Buzzazz Advertising & Marketing Agencyhttp://buzzazz.com Tampa Bay's # 1 Marketing FirmWed, 21 Feb 2018 18:15:39 +0000en-UShourly1Black Panther, Technology, And the Real Tech Start Ups In Africahttp://buzzazz.com/advertising-and-marketing/movies/black-panther-technology-real-tech-start-ups-africa http://buzzazz.com/advertising-and-marketing/movies/black-panther-technology-real-tech-start-ups-africa#respondWed, 21 Feb 2018 17:49:46 +0000http://buzzazz.com/?p=6788Black Panther Is A Very Important Addition To The Marvel Cinematic Universe T’Challa, better known as The Black Panther, in a solo venture, is a thing that has felt like it has been coming for a while, slowly building a head of steam. First introduced in Captain America: Civil War, and having undergone something of […]

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Black Panther Is A Very Important Addition To The Marvel Cinematic Universe

Black PantherT’Challa, better known as The Black Panther, in a solo venture, is a thing that has felt like it has been coming for a while, slowly building a head of steam. First introduced in Captain America: Civil War, and having undergone something of rebirth in the comics under the stewardship of Ta-Nehisi Coates, he is something really different in terms of black super heroes.
The Black Panther gives us an African country that is on the cutting edge of technology, lead by a badass in a vibranium suit that, let’s be frank, is cooler than anything else out there in the Marvel Cinematic Universe, and yes, I am including Tony Stark’s gold and red.

But here’s the interesting thing – Africa, a continent probably not readily associated in most people’s minds with technology, is actually undergoing a very real technological revolution, as an article in National Geographic, about young entrepreneurs in the sub-Sahara demonstrates.

In the Kenyan village of Engineer, something has started to build.

We meet Peter Kariuki, who attended Maseno School, a prestigious school attended by none other than Barack Obama’s father. Peter was given the keys to the computer science lab and was allowed to code throughout the night. Cut to 2010, where the 18 year old Peter, now in Kigali, Rwanda designs an automated ticket system for the capital city’s bus system. A few steps on and Kariuki has developed something like Uber with a motorcycle taxi service called SafeMotos.

The Positive Impact Of This Movie Will Be Interesting To Observe

There is iHub in Nairobi, a technology innovation center. There is the Rwanda Development Board working to feed the buzz that is starting to build in the area. The University of Nairobi’s School of Business. The Ministry of Information and Communication. All these different organizations working to create something akin to the growth in the technology sector in other developing countries.

iCow helps herders manage cows. Kytabu helps poor students lease textbooks on mobile devices. The economic situation that these countries find themselves in actually drives the innovation, and as more and more of these entrepreneurs are picked up and invested in, the scene will change, and money will surely follow.

Girls are being encouraged to code too, and there have been very successful events in places such as Uganda, using a curriculum from Rails Girls, a non-profit from Finland aiming to teach girls to build their own apps from scratch.

Peter Kariuki, inventor of SafeMotos

So, while this generation of innovators aren’t quite living in Wakanda yet, there is a real promise there, and the reality of an African Country like the one depicted in the movie and comics is maybe closer than some people think. The movie is a significant cultural event, that is giving children and even adults, a representation of themselves on the big screen that we haven’t really seen before. Some have pointed to Blade as a frontrunner in the black super hero stakes, and Luke Cage knocked down some walls on the small screen, but there hasn’t been anything that has this scale and this potential, and while it seems very of the moment, it also feels like it can keep rolling far past even current concerns to become something else entirely. It should be celebrated.

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The Promise Of Blockchainhttp://buzzazz.com/advertising-and-marketing/the-promise-of-blockchain http://buzzazz.com/advertising-and-marketing/the-promise-of-blockchain#respondMon, 19 Feb 2018 19:50:07 +0000http://buzzazz.com/?p=5528The way most people will have heard of the concept of a blockchain is in reference to Bitcoin, where it has been used to track and make secure the history of the evolution of the crypto-currency. It has been a really good testing ground for the functionality of the software, and given the technology affiliated […]

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The way most people will have heard of the concept of a blockchain is in reference to Bitcoin, where it has been used to track and make secure the history of the evolution of the crypto-currency. It has been a really good testing ground for the functionality of the software, and given the technology affiliated nature of most of those involved in Bitcoin’s use and development, it was only a matter of time before other applications of the technology were looked into.

Blockchain is branching out into other areas of functionality because the idea is flexible and has application in a number of fields. Walmart are piloting a scheme to use it to track the journey of a product from it’s point of origin to its place on the shelf. It reminds me somewhat of the way that Google Wave tracked the evolution of a document, or in how it could be used to plot the development of a project, and could be replayed from any point in the wave, and the distributed nature of the network makes it less vulnerable to attack. Obviously it is not unassailable, but it definitely presents a chance at a much more robust security.

Given the supposed tempestuous nature of cryptocurrency, and some people’s prediction that it is destined to implode, might Blockchain be the valuable takeaway? Might it be the real moneymaker in the end? A lot of people seem to think it is less of a risk, and those who might not necessarily be interested in cryptocurrency are liking what a distributed ledger technology might do for them.

Kodak is building a blockchain to manage image attribution, and this opens a really great way of managing attribution and keeping track of the movement of intellectual property across the internet.

All the sensors and trackers and other means of data gathering that currently are vulnerable to data loss are surely going to find themselves rolled up in the growth of blockchain, and its tendrils promise to reach into social media and everywhere else. With a stable infrastructure available the possibilities of what that data might be able to be used for becomes increasingly interesting.

Blockchain might also have implications for security too, and for the tracking of accounts, and that would raise the amount of accountability. It might make it easier to debug news and check the veracity of things. Sure, it might make it difficult to keep a low profile, and it may impact on privacy, but it might be the very thing for handling a lot of the illegal activity on the net. Would this impact on its use as a tool for social change? Maybe. Maybe  not.

It’s early days yet, but it is definitely something that is worth watching.

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Uber And It’s Drivers Are Being Promotedhttp://buzzazz.com/advertising-and-marketing/uber-and-its-drivers-are-being-promoted http://buzzazz.com/advertising-and-marketing/uber-and-its-drivers-are-being-promoted#respondThu, 08 Feb 2018 19:56:55 +0000http://buzzazz.com/?p=6767In the space of a ride you can get to know a fair amount about your driver. But it can often be a long time until you get a repeat ride with that driver, and some drivers leave more of a lasting impression than others. When you’ve been doing it for a while you might […]

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In the space of a ride you can get to know a fair amount about your driver. But it can often be a long time until you get a repeat ride with that driver, and some drivers leave more of a lasting impression than others. When you’ve been doing it for a while you might even develop something of a loose fitting friendship with your driver.

Some of the new commentary on their profiles provides ice-breakers, and I found that some of the drivers I revealed these comments too were flattered and a little embarrassed by the fact I had read this data. For me it was useful though – riding with someone who is unforthcoming can be a little painful, especially if it is a long ride.

It is a social situation, and I suppose some drivers fair better in that sense than others. Some drivers enjoy what they are doing, and some, though they aren’t supposed to, bitch and moan about pretty much everything to do with the job. I tend not to report the moaners because I figure they still need the work, but it does color the experience.

So, getting data about some of the top drivers and what they do to make the experience successful is a great idea. The weird thing is though, I spoke to a couple of drivers and they didn’t seem to know what I was talking about. It seemed that unless you had been a featured driver you were more than a little in the dark.

For me, a lot of the improvements in the way Uber services me have come about through stripping away the sense that part of the operation is a black box, and where this transparency exists the service improves. I have written elsewhere about the difficulty for a rider when it comes to handling a problem with the app, with payment, and with bad experiences. One thing you learn if you work in any field that is reliant upon interacting with customers, is that when you allow too much time to enter into the equation your chances of losing that customer increases. This is doubly important when dealing with something such as transport, where an issue is not just going to perhaps make someone late, but also in extreme situations could put the person in danger.

If the drivers got a better sense of the way that their riders felt about them, and how they might compare with other drivers it would make them feel better about the service that they were providing, or it would force them to correct their practices if they were in error. As it is, there is a definitely a bottling of the experiences, which doesn’t play to the real strengths of what Uber has built, which is a community. This is why the promotional materials I have received lately is fantastic.

Some transparency on how my drivers view me might help me to avoid any problematic behavior that I have indulged in too. If the reviews or comments are contentious it would also help to correct any misperceptions that are being communicated.

Top riders would be a great feature to have alongside great drivers, because only seeing one side of the coin leaves riders in mystery about what they might be doing to keep their good score, or to drive their score down.

It does feel like there has been a change at Uber, and I am sure it will evolve more, but these are definitely steps in the right direction.

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Community Service Foundation – The Idea Of Carriage Housinghttp://buzzazz.com/advertising-and-marketing/community-service-foundation-the-idea-of-carriage-housing http://buzzazz.com/advertising-and-marketing/community-service-foundation-the-idea-of-carriage-housing#respondThu, 08 Feb 2018 16:38:56 +0000http://buzzazz.com/?p=6740Solving problems is always going to involve a degree of innovation, and housing and homelessness are no different. The problem has been with us for a long time, so new thinking is needed, and the idea of carriage housing, along with the other solutions offered by the Community Service Foundation may be the answer. It […]

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Solving problems is always going to involve a degree of innovation, and housing and homelessness are no different. The problem has been with us for a long time, so new thinking is needed, and the idea of carriage housing, along with the other solutions offered by the Community Service Foundation may be the answer. It is a problem that people want to solve, and this is why they are eager to get involved with the foundation.

The Community Service Foundation has a long history of helping people to avoid homelessness and to get into affordable housing, which means they have navigated through a number of significant changes in the housing market, and each time have successfully helped the people they work with to get homes.

Contact The Community Service Foundation To Find Out More!

The foundation really is passionate about helping working families who are having some financial hardship to handle their housing situation, and they are creating a system whereby one tenant in getting their home is actually helping to ensure the future ability of the foundation to provide housing for others.

The foundation performs a vital function, and one that is going to benefit not just those who are housed, but those in the larger community as well. If you raise the standards of living of anyone in the community you benefit the whole community at large, which is a great thing. Buzzazz Business Solutions is happy to support the Community Service Foundation, and to help them get their message out there.

 

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Only Connecthttp://buzzazz.com/advertising-and-marketing/technology/only-connect http://buzzazz.com/advertising-and-marketing/technology/only-connect#respondMon, 22 Jan 2018 21:00:24 +0000http://buzzazz.com/?p=6751When you look at all of the social media out there, what is its original intent? What was it designed to facilitate, and what is the thing that it has ended up distorting? Connection – between humans, in an analogue environment meant to replicate the way in which we interact in the real world. The […]

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When you look at all of the social media out there, what is its original intent? What was it designed to facilitate, and what is the thing that it has ended up distorting? Connection – between humans, in an analogue environment meant to replicate the way in which we interact in the real world.

The thing is the failures of the digital world do little but make the failures of the real world more explicit. How is an algorithm any different to the shorthand thinking we employ to decide whether someone is worth spending our time on.

Triage is something that results from living in a busy world where the demand is that you engage with all the noise, and because you fail to do so, and focus on the signal, it is parsed as a failure. But a smaller number of connections that are meaningful is better than a slew of connections that are shallow. You have to prioritize – you can’t know every person in the world … you never could. Just because the potential to access everyone’s inbox is there, and most of the people who use the internet are on Facebook, does that mean that you should want to, or need to, connect with them all?

Mass media obviously drives its content through channels that are supposed to wash over as many people as possible – social media’s original intent was not to operate in this way, but as soon as it became driven by business and its broadcast potential was discovered, it ceased to be a purely personal medium, and became mass media pouring through a screen that was camouflaged to look like it was a personal filter. It hasn’t been a personal filter for a while.

Myspace was qualitatively different when it first became popular – everyone had Tom as their first friend; you could decorate the page like it was your bedroom; and the engagements you had were significant and felt real. Why? There was less mediation between the people operating in that notional space. It unfortunately followed the same direction a lot of these unique online communities followed – someone spotted the money potential in them and tried to sell it to someone who did not realize that what they intended to do was going to cut open the golden goose. Rupert Murdoch destroyed Myspace – the changes he brought about, and the shift in focus that resulted in his investment was the real thing that left Myspace open to the deathblow that Facebook dealt it.

Facebook now seems to be going through a similar crisis, but it is one that the person who has been the driving force behind the site has acknowledged publicly and vowed to change. How he is going to manage to put an ecosystem back in a box that it has outgrown is one to ponder. It is not every company that grow to such a huge size and still remain on the cutting edge – alternatives generally spring up to replace the functions that these larger companies shed as they become to big to remain in touch with what the grassroots users want from them.

Yahoo succeeded for a long time, but got to a point where even the voracious consumption of smaller entities couldn’t provide it with enough energy to survive in the form it had distorted itself into. Smaller leaner entities exploited its weaknesses and moved in on its territory. When money enters in to the degree that it has with something like Facebook, in the way that it did with Myspace – there are demands that are placed upon it that may run counter to the original intentions. You need investors who see that there is a value in maintaining the original structures and functions that drew people in in the first place, and who don’t trample over the ethos in an effort to squeeze every drop of money from the set-up that they can.

Some investors are investing in an idea – others come in, and what they see is a thing with a finite span that they need to milk for as long as they can, and which they need to leave in the dust as soon as it looks like the edifice is going to topple.

Only connect comes from E.M, Forster – a man who died before the internet was even an idea, but it is something that, as a concept, is integral to the human experience, and really encapsulates what it is that these communities we are building are trying to do. Facebook wants this – Google wants this – whatever social media platform you want to name desires this, and any companies on the internet want this.

The problem comes in when you have such a large number of people that are plugged in to the system, and the desire becomes to connect with them all and to disguise that as a personal interaction. It is something that expresses itself in the notion of making the personal universal, which is the aim of writing. or films, or music. How is this done though? Not through algorithms or automated systems – that is for sure. Understanding how mechanisms such as SEO work, and how Pay Per Click works are fantastically useful in getting your communication in front of more people – but engagements are not the same as relationships, and there is a lot more work to be done to actually turn that initial interest into something that merits the term connection. A connection can honestly only be forged on a one to one basis – and maybe this will seem like you are going the long way round to help “everyone”, but one person at a time is, in truth, the only way to actually do what you want to do.

Every person on a march, at a rally, at a voting booth, made an individual decision to be there – despite what some may say, people aren’t cattle to be driven from point A to point B. Your sales funnel? If you provide a disengaged generalized message to a loosely designated demographic it  will only travel so far, but if you sit down and craft a message to the individuals you want to communicate with it will result in what you are truly trying to get: a connection. Your funnel – full of connections, is a real thing. Full of cattle being driven there who you have not truly connected with? It’s worth something, sure – but you want connections, not just a full funnel. Do not mistake the metrics, or the painting daubed on the wall of the filter, for anything other than signs pointing towards the real objective: to only connect.

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A Text To End Your Phone Contracthttp://buzzazz.com/advertising-and-marketing/a-text-to-end-your-phone-contract http://buzzazz.com/advertising-and-marketing/a-text-to-end-your-phone-contract#respondThu, 18 Jan 2018 21:26:26 +0000http://buzzazz.com/?p=6485Phone companies aren’t always the easiest to deal with, especially it seems, in the UK where traditionally you have had to put a call in to the company you wish to leave. You get charged for a transfer period, and your transfer is delayed. Ofcom, who regulate telecommunications is putting a stop to it, and […]

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Phone companies aren’t always the easiest to deal with, especially it seems, in the UK where traditionally you have had to put a call in to the company you wish to leave. You get charged for a transfer period, and your transfer is delayed. Ofcom, who regulate telecommunications is putting a stop to it, and is helping consumers out.

When 2.5 million people experience a problem switching providers, you can see how this might generate a lot of complaints.

The notion that this won’t affect contracts with companies in the same way an earlier proposal would have, driving the cost up, seems unlikely. Given how expensive the devices are, and what companies are able to recoup in terms of service costs, this may make it harder to get a phone in the first place, without proof that a buyer has a good record of customer loyalty and good credit. But it is a step in the right direction in giving consumers more power.

Whether something like this would work in the US seems like a moot point, given the move towards deregulation of most industries, and especially that of the telecommunications industry.

There are obviously examples of the free market economy serving consumers, and of problematic monopolies holding them ransom left right and center. At least we are not employing the Social Ranking technology like that piggy-backing on Ali Baba in China, where all of your social interactions and credit issues feed into an algorithm that gives you a three digit social score. How far away that kind of metric is is debatable, but thankfully for most of us it is currently only the subject of speculative fiction like Black Mirror.

The repeal of net neutrality is surely going to have an impact on cell  phones too, which is going to be an interesting thing to observe, given that so many people use their mobile devices to surf the web. PC sales have been down-trending for a while, as have laptops – with mobile devices ranging from phones to tablets being the better sellers. If you need your device and your access to the internet to be mobile for business or social reasons, you can’t really afford to be without a phone.

Better choice and better contracts should be better for everyone – keeping someone locked into something they want no part of is counterproductive, and will generate bad PR that is going to drive other potential people away. If you make it easy to join and easy to leave and then just have a great product that is something that is really easy to market.

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The Drama Of SpaceX And The Zuma Loadhttp://buzzazz.com/advertising-and-marketing/the-drama-of-spacex-and-the-zuma-load http://buzzazz.com/advertising-and-marketing/the-drama-of-spacex-and-the-zuma-load#respondTue, 16 Jan 2018 20:25:33 +0000http://buzzazz.com/?p=6723It’s always interesting to watch any of Elon Musk’s projects because he likes to take on the larger problems that are out there in the technology field and find effective solutions that help as many people as possible. A reusable rocket has been something that has been needed for a long time as a way […]

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It’s always interesting to watch any of Elon Musk’s projects because he likes to take on the larger problems that are out there in the technology field and find effective solutions that help as many people as possible.

A reusable rocket has been something that has been needed for a long time as a way to make the whole enterprise more efficient and more cost effective, and though it is undergoing some teething problems, as all ambitious projects must, it is still inspiring. When the national rocket program was shuttered before, it really felt like a defeat, and that it represented the end of an era and the closing off of certain routes into the future that seemed not only inevitable before, but necessary, when the lifespan of the planet is considered. Sure, getting out and into the galaxy is a small first step towards finding another inhabitable planet, and a very long way from developing the kind of technology we would need to travel to the farthest reaches of our own star system, let alone the distance needed to reach something we might have seen in the Hubble Telescope.

The visuals for the launch of the mysterious Zuma  load were pretty amazing, and had LA abuzz, and in many respects the launch was a success because the rocket separated as it was supposed to and the first stage was returned to earth. Unfortunately it looks like the payload itself was lost during the separation, which must have been pretty expensive if the speculation that it was a “spy” satellite was correct.

It isn’t like Musk hasn’t had teething problems with things before though, and it isn’t like they have caused him to come to a halt in his forward momentum. Whenever you are trying to do things that are a challenge, you are going to hit up against things that push back – whether that be the problem of sourcing the materials for a lithium battery, or getting a payload to the place where it needs to be; nothing is a hundred percent smooth, and surely if it was that easy more people would be doing it.

It bugs me when there are so many people that come out to nay-say his projects, when the people acting as critics are not actively doing anything themselves to make the things Musk is trying to do work or really offering alternatives. Only by actually putting yourself in the situations he does and bumping up against the real world logistical problems, are you going to ever work out what it is that you have to do. It seems that people mistake him having a big dream for not having a realistic view of what needs to be done, which I honestly don’t think is the case. To have progressed as far as he has on these projects, even if they started out as moonshots, he has to have worked a fair proportion of the situation out, otherwise who would even bother to invest anything in him. He has a proven record of making things work. It’s like Richard Branson – he appears to have more failures than most, but that is because he is trying more – he also has more successes than most.

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Community Service Foundation Patron Regions Bankhttp://buzzazz.com/advertising-and-marketing/charity/community-service-foundation-patron-regions-bank http://buzzazz.com/advertising-and-marketing/charity/community-service-foundation-patron-regions-bank#respondMon, 15 Jan 2018 21:33:53 +0000http://buzzazz.com/?p=6737Being able to afford somewhere to live is vital, whether you are by yourself or have children – you need a home to live in. Sometimes people need some help to be able to do this, and the Community Service Foundation is one such non profit organization that does this. It works with low income […]

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Being able to afford somewhere to live is vital, whether you are by yourself or have children – you need a home to live in. Sometimes people need some help to be able to do this, and the Community Service Foundation is one such non profit organization that does this. It works with low income families to ease the cost of finding somewhere to live, which is often priced too high for them to be able to afford.

A lot of businesses are very active in making sure that their communities are doing well. The impetus to help local residents comes from the same place that gets a lot of people into business in the first place – a desire to help people, whether that be with services or products. Those that foundation helps are also engaged in helping people – they work, but do not necessarily earn enough to be able to be able to afford the prices in the local housing market.

To Find Out More About How CSF Can Help, Call 727-461-0618

It benefits businesses as much as it benefits the citizens of a place to help those who are in need of help, because if you help people to handle whatever issues they are experiencing, and give them the room to get back to a place where they can help themselves, you have just aided an active and causative member of your local community.

Affordable housing helps everyone, and it can really handle some issues for people that are going through a difficult period. Regions Bank has been associated with the Community Service Foundation for over 10 years, and it has helped a lot of people. 6000 people are without homes in Pinellas County and this is something the foundation is seeking to address, and has been doing so successfully for over 60 years.

Buzzazz Business Solutions actively supports the Community Service Foundation, and is dedicated to helping them to get their message out there, and to actively help people with affordable housing.

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Check Out The Lack Of Checkout With AIPolyhttp://buzzazz.com/advertising-and-marketing/check-lack-checkout-aipoly http://buzzazz.com/advertising-and-marketing/check-lack-checkout-aipoly#respondMon, 15 Jan 2018 20:05:22 +0000http://buzzazz.com/?p=6733A new system is being tested that can track your progress around a supermarket and make sure that you don’t have to wait in a line at the checkout to pay for it. Amazon are working on something similar, this being the thing that partially influenced the purchase of Whole Foods, whose 365 stores were […]

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A new system is being tested that can track your progress around a supermarket and make sure that you don’t have to wait in a line at the checkout to pay for it. Amazon are working on something similar, this being the thing that partially influenced the purchase of Whole Foods, whose 365 stores were designed along similar lines, where people could just grab what they wanted and the electronics in the store tracked the activity.

Given how easily devices can be set up to talk to each other, how far away are we from totally eradicating the checkout all together? It would be interesting if they hooked them up to anti-theft drones too, and then you might trigger an impromptu drone strike if you shop-lift something.

It definitely does seem though, that the way the whole AI, whether soft or hard AI, is going to unpack is that it is going to end up hitting at the low paid jobs first – anything that can be automated is going to end up disappearing, because you can shift the whole flow of a place to be efficient and constantly operating. How convenient is it for employers not to have to worry about shift changes, and breaks, and holidays, and sick days? It isn’t like people are particularly going to miss the human touch in some of these stores, and stores are starting to become a little antiquated anyway, aren’t they? When you have picker packer robots and automated cars with delivery boxes in them, and drones, that might have keys to your houses, and maybe a servant robot in the house, and a domestic version of Flippy the burger flipping robot doing the cooking, what are you going to have left to do? Why do you need all that real estate dedicated to the experience of shopping?

Is the future of human work going to be sitting around fixing broken machines? Probably not. There are already such things as rep-rap machines that can churn out new versions of themselves, so how much would it take to tweak them to repair their damaged fellows? Maybe we will be freed into a culture where we can do what we like.

There is a term in the intelligence community: a wilderness of mirrors – where everyone in the room works for some kind of intelligence agency, and there isn’t a single “real person” in the room. What will happen to mankind when most of the energy and action in the world is taken over by robots? Will they be able to coast on the inertia that all the preceding culture and sense of what man is capable of, or are they all going to end up as insecure neurotics tearing out their hair because they are bored and have nothing to do?

It is interesting that Elon Musk and others have expressed concern about a robot apocalypse caused by killer robots, while facilitating a quieter and much more far reaching societal change that is going to impact the workplace, and society, in the form of the worker robot.

AI can write books. Algorithms try to unsuccessfully run your social media. You get Deus Ex Machina rattling through your phone lines a lot, and it takes a second sometimes to realize that you are in the uncanny valley. At some point, with a large enough set of sample data, a lot of the kinks are going to be ironed out to the point where the handover from the human to the robot operator is going to be seamless, and not long after that we will start to question why anything as inefficient as a human being was let anywhere near customer service or business, or a decision making process.

Maybe.

Or maybe we will trundle along with all of it almost working. Society may end up being a layered affair where humans serve other poor humans, and robots work for those that have money. As William Gibson said “The future is already here – it’s just not evenly distributed,” and it is unlikely to change anytime soon. Early adopters have always had a little more cashflow to pick up the newest tech, and a slow flow towards mass production and cheaper versions has followed. There is a certain irony in the notion that low paying jobs may be eradicated long before those replaced will themselves choose to have robots replace a lot of what they do.

It is strange to look at the strange pressures that technology can seem to apply to society – the way in which it can distort relationships, and the odd importances it can place on things that really aren’t that important. I think for humanity to retain that thing which makes it vital, to some degree these attempts at automation or replacement of the human in the equation are always going to fail, because they need to fail. Man needs to have something to do, and one of the things that some men like to do is work. Work doesn’t have to be this horrible demeaning activity, it can actually bring a lot of meaning to your life. It may be that robot workers end up being used in the same way that the internet is used to continue the lifespan of radio or television – they don’t so much kill their predecessor as incorporate it into themselves. For it to really work the robot revolution needs to have a human heart.

AIPoly points the way to more than one kind of future, and which is going to depend on what we buy into.

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Vuzix AR Glasses Are Apparently What Google Glass Wanted To Behttp://buzzazz.com/advertising-and-marketing/technology/vuzix-ar-glasses-apparently-google-glass-wanted http://buzzazz.com/advertising-and-marketing/technology/vuzix-ar-glasses-apparently-google-glass-wanted#respondWed, 10 Jan 2018 16:50:31 +0000http://buzzazz.com/?p=6725I like to think of myself as someone who is interested in technology, and that if given the opportunity I will hook myself up with the latest tech, but sometimes I fail to see how a thing could really be of much use in my life. Perhaps that is my failing, even if you could […]

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I like to think of myself as someone who is interested in technology, and that if given the opportunity I will hook myself up with the latest tech, but sometimes I fail to see how a thing could really be of much use in my life. Perhaps that is my failing, even if you could argue that it is the companies failure to capture imagination.

Smart-watches were one such thing – they kind of reminded me of calculator watches from back in the day, and they were only useful to me because I was in High School and needed to make more calculations than I ever have since. Get a smart-watch and you don’t have to take your phone out of your pocket seems a little different to you can carry your entire music collection in your pocket, or carry a computer around with you and be able to work on your files anywhere – these seem revolutionary, where the other seems convenience driven only.

Google Glass didn’t seem that attractive as a notion, and I couldn’t stop thinking about the kind of damage that it might do to my already less than stellar eyesight. Does this mean I hit the age where I am just too damned old for the tech advancements? No, I don’t think so. I think I might have worried about this when I was younger too. The question of why do I need something popping up in my glasses strikes me as being very important – what advantages does it give me? I’m not necessarily interested in something angled at compensating for some perceived failure in my natural set up, but if there is some real way that it enhances my ability then that might something to make me bite down on the hook.

I’m not even gonna go down the route of discussing Glassholes as a thing, but if a piece of technology is able to inspire its own insult then you have to know that there is something wrong with it.

I think I would find it a distraction to have my phone message popping up in my glasses lens, but then I have to turn off desktop notifications sometimes too.

You can take pictures with Vuzix Blade, and it comes with Alexa, and while it’s not clunky like some other wearable tech that you need a support team to carry around, just think about the social impact it might have. People are already lost to the black mirror of their cell phone, and can easily be diverted away from actually being there and present when they are talking to you. I think they may be as disconcerting as those times when you think someone is speaking to you and they are actually engaged in a conversation via bluetooth. You’re talking to someone and they are actually focused on something pinging their glasses display … it may get tedious.

I often use the benchmark that Elon Musk set for me a while ago – that notion that some people are working on technology that is going to change the world and take us into the future, and some people are slaving all their intelligence to crafting an app that really adds nothing to your life. Will glasses do much to improve the quality of my existence?

When someone markets something to me it needs to make a case for itself pretty quickly. I could see the use of Alexa, and it kind of excited me to have the possibility of having a voice responsive home, and while the reality (having an accent not really recognised by the tech) is far from smooth, I still feel there is enough scope for the development to reach its full potential for it to be worthwhile for me to persist with the abstract word-salad Alexa sometimes spits back at me. Maybe it is early days for glasses tech – give me x-ray vision or the ability to operate in a world skinned with information, and I might use them. Give me a watch where I can get myself teleported around and I might pay for one. Now though? Not so much. But you should check it out – it may more than float your boat.

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