you grow your market share and offer a convenient solution for the clients.

Top American brands have known about the value of of offering an online alternative for quite some time now. In the infographic compiled by redbrain.com you can see exactly how online sales have boosted the businesses for big brands.

If you understand your market well, ecommerce is something that could work for you. You would have to ask yourself a few basic questions before you spend any money on it, though.

 

Does My Market Want An Online Solution?

How many people would actually be interested in your proposed online solution? It wouldn’t hurt to do a poll of your existing client base to find out what their thoughts are. It may surprise you to learn that people do not always necessarily find that the online solution suits them.

 

Would They Actually Shop Online?

This is going to depend on what your unique service proposition (USP) is. Do you have a product that no one can get elsewhere? Then you might find an online market for it.

If your USP is service based this may not be as simple. Do people, for example, come into your store because they like interacting with you and other staff? Would they want to miss out on this interaction?

Also, if the store is convenient for them, why would they want to shop online instead?

 

Do They Have The Tech Knowledge?

Not everyone is comfortable with shopping over the internet. They may not know how to find the store or browse for items. If your target market is tech-savvy, this is not likely to be an issue, but what if they are not?

 

How Will You Cope?

An online store is nice in that you don’t have to be present to run it. But, that doesn’t mean it will run itself. You are going to have to factor in extra time for processing orders, time to get them shipped, etc.

 

What Marketing Strategy Will You Use?

Marketing is more important with an online store because of all of the competition on the web. You can’t just hang up your shingle and hope a customer stumbles onto your site, you need to lead her to the site and then convince her to part with her money.

This is more difficult online because she is usually not going to be entirely sure what it is that she is getting until she receives it. People are warier of ordering online because of this.

Obviously, online marketing is very different from real world marketing and you need a completely different strategy. Your site will need to be monitored carefully to ensure that it is doing well. You will want to catch downturns early enough to do something about them.   

 

Does My Product Translate Well Online?

Let us say that you sell scarves, for instance. These could be reasonably easy to pack and send out. But, if your USP is that the scarves are soft, how will you compensate this online? People will not be able to touch the items for themselves.

It’s not an insurmountable obstacle, but it is something that you will need to think carefully about.

 

Will It Be Competitive?

Everyone talks about online stores saving you a bundle when compared to brick and mortar stores. This might be a mistake that could cost you. For example, how much will it cost to ship the items? What will the marketing cost? What about site maintenance? You get the picture.

 

An online store is not the easy solution it is painted as. If you approach it intelligently, though, it could be the right option for you.

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Relationship Marketinghttps://buzzazz.com/advertising-and-marketing/relationship-marketing/ https://buzzazz.com/advertising-and-marketing/relationship-marketing/#respondTue, 24 Jul 2018 19:16:34 +0000https://buzzazz.com/?p=7238How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more complex it gets, the harder it is to […]

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How Can You Help People?

When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more complex it gets, the harder it is to confront. When you try and comprehend the scope of this machine that you have Frankensteined together out of every sales program you have ever had any dealings with throughout your life you want to run in the other direction.

Wabamm, The Pinellas County Website, steps right over all that complexity and makes the whole process very simple. Wabamm is a site that Buzzazz built for the county of Pinellas – it’s our gift to the community so that they can easily engage with local community that lists all of the family friendly events that are going on in the area, and it also gives businesses a place where they can get a free listing and create events. Everything a person needs to be in touch with what is going on in and around Pinellas County is all right there for them.

It takes no time at all for a person looking at the site to see the benefits of using it – whether they are a member of the community or a business person.

When you are helping someone and offering help to them it is easy to talk to them. When you are helping someone it is easy to build a good relationship with them. Natural curiosity then draws them into asking more about what you do, and how else you can help them. You may or may not have other solutions that can help the person you approach, but how would you know, unless you can talk to them in the first place?

Wabamm Is One Idea Of How You Can Build On A Help Flow

Making a grab for the money and not showing that you care about someone and want to help them communicates many other things as well – it can give someone the notion that once you have the money the degree of care that you have for them is not going to be that great. If you build the relationship from the start on helping them, and taking care of them, and being interested in them, the rest is easy.

Wabamm was built by Buzzazz because first and foremost we care about Pinellas County. People can see that. Leads come very naturally as you help more people.

To find out how to apply this data, please call us on 727-443-7300

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Solution Based Writinghttps://buzzazz.com/advertising-and-marketing/solution-based-writing/ https://buzzazz.com/advertising-and-marketing/solution-based-writing/#respondMon, 23 Jul 2018 19:22:01 +0000https://buzzazz.com/?p=7204Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up – articles which only float problems in your direction aren’t worth the time it takes to read them. They are the celery of writing – as much nutritional value gained as energy expended to consume […]

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Practical Solutions Make Much Better Reading Than Articles Full Of Problems

I am going to just say this straight up – articles which only float problems in your direction aren’t worth the time it takes to read them. They are the celery of writing – as much nutritional value gained as energy expended to consume them (this by the way is a metaphor only, I vaguely remember it may not be entirely correct).

Positive media that shows you some kind of solution to the issue that is under discussion – that gives you something that you can take and apply to a situation and achieve a resolution, that is what you want.

How To articles are pretty popular, and if you are looking for something that discusses the political situation, you want something that points in some direction that indicates hope, not the bleak landscape painting that people often like to paint.

In terms of writing about this kind of thing, it may involve a little bit of research in order to nail down what the solution might be, or to at least find the signpost that you need to show everyone, but it really is worth it.

A lot of people are taking regular breaks from social media because the general level of communication is chaotic and depressing. Adding to that burden really isn’t a very social thing to do, or a very helpful one. With The Hive, one important thing that we are aiming to provide you with is articles that both inform and entertain.

Just Imagine If Solution Journalism Were A Thing

When you read something and you find it humorous, or you learn something, it feels better than when you read one more thing that sets you to thinking about all the bad stuff out there and how there is nothing you can do to solve it.

I personally have shifted my reading habits and my writing habits, because I want to help people, and that means more than just giving them something to read … it should have a point to it.

What is it that you want to communicate? How will that communication help the people that you are communicating to? Can you start a conversation that will get people thinking about what they can do to help others in their community?

It pays to never underestimate the amount of influence that you can have. If only one person reads your article and has a great idea, and they take that great idea and help a few people in their environment that is something you have done to help people.

This thinking holds true across various platforms and various media – YouTube channels that give people something they can use tend to be very popular. People like to learn, and people are definitely starting to indicate that they don’t like the constant barrage of bad news all the time. Who misses the Facebook trending news? How many people have you snoozed since you were given the ability? How many people have you blocked for trolling your account?

Social media is meant to be social. Media in general is meant to be entertaining. Informative articles really should be full of information not only about bad news, but about what is being done to fix the situation. Just imagine a day where all you read about are solutions and things would surely seem better.

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Dustin Miller Of Abstract Metal Design Interviewhttps://buzzazz.com/advertising-and-marketing/dustin-miller-of-abstract-metal-design-interview/ https://buzzazz.com/advertising-and-marketing/dustin-miller-of-abstract-metal-design-interview/#respondThu, 19 Jul 2018 19:20:29 +0000https://buzzazz.com/?p=7145The post Dustin Miller Of Abstract Metal Design Interview appeared first on Buzzazz Advertising & Marketing Agency. ]]>

Dustin Miller Creates Beautiful Fine Metal Art Sculptures

Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the country, and also he has created a number of sculptures that take pride of place in the collections of private art lovers.

Working on both smaller and larger pieces, Dustin’s work is visually striking, and creates a real impact with the dimensions that it works in. The mix of compelling colors and the sense of movement in each of his pieces will really capture your imagination.

We wanted to learn more about what inspires Dustin, and how he became a professional artist.

abstract metal designWhat Is Your Name And What Is The Name Of Your Business? 
Dustin Miller – Metal Artist/Sculptor of Abstract Metal Design.

How did you get into the business you’re in?

Being artistic and creative was part of my surroundings growing up with being influenced mainly by my father. We were always hands on making art, creating with wood and automotive customs. After deciding to pursue something I was passionate about for a living, I combined my web/graphics knowledge experience from past jobs along with trade skills and passion for art to start creating/selling my metal sculptures.

How long have you been in business? 

5 years

What is the thing you like best about the work you do?

The flexibility to be creative and do what I love, while still challenging myself to go above and beyond for my clients so they get an exclusive experience from my work for years to come.

What have been your successful actions?

Selling my work and consulting with my clients online directly in a way that is beyond the traditional way to sell art.

What might be something people would be surprised about what you do?

My work is not displayed in any brick and mortar art galleries at the moment. I consult with and sell my clients directly to create for them exclusively. You can only purchase my work through me at Abstract Metal Design.

What’s your favorite thing to do when you’re not working?

Spending time being silly with my wife Ally and son Dane. I also lift weights and golf, both good for the body and mind.

Anything else you would like to tell people?

Do what you love, there isn’t time for anything else. Trust God to lead you to where you belong. You don’t belong doing something you are not passionate about for a living.

What Services / Products do you provide?

I specialize and enjoy large scale sculpture the most. But I also create small scale sculpture, wall sculpture, artistic signage and fine awards.

Dustin Is Accepting Commissions, Call 727-888-6577

What Is Your Target Market?

Anyone who can appreciate my work. I work for homeowners, developers, designers & more.

What do you love most about your business?

I am unique and you can’t get these designs from anywhere else in the world. My sculptures make a statement and enhance spaces in a fresh way. None of my work is flat, it’s all about dimension.

What do you hate most about your business?

Hate is a strong word, but sometimes it is difficult to stay disciplined to create the same designs several times over and over. The prep work with metal can be pretty monotonous.

What is your 5 year goal?

I want help and to have a public gallery/work space.

What is the most important function of your company

Creating sculptures that grab people’s attention and catches the eye no matter where it is. My goal is also to create work that can relate to the elements of the earth in a modern/contemporary way, fitting it’s surroundings.

Find Our More About Dustin On His Website: https://abstractmetaldesign.com/

If you are interested in being interviewed for The Hive, our digital magazine, please contact us at thehive@buzzazz.com. If you have an idea for an article or would like to write for us please send your information or idea to the same email address.

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