Buzzazz Advertising & Marketing Agencyhttp://buzzazz.com Tampa Bay's # 1 Marketing FirmFri, 24 Nov 2017 17:54:33 +0000en-UShourly1Happy Thanksgiving!http://buzzazz.com/advertising-and-marketing/happy-thanksgiving http://buzzazz.com/advertising-and-marketing/happy-thanksgiving#respondWed, 22 Nov 2017 18:34:17 +0000http://buzzazz.com/?p=6205Thanksgiving Is As American As Apple Pie There isn’t a single Holiday that doesn’t have some cultural complication attached to it, but for most people what the holidays really boil down to is getting to spend time with your family and getting some time off work. The discussion of anything other than the chance to […]

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Thanksgiving Is As American As Apple Pie

There isn’t a single Holiday that doesn’t have some cultural complication attached to it, but for most people what the holidays really boil down to is getting to spend time with your family and getting some time off work. The discussion of anything other than the chance to sleep in and eat loads and hang out with friends and family tends to get back-grounded, and as a foreigner I intellectually understand some of the problems, but I also relish the chance to take a break and socialize, while all the cooks in the social group I belong to pull out all the stops.

Thanksgiving is as American as apple pie, which happens to be my wife’s specialty. I also  really like all of the attendant dishes that go with the occasion, such as all the pies, the turkey, and the sweet potatoes. Americans are great at celebrating things – I know Texas does it bigger, but really, all of the US throws themselves wholeheartedly into these occasions. I remember very well my first 4th Of July, which I spent in New Orleans – seeing fireworks going off over the Mississippi, hanging out with all kinds of people waving their flags, and proud to be American … it was a great family occasion.

I spent St Patrick’s Day in New York, and it was snowing heavily. I went on a trek to go and see The Howling Hex in downtown. The trains weren’t running normally, from what I remember, and we didn’t necessarily have the best directions, and phones at that point weren’t the great GPS devices they are now. Me and a friend were walking for quite a while. When we finally got there we caught about 3 songs from Neil Hagerty’s group, and then a Thin Lizzy tribute band came on – everyone was full of good cheer, and I had a good time. I was still a little awestruck at this point to be in New York. When we got back to Grand Central Station the trains had stopped, so a whole bunch of people were in the station huddled around, feeding off the group warmth, and cat-napping until the snow let up.

Weirdly, apart from the insane queues around Christmas, it seemed like the more subdued of the holidays – almost like an interim bump with a pit-stop for presents, on the way from Thanksgiving to New Year’s Eve. Florida is an interesting place, because it feels somewhat dissonant to have the trappings of Xmas and the warm weather – even after 10 years of being here. For me, New Year’s Eve is like a final food handshake to the preceding year, and I spend the following day ushering in the New Year feeling fat and happy. Christmas became more family oriented again for me lately, so it started to feel more like it did when I was a kid.

So, is Thanksgiving my favorite holiday? Maybe so. It is, after 4th Of July, the newest experience for me. Being English on the 4th of July is somewhat weird. I mean, I’ve been here long enough, but I am still obviously English, and people pick up on it and ask about it, perhaps even more at this time of year. Thanksgiving really does repoint me to a place where I assess and look at what I have and give thanks for it.

I know some of my friends would totally vote for Halloween above Thanksgiving, and with the scale and enthusiasm with which this holiday is engaged in by Americans, I can see why. It is fun for everyone, and kids get to eat a lot of candy. Adults get to be kids. It’s great! But Thanksgiving seems, because of the focus on giving thanks, and the absence of presents, more of a personal thing. All you have to worry about is what you are going to cook.

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Purchasing Personal Propaganda Machineshttp://buzzazz.com/advertising-and-marketing/purchasing-personal-propaganda-machines http://buzzazz.com/advertising-and-marketing/purchasing-personal-propaganda-machines#respondWed, 22 Nov 2017 17:49:45 +0000http://buzzazz.com/?p=6201Is Time Up For Time Magazine? No one would claim that journalists have a great approval rating as it is, but news that groups like the Koch Brothers are making the leap from behind the scenes influencers to media moguls should be sounding alarm bells for everyone – if not a death knell for the […]

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Is Time Up For Time Magazine?

No one would claim that journalists have a great approval rating as it is, but news that groups like the Koch Brothers are making the leap from behind the scenes influencers to media moguls should be sounding alarm bells for everyone – if not a death knell for the whole enterprise of journalism.

The news that Murdoch was taking over The National Geographic magazine was similarly problematic. Not that Time Magazine necessarily has the same pristine reputation, but its design and journalism has been really on point of late – it’s still obvious what they like and dislike, but they have given a lot of coverage to both political parties, and tried to give the viewpoints on both sides of the argument (even if their Republican themed covers have been more than a little dark). Knowing who is behind something does taint the final product, and whether it could survive this takeover is debatable. In the same way that the bombshells dropping on Hollywood have colored people’s opinions of the work the abusive men were associated with, it is hard to think that anything the Koch brothers touch is going to be able to remain unbiased.

So, with all of the mainstream media outlets in the pocket of some rich billionaire or other, what is the alternative? It’s not like citizen journalism isn’t already going to be left reeling as new net neutrality laws allow ISPs to squeeze everyone for more money to prioritize the flow of data, and that looks to just get worse as the FCC surrenders something that has become a backbone for most people’s lives to the people with money.

Political Correctness was the method in use for policing people used by Neo Conservatives, that started to seep into popular consciousness back in the early 90s, through the liberal media. It tried to maintain a picture of fluffiness while acting like the thought police and trying to shut down all discussion. Now we have something going on that is more aggressive and unconcerned with how it disposes of the people it has no time for. Reading Kill All Normies about the rise of the alt-right and its roots in internet trolling communities one sees the rise of not just disruption for the purpose of tearing down old institutions and evolution, but disruption for disruption’s sake. A lot of the tactics employed, like doxing, and trolling are becoming mainstream, and people running on the old model aren’t catching on quick enough. All the people previously locked up in terminologies designed to turn their speech into muzak are now unleashing the flat slap of their real opinions, and in some cases the real ugliness they have been holding back on. Sometimes ugliness created by the bottling up as much as anything. Disenfranchise someone long enough and they have little to lose.

Citizen journalism – the notion of crowd-sourcing the news, was very popular, and it opened up the field to a whole host of amateur journalist wannabes, some really good writers, and what basically amounts to a whole slew of opinion column writers. The content was cheap to produce and had a more instant and far spread reach than most traditional print media was capable of, so it is not surprising that it became the new model for an industry that was ill-prepared for the change technology ushered in, and which had left them floundering. From the top you also had Fox News and similar outlets shifting from the established methods of reporting that, if they didn’t guarantee total impartiality, at least aimed for it, to a model of talking heads (the visual equivalent of opinion columnists). It was a perfect storm where opinion became the lingua franca of the media, rather than facts, and personalities were fore-fronted as news anchors became celebrities more than sources of news. Everyone can have an opinion. It builds the whole enterprise anew on shifting sands. And then the trolls moved in to destroy the last vestiges of a fourth estate.

It Has Been Hard To Pick The Truth Apart From The Lies

DIY culture, popular from the punk period, and weirdly the Victorian era (Bloomsbury Group, and the whole notion of amateur enthusiasts), embraced the apparent freeing up of the means of production, and the ease of distribution finally available to them. It gave voice to a lot of people who would previously not have been heard, and while it was a good thing, it also destabilized the fourth estate to a point where it couldn’t afford to pay its people, and they began to shrink, lose power, and become distrusted, because in a lot of cases they couldn’t fight back against the accusation leveled against them, or the lawsuit brought against them. Peter Thiel helping Hulk Hogan go after Gawker was a taste of things to come. Advertising became even more important than it previously had been (and it was pretty important) and the facts have either disappeared under the surface of the soup of opinion or been weakened by the money behind the news outlet. In the past you could pick a paper and you could probably determine its political leaning without too much effort, but the presence of opinion was back-grounded and reserved for columnists, rather than being at the front of the paper. By becoming only opinion columnists, rather than using the tools of journalism, put there to create unbiased reporting – which could be trusted by both sides of the political divide, they allowed the populace to go toe to toe with them. When you go toe to toe with a troll it’s hard to win, especially if you use the old way of thinking when it comes to your attempt to win an argument, meaning logic or somesuch. When you take an advertiser’s money you are compromised – it’s an old problem. There are a number of things that open journalists to attack, but opinion is the main Achille’s Heel.

People surely still read critically, but the clever control that has been exercised to game systems such as social media, that were basically left to run on autopilot, has put so much false data out there, and used what were previously considered trusted sources, that it has been hard to pick apart the truth from the lies. It also sometimes seems like every thread has a troll ready to take the thread into either dark vitriolic expression or angry directionless diversion.

We have atomized as a society in a lot of ways. We walk around with our gaze fixed on our electronic devices, and as we are marched down certain corridors by our confirmation bias, algorithms lock us into patterns of trends, that keep selecting difference and variety of out of the data-sets presented to us, and we end up trapped in a narrow funnel where the only thing being poured down our throats are the things we have already expressed agreement with. What is there that is going to challenge our world view?

Some newspapers and other outlets have tried to rise to the challenge of combating fake news, and have tried to aim at some proper reporting, and to try and move away from the inflammatory tactics of old. Journalism has to evolve to survive, and the notion that politicians will ever be the arbiters of truth is laughable, so we need a swing back to the professionalism of old, and the lack of bias in reporting needs to be in the cross-hairs, even if the target is missed. In a culture of disruption, nothing is safe – what seemed to be unassailable edifices crumble like the legacy of Ozymandias – just look at the establishments being shaken at the moment.

The Koch Brothers have their own agenda – their own viewpoint of what society should be, and they have been lobbying to push society in that direction for the longest time. Brute force through the lobbying system and the packing of politicians into their pockets is working, but perhaps seduction and using popular culture as a foot in the door is the way to go. Cambridge Analytica and the whole Russian Scandal has pointed to how easily people can be manipulated, and even if they spot the more obvious and blatant manipulation, bury an idea in your entertainment program and push it out there and do this with enough volume, and you may be able to fly under the radar with your propaganda. It will seep in under the surface narrative like a backmasked message on one of those old heavy metal albums.

Media outlets shouldn’t be personal propaganda machines, and if that is what they look like becoming, they should be turned away from. It would be a shame if the improvement that Time Magazine has made to itself were undone, and it is surely going to be the case that the Koch Brothers buy something that gives them more media control, but with the FCC reduced to little more than a toothless lackey to the industry it is supposed to help regulate, and very little talk of monopolies regulations being aired of late, it seems that the only thing a media consumer can do is to educate themselves more about where their media comes from, and whether the journalism they are getting is even really worthy of the name. This, of course, presupposing that the death of net neutrality allows for any consumption worth its salt anyway.

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The Culture Of Give It To Me Nowhttp://buzzazz.com/advertising-and-marketing/culture-give-now http://buzzazz.com/advertising-and-marketing/culture-give-now#respondFri, 17 Nov 2017 15:57:13 +0000http://buzzazz.com/?p=6173Binge culture is great – it comes from the same place as getting whole albums to stream on the day of release, or before. There are legitimate ways to do this. It also comes from the kind of thinking that makes it OK to hand out your Netflix password or to find a download torrent […]

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Binge culture is great – it comes from the same place as getting whole albums to stream on the day of release, or before. There are legitimate ways to do this. It also comes from the kind of thinking that makes it OK to hand out your Netflix password or to find a download torrent and take the thing you can’t pay for. It gets parsed as: information wants to be free, as anti-mainstream and anti-corporate; but it scoops up more independent creations too. Once you have one illegal download, why not more?

People just don’t want to wait. They think games are unfair if they make them work to earn a goal – it gets parsed as a consumer backlash against mean companies, who after spending a little bit of money to develop a game, are trying to foster engagement and recoup some of the capital they put out there. I have seen games criticized for being hard to play, or for not delivering their hit soon enough, but really, what is the point of a game with no friction? Meaning, if it’s easy, where is the fun in that? But instead of sticking to their guns the companies will often lower the bar. If you have played a game for any amount of time you have got your money’s worth, and you shouldn’t be able to return it. If you buy a $1.99 e-book and ask for a refund after reading a significant portion of it, you are not playing fair. The other day I pointed out that it would be like returning a pie you have eaten three quarters of, and I was told that people do this. If you return a mostly eaten pie when you really didn’t find anything wrong with it – you are just cheap and dishonest.

You mean I have to work to earn money to exchange for the music I want to listen to? No, it should be free. Companies can afford for me to take it as an illegal download – it’s basically a victimless crime.

Why did that band stop making music? How did that artist die penniless? Why is there no money in following the creative path I want to follow?

There is a disturbing disconnect between the receipt of the end product and the understanding of what it took to produce said product. There is a lack of appreciation of the number of people in the chain that need to be paid. This is the consumer. In a market full of illegal downloads, and systems that don’t pay the producers of art fairly, there is confusion over why it is so hard to get into the market and why people aren’t making so much money. This is the aspirant creator. It is not that the situations are separate, or that they are intrinsically linked – it is that they are the same situation … no money paid for products means no money to pay artists. But it isn’t everyone, is it? No, because the system would have collapsed. But it is enough people.

If you are involved in doing something creative, and you are finding it hard to sell your work because of market forces, look at your own record in terms of what you have taken without paying for it, and you may see that you too have contributed to the issue. It can kill innovation, because the big companies that drive so much of the industry can’t afford to take risks.

Proven products are the things that tend to succeed these days – there is neither the time nor the money to spend developing an artist. If you look at early U2 and how goddamned awful they were, it is hard to imagine them making it in today’s market. People get picked up from Youtube, or after crowd-funding their album or book. The incubators for new talent are often those with the lowest overheads possible they grow there – and only then do they get snapped up and fed into the sausage making machine. The romance of no middle man can stick for a while, it is hard work creating your product and promoting it as well, so if someone waggles a golden carrot in your direction and offers you money to sign to a big label you are going to jump on it. The point being that new talent, more than ever, has to make it happen for themselves, and part of this is due to the creation of a market where everything is super-easy to get hold of for hardly any money at all. Scarcity and cost used to indicate hard work had been involved in the process. When you get it for nothing, and it was maybe produced using the same tools you yourself have access to, maybe you wonder why it should be paid for. You give away your own music for free; it’s a thing. And that new artist has to start turning a profit pretty soon, or they are off-loaded. You can always promote yourself and sell your own stuff – this and that get attention.

Attention doesn’t pay the bills. Your creative side is reduced, basically, to a hobby, while you are supposed to have another gig that feeds you. It isn’t right that a sector of the society who have demonstrable skills, who are producing a product that other people want shouldn’t be getting paid fairly. If you work a 40 hour week you expect to be paid more than a minimum wage, but you don’t expect to pay an equivalent amount for the books you read, or the music you listen to, or the movies you watch. After making a decision to pay for everything I consumed it was easier for me to be successful in my creative endeavors.

Art doesn’t sell apparently; music isn’t a real career; hardly anyone makes it as an actor – do something practical. None of this is true, or needs to be so. Think of how pervasive all of this is in our culture, and how much some of it costs to produce, and then think how much you are paying, and ask yourself if it really is too much. It is true that to keep up with all the media being produced it does become prohibitively expensive, but if you think that for $10 you can buy a film or some music, or a book, that you can enjoy for years, is it really unfair?

Studios still seem to rake in the cash, some artists live in the lap of luxury, but it really isn’t like that if you are lower on the food chain. Film companies that had been using Florida started to withdraw after tax incentives were shut down, making it more expensive to film there. Parts of Georgia look like Florida, so its become a substitute, because they still offer their states version of those tax incentives. You have to make a profit to get to make more movies. With Netflix and Amazon – they have to keep driving up subscriptions in order to have the budgets they need as content creators.

The system is broken, and you break it further every time you steal a song or book or a film. Everyone’s doing it is a lame excuse, and when you analyze that statement it should make it plainly evident what the extent of the situation is. It also isn’t true. Despite the slow increase in the price of Netflix subscriptions, and of Amazon Prime, people are subscribing; things like Ca$hmusic are helping fund musicians who couldn’t tour or work otherwise; Amanda Palmer crowdfunded an album – Kim Boekbinder does this – and Spike Lee has funded a film this way. People are willing to pay. People want to disconnect from the machinery and deliver their money straight into the artists hands, or they should.

You need to earn or pay for what you consume. It isn’t even just about supporting existing artists, but about putting the possibility there of a future for all artists. Shrink the market by not exchanging for it, and you devalue it. Kill the artists, meaning people’s ability to support themselves in that way, and you irreparably damage culture. Everyone is not entitled to everything – the concept of fair and unfair doesn’t apply to things that cost money to make. The same actually applies to the attitude of these streaming platforms that exist – pay the artists for what you use … if the money is there for you, it’s there for the artist.

People spend more on coffee than they’re willing to spend on art.

I liked the idea that games I used to play were hard. I liked the notion in American schools that to graduate you actually had to demonstrate an understanding of what you had been learning. Why? Because it meant the goal attained was worth something. When I buy something and know that I am supporting the enterprise of another creative in the world it feels good.

No one left behind – allowing everyone to pass even if they don’t have the skills devalues those that do work hard and attain the knowledge. People not paying for something drives up the price for others. Not paying for things is so pervasive that you do see artists dropped by labels for not being profitable. Writers lose book deals for not hitting certain ceilings. The cushion has been removed for those making the art, and has been placed beneath the butts of those who stream torrents and illegally download. We need to put the money back in the pocket of the artists, and we have to teach people that they need to earn what they have.

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Keanan Kintzel Watching International Youth Theater: Be Our Guesthttp://buzzazz.com/advertising-and-marketing/keanan-kintzel-watching-international-youth-theater-be-our-guest http://buzzazz.com/advertising-and-marketing/keanan-kintzel-watching-international-youth-theater-be-our-guest#respondWed, 15 Nov 2017 15:25:35 +0000http://buzzazz.com/?p=6163Keanan Kintzel and Buzzazz Business Solutions have been the main sponsor of the International Youth Theater since its inception, and Keanan always supports the theater by going to its productions. Beauty And The Beast has been enjoying a renewed interest of late, with Emma Watson, of Harry Potter fame, starring in a live action version […]

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Keanan Kintzel and Buzzazz Business Solutions have been the main sponsor of the International Youth Theater since its inception, and Keanan always supports the theater by going to its productions.

Beauty And The Beast has been enjoying a renewed interest of late, with Emma Watson, of Harry Potter fame, starring in a live action version of the movie, that, if it lacked some of the wonder of the original animation, compensated nicely with good performances, cgi and sets.

Achieve Your Business Goals, Contact Us Today!

As anyone can see from the video above, The International Youth Theater, really captured the energy of the original, with excellent set design and well performed numbers, that really engaged with the audience.

Buzzazz Business Solutions, as well as helping businesses to achieve their goals, supports activities in the local community, especially the arts. Buzzazz developed Wabamm for precisely this kind of thing – to let families find activities that they could do together on the holidays.

If you have any questions about what Buzzazz Business Solutions can do to help you, please contact us immediately.

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Keanan Kintzel And Rocky The Pomsky – Lose A Fish, Get A Fishhttp://buzzazz.com/advertising-and-marketing/keanan-kintzel-and-rocky-the-pomsky-lose-a-fish-get-a-fish http://buzzazz.com/advertising-and-marketing/keanan-kintzel-and-rocky-the-pomsky-lose-a-fish-get-a-fish#respondTue, 14 Nov 2017 20:40:35 +0000http://buzzazz.com/?p=6164Keanan Kintzel has many adventures with his dog, Rocky The Pomsky. Animals are a great source of entertainment and it is probably true that a weirdly disproportionate amount of time on line is spent looking at cute kittens and puppies, and then animals doing stupid things. Animals provide a welcome relief from all the stressful […]

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Keanan Kintzel has many adventures with his dog, Rocky The Pomsky. Animals are a great source of entertainment and it is probably true that a weirdly disproportionate amount of time on line is spent looking at cute kittens and puppies, and then animals doing stupid things.

Animals provide a welcome relief from all the stressful and horrible news that seems to flood your social media daily. It is similarly true that they provide relief in person as well – just look at the number of programs that are set up where animals are taken in to help sick people and injured people.

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Good news likewise has a good effect. We like to spread good news, and we like to help clients that do something good for people individually, and the community. Buzzazz Business Solutions built Wabamm for this purpose.

If you are looking to have a positive impact on your community, and to achieve your business goals, but you need some help, Buzzazz Business Solutions is the perfect company for you. Call us today to find out how we can help you.

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Keanan Kintzel At Clearwater Family Dental With Toola The Toothfairy Dolphinhttp://buzzazz.com/advertising-and-marketing/keanan-kintzel-at-clearwater-family-dental-with-toola-the-toothfairy-dolphin http://buzzazz.com/advertising-and-marketing/keanan-kintzel-at-clearwater-family-dental-with-toola-the-toothfairy-dolphin#respondTue, 14 Nov 2017 19:43:43 +0000http://buzzazz.com/?p=6171Hey, good morning Here I am with the dolphin — check this thing out: it’s a tooth fairy dolphin; isn’t that the best! Clearwater Family Dental get my teeth fixed. What an awesome place – these guys know their stuff; if you need a dentist come on by! Keanan Kintzel, after having work done on […]

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Hey, good morning Here I am with the dolphin — check this thing out: it’s a tooth fairy dolphin; isn’t that the best! Clearwater Family Dental get my teeth fixed. What an awesome place – these guys know their stuff; if you need a dentist come on by!

Keanan Kintzel, after having work done on his teeth, stops outside to talk with Clearwater Family Dental’s dolphin mascot Toola. Toola is a landmark in Clearwater, and is also a Pokestop for Pokemon Go. She is as recognizable as Clearwater Family Dental is popular.

Clearwater Family Dental are a dentist office that people like going to. They do really good work and they have an excellent team that make you feel welcome from the moment you first step through the door, through your treatment, and through your aftercare as well.

Buzzazz Business Solutions Helping Clients To Help More People, Call Today!

Buzzazz Business Solutions loves working with companies that really have a positive impact on the local community, and this is very true of Clearwater Family Dental. Paul and Ginger Rodeghero have created a welcoming and professional environment where patients are confident that they are going to get the best care for their teeth.

If you would like to know how Buzzazz Business Solutions can help you to help more people, please contact us today!

 

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Keanan Kintzel And Family Watch The Eclipsehttp://buzzazz.com/advertising-and-marketing/keanan-kintzel-and-family-watch-the-eclipse http://buzzazz.com/advertising-and-marketing/keanan-kintzel-and-family-watch-the-eclipse#respondTue, 14 Nov 2017 19:14:28 +0000http://buzzazz.com/?p=6165Keanan Kintzel and his family traveled to Charleston, South Carolina to get a better view of The Great American Eclipse. It was the first time that a solar eclipse had been visible across the contiguous United States since June 8, 1918, and it was the first event of its kind since the advent of the […]

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Keanan Kintzel and his family traveled to Charleston, South Carolina to get a better view of The Great American Eclipse. It was the first time that a solar eclipse had been visible across the contiguous United States since June 8, 1918, and it was the first event of its kind since the advent of the mobile phone and social media.

It was a well publicized event – maybe a little too much of the nature that if you don’t have your glasses your going to damage your eyes, rather than observe this great phenomenon, but there weren’t many people that didn’t know it was coming, and that there was such a thing as special glasses. When it happened there wasn’t much avoiding it.

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All these kind of events and more, for your family are something that can be found on Wabamm, a local activity search engine that was built for Pinellas County by Buzzazz Business Solutions. It was inspired by a need that Keanan Kintzel saw when looking for things to do on the weekends and holidays with his family, and getting a lot of things showing up in the search that weren’t family friendly.

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A New Star Wars Trilogy by Rian Johnson – The Force Is With Himhttp://buzzazz.com/advertising-and-marketing/new-star-wars-trilogy-rian-johnson-force http://buzzazz.com/advertising-and-marketing/new-star-wars-trilogy-rian-johnson-force#respondMon, 13 Nov 2017 18:49:34 +0000http://buzzazz.com/?p=6160For Over 30 Years This Franchise Has Been Growing – The Force Is With It! It’s been something of a roller coaster ride for fans of Star Wars from the release of the original trilogy to today. In England, for the longest time, pre-video, and pre-DVD it was inordinately hard to watch it. Star Wars […]

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For Over 30 Years This Franchise Has Been Growing – The Force Is With It!

It’s been something of a roller coaster ride for fans of Star Wars from the release of the original trilogy to today. In England, for the longest time, pre-video, and pre-DVD it was inordinately hard to watch it. Star Wars was obviously expensive for the networks to get hold of, so it was always on at Christmas, and my memory of the whole set up, is that they would alternate between Star Wars and James Bond each year. Most of my Star Wars diet was satisfied in the interim by playing with the AT-AT, The Millennium Falcon, and the various figures I had got, and as I got older, the comic adaptations of the movies and stories from the expanded universe. I also, somewhere along the line, picked up novelizations of Star Wars and Return Of The Jedi, though I recall Empire Strikes Back as being super difficult to find.

When our local cinema managed to get the original trilogy, around the time Return Of The Jedi, my dad, who was a big kid, and my brother, who was into whatever I liked, all wanted to go. So the three of us dragged my mum along to watch the whole thing in the cinema. It was great. One of the first cinematic experiences I had was Star Trek: The Motion Picture and I’d fallen asleep (I came to love it later, but that’s another story). I was riveted. It was great to recap on Star Wars, and see it flow into the darker Empire Strikes Back, and then we were in the new territory of Return Of The Jedi, and no matter what anyone says about its strength as a movie, on that day, for me, it continued the legacy.

I was in college by the time the digitally altered versions came out, and there was something in them I just couldn’t get with. Something of the organic charm and realism of the Jim Henson puppets that were originally used was lost for me. I don’t remember exactly when rumours of a release of both version being in the future came about, but I was definitely on board for seeing the originals I’d fallen in love with. I also don’t entirely recall the timeline, and yes I could Google it, but don’t want to – but this may have been when they talked about how the digital trickery brought to bear on the original trilogy were basically a dry run for a new prequel trilogy. With Han Shot First as the rallying cry of all of us Star Wars Luddites ringing out, I joined the chorus of doubters about how a trilogy without the originals wasn’t the story that we wanted told.

Then it arrived. And I hated it. R2D2 was good, and C3P0 was clunky in whole new ways that worked. I loved the double lightsaber that Darth Maul wielded. And before I saw them on the screen, I had liked the designs for the Gungans that I’d seen in the design books that you can buy before the film comes out. I always appreciated that the Star Wars goes beyond having a whole bunch of humans with funny ears and noses and we’re supposed to believe that is the extent of variation we have to expect in the universe (yes, Star Trek I am pointing the finger at you). But it clunked, and in some parts it was like part of its undercarriage was dragging on the floor, and I was worried the whole thing was going to blow up. Jar Jar Binks was that  undercarriage – he was junk (even the interesting fan theories don’t redeem the oddly racist, and dumb character, that grated on a lot of people’s nerves). The second movie Attack Of The Clones seemed like a flat bland mess with some polishing of the turd applied liberally. I didn’t hate it quite as much – apart from the distinctly annoying accent Ewan McGregor was chewing on through the whole thing (I think Thor movies exist in this same universe where gravitas is added by speaking in a cod upper-class English accent that makes people sound like they have a stick up their butt). Revenge Of The Sith  struck me as being marginally better, but really – Count Dookie? Yeah, I know that’s wrong, but oh well. And this was the movie where we were supposed to buy into Hayden Christiansen trading in his whiny emo flouncings for the weighty actions and carriage of Darth Vader. Yes, I was underwhelmed.

Disney Have Handled Star Wars As One Would Want It Handled

Then Disney bought Lucasfilm, and part of me worried. But Disney owned Marvel, and that was going well, so I wasn’t sure. When news of JJ Abrams bringing a new trilogy to the table came my confidence was building – I didn’t love the Star Trek reboot, but it was serviceable. Then news came in that they were building the sets – that it wasn’t all going to be CGI, and something clicked for me – this felt qualitatively right.

The teasers for The Force Awakens made me really want to see it, and I could see from the trailers that I needed to see it in a cinema. From the get-go it felt like a Star Wars movie, and it did the difficult job of straddling the need to bring the new universe into the old without it feeling forced. Was it flawed? Surely, but it had to do something in that movie that any director would have had a difficult job of doing – satisfying over 30 years worth of fans with ideas of where the new trilogy should go. For me it checked the boxes. It reframed things for me as well, it made me want to go back and look at all the earlier films.

I came back to the prequel series with a more open mind, and a renewed sense of what this universe could do in terms of story telling – I really gave it a chance on this new viewing. I didn’t hate on it so much this time.

Rogue One then came out, and it was even better than The Force Awakens. I felt like it was possibly the best Star Wars film made, and that is saying something … and it felt a little weird saying it, but everything seemed to gel. It was, and I am sure I read this elsewhere, a Star Wars movie that even those who didn’t like the franchise could like. Structured like a war movie, with great cinematography, great drama and human interest, and some on point comedy too.

The Last Jedi trailers have created a buzz, and once again questions about what direction they are going to take the trilogy in. It looks dark, and is touted to be Empire Strikes Back to Force Awakens version of New Hope. We get lots of Luke Skywalker this time. Mark Hamill is the one a lot of people have been waiting for – because if the prequel belong to Anakin and his transformation, the original trilogy was Luke’s story, and that story was never concluded. So this and the next film are going to be both the ending of something, and the move towards something new.

That something new became more solid with the announcement of Rian Johnson helming a new trilogy, and that something new confirmed something for a lot of people … that Last Jedi had to be really good for its director to be handed a new trilogy.

I was excited when Rian Johnson was announced – I first got introduced to him through Brick, which is a brilliant genre mash up of the teen college flick and film noir. The Brothers Bloom I think I watched, but honestly don’t remember too much. Looper was brilliant though, and like Brick it felt like something fresh, while also feeling like something that was really inhabited – a world with real depth to it. I don’t always want for that world to be revisited, but when it has that same feeling that The Lord Of The Rings books gave me – that I could pick a spot and dig down and keep digging and more stories would just bubble up. He makes sense as a Star Wars director – I can see him being able to work really well with the mythos that is in place, because with a story like Star Wars you need to be able to get a sense that the story has the same deep focus underpinnings as the camera work.

An article I read was talking about how this announcement overshadowed Disney’s first drop in annual profits since 2009, and I have to wonder how significant that little sliver of bad news is. Disney owns Marvel. Disney owns Lucasfilm. Disney owns Jim Henson. Disney owns Disney. Disney owns Pixar. For Disney to wrong foot it with the franchises it has under its umbrella would take some monumental idiocy, and I don’t believe the House Of Mouse is likely to do that. Pixar have been of a really high standard. Thor: Ragnarok is by all accounts the best one of that franchise. Star Wars keeps raising the bar. I don’t believe they are in any trouble at all.

If Disney keeps up with raising the standards on these movies they make I don’t have a problem with them owning as much as they do. Things go in cycles – we move through Studio run, to Director driven, to actors being the main pull, and it always going to rotate through that. If you get great movies, who cares? Some of the culture of how these things are put together is going through an obvious shake up at the moment, and something better will surely come out of the process. But this is good news – I am looking forward to The Last Jedi, and the notion of a new trilogy with a new generation of characters offers so many possibilities.

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From Pokemon To Harry Potterhttp://buzzazz.com/advertising-and-marketing/technology/pokemon-harry-potter http://buzzazz.com/advertising-and-marketing/technology/pokemon-harry-potter#respondThu, 09 Nov 2017 21:54:59 +0000http://buzzazz.com/?p=6152Harry Potter May Be Bringing A Smackdown for Pikachu! So Ingress was super popular – and you’d see people all over the place playing it; the real world skinned with the environs of a virtual game. Then Pokemon planted its flag, and raised Pokestops all over the country, and people flocked in droves to play […]

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Harry Potter May Be Bringing A Smackdown for Pikachu!

So Ingress was super popular – and you’d see people all over the place playing it; the real world skinned with the environs of a virtual game. Then Pokemon planted its flag, and raised Pokestops all over the country, and people flocked in droves to play it. It was credited with getting people who were virtual lock-ins out into the world – families were united in their playing of a game that had a broad cross-generational appeal. Now Harry Potter is throwing his sorting hat into the ring.

There weren’t too many details, other than the fact that you will be able to learn spells and hunt fantastical beasts, while teaming up with others to take down powerful enemies. This is obviously analogous to what you can do in Pokemon Go. One wonders whether you will be able to choose what house you play as, or whether there will be a sorting hat that chooses for you. I have spoken to enough Pokemon Go players to know that the game is in no way an exact replication of the experience that had when playing the card game or the other computer games. It should be unique, and even if the usage trails off, as it has done with Pokemon Go, Wizards Unite, in its initial sign up has the potential to significantly out-perform its predecessors.

Harry Potter Casts A New Spell – Over The Virtual Gaming Market!

It would be interesting to know how Niantic are getting their servers ready to handle the ridiculous amount of traffic that they are going to have to deal with. Some of the fails that have happened with Pokemon will have served as a lesson for what not to do, because if that was big stage to stumble on, the spotlight thrown on them by Harry Potter is going to huge.

The willingness to sponsor Pokestops extended to Sprint and McDonalds, but how many businesses are going to want a piece of this pie? Imagine if you can what the foot traffic in Harry Potter World is going to be like. There was a buzz around Ingress; there was a real enthusiasm for Pokemon – I think this is going to make those events look very low key.

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Keanan Kintzel At Opal Sands, Clearwater Beachhttp://buzzazz.com/advertising-and-marketing/keanan-kintzel-at-opal-sands-clearwater-beach http://buzzazz.com/advertising-and-marketing/keanan-kintzel-at-opal-sands-clearwater-beach#respondThu, 09 Nov 2017 20:48:13 +0000http://buzzazz.com/?p=6136Here we are again; it must be a birthday thing – at the Opal Clearwater Beach. This latest jewel of a hotel: spectacular pools. Oh, look there’s my wife bringing me a beautiful refreshing water. Now you can see all the way down Clearwater Beach and I think we can get a view yeah – […]

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Here we are again; it must be a birthday thing – at the Opal Clearwater Beach. This latest jewel of a hotel: spectacular pools. Oh, look there’s my wife bringing me a beautiful refreshing water. Now you can see all the way down Clearwater Beach and I think we can get a view yeah – what a beautiful day. Happy birthday all you November Eighth people out there. Anyway, if you haven’t been to the Opal you should check-in.

Keanan Kintzel travels around a lot meeting clients in the local area, and it is nice sometimes to take a breather and appreciate what a beautiful setting Clearwater and Pinellas County are. Our beaches in Clearwater are internationally praised, with people travelling from all over the world to sun themselves on the sand, and swim in the nice clean water.

Accentuate The Positive, Call Buzzazz Today!

Buzzazz Business Solutions works with clients who have businesses that are in very aesthetic surroundings. A lot of people like travelling into this area, and the tourist industry really does help the restaurants, the art galleries, the coffee shops, the hotels. If the place you work in is beautiful it doesn’t hurt to tell people.

A lot of people will tell you how to handle the negative things that happen in business, but they very rarely talk about how to increase the plus points. Baloo had something when he suggested that it was good to accentuate the positive. When you are in business you are helping people – both your customers and the family that you support – this is no small thing.

Buzzazz Business Solutions is all about helping people, and it is a great feeling to know that you have done that – that you may have serviced someone for most of the time they themselves have been in business, and that you have made their lives a little easier – that is a great thing.

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