Buzzazz Advertising & Marketing Agencyhttp://buzzazz.com Tampa Bay's # 1 Marketing FirmFri, 20 Apr 2018 18:14:46 +0000en-UShourly1A Shift To Lyfthttp://buzzazz.com/advertising-and-marketing/business/a-shift-to-lyft http://buzzazz.com/advertising-and-marketing/business/a-shift-to-lyft#respondFri, 20 Apr 2018 18:14:46 +0000http://buzzazz.com/?p=6950Lyft Over Uber? Lyft has good customer service, and half of that comes through it being fast and efficient. Uber has no real recourse for riders having issues in the field, other than slow burn emails that are unlikely to get answered in the kind of timeframe you need when you are stranded because of […]

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Lyft Over Uber?

Lyft has good customer service, and half of that comes through it being fast and efficient. Uber has no real recourse for riders having issues in the field, other than slow burn emails that are unlikely to get answered in the kind of timeframe you need when you are stranded because of an error in your Uber app.
Lyft drivers seem to be happier as well. Sure, you don’t get the notion that everything is necessarily perfect – but I have got the sense that driving Lyft is lifting the drivers out of situations that they consider a bind and the situation is the issue, not driving for Lyft. Uber drivers grumble a lot more, and I am not going to name names because I realize that these guys are trying to make a living, and reporting them for being a little disgruntled about income versus outgoing expenses is understandable.

Lyft doesn’t seem to have generated as much bad PR as we have seen from Uber, and I wonder why that is – is it because Lyft piggybacks in on the tide that Uber creates. Are Uber bumping up against problems because they are pioneering their concept into these areas?

It was just announced that Lyft are investing millions to offset the environmental impact of their ride sharing service, while conversely Uber are being reported on for having a spying program running that targets Lyft drivers. It is not the first story of its kind against Uber.

So, they pay their drivers better, and they charge their riders less, and they have great customer service – this is what I have picked up on. The best people for advertising the internal workings of these companies are the employees, and it is not like you have to dig too much. It used to be that people would volunteer the data because they would get a referral bonus for getting you hooked up as a driver as well, but now, all you really need to do is ask someone about their life and they let rip.

Uber has increased their promotional efforts, and is sharing the stories of their drivers, and giving you interesting facts about your own usage of the service, but some of that would be better spent on proactive customer service, rather than reactive PR designed to smooth ruffled feathers. Could there be a mass migration? Anything is possible. I think we are starting to enter a phase where too big to go bust is not being allowed for anyone – it is a healthy way for the market to be.

If you service your customers, and you take care of your workers, you are going to continue doing good business. If the perception is that you don’t care about either, no amount of PR is going to smooth over the cracks.

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You Should Have An App! We Build Apps!http://buzzazz.com/advertising-and-marketing/you-should-have-an-app-we-build-apps http://buzzazz.com/advertising-and-marketing/you-should-have-an-app-we-build-apps#respondTue, 03 Apr 2018 20:50:12 +0000http://buzzazz.com/?p=6846Apps Are Essential Apps are where it is at. Considering that a growing number of people who are interacting with your website are doing so through their phone, or that more and more people are using apps instead of websites to access the data and services that they use, why don’t you have an app? […]

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Apps Are Essential

Apps are where it is at.

Considering that a growing number of people who are interacting with your website are doing so through their phone, or that more and more people are using apps instead of websites to access the data and services that they use, why don’t you have an app?

The quality of apps has increased a lot, and it  continues to keep rising, driven by Apple amongst others, and companies themselves, that want to give their users the best possible experience. Apps answer problems that people have, and they allow companies to more easily deliver the solutions to their customers or their prospective customers.

Imagine that you want to tell your client about something that you are doing that they will love, but you are concerned that the message will just hit the spam filters and bounce away into oblivion – with an app that your customer has willingly downloaded, that need never happen.

Word of mouth is a very good way of spreading the news about your business, and it always had been. What about if you have an app that allows your customers to refer their friends to your business and then you can easily reward them through a loyalty program or some such scheme that lets you thank them for helping you?

An app on the front screen of a phone is there for easy access – you are creating a way to directly communicate to your customers and for them to communicate to you. If there is one thing that is guaranteed to make someone feel good about being associated with your company it is having a direct and easy way to communicate with you.

Call Us Today To Find Out More About Getting Your App Built!

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Jordan Peele’s Comedy Gold, to Oscar Goldhttp://buzzazz.com/advertising-and-marketing/sketch-acting-oscars http://buzzazz.com/advertising-and-marketing/sketch-acting-oscars#respondFri, 30 Mar 2018 20:15:30 +0000http://buzzazz.com/?p=6839The post Jordan Peele’s Comedy Gold, to Oscar Gold appeared first on Buzzazz Advertising & Marketing Agency. ]]>

In 2015, Keegan Michael Key and Jordan Peele ended their Comedy Central series Key and Peele after five seasons of work and success. In the comedic community that means a lot for any actor. Especially minority actors. After, Jordan Peele has been working on more projects. He has been seen on Modern family and heard on the popular animated comedy Rick and Morty. But the real evolution is his activity behind the camera.

We see a primarily comedy oriented actor most times with Jordan. The former Mad TV cast member has always had his hand in laughter. What we don’t often get to see though, is that the acting community is an art community and many people have contributions to make in multiple pots. Get Out was 2017’s most surprising content from a comedy writer. He tackled social issues while also writing a horror thriller. This is a film that makes people think about social and racial issues, while also not being so heavy that it makes you feel smothered. I am sure you can find some humor in the film but it is a maze of fear that makes people think.

The kicker is that it was so well received that Jordan actually was awarded an Oscar this year for best original screen play. His creation dominated the Oscar nominations and aside from his cat kidnap movie, Keneau, it was his first real attempt at a screenplay. Beauty is in the eye of the beholder, and I think we can see that comedy, while entertaining, doesn’t mean that you can’t see something different and do it right. Get Out hit on a lot of peoples’ nerves and made them think about “old fashioned” values.

Jordan Peele inadvertently started a movement where moving from one section of the art world to the other is a very real possibility. Making people laugh and making them cry are not that far apart. Like Taco Bell suddenly succeeding in selling fries instead of tacos, Jordan has shined a light on a diversifying path that hopefully, other creative minds can follow.

 

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Horizon Smart Glasses Give Blind Users A Virtual Guidehttp://buzzazz.com/advertising-and-marketing/business/horizon-smart-glasses-give-blind-users-virtual-guide http://buzzazz.com/advertising-and-marketing/business/horizon-smart-glasses-give-blind-users-virtual-guide#respondTue, 27 Mar 2018 20:28:27 +0000http://buzzazz.com/?p=6836How Much Are You Helping People With Your Tech? Does your technology help someone? In some basic sense it probably helps in some way, even if its sole purpose is to provide escapism. But when you see something that could possibly change the way that someone lives their life, there is something that resonates about […]

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How Much Are You Helping People With Your Tech?

Does your technology help someone? In some basic sense it probably helps in some way, even if its sole purpose is to provide escapism. But when you see something that could possibly change the way that someone lives their life, there is something that resonates about it.

Every time something comes along with this potential it definitely reminds of what the true purpose of technology is. Gadgets and widgets are cool, and all the novelty items are interesting, but what kind of change are they going to bring about in the world and in anyone’s life.

A lot of tech seems in many ways to have plateaued, and the forward movement in those fields is purely measured in terms of scale – what is the storage capacity, the processor speed, the size of the object? After the i-pad became part of the landscape, the various iterations of it lost something of the novelty value that they had. PC to laptop, to tablet, to phablet, to phone, to various sized hand-held or maybe a leap to wearables. One thing is an analogue of another thing, is a scaled up or scaled down version of something else. The excitement factor seems exaggerated when the muted design equivalents of wheelspins in a cul-de-sac are teased out to fill a news cycle already bloated with nothingness.

These glasses from Horizon, with their potential to change the way that blind people navigate through a space, seems somewhat basic presently  – allowing a guide to see where the person is, and then to communicate to them about their surroundings, but just think what that means to someone who may be using what constitutes a very basic means of navigation, such as a stick or sonar, and it represents a move from third party solutions that Horizon has bolted together, to a pair of smart glasses that they have built from the ground up with their users in mind.

Horizon Are Building A Device From The Ground Up For Their Users

The glasses integrate a 120-degree wide-angle camera, which helps the guides get a fuller picture. It is controlled by physical buttons and can be routed through the mobile app. They are also developing a digital assistant for the set-up. This kind of innovation, that helps people to function more fully in the world at large, and to overcome any obstacles they may have, really is where we should be focusing out attention. Working to cater to necessity rather than convenience would mean that we would be helped where we need it and not encouraged to become lazy by having things done for us that we are completely capable of doing ourselves.

If technology situates itself at the border of the territory where we are unable to venture and helps us to conquer that space, it will really be doing something useful. Reinforcing bad habits that cause people to develop an unhealthy relationship with their technology is not a great idea.

Apple’s push to help those in education is a great example of where the focus should be, and with more companies doing this, or developing products like these glasses, a better future really can be built.

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Cat Ears On Your Car Vending Machinehttp://buzzazz.com/advertising-and-marketing/technology/cat-ears-on-your-car-vending-machine http://buzzazz.com/advertising-and-marketing/technology/cat-ears-on-your-car-vending-machine#respondMon, 26 Mar 2018 20:36:14 +0000http://buzzazz.com/?p=6833Technology Needs A Sense Of Humor Everything shall be automated. Some people posit this as being a bad thing, and some people celebrate the convenience it represents. A giant car vending machine for me is closer to the kind of future I want – there is humor there, and it provides a welcome relief from […]

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Technology Needs A Sense Of Humor

Everything shall be automated. Some people posit this as being a bad thing, and some people celebrate the convenience it represents. A giant car vending machine for me is closer to the kind of future I want – there is humor there, and it provides a welcome relief from the dystopian overtones. Unfortunately the likelihood of being able to bump the vending machine and get an extra car is probably pretty slim.

Wacky but practical machines is where we should be at, because to be honest the future seems fairly beige so far. If you think back to the fifties and the sixties, and even the seventies, the designs for the future were pretty out there. I don’t think that it was all the drugs that made this popular – I think that there was a lot more of a problem solving mindset being employed, that saw the problems as being surmountable if you just sat down and thought about it.

I love the mad scientist aspects that Elon Musk brings to the game, and Richard Bransen has some of that going on too. We need pitch battles of intellect between figures like Edison and Tesla to inspire new generations of thinkers. Stephen Hawking represented a very big source of inspiration for people, and his announcements would generate a lot of interest. Keeping things moving along and people thinking outside the box is very conducive to solving problems in ways that we might not have thought of otherwise.

It is always interesting to see how much interest the science community has in science fiction, and vice versa – almost as if imagination primes the pump, for the real work of science. Arthur C. Clarke, Star Trek, Batman – there are a number of people and shows working in the realms of imagination that are sources of direct inspiration  for scientific developments.

Lets Build A Fun Future!

I always wondered why there weren’t more production lines spun out of concept cars, but aspects of these designs seem to slowly filter through. Cars used to seem so much more interesting in the fifties, with all those muscle cars, and each automobile maker invested in creating something that looked and felt different – nowadays, without a badge on the front you could pass through the sea of SUVs and not be faulted for failing to know which was which.

I am not sure I like living in an era where all the significant changes are under the hood – it is my biggest problem with Apple – that things still look the same, and only the software and the internal hardware changes. I liked the flare that Jobs provided – giving us an aesthetic as much as a functional object. Most computers are kind of ugly boxes that are carrying cases for a portal via which you can access the world – Jobs used to communicate the magic in this. Musk does some of that. Bransen does some of that. But there is not enough.

I suppose beige is cheap. Magnolia paint is cheap. Burgers are cheap. Find the mold and pump it out, and everyone will love the cookie-cutter product. We should be worried less about being taken over by robots than becoming robots. you have to throw the human in there – have to throw the curveball; have to promote the sense of humor, and save the whole enterprise from being a snorefest. Put cat ears and eyes on your car vending machine.

 

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Pinellas Dog Parkshttp://buzzazz.com/advertising-and-marketing/animals/pinellas-dog-parks http://buzzazz.com/advertising-and-marketing/animals/pinellas-dog-parks#respondThu, 22 Mar 2018 20:59:55 +0000http://buzzazz.com/?p=6826Dog owners in America are becoming more and more protective of their fur babies than ever before. Sometimes helicopter parenting can be seen as a bad thing, but it hard to argue with those big black eyes and wiggly tongues. Florida is a warm state with almost constant outside weather. Dogs need to stretch their […]

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Dog owners in America are becoming more and more protective of their fur babies than ever before. Sometimes helicopter parenting can be seen as a bad thing, but it hard to argue with those big black eyes and wiggly tongues. Florida is a warm state with almost constant outside weather. Dogs need to stretch their legs and there is more than one way to do that.

Dog parks are a fun and usually free venue to get that experience. But is it really worth it if you go to a small place and there are no friends for your pooch to play with? Pinellas has many parks, but many are also small, decrepit and empty.

So now imagine a park that is larger than 3 football fields, full of vibrant foliage and entrenched with automatic filling bowls. If you want to trek through the Jurassic Park of dog parks then please visit Enterprise Dog Park, http://www.myclearwaterparks.com/facilities/facilities-amenities-locator/enterprise-dog-park#ad-image-10.

This is a place that locals know, but others don’t. I live 30 minutes away yet I still drive my dog there every week. Almost always full to the brim with dogs, this place gives you a great opportunity to socialize your animal and help them burn off some steam. There is no shortage of amenities; they have bags for cleaning everywhere and water stations for thirsty pups. There is even an area that is separated by fences that has obstacle and training courses for your dog as well.

This location is also a stone’s throw from Safety Harbor’s Main street. This is an incredibly dog friendly location with many businesses offering outside seating for pet owners. They also have an event literally every weekend that invite people to come to the streets and explore the local products and culture, pets in hand.

Enterprise Dog Park is worth a visit. It is free to visit and also offers a plethora of advertisements for dog events, and lets you know what animals might need a happy home, or who is looking to find someone missing.

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More Mobile Friendlyhttp://buzzazz.com/advertising-and-marketing/technology/more-mobile-friendly http://buzzazz.com/advertising-and-marketing/technology/more-mobile-friendly#respondThu, 22 Mar 2018 15:41:56 +0000http://buzzazz.com/?p=6822Mobile friendly websites are the thing. People carry their computers around with them now in their pockets. They want to be able to find data on the go, so it makes sense that your website should be friendly to these devices. People do not want to have work to get the data from your site, […]

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Mobile friendly websites are the thing. People carry their computers around with them now in their pockets. They want to be able to find data on the go, so it makes sense that your website should be friendly to these devices. People do not want to have work to get the data from your site, and if it takes them too long to find it they are going to go elsewhere.

More And More People Are Using Their Mobile Devices

More people than ever are using their phone or mobile device to find things. A lot of searches are done on the move, and a lot of reviews or comments are posted pretty close to the point of the visit – Google has really capitalized on this a lot with their Local Guides program, which is linked to Maps, and knows when you have visited a place. You get a prompt when you are there, or just after, and your reviews and interactions are incentivised.

When someone uses Google to find your site, if it is mobile friendly it is going to show up higher in the search terms, than a site built using older technology. Google want their users to have a better experience, so everything is geared towards making sites more user friendly, and towards rewarding people who put these changes in effect.

Get An Insight Into Whether A Site Is Mobile Friendly!

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Societal Mediationhttp://buzzazz.com/advertising-and-marketing/societal-mediation http://buzzazz.com/advertising-and-marketing/societal-mediation#respondTue, 20 Mar 2018 15:07:51 +0000http://buzzazz.com/?p=6818A Social Media Evolution May Be Underway Social media is just a set of tools that are bolted together and left to grow in the laboratory that is the world. A platform from which something is launched. A filter that mediates communication between people, with some algorithmic biases. Social media really is the black mirror […]

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A Social Media Evolution May Be Underway

Social media is just a set of tools that are bolted together and left to grow in the laboratory that is the world. A platform from which something is launched. A filter that mediates communication between people, with some algorithmic biases. Social media really is the black mirror – a screen that reflects back at people whatever aspects of their character they choose to display. Or it is an influencer in its own right that hides behind the idea of a free-floating hive mind that is left to be policed by the algorithms and policies of creators asleep at the wheel.

Myspace was a personalized corner of the web, where you could encrust the place with digital trinkets, and fly your freak flag. Facebook anonymized everyone and created isolated herds who could only hear the sounds of the like-minded. I know a lot of people for whom Twitter became little more than a link-blogging feed-dump, after the trolls drowned out the dialogue in feedback. Facebook was somewhere you could share things, but that is becoming harder as Facebook becomes more about being everything to everyone. Amazon hasn’t really branched into it too much, but they did buy Goodreads, which socializes reading, their initial source of bread and butter. Amazon has fingers in many pies, so who knows what will happen if Facebook doesn’t pull out of the critical nosedive it seems to be in?

Warren Ellis, still thought of as Internet Jesus for some, shifted from a big web presence and his own social media platforms to an offline network linked by newsletters, and he is talking about a return to blogging. At least with blogging you could really feel the impact of the signal, and  you didn’t have the soft interaction noise of shallow connections that most social media measures its efficacy in.

Part of this feels like a very middle-aged discussion  though, affecting primarily people of a certain age who expected to replicate something from IRL in the digital realm, and were disappointed that they used an architecture that can be manipulated to a point where it appeared sturdy on the surface, while crumbling at some deep structural level that is more suggestive of an existential crisis than a data management problem. The kids don’t care – they are invested elsewhere, and they are using the internet differently.

I feel like my generation went diving into cyberspace with a virtual aqualung, but these kids were born being able to breathe the atmosphere, and what seems like an attenuated space to me, to them is a natural environment; a native habitat. I was there from the start, as it clunked into life, and I’ve evolved my use to match my early adopter tendencies. The problem is, seeing it as an analogue means you are expecting it to behave in the way that your original models worked, and I don’t think the younger generations have that notional stumbling block.

All The Broken Things May Not Get Fixed, They May Get Replaced Wholesale

The ecosystem is changing because the dream we had for it met the meat grinder of commerce, and the viewpoint that saw it as a tool for mass manipulation. People are looking to personalize their areas again and break the connections to all the flows that drag in their content and their attention and make them feel and act a certain way. Culture has seemed to be accelerating and rolling through blip culture iterations for a long time, and it is as if the internet is nearing the end of the lumbering dinosaur big box phase, and may be about topple over into artisan territory. In the same way small towns need their little mom and pop type stores again, the internet is going to be a divided territory, between those who like beefburgers mass produced, and those who like something a little more special. Over-extension and infrastructural issues are starting to make themselves felt everywhere – the small businessman and the grass-roots movement is where it is going to be at. Like the re-set button is being hit. What is happening in government is a mirror of what is happening societally, and that is happening in technology too – disruption as a modus operandi destabilizes the stable datum of what something is and how it is going to be used, and so surfing the wave of change becomes the necessary operating basis … either that or you get behind the wave and you drive it. Those are the choices – influencer or adaptive user.

Evolution is something that comes to all culture. Remix culture went through similar iterations – recycle and recycle and recycle until you hot the point where you have to start making some original sounds to keep the world spinning. Facebook does Facebook really well, and a lot of the nascent websites trying to step up to the plate haven’t been able to beat it at its own game. Maybe that isn’t the game anymore. Facebook came along and had such a large impact that the other networks started to change the way that they did things – Twitter’s free-fall for a while seemed sponsored by their obsession with beating Facebook, and they lost, for a while, what made them unique. Myspace fell from grace and then tanked.

Whatever it is that is churning up the dust along the horizon hasn’t come into view yet, but hopefully the shape of social media doesn’t look anything like what we have now. Who knows, it may be built on the back of one the makeshift structures that are driving social change at the moment. The mirror only needs to stay black if we don’t work out some way to make it reflect something brighter, and that has to be possible. The desire to have to facilitate the same kind of interactions and relationships and means of moving data around, and transmitting ideas to people, may be a misstep – what we may need to do it is wait for the current models to get broken apart and gutted, and for something totally alien that comes along and force us to learn how to walk again.

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Sushi Scene in Pinellashttp://buzzazz.com/advertising-and-marketing/sushi-scene-pinellas http://buzzazz.com/advertising-and-marketing/sushi-scene-pinellas#respondWed, 14 Mar 2018 20:10:34 +0000http://buzzazz.com/?p=6815A long time ago, the idea of eating uncooked food made some people curl over.  The original sushi in Japan was actually just vinegar rice preserving fish in ships on the sea.  Flash forward to 2018 and raw fish, or sushi, has become so “in”, its difficult to imagine a different time.  The hardest thing […]

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A long time ago, the idea of eating uncooked food made some people curl over.  The original sushi in Japan was actually just vinegar rice preserving fish in ships on the sea.  Flash forward to 2018 and raw fish, or sushi, has become so “in”, its difficult to imagine a different time.  The hardest thing about finding quality sushi is probably location. Florida has an amazing advantage in that they can bring you actual fresh fish at a price you can afford.  So where can we go?

 

Chains have been around forever but that doesn’t mean they are places to avoid.  Hooks Sushi and Thai Food in St. Pete brings you all the sushi mainstays that you expect and also offers some other fun Asian fusion choices.  They are open late and are easy to find.

 

Venture further into Palm Harbor and you might run into Mike’s Sushi. This is a small venue sandwiched between a MacDonald’s and another sandwich shop, so maybe it doesn’t look pretty outside, but I lived in Japan, and my wife was born there, and she swears by this joint.  It is the closest thing to home she can find; I even took her parents there. Even if you don’t love raw fish, they have some amazing grill options, meat and fish. The original Mike was trained in Japan so you know it is authentic and it’s delicious.

 

Now, if you want customer service, I would head to Ichiban in downtown Saint Petersburg. Prices are sound and people are incredibly kind.  You don’t feel like a rushed table or a person who doesn’t matter. The fun thing here is your waiter will actually talk to you and make you aware of what’s the best fish to go for today. Manners maketh man, and this is the place to go for that. It’s a fun location to take a trip to when relaxing downtown.

 

I think we all know that delicious and expensive go side by side. Sushi falls in line with that train of thought so it’s always fun  to find a venue that lets you eat at a price you can afford. This is where the Courtside Grill in St. Petersburg truly shines. They are a sports bar with nachos and burgers, yet they have grasped how to run a delectable sushi menu as well.  Again, my Japanese wife approves, and we honestly end up there every Saturday night. Why? This location offers HALF OFF all sushi from 9pm until close on Friday and Saturday. It is amazing to walk out with $100 worth of sushi for the same bill pasta would have cost us elsewhere. It doesn’t hurt that it tastes amazing too.

 

Sushi has been booming more and more in the U.S. And it will probably grow even more popular over time.  In an ocean local state, you need to take advantage of any of these wonderful locations and get yourself a bite to eat.  Don’t forget that we are looking at cuisine from the country with the longest life expectancy in the world. It can’t hurt to take a page from their book and try something fun and new.

 

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Let’s Spread Some Good Newshttp://buzzazz.com/advertising-and-marketing/lets-spread-good-news http://buzzazz.com/advertising-and-marketing/lets-spread-good-news#respondMon, 12 Mar 2018 18:46:54 +0000http://buzzazz.com/?p=6810Just Imagine If Everyone Thought About Solutions Rather Than Problems This seems like an unlikely thing to be said in a meeting with any News Editor – that he tells you to go out there and dig up some feel-good stories. Bad News sells, right? That is the old adage that gets trotted out, but […]

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Just Imagine If Everyone Thought About Solutions Rather Than Problems

This seems like an unlikely thing to be said in a meeting with any News Editor – that he tells you to go out there and dig up some feel-good stories. Bad News sells, right? That is the old adage that gets trotted out, but how true is it? Do people really want to just sit around and read about other people’s misfortune? That seems like a really sad state of affairs.

Bad news – it distorts the picture of what is happening in the world. Think of the interactions you have in the week and put them into two columns – do you think they are likely to come out in the ratios that the News would have us believe exists? That everything is bad and the whole world is going down the tubes?

Over two thirds of stories on a news segment seem to be bad, with your cherry on top human interest story at the end. If life were really like this would so many people actually make it through the day?

Type in good news to most search engines and you don’t get what you might expect, at least not at the moment. The word “news” has been more than a little tarnished in conversations lately, so it is perhaps understandable that the same is true of the term good news. Good news is fungible with real news it seems. Bad news is likewise synonymous with fake news.

Bad News Is A Distortion Of The Real Picture

This site seemed to be mostly good news, but even here a little bit of bad news had seeped in. It’s a hard thing to control it seems, if you automate any aspect of your site.

I’m not advocating looking at the world in a way that obfuscates real problems, but is there really a problem that doesn’t have some kind of solution? I mean obviously, if you are talking about some incurable disease then there may not be an actual definitive solution, but you can include something about any advances in the field. Solution free reporting means you are just giving your readers a problem, and with their own problems forming a bedrock in their life, the last thing they want are more unsolvable situations. It makes people turn off from the news, and that means they become ill-informed, and when people think about what is going on in the news they can only talk about it in terms of intractable problems.

Wouldn’t it be so much better if people talked in terms of possible solutions? Solutions offer hope, and hopeful people are much more enjoyable to talk to. You would be looking at the problems through the right of the telescope and seeing them as thing that could be overcome, and this would make them more likely to get solved.

 

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